2013 Running Network Media Kit

2013 RUNNING NETWORK MEDIA BUYERS GUIDE

Welcome to the Running Network LLC Media BuyersGuide for 2013! Our media guide will educate youabout our magazines, their editorial focus, and

readership as well as the uniqueness of our diverse list ofpublications. Whether you choose to advertise in one or all ofour 23 partner publications, 3 of which are digital only, or takeadvantage of our 26 partner websites (3 partners areexclusively web-based), we can assure you that youradvertising message is reaching your desired audience.

With over 750,000 bimonthly readers and 2.25 million unique monthly visitors to our combined websites, the Running NetworkLLC is your gateway to the running community. With 8 national and 15 regional publications, we provide complete geographicalcoverage in the United States, Canada, and Central and South America.

Among our adult readers—who number more than 500,000—nearly 47% are women. Our readers run an average of 25miles per week, race 12–16 times per year (including 1–2 marathon finishes), and purchase 3–4 pairs of running shoes withinthat year. Our younger readers (325,000) run 6 times per week, 46 weeks per year, race 32 times per year, and purchase 5 pairsof running shoes annually. Known as committed runners among their friends and acquaintances, they are often asked for adviceand guidance by those just entering the sport. With the addition of Get Active!, Austin Fit, and Winged M magazines, fitnessrunners are our newest reader group under the RN banner: over 60% women who work out 103 days over the course of theyear—and 32 of those days are spent running.

Over 90% of our circulation is direct-mailed to the homes of our readers as paid or requested. More than 70% areprofessionals with annual household incomes exceeding $88,000. Most importantly, the Running Network is your opportunity toreach the most devoted enthusiasts in the grassroots running communities.

The sport of running has evolved, and so has the Running Network. We started our websites in 1996, began blogging in2007, and tweeting in 2008. Social networks are nothing new —specialty magazines have been doing that for decades! Butwhether by mobile phone, twitter.com, blogging, digital TV, or websites, plus our digital and print publications, we continue tofocus on one theme—enhancing the relationship between our readers and their local running community. The various mediaplatforms of the Running Network create and reinforce an atmosphere where runners are influencers, and where the key channelin our world is the specialty running store.

We are confident that, no matter how small your budget, we can help you target your potential consumer in a unique wayto reach your sales goals. Now more than ever, effective advertising and marketing not only keep your brand in the consumer’sline-of-sight, but build your future. Astute companies are increasing their marketing and advertising plans in 2013–2014, notdecreasing.

Readership on our websites went through the roof during the World Championships in Daegu, Korea, 2011. We haveembraced social media, iPhone/Android apps, digital publications, and live blogging at major events. Watch for some innovativeways to view London from the Running Network in 2013! The same is true during the Boston, New York, Berlin, Chicago, andLondon marathons because our readers are fascinated by our sport and its manifestation both at home and across the globe.The Running Network LLC is geared to provide our readers with the information they need to be better runners, more informedconsumers, and more involved in the sport that they love. We hope you will join us in this mission.

Call us for samples of any or all of our publications and visit our website at www.RUNNINGNETWORK.com for links to the sitesof all our partners.

We look forward to working with you soon!

For more information, call 608-239-3785President: Larry Eder • Email: [email protected] Address: P. O. Box 801 • Fort Atkinson, WI 53538-0801 • Fax: 920-563-7298Website: www.runningnetwork.com

WELCOME TO 2013!

Gary Morgan/Michigan Runner, James O’Brien/Winged Foot and

Larry Eder/Running Network in Daegu, Korea

Media Kit-2013_MG2012 11/20/12 1:18 PM

Now in its 18th year, ATF is the largest coaching magazine in North America for any sport. The meeting place of scientific theory and its practi-cal application to sport, ATF provides the coach and enthusiast with tips on how to improve their understanding of a technical event, as well

as tips on how to improve their coaching. Probably the most exclusive magazine in the country, ATF invites readers to subscribe, through qual-ified, controlled circulation. 88% are high school head coaches in cross country and track & field, 7% are club coaches, and 5% are college

coaches. Subscribers in 209 countries. Official Media Partner of USA Track & Field. Website: www.american-trackandfield.com Editor: James Dunaway Publisher: Larry Eder Contact: Shooting Star Media, Inc.

Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Now in its 16th year, Athletes Only is a must-buy for clients who want to reach the active teenager (14–19). AO readers work out 6 days perweek, 46 weeks per year, for 2 hours 15 minutes per day. They purchase 5 pairs of training shoes a year and own 12 pairs of shoes! AO cele-

brates the diversity of our sport, with 48% female/52% male, and 43% African-American, 22% Latino readership. Distributed by request only, at15,740 high schools and 2,105 running clubs across the U.S. Official Media Partner of USA Track & Field. Website: www.atf-athlete.com

Editor/Publisher: Larry Eder Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Athletics Magazine is Canada’s national Track and Field/Roadrunning magazine, with timely columns,intriguing interviews and insights intoathletics in Canada and around the world. Loaded with photosfrom Claus Andersen – the country’s foremost track and field photographer –

Athletics covers allOlympics and World Championships, and relies on an excellent staff of writers to bring the events alive. The magazine alsomaintains a strong connection to the sport’s rich history and statistical base, makingit relevant for new and long-time participants and fans.

Website: www.athleticsontario.ca Editor: John Craig Address: 3 Concorde Gate, Suite 211, Toronto, Ontario, Canada M3C 3N7 Contact: Bernie Eckler Phone: 416-426-7215 Email: [email protected]

Founded in 1997, Austin Fit Magazine (AFM) emerged as Austin’s first and only health and fitness magazine, with bold ambition and a pow-erful mission — to educate, motivate, and inspire people to adopt a healthier lifestyle. Despite relatively humble beginnings, AFM has gradu-

ally grown into what it is today — a reliable resource for Austinites looking to develop, achieve and maintain a healthy and fit lifestyle.Creating an award-winning look and feel, compelling content and a campaign for outreach that includes local events, like-minded business-es and even city government, AFM has risen the bar for what a local publication can be. Now, celebrating more than 15 years in publishing,

AFM has established itself as an exceptional advertising medium for local, regional and national businesses, as well as a source for high-quality local media, marketing and editorial coverage. AFM is more than just a magazine; it’s a reflection of Austin. It’s a way of life.

