2014 Beverage Quick Reference Guidefiles.ctctcdn.com/feffe49d001/c91b8207-b517-42d9-823c... ·...
4
How to Use this Guide: 1. Select from three account options: • Non-Exclusive Account • Exclusive Coca-Cola • Exclusive Pepsi 2. Align Plan-O-Gram Assortment at the Sub- Category Level 1. % Mix is provided in the sub-category colored box. Be sure space to sales is planned appropriately. 2. Include Core Products in Plan-O-Gram 3. If space allows, include Optional Brands/Extensions 2014 Beverage Quick Reference Guide Regular CSDs 18% Diet CSDs 15% Water 18% Juice 10% Juice Drinks 10% Enhanced Water 6% Energy 8% RTD Tea 6% RTD Coffee 2% Sport/ Isotonic 7%
Transcript of 2014 Beverage Quick Reference Guidefiles.ctctcdn.com/feffe49d001/c91b8207-b517-42d9-823c... ·...
How to Use this Guide:
1. Select from three account options:• Non-Exclusive Account• Exclusive Coca-Cola• Exclusive Pepsi
2. Align Plan-O-Gram Assortment at the Sub-Category Level
1. % Mix is provided in the sub-category colored box. Be sure space to sales is planned appropriately.
2. Include Core Products in Plan-O-Gram
3. If space allows, include Optional Brands/Extensions
2014 Beverage Quick Reference GuideR
eg
ula
r C
SD
s
18
%
Die
t C
SD
s
15
%
Wa
ter
18
%
Ju
ice
1
0%
Ju
ice
D
rin
ks
10
%
En
ha
nce
d
Wa
ter
6%
En
erg
y 8
%
RT
D T
ea
6
%
RT
D C
off
ee
2
%
Sp
ort
/
Iso
ton
ic7
%
Legend
2014 Beverage Quick Reference GuideNon-Exclusive Accounts
1.
2.
3.
4.Sp
ort
/
Iso
ton
ic7
%
Gatorade Orange
Gatorade G2 Grape
Gatorade Cool Blue
Gatorade G2 Glacier Frz
Vitamin Water XXX Acai Blbry Pom
Vitamin Water Power C
Vitamin Water Squeezed Lemonade Zero
Red Bull
Red Bull Sugar Free
Lipton Green Tea Citrus
Lipton Diet Green Tea Citrus
Lipton Pure Leaf Tea Sweet
Starbucks Frap Mocha
Starbucks Iced Coffee with Skim
Gatorade Lemon Lime
Gatorade Fruit Punch
Core Power Chocolate
Mountain Dew
Coca Cola
Pepsi
Dr. Pepper
Sprite
Diet Coke
Diet Mountain Dew
Diet Pepsi
Diet Dr Pepper
Coke Zero
Aquafina
Dasani
Smart Water
Tropicana Orange No Pulp
V8
Naked Green Machine
1.
2.
3.
4.
5.
Snapple Kiwi Stwbry
Minute Maid White Lemonade
Core ProductsR
eg
ula
r C
SD
s
18
%D
iet
CS
Ds
15
%W
ate
r 1
8%
Ju
ice
1
0%
En
ha
nce
d
Wa
ter
6%
En
erg
y
8%
RT
D T
ea
6%
RT
D C
off
ee
2%
Sp
ort
/
Iso
ton
ic7
%
1.
2.
3.
4.
5.
1.
2.
3.
1.
2.
3.
1.
2.
1.
2.
3.
1.
2.
1.
2.
3.
1.
2.
1.
2.
3.
1.
2.
3.
4.
5.Re
gu
lar
CS
Ds
18
%D
iet
CS
Ds
15
%W
ate
r 1
8%
Ju
ice
10
%
En
ha
nce
d
Wa
ter
6%
En
erg
y
8%
RT
D T
ea
6%
RT
D C
off
ee
2%
1.
2.
3.
4.
5.
1.
2.
1.
2.
3.
4.
5.
1.
2.
1.
2.
3.
1.
2.
3.
4.
5.
1.
2.
3.
1.
2.
3.
