2014 Indianapolis 500: THE RACE PARTY
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Transcript of 2014 Indianapolis 500: THE RACE PARTY
Produced by BRANDed Management. Sat., May 24, 2014: 9pm l Location: Crane Bay.
The Indy 500 has long been a haven to see and be seen among the taste-making elite class of Hollywood celebrities and professional athletes from across the globe. Much like the Super Bowl or the Kentucky Derby, people care
“WHO’S THERE”!
THE RACE PARTY returns in 2014 on the night before the 98th running of the Indy 500, the largest
single-day sporting event in the world, boosting a crowd of nearly 400,000.
THE RACE PARTY is set to include key celebrities influencers,
a special musical guest, and will be hosted by a targeted celebrity.
The Kardashians appear at the 2010 Pre-‐Indy 500 party.
Adrian Grenier star of HBO’s Entourage, at the 2011 pre-‐Indy 500 party.
Kelly Clarkson & Seal perform at the 2011 Indy 500.
“!is is the Indy 500. You wish you were here and I am.” –Gene Simmons
BRANDed Management will produce this year’s THE RACE PARTY, an event founded by BRANDed Management’s CEO Jen Beaver in 2005. As a leading event production specialist, Jen has developed and hosted celebrities at events ranging from the Super Bowl, ESPN ESPYs Awards, Kentucky Derby, NBA All-Star, The iconic Playboy Mansion, and of course the Indy 500. BRADNed events have been planned for three-time Indy 500 winner & Dancing with the Stars champion Helio Castroneves, Playboy Celebrity Golf & Poker Tournaments, NFL pro’s Reggie Bush & Reggie Wayne, including fellow NFL player Steve Smith’s 2013 Super Bowl party. BRANDed has previously partnered on this event with CMG Worldwide, the leader in intellectual property rights and known worldwide as the management firm for Celebrities like Marilyn Monroe and James Dean.
Anna Nicole Smith featured at “THE Race Party” hosted at CMG Worldwide
.
Patrick Dempsey at “THE Race Party” hosted at CMG Worldwide
Nick & Drew Lachey aRend our celebrity Indy 500 golf ouUng.
THE RACE PARTY Event Details: DATE: Sat., May 24 TIME: 9:00 p.m. – 1:00 a.m. LOCATION: The Crane Bay, Indianapolis TICKETS: Invitation ONLY ATTIRE: Cocktail
Mario Lopez, host of EXTRA, at the GQ pre-‐race Indy 500 party in 2011.
Mark Wahlberg & P Diddy at a pre-‐Indy 500 event in 2011.
Bruce Jenner & Kris Kardashian at the 2010 Indy 500.
THE RACE PARTY Title Sponsor Opportunity • Brand identity attached to the official name of the event: “The Race Party presented
by Company Name.”
• Brand category exclusivity
• Brand inclusion on the Step + Repeat press banner
• Brand recognition in all collateral marketing materials: invitations, press releases,
credentials, website logo and hotline placement, ancillary media
• Brand on-premise signage (provided by spoonsor) as well as distribution of
promotional items and clothing within venue and outdoor
• Brand mentions from DJ on main stage during event
• Photo & meet and greet with celebrity hosts and guests
• 30 VIP/All Access credentials to The Race Party
THE RACE PARTY Major Associate Sponsor Opportunity: • Brand Category Exclusivity • Brand inclusion on the Step + Repeat press banner • Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media • Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor • 20 VIP/All Access Credentials to The Race Party
THE RACE PARTY Associate Sponsor Opportunity: • Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website
logo and hotline placement, ancillary media
• Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items and clothing within venue and outdoor
• 10 VIP/All Access Credentials to The Race Party
THE RACE PARTY Contingency Sponsor Opportunity: $5,000.00 • Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
• Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
• 5 VIP/All Access Credentials to The Race Party
THE RACE PARTY Technical Sponsor Opportunity: [Product] • Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
• Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
• 5 VIP/All Access Credentials to The Race Party