Website: www.austinfitmagazine.com Editor: Melanie Moore Contact: Alex Earle Phone: 512-407-8383 x222 Publisher: Lou Earle Email: [email protected]

American Track & Field

Athletes Only

Athletics

Austin Fit Magazine

Circulation: 30,000. Published: 5x per year. Area covered: National.


Area covered: Canada.

Circulation: 22,000. Published: 12x per year. Area covered: Texas.

Print and Digital Magazine


Digital Magazine

Print and iPad Versions

The official magazine of all four USATF associations in California and northern Nevada, California Track & Running News is the only magazine inthe Golden State that covers race walking, distance running, track & field, ultra running, cross country, and road racing in each issue—giving acomplete picture of the diversity of our sport and opportunities on CTRN’s turf. Now in its 37th year, CTRN has articles for beginners as well asveterans, and focuses now more on youth, training, nutrition, coaching education, and encouraging the 3 million runners in the Golden State torun, jump, and throw! Website: www.caltrack.com and www.caltrack.com/prep Editor: Christine Johnson Email: [email protected]: Larry Eder Phone: 608-239-3785 Fax: 920-563-7298 Em ail:[email protected]

Club Running is the relaunched print and digital publication for the RRCA. Established in 1958, the RRCA is the governing body for 954 grassroots run-ning clubs, making it the largest running organization in North America. The publication highlights various clubs and unique ways that they contribute tothe sport, plus listing RRCA events, programs, and information. Website: www.clubrunning.net and www.rrca.org Editor: Christine Johnson Email: [email protected] RRCA Executive Director: Jean Knaack Published by: Shooting Star Media, Inc. Contact: Larry Eder Phone:608.239.3785 Em ail:[email protected]

One of the best regional magazines in the Network, Colorado Runner is supported by specialty running stores across the state. Their websiteinlcudes the state’s most comprehensive event calendar and results listings. Colorado Runner is also an official USATF media partner. A superbwebsite, its reviews of local races must be read to be appreciated. Website: www.coloradorunnermag.com Editor: Jessica Griffiths Address: PO Box 270553, Littleton, CO 80127 Contact: Derek Griffiths Phone: 720-985-9047 Fax: 303-379-6489 Email: [email protected]

Coaching Athletics Quarterly is a technical journal modeled in the tradition of the former Track & Field Quarterly Review. This technical publicationfeatures Sprints in Spring, Throws in Summer, Jumps in Fall, and Distances in Winter. Geared to college and technical club coaches, it also featurestechnical reviews and updates on developments in sports medicine and sports psychology. Website: www.coachingathleticsq.com ManagingEditor: Sue Hall Publisher: Larry Eder Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Published since 1986, New England Exchange Zone covers the world of athletics for the road racers, track athletes, ultra runners, race walkers,coaches, preps, and officials of the New England Association of USATF. Published in the memory of Marja Bakker, longtime USATF official andBAA mainstay, the publication has been upgraded from a newsletter to a quarterly, four-color, glossy magazine. Website: www.usatfne.orgEditor: Steve Vaitones Email: [email protected] Published by: Shooting Star Media, Inc. Contact: Larry Eder Phone: 608-239-3785 Email: [email protected]

CCalifornia Track & Running News

Club Running

Colorado Runner

Coaching Athletics Quarterly

New England Exchange Zone

Circulation: 17,500 with 5,000 calendar overprint (50,000 overprint in Apr/June for Bayto Breakers). Published: 5x per year. Area covered: California & Northern Nevada.

Circulation: 150,000. Published: 4x per year (Feb, May, Aug, Nov).Area covered: National. Official magazine of Road Runners Clubs of America.

Circulation: 10,000. Published: 6x per year. Area covered: Colorado, New Mexico, Wyoming, Eastern Utah.

Area covered: International.

Circulation: 4,500. Published: 4x per year. Area covered: Connecticut,Maine, Massachusetts, New Hampshire, Upstate New York, Vermont.



Digital Magazine



Get Active! is the publication for the health-club consumer and runners at all levels. In a world where exercise and healthy living are more crucialthan ever, Get Active! is the information resource for all those who seek a healthier, more rewarding life. It’s the owner’s manual for the fitness

lifestyle. Get Active! is the official magazine of the International Health, Racquet & Sportsclub Association (IHRSA), which represents 9,700 quali-ty health and fitness centers worldwide, including more than 6,000 in the United States. Website: www.healthclubs.com and www.ihrsa.org

Editor: Jim Schmaltz Email: [email protected] Contact: Jay Ablondi Fax: 617-951-0056 Email: [email protected]

Published for the Spanish-speaking runner in the United States, and Central and South America, Latinos Corriendo is geared to Latino runnersinterested in improving their performance, as well as in keeping up on the sport, with a keen eye on Spanish-speaking athletes in North andSouth America. Now in its 4th year, the response to the design and writing has been tremendous. Calendar, training articles, and reviews of

major races are key parts of Latinos Corriendo. Website: www.latinoscorriendo.com and www.shootingstarmediainc.comEditor: Gabriel Canto Contact: Larry Eder Advertising: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

One of the first publishers on board with the Running Network in 1986 and still one of the most innovative. Art McCafferty was a stand-upcomedian, a college professor, and a publisher of golf, running, and skiing magazines. The publication covers high school, college, and open road

racing, track & field, cross country, and triathlons. Website: www.michiganrunner.net, www.michiganrunner.com, and www.michiganrunner.tvEditor: Scott Sullivan Online Editor: Jennie McCafferty Address: 4007 Carpenter Rd., #366, Ypsilanti, MI 48197 Contact: Art McCafferty