Optional Brands/Extensions
Sparkling ICE Blk Raspberry
Sparkling ICE Orange Mango
Zico Natural
Monster
Monster Energy Zero Ultra
Rockstar
Kickstart Fruit Punch
Monster Rehab Tea Lemonade
Arizona
Gold Peak
Arizona Half & Half
Starbucks Frapp Vanilla
Starbucks Double Shot
Starbucks Frapp Coffee
Perrier
Poland Springs
Naked Mighty Mango
Odwalla Blueberry B
Minute Maid Orange
Minute Maid Apple
Ocean Spray CranGrape
Snapple Fruit Punch
V8 Splash Tropical
Ju
ice D
rin
ks
10
%
Ju
ice D
rin
ks
10
%
Cherry Coke
A&W Root Beer
Wild Cherry Pepsi
Fanta
Canada Dry Ginger Ale
Sprite Zero
Diet Pepsi Caf Free
Diet A&W Root Beer
Diet Sunkist
Diet Wild Cherry Pepsi
Demographics & Regional Preferences May Impact Exact Brand Selections
% Mix of Total Bev -Align assortment at
sub-cat level
2014 Beverage Quick Reference GuideCoca-Cola Exclusive Accounts
1.
Sp
ort
/
Iso
ton
ic7
%
Powerade Orange
Vitamin Water XXX Acai Blbry Pom
Vitamin Water Power C
Vitamin Water Squeezed Lemonade Zero
Vitamin Water Zero Drops
Monster
Monster Energy Zero Ultra
NOS Ultra
Gold Peak Sweet Black
Gold Peak Diet
FUZE Sweet Lemon
Honest Honey Green
ILLY Cappuccino
Monster Java
Powerade Mountain Berry Blast
Powerade Fruit Punch
Core Power Chocolate
Powerade Drops
Coca Cola
Sprite
Fanta Orange
Cherry Coke
Pibb/ Dr. Pepper*
Diet Coke
Coke Zero
Sprite Zero
Cherry Coke Zero
Diet Dr Pepper*
Dasani
Smart Water 1L
Smart Water 20 oz
Dasani Drops
Minute Maid Orange
Minute Maid Apple
Simply Orange
Simply Lemonade
Odwalla Blueberry B
1.
2.
3.
4.
5.
Minute Maid White Lemonade
FUZE Strawberry Melon
Core ProductsR
eg
ula
r C
SD
s
18
%D
iet
CS
Ds
15
%W
ate
r 1
8%
Ju
ice
1
0%
En
ha
nce
d
Wa
ter
6%
En
erg
y
8%
RT
D T
ea
6%
RT
D C
off
ee
2%
Sp
ort
/
Iso
ton
ic7
%
1.
2.
3.
4.
5.
1.
2.
3.
4.
1.
2.
3.
4.
5.
1.
2.
1.
2.
3.
4.
1.
2.
3.
1.
2.
3.
4.
1.
2.
1.
2.
3.
4.
1.
2.
3.
Re
gu
lar
CS
Ds
18
%D
iet
CS
Ds
15
%W
ate
r 1
8%
Ju
ice
10
%
En
ha
nce
d
Wa
ter
6%
En
erg
y
8%
RT
D T
ea
6%
RT
D C
off
ee
2%
1.
2.
3.
4.
1.
2.
3.
4.
5.
1.
2.
3.
1.
2.
3.
1.
2.
3.
4.
1.
2.
1.
2.
1.
Optional Brands/Extensions
Vitamin Water Energy
Vitamin Water Revive
Vitamin Water XXX Zero
Fruitwater Black Raspberry
Full Throttle Original
Monster Rehab Tea Lemonade
FUZE Diet
Honest Not Too Sweet
ILLY Latte Macchiato
Dasani 1 L
Smart Water 700 ML
Dasani Sparkling Lemon
Zico Natural
Zico Chocolate
Minute Maid Cran/Apple/Rasp
Odwalla Mango Tango
Minute Maid Drops
Minute Maid Pink Lemonade
Minute Maid Fruit Punch
FUZE Banana Colada
Ju
ice D
rin
ks
10
%
Ju
ice D
rin
ks
10
%
Barqs
Mello Yello
Seagrams Ginger Ale
Fresca
Fanta Orange Zero
Mello Yello Zero
Diet Coke with Lime
Legend% Mix of Total Bev -Align assortment at
sub-cat level
*Items approved in regions where Coca-Cola is
DPSG brand distributor
2014 Beverage Quick Reference GuidePepsi Exclusive Accounts
1.
