2013: Top 4 Mobile App Trends To Look Forward To

2013 will rightly be the year of the mobile apps. A 2012 Nielsen report states that the average Smartphone user has approximately 41 apps installed on a single device. Whether it's personal navigation, mobile messaging, or social media - apps will dominate Smartphones and tablets in 2013. Another study led by Gartner Research puts that 81 billion apps will be downloaded all over the world. The market will gradually see a sharp rise of customizable and highly efficient apps that promise to change the existing world markets.

Take a look at the top 4 trends in Mobile Apps for 2013:

Brand Apps on the Rise

In a study led by Acquity Group it is found that the number of available mobile retail applications has shot to 350% in just a span of three years 2009 – 2011. With competition growing fierce companies will develop highly customized apps for their target groups. Brands will delve deeper into their customer lifestyle right from sunrise to sunset. This is certainly good news for Mobile App Developers as they will find new work opportunities cropping around them. The new mantra for mobile app development is multi-level innovation. To put it simply, almost all business whether big or small will have an online presence; brands will devise creative methods to influence their customers.

Tap Customers on the GoIn a research led by Chadwick Martin Bailey and iModerate Research technologies over 70% of iPhone users use apps on their Smartphone web browsers while shopping in-store and 41% make purchases directly from their phones. This gives marketers a good reason to tap their potential and existing customers using location-based mobile app services. This is an easy and instant way for businesses to generate revenue and build brand recognition. As more than 95% of the upcoming Generation Z will find themselves using apps to look for products and services this approach holds great value for sales people.

Farewell to Native Apps

HTML5 mobile app follows write once works on all platform approach. In other words, once build HTML5 apps can run on multiple platforms without hassles as compared to

native apps which need optimization for individual platforms. Moreover with HTML5 apps your content stays on the web and is easy to locate. Compared to native apps, HTML5 apps are easier to distribute and support. However HTML5 apps are a work in progress and we have to just wait and watch what it offers in this New Year. 2013 will see a move towards the more comprehensive hybrid apps for mobile. Combining the capabilities of native apps and HTML5 apps as hybrid apps which will revolutionize the user app experience. Using Canvas, HTML and SVG graphics with online and offline connectivity hybrid apps will provide endless opportunities for businesses.

The Future is Push

Long gone are the days when email ruled the web. 2013 is the age of push notifications. There are many advantages of this technology as it lets users get the latest news and updates without actually accessing the applications. Additionally push notifications display a number in the push icons like 8 unread messages. As per a study led by Urban Airship, there is a 540% increase in daily app opening with push notifications besides 30% sharing on social media like Facebook and Twitter. Needless to say, push notifications are highly engaging and more productive than our traditional channels like emails.

To sum it up

2013 seem to offer new possibilities for growth and innovation in mobile apps. Mobile apps have two serious advantages. Once downloaded mobile app stores information on the actual mobile device thus it is not necessary to have an internet connection. Moreover, mobile apps are built keeping the end-user in mind and are very user-friendly. Mobile apps personalize their user experience. Sooner brands will turn towards mobile app development not as a choice but as the best growth prospect.

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