Phone: 734-507-0241 Email: [email protected] or [email protected] or [email protected]

Missouri Runner & Triathlete is the official publication of the USATF associations in the Missouri-Ozarks, KA and Kansas City, and the “Show Me”state member of the Running Network LLC. Now in its 7th year, the editorial menu includes road racing, multisports, and prep action across the

state. It’s also mailed to select finishers of the Go! St. Louis Marathon. Website: www.morunandtri.com Editor: Diana Minardi Strauss Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Long Island Footnotes is the official monthly magazine of the Greater Long Island Running Club and has developed into “the Bible of Long Islandrunning.” Servicing strong running and multisport communities in a region that has a population greater than that of 38 of the 50 states, it covers

Long Island races, race schedules, and articles of interest to runners of all ages and abilities. Website: www.glirc.org Editor: Linda OttavianoAddress: Greater Long Island Running Club, 101 Dupont St., Suite 24, Plainview, NY 11803 Contact: Mike Polansky Phone: 516-349-7646

Fax: 516-349-7647 Email: [email protected]

Get Active!

Latinos Corriendo

Michigan Runner

Missouri Runner & Triathlete

Long Island Footnotes

Circulation: 50,000. Published: 2x per year. Distributed nationally at participating health clubsand at the IHRSA International Convention & Trade Show, the premier commercial fitness

expo in the U.S. attended by 15,000 health club professionals and fitness gear influencers.

Circulation: 8,000 (6,500 in print, 1,500 online). Published: 6x per year. Area covered: Michigan, Ontario, Canada.

Area covered: Missouri, Kansas, Southern Illinois.

Circulation: 4,000. Published: 12x per year. Area covered: Long Island, NY.


Digital Magazine Area covered: North, Central, and South America.

Digital Magazine

Print Magazine

Print Magazine

Racing South, which traces its heritage back to 1976, publishes special theme issues. Women’s Running is highlighted in the Spring issue,Competitive and Grand Prix competition in the Summer issue, Youth Running and Cross Country in the Fall issue, and Masters Running in the Winter.Issue dates are January/February, April, June, July/August, October, and December. Racing South also features the Racing South Grand Prix inassociation with Running Journal. Website: www.running.net Editor/Contact: Mary Lou Day Phone: 423-638-4177 Address: 200 S. Main St.,P.O. Box 157, Greeneville, TN 37743 Email: [email protected]

RunMinnesota is published by the Minnesota Distance Running Association. The MDRA has been in existence since 1961 and direct-mails RM tothe club’s 2,500 members. The remainder is distributed through running stores, expos, and races. Website: www.runmdra.orgEditor/Contact: Heidi Keller Miler Address: MDRA, 5701 Normandale Rd., Edina, MN 55424 Phone: 952-927-0983 Email: [email protected]

The South’s preeminent running magazine in one of the fastest-growing markets in the United States, the Running Journal features unsurpassedcoverage of the sport of running in its area, and its writers are favorites of the local running community. It’s the official publication for USA Track& Field in eight states: Alabama, Georgia, North & South Carolina, Kentucky, Tennessee, Virginia, and Mississippi. Tabloid size. Website: www.running.net Editor /Contact: Mary Lou Day Phone: 423-638-4177 Address: 200 S. Main St., Greeneville, TN 37743Email: [email protected].

RUNOHIO is one of the mainstay publications in the Running Network. Matt McGowan, a high school track coach and teacher, writes andedits this publication with help from his brother, Jeff, a top 800-meter runner in college. An avid runner himself (he’s run a 2:22 marathon), Mattserves as a race director for the several races that RUNOHIO puts on in Ohio each year. Editorial covers road running and track & field andcross country in Ohio and road running for the surrounding states. The official USATF magazine for its region. Website: www.runohio.comEditor/Contact: Matt McGowan Phone: 740-587-0376 Address: 330 Spellman, Granville, OH 43023 Email: [email protected]

Racing South

RunMinnesota

Running Journal

RUNOHIO

Circulation: 10,000. Published: 6x per year. Areas covered: Alabama,Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North &South Carolina, Tennessee, Virginia, West Virginia.

Circulation: 4,000. Published: 6x per year. Area covered: Minnesota, Western Wisconsin.

Circulation: 25,000. Published: 6x per year. Area covered: Alabama,Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North & SouthCarolina, Tennessee, Virginia, West Virginia.

Circulation: 8,000. Published: 7x per year. Areas covered: Road running, track &field, and cross country in Ohio; plus road running in Indiana, West Virginia,Northern Kentucky, Western Pennsylvania, and Southern Michigan.

Track & Field News covers U.S. and international stars at all levels. Features deal with personalities, statistics, history, road running, and racewalking. Regular departments include U.S., world, college, and high school reports, news highlights, profiles, lists of top performers, and

comments. Approximately half of the editorial content is news, half is personalities and features. Published since 1948, TFN is the bible of thesport. Website: www.trackandfieldnews.com Editor: E. Garry Hill Email: [email protected] Address: 2570 W El Camino Real,

Suite 220, Mountain View, CA 94040 Contact: Ed Fox Phone: 650-948-8188 Email: [email protected]

Established in 1892, The Winged Foot is the monthly publication of the New York Athletic Club, which was founded in 1868. Its editorial focus ison the activities and accomplishments of the New York Athletic Club and its members, including participants in the Olympic Games and WorldChampionships. An elegant sports magazine with a far-reaching readership, The Winged Foot has covered every Olympic Games since 1896.

