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Tan Sri Dato’ Seri Dr. Zeti Akhtar AzizNo single currency for ASEAN

Impressed with Malaysian womenInterview with Portuguese MP Monica Ferro GST:

Is Malaysia ready?

Selangor, Malaysia’s investment hub

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Editorial Commitee Minna Saneri - Editor Stefanie Braukmann

Zaiton Hj Idrus

EUMCCI Board Chairman

Fermin Fautsch

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Dato’ Ng Tieh Chuan

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Stellios Plainiotis Ron Anderson

werner Somweber

Board of Directors/Representatives

In the June issue of the Review, we mistakenly referred to Sweden as a republic in the headline of the article EU Country in Focus. We apologise for the error.

So much to look forward to...

We at the EUMCCI are proud of the fact that over the last 10 years we have been able to

build a strong name for ourselves as a chamber of distinction. One example of this is the fact that we are invited to be part of the Government think tank. Top Government officials have graciously given us their time to attend our events and to be speakers at our events.

In the last few months, we had two very high profile guests as speakers at our VIP Luncheon. The first was the Chief Minister of Selangor, YAB Tan Sri Dato’ Seri Abdul Khalid Ibrahim, who gave a speech about the investment opportunities for European countries in Selangor. Read the article starting from page 10 on the various sectors that European companies can look into for investments.

In August, one of the most well-known central bank governors, Malaysia’s Yg Bhg Tan Sri Dato’ Seri Dr. Zeti Akhtar Aziz, was the speaker at another VIP Luncheon. Read what she has to say about the financial integration of ASEAN starting from page 4.

There are a few important events coming up in the next couple of months. IGEM 2013, the region’s largest green technology and eco products exhibition will be held from 10th to 13th October at the Kuala Lumpur Convention Centre. Golf enthusiasts take note. Our very popular Defence & Security Committee Golf Challenge 2013 is back. This time it will be on 19th October at Staffield Country Resort, Mantin, Negeri Sembilan. The event which is the highlight of the year, the Sounds of Europe EUMCCI 10th Anniversary Night will be held on the 7th November at the KL PAC. We promise you a delightful evening of good food and company. I hope to see all of you at all the events.

I hope you enjoy reading this issue and as always I welcome suggestions on how to make it even better.

E D I T O R ’ S N O T E

Minna SaneriEditor

CONTENTS3

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Editor’s Notes

Cover Story: Financial Integration of ASEAN

Selangor: The Investment Hub of Malaysia

Equality For All: Interview with PortugueseMP Monica Ferro

EU Country in Focus: Ireland

Understanding GST

Chamber News

Corporate Partner News

New Appointments

New Corporate Members

Calendar of Events

26

24

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6 EUMCCI REVIEW

Yg Bhg Tan Sri Dato’ Seri Dr. Zeti Akhtar Aziz, Bank Negara Governor, is arguably one of the most famous

central bank governors in the world. She made history when she was appointed to the post in 2000 as the first woman in Malaysia and as well as Asia to head a central bank. In her 14 years with Bank Negara, she has won numerous accolades from around the world. In 2009, Global Finance magazine named her as one of the world’s best central bank chiefs. william Pasek, the noted Bloomberg columnist whose columns appear in the International Herald Tribune, the Sydney Morning Herald, the New York Post, the Straits Times (Singapore) and the Japan Times, to name but a few, chose Tan Sri Dr. Zeti as one of the top five candidates to lead

Tan Sri Dato’ Seri Dr. Zeti Akhtar Aziz’s VIP Luncheon talk on the importance of the financial integration of ASEAN for the region was well attended by the guests from the financial and corporate sectors. She also addressed the issue of whether a single currency was viable for ASEAN. Sharmila Valli Narayanan has the story.

Financial integration oF ASEANYg Bhg Tan Sri Dato’ Seri Dr. Zeti Akhtar Aziz

cOvER STORy

Photography By Zurin Noh

the International Monetary Fund (IMF) in 2011 after the resignation of Dominique Strauss-Kahn. Her work in Islamic Finance and efforts towards making Malaysia a hub for Islamic Finance were also recognised with a Lifetime Achievement Award at the Annual Business and Finance Awards in Dubai in 2010. In 2013, she was awarded Grade A among the heads of the central banks for the tenth time by Global Finance magazine.

Tan Sri Dr. Zeti was the featured speaker at the VIP Luncheon talk that was held on 15th August 2013, at the Doubletree KL, The Intermark. Although her central topic was on Reforming the Banking Industry: A Catalyst for Change and Capitalising on Opportunities, she devoted quite a bit of her

speech on the one subject that the audience was most interested in – that of the financial integration of ASEAN.

The financial integration of ASEAN The ASEAN Economic Community (AEC) will become a reality in 2015. would the AEC also see the financial integration of ASEAN? Her answer was an emphatic yes. But there is no definite time frame for when this should happen. She also revealed steps taken towards achieving this goal.

“There are tremendous benefits for ASEAN to pursue financial integration,” she said. In this, ASEAN looks to Europe and the formation of the EU for inspiration. At the same time, ASEAN is also aware of some

7EUMCCI REVIEW

of the problems faced by the EU and it is anxious to avoid making the same mistakes.

The objective of the financial integration of ASEAN is similar to that of the EU, but with one important difference: there will be no room for a single currency in ASEAN. “we want to achieve the very same objectives as Europe wanted to achieve: a greater prosperity for the whole region and to have a larger growth as a result of being more financially integrated, but without a single currency,” said Tan Sri Dr. Zeti. Because of the diversity of the countries within the region, the countries would also retain their independence in monetary and fiscal policies.

At one point, ASEAN did toy with the possibility of having a single currency. “In early 2000, after the Asian Financial Crisis, we formed a task force to look into the feasibility of achieving a single currency. The study showed that this was not a viable option for ASEAN. we were too diverse and too different in terms of institutional arrangements, stages of development, size and so on,” she revealed.

However, ASEAN realised that there would be “tremendous benefits” for the countries, if they were to be financially integrated. Tan Sri Dr. Zeti revealed how close the region is in seeing this idea bear fruit. “we had various working groups that were formed to look at how we can achieve financial integration. There were different working groups looking at payment systems, integration of our financial markets and banking framework, to name but a few. The plan has been approved by the respective governors of the central banks and it is due to be presented to the Finance Ministers of each country early next year for approval,” she said. If everything goes according to plan, a financially integrated ASEAN will perhaps be the most significant event to happen in this region since the formation of ASEAN itself in 1967. “This will allow us to work as a region and facilitate greater trade and investments within the region,” declared Tan Sri Dr. Zeti.

Not everyone has been enthusiastic about the possibility of a financially integrated ASEAN. Some have questioned the need for the financial integration in the first place. They argue that the region was already well economically integrated. Trade between ASEAN countries is massive. Fifty per cent of ASEAN’s trade

is with Asia. In Malaysia’s case, 25 per cent of its trade is with ASEAN while 60 per cent is with the rest of Asia, revealed Tan Sri Dr. Zeti. Investments between ASEAN countries are also very healthy.

