Analytics: Innovation in Real-Time

Analytics: Innovation in Real-TimeTimo Elliott May 2012

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What’s New? World Volatility

© 2012 SAP AG. All rights reserved. 3Internal

The Road Ahead

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“Organizations earn $10.66 for every $1 spent on analytics”Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011

“The age of software was fun –welcome to the age of data…”


Business Analytics Market (BI, EPM, Analytic Applications)Share of Market, 2011

Business Analytics Market Shares

SAPOracle

SAS Institute

IBM

15.6%

13.2%

11.6%

23%

Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published May 2011


Technology Trends


High-Resolution Management

“Right now, your company has:• 21st-century, Internet-enabled business processes• mid-20th-century management processes• all built atop 19th-century management principles.”

– Gary Hamel

Remove BottlenecksGive business people what they’ve been asking for


Business / IT Tension

I need my reports NOW!

But the system can’t

cope!


Colgate-Palmolive

Able to run detailed profitability analysis for the first time


Provimi

“3-3-3 Just do it!”

Increased working capital by €20 Million


Red Bull

Improved data compression, load times:1.5 TB 300 GB, 50 mins 2 mins


Danone

Sustainability reporting on

35,000 products

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Walkers Crisps

Identified new cost savings


Medtronic

Combine structured and unstructured data for

business value


What About Social Data?


Social Analytics

Combine inventory and social media data to understand trends


Mobility: Holding Supercomputers in Our Hands

“The iPad 2 could have stayed on the list of the world’s fastest supercomputers through 1994”

(And the new iPad is at least twice as fast!)


Altron Allied Electronics

Mobile-first analytics strategy: cheaper, easier,

happier users


. Dependent factors

Hidden relationship

Limitation of regression model

Forecasting based on multiple factors

Cornell Bookstore

Predictive analytics on out-of-stock books


Health Intelligence


Hand Washing


Can You Remove Bottlenecks in Your Business?

Flexibility

Unstructured dataSustainability

Social dataAccess on the move

Transparency

Data Volume/ Complexity

It’s not about knowing, it’s about doing


Fresh Direct

“Our Food is Fresh.Our Customers Are Spoiled”


React to changes in time to make a difference


Parking Ticket Optimization

Leverage spatial

data


Fruit Ratings

Provide data to customers to improve loyalty


Houghton Mifflin Harcourt

Better planning for competitive

advantage


Charité University Hospital

Rethink processes using mobile devices


Customer Intimacy


Customer Analytics


Detective Controls

Fraud detection and control

Continuous risk assessment

Audit at the speed of business


Telemetry for the Rest of Us


Intelligent Shoes


Intelligent Pills


Intelligent Airports

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>1m data points per day and growing (~10% customers with smartphones)


Intelligent Roads


Snail Tracking

Creative interpretation of a transponder-wearing snail


Snail Tracking


Smart Meters

1.8 Million Smart Meters by 2015


Efficiency Savings: $70 million over three years


Electricity Theft

77,000 homes, $100 Million a Year, 3% of bills


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Millions of daily consumption profiles contain valuable information about customer behavior for a better energy management

typical size: millions of daily profiles1Instead of exploring millions of individual profiles it is sufficient to take a look at the typical pattern in the data to understand user behavior. Those pattern are the basis for other follow-up processes

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In-memory pattern recognition algorithm crunches typical load profiles out of those huge amount of data to “summarize” those data and categorize user behavior.

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Zigbee


Medical Example Here

Provide instant feedback


Can You Rethink Your Business?

Geographic Analysis

Predictive, Risk-Based PlanningCustomer Interaction Applications

Mobile ApplicationsSensor Data

Customer-Facing Benchmarks

Real-Time Decisions

Flip Business ModelsLead industry change


Analytics First

An author with a novel idea…


AOK

The Good Health Organization


Personalized Offer Testing


Can You Flip Your Business Model?

Customized, Personalized

Work With Your EcosystemIterative, Real-Time Improvements

Turn Products Into Services

“Unthinkable Apps”


The New Analytic Possibilities Are Endless…

Instantly predict market trends and customer needs

Predict how market price volatility will impact your production plans

See changes in demand or supply across your entire Supply Chain immediately

Monitor and analyze all deviations and quality issues in your production process

Provide exactly the right offers and service levels to every customerHave a continuously-updated window onto future sales, showing changes in real time

Understand what your customers and potential customers are saying about you, right nowPredict cash flows to manage collections, risk and short-term borrowing in real time


We Have Faulty Perceptions


So Be Humble!


“The stone age was marked by man's clever use of crude tools; the information age, to date, has been marked by man's crude use of clever tools.”


www.experiencesaphana.comExperience SAP HANA:


Conclusion

Time to rethink your analytic technologyBig data, mobile, social, collaboration, cloud…

Time to rethink your businessLook for new opportunities to: eliminate bottlenecks, rethink business processes, flip business models

You can start todayDon’t be left behind

Thanks!

Email:[email protected]

Analytics Blog:timoelliott.com

You Should Follow Me on Twitter: @timoelliott

http://timoelliott.com/blog

Analytics: Innovation in Real-Time

Technology

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