Website: www.nyac.org, www.thewingedfootmagazine.com and www.thewingedfootmagazine.org Editor /Contact: James O’Brien Address: New York Athletic Club, 180 Central Park South, New York, NY 10019 Phone: 212-767-7061 Email: [email protected]

The Winged M is the monthly magazine for the 20,000 members of the Multnomah Athletic Club in Portland, Oregon. The club was establishedin 1891 and is one of the premier athletic clubs in the country. The magazine covers members’ athletic and social accomplishments and

promotes activities and events taking place in the club, as well as in the community. Members include former Olympians, national champions,and prominent local leaders. The club has a long and proud history of promoting amateur athletics, as well as health and fitness. Website: www.themac.com Communications Manager/Contact: Michole Jensen Phone: 503-223-8749 Fax: 503-223-8470

Address: Multnomah Athletic Club, 1849 SW Salmon St., Portland, OR 97205 Email: [email protected]

Youth Runner is the hottest magazine around for young athletes who compete in track & field and cross country running. Athlete interviews andstories, training advice and tips from great coaches and Olympians, and product report cards from our team of high school reviewers and regular

guest editors. And there’s always tons of action images in each issue! Website: www.youthrunner.com Editor/Contact: Dan Kesterson Phone: 503-236-2524 Email: [email protected]

As the official magazine of USA Track & Field, the governing body of the sport, USATF’s Fast Forward covers 54 associations and givessubscribers national information and news on track & field, road racing, and race walking. Edited and designed by USA Track & Field, the

contracted publisher and advertising representative is Shooting Star Media, Inc. Website: www.usatf.org Editor: Susan Hazzard Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: [email protected]

Track & Field News

The Winged Foot

The Winged M

Youth Runner

USATF’s Fast Forward

Circulation: 21,000. Published: 12x per year. Area covered: National, International.


Circulation: 11,000. Published: 12x per year. Area covered: primarily Oregon and Washington, but members are located around the world.


Circulation: 95,000. Published: 4x per year. Area covered: National.Print and Digital Magazine


FFREQUENCY SCHEDULE FOR 2013

American Track & Field Jan March June Aug Nov 5x

Athletics Jan/Feb Mar/Apr May/Jun July Aug Sept/Oct Nov Dec 8x

Athletes Only Jan Apr July Oct Dec 5x

Austin Fit Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 12x

California Track & Running News Jan/Mar Apr/June July/Aug Sept/Oct Nov/Dec 5x

Club Running May Aug Dec 3x

Colorado Runner Jan/Feb Mar/Apr May/June Jul/Aug Sept/Oct Nov/Dec 6x

Long Island Footnotes Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 12x

Get Active! May Sept 2x

Michigan Runner Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec 6x

New England Exchange Zone Feb June Nov Dec 4x

Racing South Feb Apr June Aug Oct Dec 6x

RunMinnesota Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec 6x

Running Journal Jan Mar May July Sept Nov 6x

RUNOHIO Jan/Feb Mar/Apr May/June July Aug Sept/Oct Nov/Dec 7x

The Winged Foot Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 12x

Track & Field News Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 12x

USATF’s Fast Forward Mar June Sept Nov 4x

Winged M Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 12x

Youth Runner Jan Mar June Sept Dec 5x


JANJAN FEBFEB MARMAR APRAPR MMAAYY JUNEJUNE JUJULLYY AUGAUG SEPSEP OCTOCT NOVNOV DECDECTTOTOTALAL XX

PERPER YEARYEAR

ATHLETES ONLY (150,000)Average age . . . . . . . . . . . . . . . . . . . . . . . .17Female . . . . . . . . . . . . . . . . . . . . . . . . . . . .48%Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52%Average Competitions:

Cross Country . . . . . . . . . . . . . . . . . . . . . .12Indoor Track & Field . . . . . . . . . . . . . . . . . .12Outdoor Track & Field . . . . . . . . . . . . . . . .16

• Average reader works out 6 days per week, 46 weeks per year

• Approximate workout time: 2 hrs. 15 min.• Athletes who go to their coaches for productrecommendations . . . . . . . . . . . . . . . . . .94%

• Average reader will purchase 5 pairs of runningshoes per year

AMERICAN TRACK & FIELD (30,000)High School Coaches . . . . . . . . . . . . . . . . . . .85%Community College/Club Coaches . . . . . . . . . .7%College Coaches . . . . . . . . . . . . . . . . . . . . . . . .5%Enthusiasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .3% • Average coach manages 25 athletes for highschool, 38 athletes for track & field

• 98% are college graduates• 40% female, 60% male• 75% coach all year — cross country and track & field• 94.5% have their own fitness programs• 95% of coaches only recommend products thatthey have used or experienced

• Average reader will purchase 5 pairs of runningshoes per year

CLUB RUNNING (150,000)Female . . . . . . . . . . . . . . . . . . . . . . . . . . . .48%Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52%• 954 Running Clubs• Manages 6,000-plus road races• Strong Insurance program• Programs for Kids Running, Run@Work Day,

Starting a Kids Running program, Women’sDistance Carnival grassroots

• Club growth surpassing 30% a year, with fastestgrowth in female clubs, runners

• Official magazine of RRCA

USATF’S FAST FORWARD (95,000)51,000 Youth (ages 12–19)44,000 open and masters; 5,000 officials• The official magazine of USATF’s 54 associations

across the U.S.

RN National Publications

READERSHIP PROFILE

SSPECIAL ISSUES IN 2013

FREQUENCY SCHEDULE FOR 2013

runningnetwork.com

AGE BREAKDOWN (IN YEARS)10–19 . . . . . . . . . . . . . . . . . . . . . . . . 4%20–29 . . . . . . . . . . . . . . . . . . . . . . . 38%30–39 . . . . . . . . . . . . . . . . . . . . . . . 34%40–49 . . . . . . . . . . . . . . . . . . . . . . . 11%50–59 . . . . . . . . . . . . . . . . . . . . . . . . 8%60+ . . . . . . . . . . . . . . . . . . . . . . . . . . 5%

SEXMale . . . . . . . . . . . . . . . . . . . . . . . . 60%Female . . . . . . . . . . . . . . . . . . . . . . 40%

MARITAL STATUSMarried . . . . . . . . . . . . . . . . . . . . . . 54%Single . . . . . . . . . . . . . . . . . . . . . . . 46%

LEVEL OF EDUCATIONHigh School Graduate . . . . . . . . . . . 9%College . . . . . . . . . . . . . . . . . . . . . . 16%College Graduate . . . . . . . . . . . . . . 43%Graduate School. . . . . . . . . . . . . . . 32%

