2014 FECCI Presentation
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Transcript of 2014 FECCI Presentation
Frances Ryan
First Year Research StudentCentre for Social Informatics
School of Computing
Professor Hazel HallPeter Cruickshank
Alistair LawsonImag
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.uk
Online Reputation Management
in a Digital World
Why is it important?
Real WorldImage 1: Screen shot from www.twitter.com, accessed 10 May 2014
Image 2: Copyright John Ritchie, sourced on www.justfrances.com
Even if you’re not online, you are!
•Employers’ website•Race results•Church bulletins•Aggregation sites
Image 1: Copyright Paul Ryan, sourced on www.ryancentric.comImage 2: Screen shot from www.192.com, accessed 10 May 2014
Surprise!
Image 1: Icon downloads from www.webdesignerdepot.comImage 2: Screen shot from www.google.co.uk, accessed 11 May 2014
The Questions
The proposed research will answer two questions:
1) How do people evaluate the reputations of others from the online evidence available to them?
2) How do people manage their own reputation through their online activities?
What’s Social?
Networking sitesOnline forums
Newspaper commentsBlogsWikis
E-petitionsMusic streaming
Others
Imag
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Key Terms
Reputation
InformationIdentity
Reputation
Image: Creative Commons Copyright Sarah Reid from www.flickr.com/photos/sarahreido
Good vs bad?
Image: Creative Commons Copyright Martin Tews from www.flickr.com/photos/airpark
Identity
All images Creative Commons Copyright to:1) José Luís Agapito from www.flickr.com/photos/blvesboy 2) Red Rose Exile from www.flickr.com/photos/redroseexile
3) Stefano Mortellaro from www.flickr.com/photos/fazen
IdentityImage: Creative Commons Copyright Giant Ginkgo from
www.flickr.com/photos/giantginkgo
Information
Imag
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reati
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ons
Copy
right
Mar
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from
w
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.flic
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Information:Here today;
here tomorrow.Image: Creative Commons Copyright Tom Raftery
from www.flickr.com/photos/traftery
The Research
• Social informatics viewpoint• Focus on how individuals decide what
to share – or not to share• Use of pseudonyms and anonymous
accounts• Opting to not use social media• How individuals evaluate others
Methodology
• Mixed methods• Scoping survey• Likely in-depth interviews• Possible assessment of interviewees’
reputations + second interviews• Open to ideas!
Progress to date
RD4 completedLiterature search underwayKey concepts identifiedResearch questionsAnd more!
Next Steps
• RD5 in autumn• Literature search• Literature review• Scoping survey• And more!
Image: Copyright Frances Ryan
(Yes, I am online!)
@cleverfranceswww.JustAPhD.com
www.about.me/francesryanImage: Screen shot from www.justaphd.com, accessed 10 May 2014