“For these critics of the financial integration of ASEAN, I have one important comment: we are high saving economies and yet we are making most of our surplus savings

outside our region and this is not efficient. we should have been investing and financing investments such as infrastructure investments that generate economic activity in the region. But why have we not been doing this? This is because our financial systems are fragmented and not connected. In the last 10 years, the central banks have been working hard to make ourselves more connected by looking into the harmonization

8 EUMCCI REVIEW

cOvER STORy

Thumbs up from the guests

Tan Sri Dr. Zeti’s speech was very well received by the audience. Here are what some of them had to say:

“I found her speech very insightful. As it comes directly from Tan Sri Zeti, I felt as though I was getting first hand information from the best source. well done EUMCCI.” Timothy Chase, Sales Executive, Qatar Airways

“Please have more events like this!” Hilke Jansse, Managing Director, Mercedez-Benz Services Malaysia

“The event was very well organised and it was a great opportunity for me to network.” Ali Malik, Assistant Director, Standard Chartered Bank

“A great speaker, good food and a wonderful environment for a get-together with people from various backgrounds. In short, a great way to spend an afternoon that was fun and productive.” Anizah Yunos , Manager, SME Bank

“The event was very good and very relevant to our needs.” Pauline Goh , Director, InvestKL Corporation

“It started late but the speaker and the topic made the delay worth it.” Marco Winter , Managing Director, Malaysian Dutch Business Council

“Excellent event that was very well organised. Tan Sri’s talk was very informative. Keep up the good effort EUMCCI.” Dato’ B. Bhaskaran Pillai, CEO, Autoworld Asia Sdn Bhd

of our rules, regulations and systems. The end results is not only a greater connectivity within ASEAN but also with greater Asia, particularly with East Asia.”

The financial integration of ASEAN is also a project close to Tan Sri Zeti’s heart. She revealed the depth of her involvement in this project. “I have been part of this agenda as I have led many task force to look at the various areas of cooperation,” she said.

During the short Q&A session that followed the talk, Mr. Fermin Fautsch, EUMCCI chairman, wanted to know whether Malaysia would take its own time to financially

integrate itself with other ASEAN countries and if so, would this have any impact on businesses? Tan Sri Dr. Zeti replied that the principle on which the financial integration of ASEAN was being built was that there was no set date by which all the countries must comply with the financial integration plan. “Countries can go at different speeds depending on their stage of readiness,” she explained. If a country is not ready and opens up its financial system prematurely, it is going to be destabilized.

“If two countries believe they are in a state of readiness, they will sign up and offer to each other entry, flexibility and participation. There will also be the principal of reciprocity. If country A allows country B to open its banks to participate in A’s financial system, B will do the same as well. And if B allows A unlimited branches, A will have to give the same concessions to B. This is how the banking sector framework is going to operate,” explained Tan Sri Dr. Zeti.

One area where the integrated ASEAN financial markets can work together is in mobilizing funds for the infrastructure development. “The Asian Development Bank estimates that Asia requires eight trillion dollars for infrastructure development over the next 10 years. ASEAN, together with Asia, have the capacity and resources to mobilize those funds for long term financing,” she said.

Although the financial integration of ASEAN will allow for each country to maintain its own independent monetary policy and financial stability, the financial system will be very interconnected as each country’s banks will be operating in each other’s countries. So what happens when an important financial institution comes under financial stress? what can be done to ensure that the problem is contained and does not spread to other countries? Tan Sri Dr. Zeti revealed that the central bank governors have come up with an integrated crisis management system where all the central bank governors will come together, share information and try to resolve the problem or contain it. “We have financial stability and monetary stability committees in the region that share information and conduct surveillance. The main aim of this is to give financial confidence to the region. Recently we conducted a crisis simulation exercise to see how fast the bank governors in ASEAN and in East Asia can connect with each other in the event of a financial crisis. we were given a time frame of two hours to connect and to respond to the crisis. we did it in 45 minutes! we are striving very hard to be in a state of readiness so that in the case where we cannot prevent the crisis, because sometimes it can be triggered externally by forces that we cannot control, at least we can do our best to ensure that we are able to contain it.” EU

10 EUMCCI REVIEW

E stablished in August 1975, AmBank Group is one of the largest banking groups

in Malaysia by market capitalisation and comprises AMMB Holdings Berhad (a public listed company on the Main Market of Bursa Malaysia Securities Berhad), and its subsidiaries – AmBank (M) Berhad, AmIslamic Bank Berhad, AmInvestment Bank Berhad, AmInvestment Group Berhad, AmGeneral Insurance Berhad, AmLife Insurance Berhad and AmFamily Takaful Berhad.

Through its universal banking platform, the Group offers a wide range of both conventional and Islamic financial services, and covers activities across retail banking, business banking, transaction banking, corporate and institutional banking, investment banking, funds management, markets, as well as underwriting of general insurance, life assurance and family takaful. The Group’s diversified portfolio of businesses provides it the capability to customise solutions to meet its customers’ evolving and diverse financial needs while simultaneously providing them convenient access to a wide stable of products and services on a ‘one stop shop’ basis.

AmBank Group’s core philosophy incorporates a deep-seated commitment to the satisfaction of its wide range of customers, with numerous customer-focused initiatives at the heart of communication and interaction with all customer groups. The Group’s strategic partnership with the Australia and New Zealand Banking Group Limited continues to gain traction as it continues to roll out innovative products and solutions, conduct joint account planning, increase customer referrals and leverage access to the regional network and achieve greater international connectivity to meet customer needs.

AmBank Group Your Bank. Malaysia’s Bank. amBank.™

Over the years, AmBank Group has won numerous local and international accolades. Recent recognition includes:• Malaysia’s Most Valuable Brands 2012

from The Association of Accredited Advertising Agents Malaysia (4As)

• Asia’s Outstanding Company from Corporate Governance Asia Recognition Award 2013

• The BrandLaureate - Tun Dr Mahathir Mohamad Man of the Year Award (Awarded to Tan Sri Azman Hashim, Chairman, AmBank Group) from The BrandLaureate Best Brands Awards 2012

• Most Outstanding Islamic Investment Bank from KLIFF Islamic Finance Awards 2013

• Best Domestic Bond House, Malaysia (Fourth Consecutive Year, Fifth Time in Last Seven Years) from The Asset Triple A Country Awards 2012

• Best FX Bank for Corporates & Financial Institutions from Sixth

Tan Sri Azman Hashim, Chairman, AmBank Group

Mr Ashok Ramamurthy, Group Managing Director, AmBank Group

Annual Alpha Southeast Asia Best Financial Institution Awards 2012 • Islamic Asset Management House, Malaysia from The Asset Triple A Islamic Finance Awards 2013

• Fund House of the Year, Malaysia from AsianInvestor Investment Performance Awards 2013

“As a leading, diversified banking group with full service presence in the Malaysian financial landscape, AmBank Group is truly a bank for all Malaysians and we look forward to growing their future with us,” said Tan Sri Azman Hashim, Chairman, AmBank Group.

Mr Ashok Ramamurthy, Group Managing Director, AmBank Group said, “The Group’s Vision - ‘As Malaysia’s preferred diversified, internationally connected financial solutions group, we take pride in growing your future with us’ – will help us connect to our wide range of customers. we will work towards relationship and service excellence guided by our Mission - ‘Connecting, Growing and Outperforming’.

For more information, please visit ambankgroup.com

11EUMCCI REVIEW

ambankgroup.com

Your Bank.Malaysia’s Bank.AmBank.™

A country is only as great as its people. At every step of the way, AmBank is there for you, to help you reach your goals.

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A4_297mmx210mm.ai 1 9/9/13 6:02 PM

12 EUMCCI REVIEW

Selangor is the best place in Malaysia to do business and the state offers many opportunities for European countries to

invest. That was the crux of the message YAB Tan Sri Dato’ Seri Abdul Khalid Ibrahim, the Chief Minister (CM) of Selangor, conveyed during the VIP Luncheon organised by EUMCCI in collaboration with its partners.The luncheon was well attended by the corporate community.

After a brief welcoming speech by Mr. Fermin Fautsch, Chairman of EUMCCI, Tan Sri Khalid took to the stage and told the attentive audience that he was glad to speak at the luncheon as it was a “rare opportunity to engage with a major part of the European business community in Malaysia.”

