2014-03-13 OmniStudio Best Social Media Channels
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Workshop I: Facebook, Twitter, LinkedIn, etc. - Which Channels Are Best for Your Organization? Lis Harper – OmniStudio March 13, 2014 Thrive. Grow. Achieve.
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Transcript of 2014-03-13 OmniStudio Best Social Media Channels
Workshop I: Facebook, Twitter, LinkedIn, etc. - Which
Channels Are Best for Your Organization?
Lis Harper – OmniStudioMarch 13, 2014
Thrive. Grow. Achieve.
LIS HARPEROmniStudio
• Social media marketing & content strategy
• Experience with nonprofits in Washington, DC
• OmniStudio has served mission-driven organizations for 30+ years
• Our goal is to provide strategic services that advance your communication goals
Who is our audience?
Where are they?
What’s the best way to reach them?
What do we want them to do?
MARKETING
Supporter does not knowyou
Supporter learns who you are
Supporter engages with you online
Supporter shares and endorses your content with their network
Supporter signs up for your emails or donates (success!)
Engaging/Growing your Audience
SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND YKONTAKTE (LATEST AVAILABLE DATA, AS OF FEB 2013), AND THE US CENSUS BUREAU (FEB 2013)
Social Media Penetration by Region
EASTERN EUROPE
CENTRAL ASIA
ASIA
WESTERN EUROPE
OCEANA
MIDDLE EAST
AFRICA
SOUTH AMERICA
CENTRAL AMERICA
NORTH AMERICA
54%
28%
36%
5%
19%
41%
48%
8%
23%
35%
FEB2013
71% of U.S. Adult internet
users use Facebook
More Women than Men are on Facebook
Largest U.S. adultage group onFacebook = 18–29
Posts
African Americans and urban residents are the Largest U.S. cohorts on Twitter
16% of adult U.S. internet users
have a Twitter account
African Americans and urban residents are the Largest U.S. cohorts on Twitter
Largest U.S. adult age group on Twitter = 18–29
DC is the #1 U.S. city on social media, and
the preferred channel is Twitter
18% of adult U.S. internet
users have a Twitter account
Tweets
At least 22% of online U.S. adults
use LinkedIn
Largest U.S. agerange from 30-49
LinkedIn is the only
social site measured by
Pew where usage among
50-64 year olds outpaced usage among
18-29 year olds
Men use this site slightly more than women
Groups & News
80% of Pinterest users are female
21% of U.S. internet users
are on Pinterest
Largest adult U.S. age group on Pinterest Is18-29
Top 10 Regions
for Pinterest:United StatesCanada
MacedoniaAlbania
South AfricaNepal
BangladeshNew Zealand
AustraliaSerbia
Board
At least 6% of adult U.S. internet users have a Tumblr account
60% of the audience is outside the U.S.
46% of Tumblr users are age 16-24
More Women than Men are on Tumblr
Posts
68% of Instagram users are women
17% of online U.S. adults use
Largest adult U.S. age group on Instagram is 18-29
Photos
70% of Google+ users are male
Top 10 Occupations
of Google+ users:
Student Software Engineer
ConsultantManager
PhotographerTeacher
MarketingDesigner
ProfessionalGraphic Designer
20.01%2.65%1.99%1.72%1.59%1.39%1.34%1.30%1.20%1.19%
Canada2.46%
USA31.49%
Mexico1.77%
Brazil5.43%
UK3.88%
Spain1.70% Italy
1.76%India
13.69%
Indonesia1.82%
Posts
Search Engine Optimization
Social Search and your organization’s Website
Social Search and your organization’s Website
Social Search and your organization’s Website
Social Search and your organization’s Website
Social Search and your organization’s Website
Questions?
Page 15
Thank you!
Elisabeth Harper - Senior Interactive StrategistDirect: 202-331-5602 E-mail: [email protected]