HOUSEHOLD INCOME$17,001–$24,000 . . . . . . . . . . . . . . . 8%$24,001–$35,000 . . . . . . . . . . . . . . 10%$35,001–$50,000 . . . . . . . . . . . . . . 21%$50,001–$75,000 . . . . . . . . . . . . . . 25%$75,001–$100,000 . . . . . . . . . . . . . 19%$100,001–$125,000 . . . . . . . . . . . . 10%Over $125,000 . . . . . . . . . . . . . . . . . 7%

OTHER PUBLICATIONSCOMPARISON75% do not read Runner’s World95% do not read Running Times80% do not read Sports Illustrated

or USA Today

AVERAGE MILES RUN PER WEEK1–20 . . . . . . . . . . . . . . . . . . . . . . . . 21%21–30 . . . . . . . . . . . . . . . . . . . . . . . 38%31–40 . . . . . . . . . . . . . . . . . . . . . . . 23%41–50 . . . . . . . . . . . . . . . . . . . . . . . 14%51 or more . . . . . . . . . . . . . . . . . . . 4%

YEARS RUNNING1–2 . . . . . . . . . . . . . . . . . . . . . . . . . 10%3–5 . . . . . . . . . . . . . . . . . . . . . . . . . 20%6–10 . . . . . . . . . . . . . . . . . . . . . . . . 34%11–15 . . . . . . . . . . . . . . . . . . . . . . . 25%16 or more . . . . . . . . . . . . . . . . . . . 11%

MARATHONS RUN PER YEAR1 . . . . . . . . . . . . . . . . . . . . . . . . . . . 48%2–3 . . . . . . . . . . . . . . . . . . . . . . . . . 28%4–5 . . . . . . . . . . . . . . . . . . . . . . . . . 2%6 or more . . . . . . . . . . . . . . . . . . . . 2%

NUTRITIONAL SUPPLEMENTSUSED ON A REGULAR BASISBars . . . . . . . . . . . . . . . . . . . . . . . . 45%Gels . . . . . . . . . . . . . . . . . . . . . . . . 35%Sports Drinks . . . . . . . . . . . . . . . . . 63%

RUNNING SHOES PURCHASED PER YEAR1 . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%2 . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%3 . . . . . . . . . . . . . . . . . . . . . . . . . . . 26%4 . . . . . . . . . . . . . . . . . . . . . . . . . . . 19%5 or more . . . . . . . . . . . . . . . . . . . . 12%

LOCATION OF RUNNING SHOEPURCHASESCatalogs . . . . . . . . . . . . . . . . . . . . . . 1%General Dept. Store . . . . . . . . . . . . 5%Online Store . . . . . . . . . . . . . . . . . 16%Specialized Running Store . . . . . . . . . 53%Sports Chain Store . . . . . . . . . . . . . 19%

RACES RUN PER YEAR1–5 . . . . . . . . . . . . . . . . . . . . . . . . . 22%6–10 . . . . . . . . . . . . . . . . . . . . . . . . 31%11–15 . . . . . . . . . . . . . . . . . . . . . . . 18%16 or more . . . . . . . . . . . . . . . . . . . 24%

FAVORITE RACING DISTANCES5K . . . . . . . . . . . . . . . . . . . . . . . . . . 48%10K . . . . . . . . . . . . . . . . . . . . . . . . . 52%15K . . . . . . . . . . . . . . . . . . . . . . . . . 14%Half Marathon . . . . . . . . . . . . . . . . . 14%Marathon. . . . . . . . . . . . . . . . . . . . . 28%Other. . . . . . . . . . . . . . . . . . . . . . . . 14%

BASED ON RECENT READER SURVEY

RN Regional Publications

American Track & FieldJanuary US Athletics Calendar (30,000 Circ.)September Cross Country Yearbook (30,000 Circ.)

California Track & Running NewsApril/May/June Bay to Breakers Special (50,000 Circ.)

Michigan RunnerJanuary/February Michigan Runners of the Year AwardsMarch/April Calendar IssueSeptember/October Michigan High School Runner of the Year

Running JournalMarch/April Annual IssueMay/June Bi-Annual Race Marathon DirectorySeptember/October Annual Pullout CalendarNovember/December Bi-Annual Race Marathon Directory

Track & Field NewsFebruary Annual RankingAugust NCAA ChampionshipsSeptember USATF ChampionshipsNovember World Championships coverage

9

Ask About a Market BreakoutTailored to Your Needs.

American Track & Field . . . . . . . . . . . . . . . . . . . 35,000Athletes Only . . . . . . . . . . . . . . . . . . . . . . . . . . . 150,000Athletics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,000Austin Fit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,000California Track & Running News . . . . . . . . . . . 17,000Club Running . . . . . . . . . . . . . . . . . . . . . . . . . . . 200,000Colorado Runner . . . . . . . . . . . . . . . . . . . . . . . . . 10,000Get Active!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,000Long Island Footnotes . . . . . . . . . . . . . . . . . . . . . . 6,500Michigan Runner . . . . . . . . . . . . . . . . . . . . . . . . . . 9,000New England USATF Exchange Zone . . . . . . . . . 6,200Racing South . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000RunMinnesota . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,000Running Journal . . . . . . . . . . . . . . . . . . . . . . . . . 25,000RUNOHIO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,000The Winged Foot . . . . . . . . . . . . . . . . . . . . . . . . . 12,500The Winged M . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,000Track & Field News . . . . . . . . . . . . . . . . . . . . . . . 22,000USATF’s Fast Forward . . . . . . . . . . . . . . . . . . . . 95,000Youth Runner . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,000

Adult Circulation (22 and older): 515,000Male 53% • Female 47%Purchasing Power: 2 –3 pairs of running shoes per year, average price $100

Youth Circulation (14–19 years of age): 235,000Male 52% • Female 48%Purchasing Power: 4–5 pairs of running shoes per year, average price $90

Our bi-annual Shoe Review is a six-page, four-color preprintedinsert that’s printed in a single size and trimmed to accommodatethe various sizes of Running Network publications.