Economic rise of ASEANThe key word in Tan Sri Khalid’s speech was “opportunity” – as in the economic opportunity that the region, Malaysia and in particular Selangor offered the European

Despite competition from within and outside the country, Selangor remains the most attractive business and investment destination says Selangor’s Chief Minister.

SElANGOr, MalaYSia’S inVeStMent HUB

VIP Luncheon with the Chief Minister of Selangor

Date: Tuesday 9th July 2013Venue: Intercontinental Hotel, Kuala LumpurOrganised by: EUMCCI in collaboration with Malaysian French Chamber of Commerce and Industry (MFCCI), Malaysian Dutch Business Council (MDBC), Malaysian Swedish Business Association (MASBA) and Malaysian-Danish Business CouncilPartners: Siemens, Qatar Airways, Talent Corp Malaysia (EUMCCI Corporate Platinum Partners).

business community. He gave a brief overview of ASEAN as an economic powerhouse.

with only half of India’s population, ASEAN has a higher gross domestic product than India. “ASEAN is expected to grow at the rate of 6.5 per cent this year, up from 6.2 per cent in 2012,” he informed the audience. “The more mature market of Malaysia is likely to maintain a rate of more than five per cent compared to forecasts of two to three per cent in the US and decreasing growth rates in China.”

Malaysia’s stable environment of growth is a magnet for European products, technology and knowledge with the state of Selangor leading the way.

Trade with Europe Trade with Europe has been a major part of Malaysia’s relationship with the continent, he said. “Current statistics show increasing imports of European products from RM58 billion in

Tan Sri Dato’ Seri Abdul Khalid Ibrahim

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13EUMCCI REVIEW

2011 to more than RM65 billion in 2012,” revealed Tan Sri Khalid. Malaysia’s main trading partners from Europe are Germany, France, the United Kingdom, the Netherlands and Italy. He noted that exports to Europe however have been dropping and he anticipates a similar trend for the first quarter of this year.

He hopes to see a successful conclusion on the EU-Malaysia FTA, which he says, “could be catalyst for growth.” Another important development in trade for the region would be the creation of the ASEAN Economic Community (AEC) which is to be implemented in 2015. Tan Sri Khalid sees a bright future for the region with AEC. A reduction in tariffs and regulation as well as further liberalisation in the whole ASEAN region are just some of the benefits brought on by AEC. And Selangor would be “at the core of this development,” he said.

The EU countries have been actively participating in investment activities in Selangor from the 1980s, he disclosed. “Since the 1980s, Selangor registered 578 projects valued more than RM11.5 billion from EU countries, which created 42, 210 employment opportunities.” The top European investors were Germany, the United Kingdom, the Netherlands, Norway and Belgium.Selangor, with its central location “in the heart

of the nation” is the most developed state in Malaysia and the first investment destination for many industries, he reiterated. In the first quarter of 2013, the Malaysian Investment Development Authority (MIDA) has already approved investments from the Netherlands and Italy, which again proves Selangor’s attractiveness as an investment destination for European countries.

Areas of investment opportunitiesSelangor’s economy is moving away from low cost manufacturing towards knowledge-based industries, value-added manufacturing and services, said Tan Sri Khalid. The service industry in particular is estimated to provide for 56.4 per cent of Selangor’s GDP of RM143 billion. He listed down a few areas where European investors could find new opportunities for investments.

ConstructionEvery quarter the construction industry in Selangor produces projects valued at more than RM 4 billion. The Federal Government intends to build more than 500,000 affordable apartments in Klang Valley under the 1Malaysia People’s Housing Project (PR1MA). “we need to change the way we build our apartments and buildings. we should move towards pre-fabricated construction,” said Tan Sri Khalid. PR1MA is looking

into this as a way of keeping the cost down. Since Europe has lots of experience in pre-fabricated construction, European investors should seriously look into this opportunity. As the Federal Government’s investment in building affordable housing is huge – it runs anywhere between RM10 to RM15 billion – this is one area of investment that could prove very rewarding for European investors.

Logistics hubTan Sri Khalid emphasised that the infrastructure in Selangor is the best in the country and one of the best in the region, second only to Singapore. He put forth some facts to support his argument: In terms of ports, Port Klang in Selangor is the busiest port in Malaysia and the 12th busiest container port in the world. “In 2012, Port Klang saw more than 10 million twenty-foot equivalent units (TEUs) passing through… the forecasts are promising and both port operators are investing a total of more than RM4 billion in expanding their facilities and will soon be able to handle more than 20 million TEUs,” he pointed out.

Selangor is also home to the largest airport in Malaysia. The Kuala Lumpur International Airport registers more than 39 million passengers and cargo of up to 670,000 tonnes annually. The soon to be opened new low-cost carrier terminal will double the capacity

Dr. Geoffrey Williams, Tan Sri Dato’ Seri Abdul Khalid Ibrahim and Mr. Fermin Fautsch

14 EUMCCI REVIEW

of the airport and lead to an expected passenger arrival of about 100 million by 2020. “Aircraft movements are expected to increase and further advance Selangor’s position as an aerospace hub,” he added.

Globalization is forcing innovation and expansion in logistics, he said. Shah Alam and Klang already boast the presence of large logistics communities which include European market leaders such as DHL, Kuehne & Nagel, DB Schenker and Ceva Logistics. “It is Selangor’s strategic position at the heart of Malaysia, the availability of air and seaports as well as the expanding networks of highways and railways, which create a sound fundament. Furthermore, the stable growth environment in ASEAN will increase demand for logistic services,” said Tan Sri Khalid.

Transport equipmentOne of the main imports of Malaysia is transport equipment. The Government is naturally interested to increase investment in this area. “Selangor has benefitted from the transport equipment sector for many years, which led to the so–called northern automotive belt. In 2012, investments of almost RM5 billion have been approved in this sector, of which about RM790 million were foreign investments.” European investors should look into this area for further investments and collaboration.

AerospaceSubang Skypark is quickly becoming a regional hub for aerospace. The place boasts a strong presence of global and local aerospace companies. About 50 per cent of Malaysia’s aerospace industry and almost 70 per cent of new investments worth RM1.6 billion in 2012 were in Selangor, pointed out Tan Sri Khalid. “This again opens new opportunities for maintenance, repair and overhaul, but increasingly also for advanced manufacturing activities,” he said. Important European players in the aerospace industry such as Rolls Royce, Airfoil, EADS and Eurocopter are already operating in Selangor.

with a comprehensive set of incentives offered by the Federal Government, a good education system and industry matched training of graduates, the aerospace industry has a bright future in Selangor.

Green energywith ETP and the country moving towards becoming a high income earning nation,

Selangor requires high tech industries to make this transition successful, said Tan Sri Khalid. The state has been successful in attracting investments in renewable energy, green and clean technology. Solar energy, biomass or biotechnology are some of the areas where European countries can look to invest.

As these industries require highly skilled workers, Selangor will be more than ready to meet the demand for such human capital requirements. “Selangor will have an edge on R&D due to the presence of more than 100 institutions of higher learning producing about 10,000 graduates annually,” he revealed.

CyberjayaCyberjaya is the ICT hub of the country, said the CM. The success of Cyberjaya has given rise to shared services, the inflow of large ICT related corporations and data centres. “Today you will find many leading corporations from BASF Asia-Pacific Service Centre, Electrolux and Ericsson to HSBC, SAP and Shell Business Service Centre in Cyberjaya. It is truly a capital of innovative synergies, international collaboration and development potentials. I can only advise you to make use of the existing facilities and a competitive infrastructure,” he said.

His finishing words to the guests were, “I hope you invest with us in Selangor and Malaysia.”

Selangor’s edge in ASEANDuring the Q&A session that followed, one of the most interesting questions was asked by Fautsch. “with the increased competition

from other ASEAN countries, how is Selangor going to differentiate itself from its competitors?” he asked.