2.
3.
4.
5.
Sp
ort
/
Iso
ton
ic7
%
Gatorade Cool Blue
Gatorade Frost Glacier Freeze
Gatorade Frost Riptide Rush
Gatorade Fierce Strawberry
G2 Fruit Punch
Sobe Life Water Yumberry Pom
Aquafina Flavorsplash Grape
Propel Zero Kiwi Strawberry
Sobe Life Water Straw Drgnfruit
Aquafina Flavorsplash Wild Berry
Rockstar Original
AMP Original
Rockstar Sugar Free
Starbucks Double Shot Mocha
Kickstart Fruit Punch
Lipton Pure Leaf Sweet Tea
Lipton Pure Leaf Unsweetened
LIT Citrus Green Tea
LIT Citrus Green Tea Diet
Lipton Brisk Lemon
Starbucks Frap Mocha
Starbucks Iced Coffee Low Cal
Starbucks Frap Vanilla
Starbucks Frap Coffee
Starbucks Refreshers Straw Lemonade
Gatorade Lemon Lime
Gatorade Fruit Punch
Gatorade Orange
G2 Grape
G2 Glacier Freeze
Mountain Dew
Pepsi
Dr. Pepper*
Crush Orange*
Sierra Mist
Diet Mountain Dew
Diet Pepsi
Diet Dr Pepper*
Pepsi Max
Diet Sierra Mist
Aquafina 20 oz
Aquafina 16.9 oz
Aquafina 1.0 Ltr
Tropicana No Pulp
Tropicana Some Pulp
Ocean Spray Cranberry
Naked Juice Green Machine
Naked Juice Protein Zone
1.
2.
3.
4.
5.
Lipton Brisk Straw Melon
Lipton Brisk Fruit Punch
Sobe Energize Citrus
Sobe Smooth Pina Colada
Hawaiian Punch Fruit Juicy Red
Core ProductsR
eg
ula
r C
SD
s
18
%D
iet
CS
Ds
15
%W
ate
r 1
8%
Ju
ice
1
0%
En
ha
nce
d
Wa
ter
6%
En
erg
y
8%
RT
D T
ea
6%
RT
D C
off
ee
2%
Sp
ort
/
Iso
ton
ic7
%
1.
2.
3.
4.
5.
1.
2.
3.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.Re
gu
lar
CS
Ds
18
%D
iet
CS
Ds
15
%W
ate
r 1
8%
Ju
ice
10
%
En
ha
nce
d
Wa
ter
6%
En
erg
y
8%
RT
D T
ea
6%
RT
D C
off
ee
2%
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
Optional Brands/Extensions
Sobe Life Water Fuji Apple Pear
Sobe Life Water Blood Orng Mango
O.N.E. Coconut Water
Propel Zero Grape
Sobe Pacific Coconut Water
Rockstar Punched Trop Punch
Starbucks Double Shot Van
Rockstar Zero Carb
Rockstar Lemonade Diet
AMP Cherry
Lipton Pure Leaf Sweet Tea Lemon
Lipton Pure Leaf Extra Sweet
Lipton Brisk Sweet Tea
Lipton Brisk Tea Lemonade
Lipton Brisk Raspberry
Starbucks Iced Coffee
Starbucks Iced Coffee Van
Starbucks Doubleshot
Starbucks Refreshers Rasp Pom
Starbucks Frap Caramel
Ocean Spray Orange
Ocean Spray Apple
Naked Juice Mighty Mango
Naked Juice Blue Machine
Ocean Spray Cran Grape
Lipton Brisk Lemonade
Sobe Smoothie Straw Daiquiri
Sobe Lizard Fuel Straw Banana
Ju
ice D
rin
ks
10
%
Ju
ice D
rin
ks
10
%
Mt. Dew Code Red
Pepsi Wild Cherry
Mt. Dew Live Wire
Schweppes Ginger Ale*
Mug Root Beer
Diet Wild Cherry Pepsi
Diet CF Pepsi
Pepsi Next
Crush Diet Orange*
Schweppes Diet Ginger Ale*
Legend% Mix of Total Bev -Align assortment at
sub-cat level
*Items approved in regions where PepsiCo is DPSG brand distributor
