2013 state of mobile recruiting by Ed newman imomentous
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Transcript of 2013 state of mobile recruiting by Ed newman imomentous
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@iMomentous
Ed Newman VP Strategy, iMomentous @newmaed
The State of Mobile Recrui2ng 2013
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@iMomentous
Have You Seen All the Stats? 2.5 Billion 6.8 Billion
h-p://www.internetworldstats.com/stats.htm h-p://mobithinking.com/mobile-‐marke>ng-‐tools/latest-‐mobile-‐stats/
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@iMomentous
What is Mobile Recruiting?
1994 Electronic Recrui>ng
2010 Social Recrui>ng
1999 Internet Recrui>ng
What’s Different This Time?
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@iMomentous
The Mobile Opportunity
The Mobile Interface Problem
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@iMomentous
The Mobile Opportunity
The Mobile Interface Problem
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@iMomentous
Q4 ‘
10
Q1 ‘
11
Q2 ‘
11
Q3 ‘
11
Q4 ‘
11
Q1 ‘
12
Q2 ‘
12
Q3 ‘
12
Q4 ‘
12
Q1 ’
13
Traffic Applies
11%
2.5mil
Over 2.5 million jobseekers & 300k applicationsConversion rates higher than desktop... and any other recruiting outlet
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9/29/13 7 @iMomentous
THE MARKET
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@iMomentous
Fragmentation
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@iMomentous
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@iMomentous
Four Main Segments
Mobile Web
Mobile Sourcing
Mobile Apply
Na>ve Apps
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@iMomentous
Mobile Optimization is More than Fitting the Screen Size
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@iMomentous
Mobile is not a microsite – It’s a parallel universe
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@iMomentous
Mobile Friendly Apply
Mobile Friendly Apply
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• QR Codes • SMS Text – Short Code – SMS Broadcasts – Alerts – Workflow
• Ad networks • Landing pages
Mobile Sourcing Campaigns
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Native Apps
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MOBILE WEB • No downloads • Any device browser • Online only • Front line interface • General public
experience
NATIVE • Stored locally • Device specific • Offline capable • Push no>fica>on • Chat • More personal
experience
What’s the Difference?
It’s not a question of either or. You should do both.
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Mobile Talent Strategy Framework
OptimizeAll content and email links
ConnectDrive traffic & repeat visits
IntegrateTechnology infrastructure
EngageNative app for all talent
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9/29/13 19 @iMomentous
CORPORATE MOBILE READINESS
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@iMomentous
• Analysis of Fortune 500 readiness for Mobile
• Tested every 6 months since July 2012
• v3 Report will be published in next 2 weeks
Corporate Mobile Readiness Report
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• We visited all Fortune 500 web sites on a smart phone
• Evaluated 7 specific criteria – Mobile Corporate site – Careers Link – Mobile Career Site – Mobile Apply – Re-direct – Other content
• We also searched App stores for any Native Apps
Methodology
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Scoring Value Description
-1Non optimized corporate siteNo careers link on a mobile optimized corporate siteNon optimized career sectionNo mobile apply process * No redirect *No content other than job list *
0No downloadable native appsNon-applicable criteria (i.e. if web site is non-optimized)
+1
Native apps on iTunesMobile optimized corporate siteCareers link on optimized corporate siteMobile optimized career sectionMobile optimized apply processProper redirect from any link to the optimized career siteAccess to career related content other than job list
Top 8 CompaniesCompany CMRi
AT&T 7Dow Chemical 7General Motors 7Macy's 7McDonalds 7Wal-Mart 7Casey's Gen Stores 6Tyson Foods 6
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@iMomentous
Ratings CMRi Score Ra2ng JUL 2012 JAN 2013 JUL 2013
5-‐7 Front Runner 1 6 21
3-‐4 Early Stage 11 24 28
0-‐2 Treading Water 139 126 145
-‐1 Toe in the Water 142 124 124
-‐3/-‐2 Off the Radar 207 220 182
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Trend Line
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@iMomentous
Trend Line
CRITERIAJUL 2012 JAN 2013
Native Apps 255 262
Corporate Sites 141 167
Careers Link 23 39
52%
33%
8%
Mobile Career Site 65 167 33%
Mobile Apply 11 16 3%
Redirect n/a 52 10%
Other Content n/a 76 15%
51%
28%
5%
13%
2%
n/a
n/a
# # %%
JUL 2013
290
200
71
180
26
65
99
#58%
40%
14%
36%
5%
13%
20%
%
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@iMomentous
200 71 41 9
Still a Big Disconnect
Mobile Corporate Sites
Have Link to Careers
Lead to Non-‐Mobile Sites
#Fail to connect to the mobile career site they already have!
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9/29/13 27 @iMomentous
WHAT’S NEXT
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