“The availability of infrastructure, ports and airports are what that gives Selangor the edge,” replied Tan Sri Khalid. “Other states in Malaysia and other countries in ASEAN – with the exception of Singapore – will take years to reach the level that Selangor has. Singapore has its own limitations with regards to cost and expandability. So that makes Selangor an ideal stepping stone to ASEAN markets.”

He also noted that the current tense political situation between Japan and China would also benefit investments in ASEAN, in particular Selangor. “Japanese companies in China are now looking to expand to ASEAN. These companies would naturally like to go to a place that has all the immediate infrastructure in place. So, Selangor would be the obvious choice.”

As for competition for Selangor from within the country, Iskandar Malaysia in Johor is being touted as the next huge industrial hub for the country. while acknowledging Iskandar Malaysia’s attractiveness to investors, Tan Sri Khalid indicated that Iskandar Malaysia does not have the critical mass that Klang Valley has. “In the next four to five years the MRT and the LRT extension lines will be ready and Klang Valley and Selangor will be better connected. Selangor will still be the desired place for initial investments from other countries. From Selangor it is easier to penetrate other parts of Malaysia and ASEAN.” EU

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15EUMCCI REVIEW

Dr. Marceline Lemarie, organising chairperson of World Marketing Summit Malaysia 2013, argues that Malaysia’s SMEs should be more involved in CSR programmes.

GETTiNG SMEs inVolVed in cSr prograMMeS

Corporate Social Responsibility (CSR) should not just be the purview of multinational corporations.

Small Medium Enterprises (SMEs) should also be actively involved as these local companies know their communities better and understand their needs.

The total amount spent on CSR programmes in Malaysia in 2012 stood at an estimated RM75 million or less than 0.01 per cent of the total GDP of the country. The majority of this sum came from foreign companies with a presence in Malaysia. Many of these companies which have headquarters overseas may not understand what is really needed on the ground and their efforts may only present short term cures rather than provide long term fixes.

It is therefore necessary to bring CSR programmes and activities closer to home. why aren’t more local companies socially responsible? Many of these smaller, local companies perceive CSR programmes as outside their domain and only to be indulged in by foreign companies or local conglomerates/public listed companies with big budgets leaving many smaller companies very much out of the CSR landscape when they should be very much part of it.

The total number of Small Medium Enterprises (SMEs) in Malaysia by the end of 2012 was estimated to be close to one million accounting for 99.2 per cent of the total number of business establishments and contributing 32 per cent of the country’s GDP and employing 56 per cent of the total workforce. The contribution to GDP is expected to increase to 41 per cent by 2020.

The implications of these figures underscore the potential of local SMEs to contribute to local communities around the country. The SME community is a potent force to move CSR in the right direction and play a much larger role than multinational companies in developing local communities. SMEs are closer to the communities that they are helping and their efforts can be sustained over

the longer term and they are able to better monitor and evaluate their contributions.

Because SMEs have not engaged in CSR activities they may not even know how to go about it. we want to work with these SMEs and build collaborations with sports associations, institutions of higher learning as well as NGOs to complement the Government in educating those underprivileged children between the ages of eight to 12 who don’t have access to proper education so that they too will have the same opportunities as those who are more fortunate. Only when the younger generation has an equal access to education, will we have a developed nation and Malaysia’s aspiration to become a high income nation by 2020 can be achieved. Local SMEs will have the tremendous opportunity to develop effective CSR programmes catering to their local communities which are sustainable in the long run and not just sit on the sidelines.

Under our Project 8 BILLION we help SMEs make more profits, create a differentiation and give back to the society they serve. we plan to launch project 8 BILLION during

the second world Marketing Summit 2013 (wMS 2013) from 28th to 30th September 2013 at Putrajaya International Convention Centre. Over 30 internationally acclaimed speakers such as Professor Dr. Philip Kotler, Dr. Bernard Koucher (founder of Doctors without Borders) and Dr. Ashok Khosla and 2,500 invited delegates will exchange ideas, interact and network to develop ideas that will create a sustainable community and environment. For more information on wMSM 2013, please visit the website at www.wmsmalaysia.org

Dr. Marceline Lemarie is the founder and Group CEO of Katchi Group Sdn Bhd and Chairperson of World Marketing Summit Malaysia 2013. Lemarie, who holds a PHD in Strategy and Marketing and an MBA in Finance and Marketing is also one of the four winners of the inaugural Malaysian Woman Marketeer Award 2011. She is described as one of the most influential women in the Malaysian marketing and advertising industry. EU

The views expressed in this article are those of the writer

and do not reflect the views of EUMCCI Review.

16 EUMCCI REVIEW

The Healthcare sector is set to boom in Selangor as it is the state with the highest population density in

Malaysia and the nation’s most populous state as well. Its proximity to two Federal Territories of Kuala Lumpur and Putrajaya, makes it a sought after destination for both medical tourists and locals alike.

The rapid expansion of private hospitals in the state and the need for modernisation of equipment in public hospitals will see an increased demand for sophisticated medical equipment from abroad. Europe with its long tradition of innovation in medical devices is well placed to take advantage of this demand. Some of the top European medical device manufacturers like Siemens Healthcare are already operating in Selangor. with medical tourism set to take off to greater heights and with many private hospitals investing in sophisticated medical equipment, there is an opportunity for medical device manufacturers from Europe to invest in Selangor.

Even locally produced medical products would still need some help from European technology to make them more competitive in the global market. For example, Hartalega Holdings, the world’s largest producer of rubber gloves whose brand Top Glove commands the largest share of the rubber glove market, aims to increase its productivity while at the same time reduce dependency on manpower. This requires sophisticated automation technology. The company is said to have shown interest in European technology and machinery. As the company seeks to replace rubber gloves made from natural rubber with that made from synthetic rubber, it will require new equipment and machinery. Once again European companies should explore investment avenues in this area.

Another sector ripe for European investment is the pharmaceuticals sector. Some of the leading European pharmaceutical companies like Sanofi-Aventis and Boehringer Ingelheim are already operating in Malaysia

The rapid expansion of healthcare in Selangor offers exciting investment opportunities for European companies.

iNvESTMENT opportUnitieS in HealtHcare in Selangor

but they unfortunately do not produce products here. European pharmaceutical companies should seriously consider making Malaysia a manufacturing base for ASEAN as the country offers a better legal framework and stronger protection of intellectual property rights than India or China. Accordingly, registering devices or pharmaceuticals in Malaysia also open doors within other members of ASEAN. This matter will become even more significant with the coming of the ASEAN Economic Community (AEC) which integrates the region’s economy in 2015. Selangor can be used as a springboard to tap into the market of ASEAN, about 600 million.

Selangor with its excellent infrastructure – be it highways, port or airport – is the heart of the healthcare industry and the manufacturing sector in the country. It is the ideal place for pharmaceutical companies to invest. Selangor also has the ability to supply the demand for high skilled workers required by this industry as it is the home to 100 institutions of higher learning.

The healthcare sector in Selangor has never looked so promising. Now is the time for European companies to come to Selangor and look for new opportunities. For further information please contact: Mr Sven Schneider, Selangor State Investment Centre, via phone +60 (0) 3 5510 2005 or email sven@ssic.com.my. EU

17EUMCCI REVIEW

Contributing 23% to Malaysia’s GDP, Selangor is the most vibrant powerhouse in the country. We are home to the largest seaport and international airport, while being a major innovation and manufacturing hub with an excellent ICT ecosytem and communication infrastructure. Come and join our vibrant investment destination. Contact us, we will gladly advice you!.