SSHOE REVIEWS JAN, MARCH, MAY, JULY, SEPT, NOV

DEMOGRAPHICS

DISTRIBUTION = 750,000+American Track & Field

Athletes Only

Athletics (Digital Only)

Austin Fit

California Track & Running News

Club Running

Coaching Athletics Quarterly (Digital Only)

Colorado Runner

Get Active!

Latinos Corriendo (Digital Only)

Long Island Footnotes

Michigan Runner

Missouri Runner & Triathlete (Digital Only)

New England Exchange Zone

Racing South

RunMinnesota

Running Journal

RUNOHIO

The Winged Foot

The Winged M

Track & Field News

USATF’s Fast Forward

Youth Runner

For space reservations, please contact:Larry Eder Phone: 920-563-5551 ext. 112 Mobile: 608-239-3785Email: [email protected]

All materials should be sent to: W. D. Hoard & Sons Co.28 Milwaukee Ave. W.Fort Atkinson, WI 53538Attn: Alex Larsen Phone: 920-563-5551Email: [email protected]

Established in 1998, the RN Shoe Reviews and features provide our readers with independent editorial reviews of the top running footwear sixtimes a year (January, March, May, July, September, November). The larger Spring and Fall Reviews focus on performance running/trainingfootwear. The reviews in January and July focus on Trail, the May review is Best Shoes under $80, and a review of Quarter 2 and Quarter 4shoes are available in July and December. For our prep titles, we also review XC racing shoes, track spikes, and team apparel, and youth run-ning shoes.

The Shoe Reviews are two to six pages in length. RN footwear and apparel reviewer Cregg Weinmann manages a team of 350 weartesters,who are rigorously tested by a podiatrist to determine the correct shoe category for their involvement. The weartesters compile both anecdotaland quantitive results on a proprietary website developed by Weinmann and his team, using a unique software application. The writeups arebased on this information as well as Weinmann’s own examination. The projects are coordinated and edited by Christine Johnson and the finalreviews are then provided to our publications for use in their publications. We present the reviews as the starting point in each runner’s journeyto find the perfect running shoe for them. Once they’ve checked out our reviews, we encourage them to visit their local specialty running storeto give shoes a test run. We support the Independent Running Retailers Association (IRRA).

Our reviews are also available at www.runnningnetwork.com, as will a new feature: a regular new-product review.


MMECHANICAL AD SIZES

1. STANDARD (width x length)Full page: 8.375 x 11.125Trim: 8.125 x 10.875Live area: 7.125 x 9.8751/2 page horizontal: 7.125 x 4.8751/2 page vertical: 4.875 x 7.1251/3 page: 2.25 x 9.8751/4 page: 3.5 x 4.8751/6 page: 2.25 x 4.875

2. TABLOIDFull page: 10.25 x 12.625 (no bleed)1/2 page horizontal: 10.25 x 6.1251/2 page vertical: 5 x 12.6251/3 page: 3 x 121/4 page: 5 x 6.1251/6 page: 3 x 5.875

3. RUNNING JOURNALFull page: 11 x 12.5 Trim: 10.5 x 12Live area: 9.5 x 111/2 page horizontal: 9.625 x 5.25 1/2 page vertical: 4.75 x 10.75 1/3 page: 3 x 11 1/6 page: 2.25 x 7.25

Full Page 2/3 vertical1/3vert.

1/6 horizontal

1/2 vertical 1/6vert.

1/3 horizontal

1/2 horizontal

PUBLICATION DIMENSIONS (width x depth) ALL MEASUREMENTS SHOWN IN INCHES.

American Track & Field • www.american-trackandfield.comAthletes Only • www.atf-athlete.comAthletics • www.athleticsontario.caAustin Fit • www.austinfitmagazine.comCalifornia Track & Running News • www.caltrack.comClub Running • www.clubrunning.net, www.rrca.org/clubrunning.comCoaching Athletics Quarterly • www.coachingathleticsq.comColorado Runner • www.coloradorunnermag.comGet Active! • www.healthclubs.comLatinos Corriendo • www.latinoscorriendo.comLong Island Footnotes • www.glirc.orgMarathon Guide • www.marathonguide.com (web only)Michigan Runner • michiganrunner.net

Missouri Runner & Triathlete • www.morunandtri.comNew England USATF’s Exchange Zone • www.usatfne.comRacing South • www.running.comRunMinnesota • www.runmdra.orgRunning Journal • www.running.netRUNOHIO • www.runohio.comTrack & Field News • www.trackandfieldnews.comUSATF’s Fast Forward • www.usatf.orgThe Winged Foot • www.nyac.orgThe Winged M • www.themac.comYouth Runner • www.youthrunner.comRunning Network • www.runningnetwork.com

RUNNING NETWORK WEBSITES

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runningnetwork.com

22013 ADVERTISING RATES

Size 1X 3X 6X 9X Size 1X 3X 6X 9XSPREAD 2,479 2,355 2,230 2,122 SPREAD 1,506 1,431 1,356 1,281

FULL 1,550 1,472 1,394 1,326 FULL 941 894 848 8012/3 1,154 1,102 1,035 983 2/3 759 728 686 6501/2 946 900 848 806 1/2 582 556 525 4941/3 702 671 640 593 1/3 380 374 359 333

1/6 239 229 218 198


FULL 1,794 1,700 1,612 1,524 FULL 1,108 1,056 998 9412/3 1,461 1,388 1,316 1,243 2/3 874 832 790 7441/2 1,170 1,113 1,123 998 1/2 738 681 650 6081/3 884 842 801 754 1/3 556 530 504 473

1/6 281 265 255 239


FULL 2,283 2,168 2,054 1,940 Full 1,300 1,238 1,175 1,1082/3 1,716 1,628 1,539 1,461 2/3 1,056 998 952 9001/2 1,404 1,336 1,264 1,196 1/2 806 770 723 6861/3 1,123 1,071 1,009 957 1/3 640 603 577 541

