INBOUND MARKETING

SEO 2013 showed that SEO is not dead, but it has changed. Content is still king! SEO now includes content and social media marketing.

Quality, relevant, and valuable content in the right context = improved SEO. !

CONTENT MARKETING !Content Marketing is now more valuable than ever! Search engines continue to put more emphasis on quality content. Businesses are beginning to understand how content marketing and social media work together i.e. social promotes content. !

SOCIAL MEDIA 2013 was another big year for social media marketing with more people than ever using this median.

73% of online adults use social media.

42% use multiple social networks.

63% of people check Facebook daily.

55-64 year olds is the fastest growing demographic on Twitter. These stats from Pew Internet show that social media is an essential part of our daily lives.

MOBILE If 2013, showed us one thing, it is that mobile marketing is no longer the future it is the now.

20% of all Internet tra!c comes from mobile devices (Computer World).

Social networks put mobile "rst when releasing new updates because the majority access them from their smartphone.

Mobile app SnapChat was the social revelation of the year with over 100 million users.

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SEARCH Google continued its algorithmic changes throughout 2013.

Panda continued to punish poor content.

Penguin 2.0 disposed of unnatural links.

Hummingbird provides more relevant results based on each individual word and how they relate to other words.!

FACEBOOK Facebook continued to assert its dominance with: •  Graph Search •  Hashtags •  Facebook Home •  Redesigned Newsfeed •  New Facebook Ads

TWITTER Twitter went public in 2013, which meant pleasing its share holders. They did this with the following updates: •  Images in tweet streams •  Lead Generation Cards •  New Twitter Ads •  Vine App

Twitter now shows images directly in your tweet stream.

GOOGLE+ Google continued to play catch up by releasing these changes: •  Complete re-design (again) •  Related Hashtags •  Google+ Dashboard •  Continued integration with other Google

products •  Improved Hangouts !

PINTEREST Pinterest become the number one source of social web tra!c in 2013. Here are some of the updates that helped them achieve this: •  Business Page Analytics •  Ads – promoted pins •  Rich Pins

LINKEDIN The professional network took on a more social feel in 2013 with these updates: •  LinkedIn Pulse •  Showcase Pages •  Sponsored Updates!

YOUTUBE

The biggest video sharing site continued to dominate and improve with these updates: •  New Creation Tools •  Live Streaming •  Choose Your Thumbnail •  Community Options

INSTAGRAM 2013 was truly the year of Instagram. 150 million people use the mobile app and enjoyed these major updates: •  15 second video •  Instagram Ads •  Direct – private messaging

BRING ON 2014 2013 was a big year in the marketing world. It was jammed-pack full of updates and changes (most of them for the better).

But as we close the door on 2013, we look ahead to 2014.

What marketing changes, trends, algorithms, and networks will 2014 bring?

Rest assured we will do our best to give you the information you need on our blog: www.roadsidemultimedia.com/blog