BEST SHOPPING& tourism destination

Investments*

RM RM

Total Capital Investment:USD32.29 billionTotal FDI:USD16.18 billionTotal DDI:USD16.10 billion

37 GOLF COURSES

More than

SSIC Berhad (481741-M)No. F1-2-G, Jalan Multimedia 7/AG, CityPark, i-City, 40000 Shah Alam, Selangor Darul Ehsan, MALAYSIATel: +603 5510 2005 Fax: +603 5519 6403, 5511 2008, Website: www.ssic.com.my, E-mail: enquiry@ssic.com.my

*from 2000 - 2012

Japan USD3.70 billionUnited States USD3.20 billion

Singapore USD1.90 billionGermany USD1.60 billion

Korea USD0.61 billion

Major Investors by Country*

• Transport equipment• Food manufacturing • Electrical & Electronic• Life Sciences• Machinery & Equipment• Petrochemical & Polymer • Aerospace

Key Industries

More than 4 universities and 128 colleges

Educations

*294,990 Employment created

SEPANG F1 CIRCUITHome of motorsports –

Business of Leisure

Variasi logo/Aplikasi VIBRANT SELANGOR

INVEST INVIBRANT

SELANGOR

Highest number of companies awarded

with MSC status

1,495companies

Major Multinational Companies

CLOSE PROXIMITY TOKUALA LUMPUR B U S I N E S S C E N T R E

Location

18 EUMCCI REVIEW

There are some who think that the sole purpose of business is to make money – the more money the better.

But thank goodness not everyone thinks this way. Some business leaders think that while making money is important, it is equally important for businesses to make a meaningful contribution to the society from which the business operates. Tan Sri Datuk G. Gnanalingam definitely belongs to this enlightened group of business leaders.

When he first took over Westports in 1994, he noticed that the surrounding communities that lived in Pulau Indah (where westports is situated) were mired in poverty. Most of the people worked as fishermen who eked out a meagre living. Tan Sri Datuk G. Gnanalingam had always been passionate about eradicating poverty. He made up his mind that westports would do everything in its power to help eradicate poverty in Pulau Indah.

Tan Sri Datuk G. Gnanalingam, the executive chairman of westports Malaysia Sdn Bhd,

Westports Malaysia Sdn Bhd’s CSR programmes bring a positive change to the communities living within the vicinity of the company.

By Sharmila Valli Narayanan

MAkiNG A diffErENCE in tHe coMMUnitY

saw to it that the company’s Corporate Social Responsibility (CSR) programmes were directed at three objectives: to eradicate poverty, to help orphans on the island and finally to rebuild dilapidated houses for the people.

Eradicating povertyOne of the first things that the company did was to identify the families that lived in poverty. These were families that earned less than RM300 per month. These families were then given financial assistance monthly until they could get back on their feet again. The presence of westports was also a blessing for many of the people in Pulau Indah as it provided job opportunities and a chance to uplift their lives.

The company went one step beyond this. It also set up public clinics with doctors provided by the company and medicine that was subsidised by the company. Now the people had access to good basic health care, something that was unthinkable for the community before the coming of westports.

Back then they had to travel many kilometres to the nearest town to see the doctor.

Westports has its own ambulance, fire and policing services. The company made these services available for the whole island as well. It took on the responsibility of providing for the safety and security of the community living nearby.

The company’s efforts have shown results. The number of families living in poverty has decreased from 25 to 15. The company is not resting on its laurels. Its CSR mission is to ensure that poverty in Pulau Indah will be eradicated. The company works closely with the communities living in the island to identify those in need of the most help.

Pulau Indah also has indigenous people (Orang Asli). The company has identified about 56 families of Orang Asli. Help is given to them as well in the form of organising health camps for the people. In a recent charity drive by the company, about

Tan Sri Datuk G. Gnanalingam

19EUMCCI REVIEW

80 food boxes were distributed to each of the families. Employees of westports did their part by donating the food items.

Helping the orphansThe company identified orphans as children in the community who lost both parents or one parent. The company provides financial assistance to these children until they are eighteen. One of the main concerns of the company is to ensure that the children complete their schooling so that at least they will have a better foundation to start their lives.

Rebuilding houses“There is no such thing as budget constraints when it comes to CSR,” explains Suthahar Kanapathy, senior manager for public relations at westports regarding the company’s budget policy towards its CSR projects. If it is something that is needed by the people of Pulau Indah and if it can help them in their lives, the company goes ahead with it.

One of its most ambitious projects is rebuilding dilapidated houses of some of the island’s poorest and most needy people. Since the project was launched in 2006, around six houses have been repaired and restored under this scheme. Families that once lived in a hovel now actually have a proper roof over their heads, thanks to westports’ CSR programmes.

CSR a part of the company cultureAt westports, CSR is not just projects that the company does. It is part of the company culture. “CSR is everyone’s responsibility. It is seeped into the company culture. It gives the

staff a purpose to work for the company. They are not just getting a paycheck; they are also responsible for making a positive change in other people’s lives,” explains G. Ravindran, head of department – container operations.

The company encourages the workers to get involved with CSR work involving the communities at Pulau Indah. The staff has participated in repairing and renovating the surau, the kindergarten and in beautifying certain areas on the island. The company also encourages its staff to put forward any proposals that they think will benefit the villagers on the island. Through this good work, the staff become excellent ambassadors of westports. So well thought off is the company among the villagers in Pulau Indah, that its people approach the company for help when the need arises.

Since westports opened its doors for business under the stewardship of Tan Sri Datuk G. Gnanalingam in 1996, the company has chalked up impressive double-digit growth to become the leading port of Malaysia. Today, westports is one of the leading cargo and freight player in Asia and in the world. what is more impressive is that as westports has grown, it has ensured that the community surrounding it has also benefitted from the progress.

Tan Sri Datuk G. Gnanalingam’s philosophy is that “If every company looks after their own backyard, we will be able to eliminate poverty in this country overnight” westports’ CSR programmes are a shining example of living up to its founder’s dream. EU

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Monica Ferro has been a member of the Portuguese Parliament since 2011. She belongs to the

Social Democrat party and works tirelessly for gender equality. She is also a passionate advocate of eradicating violence against women and girls. She believes that lack of gender equality and violence against women and girls “are key issues to social justice and development” for any society. The 41 year-old Ferro balances her duty as an MP while still teaching at the ISCP, which is part of the Universidade Tecnica De Lisboa (UTL), one of the most renowned universities in Portugal. Ferro teaches courses on the United Nations, International Organisations and International Cooperation. She has been lecturing there for the past nine years.

Ferro has vast experience working with international organisations such as the UN. Before becoming MP of Lisbon area, she served as policy advisor to the United Nations Development Programme (UNDP) on Crisis Prevention and Recovery. She is also a Member of the Executive Committee European Parliamentary Forum on Population and Development.

Ferro is also a member of various Parliament commissions such as the Foreign Affairs and Portuguese Communities Commission, the National Defence Commission, Subcommittee on Equality and finally Chair of the Portuguese Parliamentarian Group on Population and Development.

EUMCCI REVIEW (ER): Could you tell us a little bit about yourself? How did you enter politics? Monica Ferro(MF): I was born in Porto and moved to Lisbon when I was eighteen. I studied in UTL and my area of expertise is in international relations. I am married with two daughters – one is seven and the other is three years old.

I was invited to run by my party. Portugal is very actively engaged in foreign policy and the party felt that it was important to have someone with expertise in international politics, human rights and social development who would be able engage in these issues at an international level.

ER: How has it been being an MP? MF: As you know, because of the economic crisis in Europe, this is a really tough time

The Honourable MP Monica Ferro from Portugal was in Malaysia for the Third Women Deliver conference. Sharmila Valli Narayanan caught up with her and discovered her passion for gender equality, the steps taken in Portugal to ensure gender equality and her thoughts on the conference and on Malaysian women.