1/6 307 291 276 265


FULL 3,084 2,933 2,772 2,621 FULL 1,690 1,607 1,524 1,4402/3 2,366 2,252 2,132 2,012 2/3 1,420 1,352 1,279 1,2121/2 1,908 1,810 1,721 1,622 1/2 1,113 1,061 998 9461/3 1,482 1,404 1,336 1,258 1/3 894 852 806 759

1/6 468 447 421 400


FULL 4,701 4,467 4,228 3,994 Full 2,683 2,548 2,413 2,2832/3 3,650 3,468 3,286 3,104 2/3 2,127 2,018 1,914 1,8041/2 3,000 2,850 2,704 2,553 1/2 1,591 1,508 1,430 1,3521/3 2,465 2,340 2,215 2,096 1/3 1,170 1,113 1,055 998

1/6 723 686 655 614

Size Spread Full 2/3 1/2 1/3 Size Spread Full 2/3 1/2 1/3Rate 19,962 12,476 9,880 8,320 4,940 Rate 12,314 7,696 6,292 5,200 4,472

Size Spread Full 2/3 1/2 1/3 Size Spread Full 2/3 1/2 1/3Rate 23,795 14,872 11,887 8,216 5,694 Rate 21,249 13,281 10,436 6,708 3,796

4/COLOR BLACK & WHITEINDIVIDUAL PUBLICATION RATES INDIVIDUAL PUBLICATION RATES

(Net dollar amounts) (Net dollar amounts)

GROUP A (3,000–6,499 Circ.)AthleticsFootnotesNew England Exchange Zone

GROUP B (6,500–11,999 Circ.)Michigan RunnerRacing SouthRUNOHIORunMinnesota

GROUP C (12,000–15,000 Circ.)Colorado RunnerThe Winged MWinged Foot

GROUP D (15,001–24,500 Circ.)Austin FitCalifornia Track & Running NewsTrack & Field News

GROUP E (24,501–60,000 Circ.)American Track & FieldGet Active!Running Journal (tabloid size)Youth Runner

GROUP F (90,000 Circ.)USATF’s Fast Forward

GROUP G (150,000 Circ.)National Magazine

Athletes OnlyClub Running


NOTE: For packages involving one or more titles, please contact [email protected] or [email protected] we will provide you a breakout of ad placements, package rates, and special positioning requests. You may alsocall 608-239-3785.

• Digital publication rates available on request

Size 4/C B&WSPREAD 1,512 968FULL 945 6052/3 731 4831/2 588 3741/3 441 2521/6 N/A 134

Size 4/C B&WSPREAD 1,848 1,135FULL 1,155 7102/3 920 5631/2 726 4621/3 550 3531/6 N/A 202

Size 4/C B&WSPREAD 2,272 1,323FULL 1,420 8272/3 1,062 6681/2 870 5081/3 710 3951/6 N/A 218

Size 4/C B&WSPREAD 3,078 1,768FULL 1,924 1,1052/3 1,286 9071/2 1,034 710 1/3 924 5711/6 N/A 306

Size 4/C B&WSPREAD 4,334 2,541FULL 2,709 1,5882/3 2,247 1,2601/2 1,777 9371/3 1,256 6981/6 N/A 441

Size 4/C B&WSPREAD 13,574 12,137FULL 8,484 7,5862/3 6,787 5,9681/2 4,679 3,8601/3 3,255 2,5961/6 2,667 1,861

To advertise in ANY or ALL Network publications, please call for rates.

Larry Eder, PresidentOffice: 920-563-5551, ext. 112 • Mobile: 608-239-3785Email: [email protected] • FAX: 920-563-7298

Group positioning is based not only on guaranteed circulation, but on the amount of circulation that is paid, requested, or direct mailed. 90% of Running Network LLCpublications are direct mailed to runners’ homes.

• Video developement available on request.• Sponsorship or digital TV available on request.

INDIVIDUAL PUBLICATIONRATES

(Net dollar amount)

RRACE RATES

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runningnetwork.com

RUNNING NETWORK TELEVISION CHANNEL

The Running Network Television Channel (runningnetwork.com/rntv) was offi-cially launched in April 2008. During the past 21⁄2 years, the channel has pro-vided national and international programming to hundreds of thousands ofviewers. In 2008, our cameras covered the 2008 U.S. Track & Field OlympicTrials, the Beijing Olympics, Marathon Oasis de Montreal, and the ScotiabankToronto Waterfront Marathon on the international scene, as well as the NCAACross Country Championships, Rite Aid Cleveland Marathon, John HancockBoston Marathon, and other top marathons in the U.S. In 2009, our camerasbrought our viewers the Antarctica Marathon, Comrades Marathon, and theIAAF World Championships in Berlin.

We were especially proud of our coverage of the U.S. Track & Field OlympicTrials which generated over 100,000 viewers during the event. Our reportersinclude Larry Eder and Jennie McCafferty of the Running Network, as well asOlympians Paul McMullen and Gary Morgan.

2013 WEBSITE RATESThe Running Network website is the fastest-developing area of our company.You’ll get the most complete calendar of events in the country, race results forlocal and national events, event registration hosting, training tips, regional andnational news, and our event directors’ forum. It can all be found atwww.runningnetwork.com.

BASIC RATES

MAJOR BANNER (top) Cost: $20–$25 per 1,000 impressionsSize: 468 x 60 pixels (20K maximum file size)

TILE BANNERS Cost: $13–$18 per 1,000 impressionsSize: 120 x 60 pixels (15K maximum file size)

EVENT ADVERTISING Cost: $10 per 1,000 impressions, minimum $500/monthSize: 120 x 60 pixels (15K maximum file size)

Send a .JPEG or .gif banner to [email protected] WEBSITE LISTINGS ARE AVAILABLE ON PAGE 11.