EQUAliTY For all

Photography by V. Chanthiran

INTERvIEw

23EUMCCI REVIEW

to be in politics especially in Portugal. The people expect the politicians in power to make the right decisions to steer the country out of the economic crisis. we are convinced that we are making the right decisions but the crisis has made things difficult. However, we are soldiering on and trying to do our best to bring the country out of this crisis and we are beginning to see the results.

ER: How do you juggle your roles between being an academician and a politician? MF: Being an academician actually complements my role as a politician. One of the most important qualities for being a politician is to study the issues, explain, generate consensus and gain support for the measures that you intend to propose.

As a politician I need to go through so many dossiers about policies and the need to understand the issues etc, discuss the issues and eventually implement them. Coming from an academic background gives me an advantage in understanding these issues because these are the things that I am used to discussing and debating with others. The issues we talk about are not just about our party’s views; it’s about reaching a consensus on national policies. As I mentioned earlier, because of my academic background, I am used to talking to people to disseminate information, to gather different viewpoints and reach a consensus on issues. In politics, a lot of work is done in a quiet way via meetings with different groups and reaching an agreement that is acceptable for all.

“The Malaysian (conference) organisers were excellent. Everything ran smoothly.”

ER: How has the position of women in Portugal changed since say your mother’s time? MF: The change is enormous! In my mother’s generation there were no women in politics. Today, 28 per cent of the MPs in Portugal’s parliament are women. Portuguese women have made tremendous strides in all fields be it education, economy and politics. Family planning is widely

“As you know, because of the economic crisis

in Europe, this is a really tough time to be

in politics especially in Portugal.”

available. Portuguese women are very empowered. women make up 50 per cent of the workforce.

Having said that, does that mean Portuguese women face no problem at all? Of course not. There are still issues that need to be addressed. women still face some obstacles at the higher level in the corporate sector. women make up the majority of graduates from university. But there are very few women at the decision making level in the corporate sectors. For example, there are not enough women represented in the boardroom of corporations. There are no

women CEOs in the top 20 corporations in Portugal. why are women not reaching the highest office in companies? what’s stopping them? These are the issues that need to be addressed.

24 EUMCCI REVIEW

When it comes to food, Europe is still the gastronomy heaven. In this year’s world’s Best Restaurants Awards 2013, the top 10 list had eight restaurants from Europe!

The list is proof once again that when it comes to food, no one can beat the Europeans. The award which was announced early this year is sponsored by S.Pellegrino and Acqua Panna.El Celler de Can Roca in Girona, Spain was judged the world’s Best Restaurant. It beat legendary Danish restaurant Noma, in

Copenhagen, which won the coveted award three consecutive times. Noma came in second this time around.Spain seems to be the new culinary capital of Europe as three of the top 10 restaurants in the list were from that country. Other European countries that made it to the top 10 were Italy, Austria, Germany and United Kingdom (London). Shockingly, no French restaurants made it to the top ten. The best French restaurant came in at number sixteen!

Saturday,19thOctober 2013 6.30am – 3.00pmStaffield CountryResort, Negeri Sembilan

Contact detailsevents@eumcci.com

Thursday, 7th November 20137.00pm – 11.00pm

KL Pac

SOUNDS OF EUROPE withTHE KLPAC SYMPHONIC BAND

Europe is simply the best!

The world’s best restaurant: El Celler de Can Roca in Girona, Spain

25EUMCCI REVIEW

Then there’s the problem of violence against women, which is still a big issue in Portugal. This problem can be eradicated or reduced significantly through education and by ensuring there is sufficient legislation in place that protects women and punishes offenders. For example, domestic violence has been declared a public crime since 2000 long before most other European countries. This means anyone is allowed to report the crime, not just the victim. For example, if your neighbour is being physically abused, you can report it to the authorities. we recognise that, most of the time, victims of domestic violence are themselves helpless to report the crime. Portugal was the first country to rectify the Istanbul Convention on violence against women and domestic violence. we have the most advanced laws, protection and support mechanisms for victims. I am proud to say that other European countries have looked to Portugal’s laws on dealing with these issues as examples to follow in their own countries.

“There are no limits to a woman’s potential.”

“Portuguese women have made tremendous strides in all fields, be it education, economy or politics.”

The National Plan for Equality is a broad and ambitious plan whose aim is to implement different sector policies that can integrate gender equality. To put it briefly, this plan is to ensure that whatever policies the government undertakes, the impact on gender is taken into account and that there is no negative effect on women. All ministries have a gender adviser. To ensure that the policies go down to the grass root level, the government also works with municipalities (that look after smaller towns) to ensure that this policy is put into effect. A lot of work is also done on raising awareness and breaking myths and stereotypes that prevent women from getting an equal share of power and influence. These policies are spread through all sectoral policies from work to education, health, culture etc.

ER: You were here to attend the ‘Women Deliver’ conference. What are your thoughts on the conference? MF: It was the best conference that I have attended in a longtime. The quality of the speakers was excellent and the whole conference was truly inspiring. The Malaysian organisers were excellent. Everything ran smoothly. There were interesting exhibitions; the dinners and lunches were first-rate and the opportunity to interact and network during these times was very fruitful.

I have always been interested in gender equality, eliminating violence against women and empowering women, working closely with UNFPA (United Nations Population Fund) and EPF (European Parliamentarian Forum) This conference gave me an

opportunity to learn about these issues from other countries’ perspectives as well. It was a wonderful opportunity to learn best practices from other regions, to share information and experience on how to implement pro – women policies and change societies. we had a Parliamentarian Forum with 54 MPs from all over the world and all of us are determined to bring about positive changes for women in our respective countries.

ER: What is your impression of Malaysian women in the short time that you have been here? MF: Malaysian women are very empowered and outspoken. we can see the investment the Malaysian government has put into education and health reflected in these women. All the women I met were well educated, they are not afraid to speak up and have their own strong opinions on issues.

ER: Where do you see yourself 10 years from now? MF: I see myself as a mother and as a working woman. I will still teach at the university. I will continue working on women’s issues. we still have a lot of work to do in this area. I believe that the biggest factor in building a free and fair world will be in ensuring that women’s issues are dealt with the utmost urgency. women’s issues are also human rights issues. I want my daughters to know that they can do whatever it is that they want to. There are no limits to a woman’s potential. EU

ER: What is this ‘National Plan for Equality’ undertaken by Portugal? MF: The National Plan for Equality (Gender, Citizenship and Non-Discrimination) was started 12 years ago by the Socialist government. There was a realisation that there was a lot of discrimination against women and a desire for a strong commitment to equality in Portugal. we had laws to protect and safeguard women but they were not adapted to the international standards that were followed by other European countries. The plan was to bring Portugal in line with other western European countries with regards to policies on women.

Since the launch of the First National Plan for Equality, it has proven to be so popular and effective that subsequent governments in Portugal have continued with it. we are now into the Fourth National Plan for Equality. Each plan covers a period of two years. The current plan was started in 2011 and will last till the end of this year.

Interview

26 EUMCCI REVIEW

eU coUntrY FocUS:irElANd“I say to Malaysian companies, if you

want to crack the European market of 500 million, Ireland is a brilliant

place to start,” says Ireland’s ambassador to Malaysia, H.E. Declan Kelly.

He reels off impressive statistics to prove his point: eight out of the top ten global ICT companies are in Ireland. It is also home to:

• Nine of the top global pharmaceutical companies

• Three of the top five games companies• Ten of the top ‘Born on the

Internet’ companies• Fifty per cent of the world’s

leading financial services firms• Seventeen out of the 25 top global

medical device companies

Ireland is one of those countries that despite its small population, has gotten the rest of the world to sit up and take notice of it because of its huge contribution to the world in music, literature, education and now high tech industries.

This year marks the 40th anniversary of Ireland joining the EU. Joining the EU has been transformational for Ireland. “when we joined the EEC in 1973, Ireland was still a small, largely agricultural economy that was heavily dependent on trade with the United Kingdom. Over 60 per cent of our trade was with the United Kingdom,” explains Kelly. “Back then, the Irish people looked at the membership with a mixture of excitement and anxiety. Since 1973, both Ireland and EU have transformed. The single market, massive US FDI coupled with infrastructure funding from the EU have all contributed to making Ireland one of the most open, competitive, export driven economies in the world. Our economy has diversified dramatically; our trade with the United Kingdom is now only 20 per cent. Food production remains important, but we are also global players in sectors such as pharmaceutical production, medical technology, aviation, software engineering and social media.”

His Excellency Declan Kelly Ireland’s Ambassador to Malaysia

Ireland also held the Presidency of the Council of European Union till June this year. The EU Presidency which rotates among member countries is crucial in terms of the democratic legitimacy of the Union. This was the seventh time that Ireland completed the EU Presidency. Commenting on Ireland’s Presidency, German Chancellor Angela Merkel said: “I would like to give my heartfelt thanks for an unusually successful Presidency in which many Dossiers were brought to a successful conclusion.” Similar sentiments were expressed by European Council President Herman Van Rompuy and EU Commission Chief José Manuel Barroso.

World class education systemIreland is well-known among Malaysians for its excellent medical schools such as the Royal College of Surgeons in Ireland (RCSI), Trinity College Dublin Medical School and University College Dublin School of Medicine and Medical Science to name a few. Many well-known Malaysian doctors are graduates of RSCI and Trinity. There are at least 1,500 Malaysian students in Ireland at the moment, says Kelly. “In Malaysia we have two medical schools, RCSI-Perdana University in Kuala Lumpur and Penang Medical College jointly

operated by RSCI and University College Dublin. PMC graduated its 1,000th doctor in June 2013.”

“Education has always been a huge priority for us,” he continues. “In the 1980s despite the recession then, the country went ahead and invested hugely in education and it paid off in the 1990s when the boom came and all the huge American Multinational Corporations (MNCs) like Intel, Google and Microsoft to name a few, came to Ireland to invest. They found a highly trained and skilled workforce.”

Besides medicine, Kelly stresses that Ireland is also noted for excellence in engineering, architecture, life-sciences, agri-sciences, ICT and business studies. “Close links with the industries – indigenous and MNCs – are a feature of the education system.”

Trade between Ireland and MalaysiaTrade between the two countries is good and there is much room for improvement. Malaysia is an important trade partner for Ireland in this region. This was underlined when Malaysia was chosen as the place to locate Ireland’s first embassy in Southeast Asia in 1996, says Kelly.

“Malaysia is an important partner for the development of Ireland’s Islamic banking

27EUMCCI REVIEW

Source: Embassy of Ireland

Ireland’s contribution to the worldDid you know that today there are some 70 million people throughout the world who have Irish ancestry? This is due to the catastrophic famine in the mid-19th century which killed millions of Irish and forced hundreds and thousands of others to emigrate mainly to the United States. Lots of Irish descendants are today found in the United States, United Kingdom, Australia, Canada, New Zealand, Argentina and South Africa. In each of these countries they have played important roles in the political, legal, educational and religious life of their adopted countries. US Presidents such as Kennedy, Clinton and Obama as well as several political leaders in Australia, Canada and New Zealand all hailed from Ireland.

MusicEighteenth century Dublin was an important musical centre. Handel chose Dublin to release his Messiah in 1742. Traditional Irish music has been popularised by groups such as The Chieftains, The Dubliners, Clannad, Enya and Altan. Ireland has also made huge contributions to the history of rock music with world famous acts such as U2, Rory Gallagher, Thin Lizzy, Boom Town Rats, Bob Geldof, the Pogues, The Corrs, Cranberries, West Life and Boyzone.

LiteratureFor a country with a small population, Ireland has made a significant contribution to the world of literature by writers such as James Joyce and Oscar Wilde. Ireland has also produced four Nobel Prize winners for literature: George Bernard Shaw, William Butler Yeats, Samuel Beckett and Seamus Heaney. writers such as Roddy Doyle, Anne Enright and John Banville have won the prestigious Man Bookers Prize. Among the best known of the current Irish writers are Colm Tobin, Sebastian Barry, Emma Donoghue and Colm Mc Cann.

Ireland at a glance: Official name Total AreaPopulationLanguage

Religion

FlagForm of GovernmentParliament

: Ireland (Ėire in Irish): 70,282 km²: 4,581,269: Irish is the first official language but English is used by the majority of the people.: 84 per cent Roman Catholic, Church of England (including Protestant religions) 2.93 per cent; Muslim 1.1 per cent; Orthodox 0.98 per cent; 5.88 per cent say they have no religion.: Tricolour of green, white and orange: Parliamentary democracy: There are two chambers: Dáil Eireann, House of Repsentatives has 166 members; the Senate has 60.

sector, while our firms have helped to build capacity in the education, food production, power generation and mobile telephony sectors here,” discloses Kelly. He points out that Irish companies in Malaysia employ about 2,000 people.

“Ireland’s main export to Malaysia is electronic components and computer parts. Our main imports are also electronic components and computer parts. However, we consider the provision of education services to the Malaysian market the most important element in our exports,” he says.

TourismTourism is an important aspect of the economy for Ireland. Last year, some 6.5 million tourists visited Ireland spending five

billion Euro. At least 22,000 Irish people visit Malaysia each year.

“Very large number of Malaysians visit the United Kingdom. Many won’t realise that Ireland is only an hour’s flight from London,” informs Kelly. “And you don’t need a visa to visit Ireland. Cost wise, Ireland, which uses the Euro, offers much better value for money than London which uses the pound sterling.” Muslim visitors will be happy to know that there are now many restaurants in Ireland which serve halal food.

Because of the recession, property is now very good value in Ireland. Overseas buyers, especially Americans and Germans have been snapping these

properties. Malaysians who are interested in investing in properties in Europe should take a closer look at Ireland. with its close proximity to the United Kingdom and the rest of Europe, it is an ideal place to have a second home overseas. EU

28 EUMCCI REVIEW

Will it be implemented or will it not? That seems to be the question that many Malaysians

are asking themselves with regards of the introduction to the Goods and Services Tax (GST). The Treasury Secretary-General Tan Sri Dr. Mohd Irwan Serigar Abdullah has been quoted in the newspapers as saying that the implementation of the GST “is a must and not an option.” Malaysians will know for sure on 25 October when the Prime Minister tables Budget 2014 in Parliament.

It seems certain that the Goods and Services Tax (GST) will be announced when Budget 2014 is tabled in Parliament on 25 October 2013. Is Malaysia ready for it?

UnderStanding GSTEUMCCI Luncheon with

Deloitte: Understanding GST

Date: Friday 14th June 2013Venue: Nusantara Ballroom 3, Sheraton Imperial KLPartners: Qatar Airways, Siemens, Talent Corp Malaysia (EUMCCI Corporate Platinum Partners)

Mr. Tan Eng Yew

FEaTuRE

During the EUMCCI Luncheon with Deloitte, Tan Eng Yew, executive director, indirect tax, Deloitte Tax, gave a very interesting and informative presentation on GST and its implication for businesses and on ordinary Malaysians.

“The Goods and Services Tax Bill 2009 was tabled for its first reading in December 2009. But the bill was withdrawn for amendments. There was also criticism from the public, opposition and NGOs,” explained Tan. The second reading of the Bill planned for 2010 was also deferred for further amendments. There were about 62 changes proposed in the Bill. “Three years later, it is almost ready to be tabled again. All indications are that the GST will probably be fixed at four per cent,” explained Tan.