Material Guidelines:All ads should be provided digitally on CD, and must beaccompanied by a full-size proof. PDF is the preferred for-mat. We can also accept QuarkXPress, Adobe InDesign,Photoshop, Illustrator, and Acrobat files. Fonts and supportfiles in CMYK format must also be included.

Ad materials should be submitted to:

W. D. Hoard & Sons Co.28 Milwaukee Ave. W.Fort Atkinson, WI 53538Attn: Alex Larsen Phone: 920-563-5555, ext. 153E-mail: [email protected]

Art Preparation: For an additional cost, the Running Network ArtDepartment ([email protected]) canprepare your ads. Ad copy must be supplied by theadvertiser. All color ad preparation will be quotedseparately.

For multiple runs in the same issue:One native file requested, created in magazine size, plusone PDF file. Cost for resizing is $100 per magazine.$25 charge for duplicating ads or proofs. All charges forthese serices are per ad.

Issue DeadlineJanuary November 15February December 15March January 1April February 1May March 1June April 15July May 15August June 15September July 15October August 15November September 15 December October 15

Please Note: Closing dates for Track & Field News are 3 weeks earlierthan the dates above. Please call for additional details.

PRODUCTION INFOMATERIAL REQUIREMENTS 4-page $115 net per 1,000

8-page $125 net per 1,00012-page $135 net per 1,00016-page $145 net per 1,000Over 16-page Individually priced

Center Spread: (4/color or B&W) Add 20% of the space rateBleed: No additional charge; available only on full-page

and 2/3-page adsSpecial Position: Add 10% of the space rateSpecial Rates: Available on request for consecutive

pages, supplied inserts, and run announcementsCommissions and Cash Discounts: A 15%

commission is paid only to recognized agencies. Nocommission is allowed if full payment is not receivedwithin 30 days from the invoice date. Cancellation ofany contracted advertisement is not allowed within 45days of insertion and run dates.

Purchasers of space in the the Running Network LLCbuy insertions as opposed to months. Each ad will beplaced in the month (or as close to that month)requested by the client.

Example: Space Purchased: 2 full-page, 4/color adsInsertion Dates: March and April Number of Publications: 6 (5 of the publications are monthly, one is bimonthly)Publication dates will be March and April for monthly publications and March/April and May/June for bimonthly publications.

Please supply us with a digital file on CD. Macintoshformatted, Adobe Illustrator, Adobe InDesign PDF,Adobe Photoshop, QuarkXPress. Please include fontsand all support files in CMYK format.

We’ll be happy to provide your clients with sponsoredsection content, design assistance, and specialopportunities across print, digital, and mobile platforms.Call 608-239-3785 for details.

INSERT INFORMATION

PRE-PRINTED INSERT RATES

RATE INFORMATION

ARTWORK DEADLINES

INSERTIONS

INSERT MECHANICALS


DESIGN/DEVELOPMENT

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SPECIFICATION SHEET

ALL FILES SHOULD BE SENT IN AN ELECTRONIC FORMAT AT 300 DPIPDF files are recommended • $25 charge per magazine for duplication of files, proofs

PUBLICATION NAME AND TRIM SIZE

Founded in 1986, the Running Network LLC is the national advertising representative of 23 of the finest regional and nationalspecialty running and multisport magazines across North America. Together, our partner publications boast over 750,000 readers

and nearly 3.5 million unique website visitors per month.

The mission of the Running Network LLC is to support its partner publications with advertising sales and the sponsorship of nationalrunning events. The Running Network partners foster a strong community among its readerships by providing grassroots, regional, andcurrent information on running and multisports. The Running Network LLC is committed to promoting the sports covered by the partner

publications, enhancing the active lifestyle of the readership, and supporting local specialty and national retailers.

The Running Network website complements the print publications with a comprehensive national calendar and race results section, aswell as local news, features, and race coverage. Our social media, digital TV, and live blogging keep our 3.5 million readers involved in

their running community!

For more information, please call 608-239-3785or email [email protected]

AMERICAN TRACK & FIELDMagazine (81⁄8 inches x 107⁄8 inches)

ATHLETES ONLYMagazine (81⁄8 inches x 107⁄8 inches)

ATHLETICSMagazine (81⁄8 inches x 105⁄8 inches)

AUSTIN FITMagazine (83⁄8 inches x 107⁄8 inches)

CALIFORNIA TRACK & RUNNING NEWSMagazine (81⁄8 inches x 107⁄8 inches)

CLUB RUNNINGMagazine (81⁄8 inches x 107⁄8 inches)

COLORADO RUNNERMagazine (81⁄4 inches x 103⁄4 inches)

GET ACTIVE!Magazine (8 inches x 101⁄2 inches)

LONG ISLAND FOOTNOTESMagazine (81⁄2 inches x 11 inches)

MICHIGAN RUNNERMagazine (81⁄16 inches x 101⁄2 inches)

RACING SOUTHSpecial (101⁄2 inches x 12 inches)

RUNMINNESOTAMagazine (81⁄2 inches x 11 inches)

RUNNING JOURNALSpecial (101⁄2 inches x 12 inches)

RUNOHIOTabloid (111⁄4 inches x 135⁄8 inches)

TRACK & FIELD NEWSMagazine (83⁄8 inches x 107⁄8 inches)

USATF’S FAST FORWARDMagazine (81⁄8 inches x 107⁄8 inches)

USATF’S EXCHANGE ZONEMagazine (81⁄8 inches x 107⁄8 inches)

THE WINGED FOOTMagazine (81⁄2 inches x 11 inches)

THE WINGED MMagazine (83⁄8 inches x 107⁄8 inches)

YOUTH RUNNERMagazine (77⁄8 inches x 101⁄4 inches)

PUB:2013

P. O. Box 801, Fort Atkinson, WI 53538-0801President: Larry Eder E-mail: [email protected] Main Office: 920-563-5551 • Fax: 920-563-7298

Website: www.runningnetwork.com

2013 Running Network Media Kit

Documents

Transcript of 2013 Running Network Media Kit