Why the need for GST?The GST is going to replace the sales and service tax. GST will also allow the Government to seek additional revenue and

reduce its dependence on oil and gas revenue as sources of income. “The Government is confident that its systems are on track for the successful implementation of the GST,” explained Tan. The Government has over the last two years taken action to ensure that tax lawyers are well versed with GST. “The Government had a 10 day training course for tax practitioners. It has held thousands of public dialogues – at the last count it was about five thousand – and discussions on the issue. The Government has also issued around 24 guides on GST. Out of this, seven new guides were published since May this year,” he revealed.

Reaction from businesses and the publicGenerally, the business sector has accepted GST as inevitable. “Companies have started to carry out GST impact studies based on the GST Bill and guides that have been released so far,” revealed Tan. The main concern of the business community is to seek sufficient time to prepare for it to

29EUMCCI REVIEW

GST in other countriesGST is also known as value added tax (VAT) in other countries. Here is a look at when GST or VAT was implemented in other countries.• B a n g l a d e s h : B a n g l a d e s h

introduced VAT in 1991. The standard VAT rate is 15 per cent. There are also several reduced rates known as Truncated Rate for different service sectors. These rates range from 1.5 per cent to nine per cent. The introduction of the VAT has been a big success in Bangladesh in terms of collection of revenue for the government. It is the largest source of government revenue, contributing about 56 per cent of the total tax revenue.

• Denmark: when VAT was first introduced in Denmark in 1962, it was at nine per cent. Today it is 25 per cent, making Denmark one of the countries with the highest VAT along with Norway, Sweden and Croatia. Reduced VAT rates in Denmark apply to essential food stuff, public transportation and health care services to name a few.

• Australia: GST was introduced in 2000 and the current rate has been set at 10 per cent. However, there are now calls for this rate to be increased to meet the high cost of public services like education, transportation and health care. The new Australian Prime Minister, Tony Abbott is under increasing pressure from territory leaders to re-examine the GST rate as the current rate is considered insufficient.

become GST ready. Based on how GST was implemented in other countries like Australia and Singapore, it will take about 12 months from the time of the announcement to when GST is fully implemented.

The reaction to GST from the public has been mixed with more people raising concerns about how GST will affect their lives especially those from the lower income groups. with the public still reeling from the effects of the price increase in petrol, it is understandable that they think GST will increase the price of goods and push up the inflation rate. “There is also concern about what is going to happen to the extra revenue collected by the Government. Will it be used for the benefit of the people or squandered away? One reason for the public’s lack of enthusiasm for GST could be due to the low level of awareness about it. I believe the Government will take a much more serious effort to educate the public about GST in the coming months,” said Tan.

Start preparing for GST from nowTan urged businesses to be very proactive in their preparation for the GST. Businesses should have started preparing for GST months before the announcement and not after the

announcement is made. “It takes time and effort to get your businesses GST-ready. I strongly advise businesses to conduct the GST Impact Assessment early,” advised Tan. “Do something to start now. This would take about two to three months. It will take about 12 months from the time of the announcement to the implementation of GST. So if you have done your homework, you have already done two to three months worth of work in getting your business ready for GST.”

The changing rates of GSTDuring the Q & A session, one of the questions that was asked was whether Malaysia would follow Singapore’s example by starting the GST on a low percentage and eventually raise it. “when Singapore introduced the GST in 1994, it started off with three per cent. At that time people generally did not feel it. But the rate did go up gradually. It was raised to four per cent in 2003, five per cent in 2004 and it was increased to its current rate of seven per cent in 2007,” explained Tan. “The general feeling in Malaysia is that the Government will go with a GST rate of between four to five per cent to encourage a wider public acceptance of GST. If it is higher there will be howls of protests.”

As for whether the GST rates would go up over the years, the answer would be yes, said Tan. “If you look around the region, the GST revolves around seven to 10 per cent. In EU countries, it averages around 21 per cent! Historically, countries have increased the GST percentage over the years and there is no reason to doubt it would be the same for Malaysia as well. There is also some positive side to GST. Eventually the personal and corporate income tax would also be reduced.”

Mr. Fermin Fautsch presents Mr. Tan Eng Yew a souvenir

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EUMCCi agM

The EUMCCI Annual General Meeting (AGM) was held on 14th June 2013 at the Sheraton Imperial hotel. The

meeting was well attended by members. It was also the first AGM chaired by Mr. Fermin Fautsch as EUMCCI’s Chairman.

The meeting started off with Fautsch welcoming everyone and introducing himself. There were three items on the agenda. The first was a review of what the Chamber did last year; the second was to look at the financial performance of the Chamber and the third was to rectify the financial accounts.

Ms Minna Saneri, the General Manager of EUMCCI, presented the activities of the Chamber for the past year (2012). Among the highlights of her presentation was the fact that the Chamber held more than 60 stakeholder meetings and over 30 events last year. The 14 committees in the Chamber hold 30 meetings annually. EUMCCI was also asked to contribute to the FTA Task Force in collaboration with the EU delegation.

Saneri also highlighted some of the major projects last year such as the IGEM 2012, the Green Finance Seminar 2012 and the EU-Sabah Biomass Seminar 2012 in Kota Kinabalu. Another major achievement for EUMCCI last year was the launch of the Key

Logistics Spots on the Malaysian map. This was a project spearheaded by the EUMCCI Logistics Committee.

Projects such as this by EUMCCI have a positive impact, informed Saneri. “One of the major outcomes of these projects is that it has enhanced cooperation between Government agencies and EUMCCI,” she said.

The second item on the agenda was to look at the financial performance of the Chamber. Saneri revealed that membership revenue was very important to the finances of the Chamber. Presently there are 132 direct members. More needs to be done to increase the number of direct members in order to increase the revenue from membership, she said. On the whole the finances of the Chamber are good, she reported.

Fautsch commented further on the contribution from members. “Our members contribute half of the revenue for the Chamber. On behalf of the Chamber I would like to thank the members and we would like to add value to your membership. we welcome any feedback on what we are doing right or wrong and what more we can do to enhance the Chamber,” he said.

One of the board of directors, Daniel Pans, said that EUMCCI had grown tremendously over the last six years and it was important to

change the structure and the governance of the Chamber to cater for this growth. Currently, the structure and governance of the Chamber are under review and the conclusions will be presented to the board in the fourth quarter. He welcomed suggestions from the members via email either to Saneri or to him directly.

The final item on the agenda was to receive and approve the accounts. Tan Soo Ching, the audit manager presented the accounts. She reported that the Chamber has a healthy cash flow. The board voted to rectify the accounts.

Fautsch disclosed that the present auditors who have served the board for 10 years will be replaced as part of good governance practice. He said that good governance demands that auditors be replaced every three to five years. The board will appoint new auditors and he thanked the present auditors for the good work they have done over the years.

As the new auditors can only be appointed by calling an EGM, it was decided (by show of hands) that the present auditors will be appointed to carry on with their job until the new auditors are appointed.

The meeting was then adjourned and Fautsch invited everyone present to lunch. EU

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The Logistics and Transportation Committee organised an evening of networking with some key

stakeholders and other senior professional colleagues from the local and international players in shipping and logistics. Also present at the event were representatives from the Malaysia Institute of Transport (MITRANS) and a few large Fast Moving Consumer Goods (FMCGS). All present have large stakes or interest in the logistics and supply chain in Malaysia. The event was held on 11th June 2013 at Holiday Inn Glenmarie.

The evening started off with a welcoming address from Mr. Bjarne Foldager, director and head of the Logistics and Transportation committee. He also gave a short and interesting presentation on the issues and challenges that face the logistics and supply chain in Malaysia.

The crux of his presentation was that Malaysia was ahead of other countries in Southeast Asia with the exception of Singapore when it came to logistics. Malaysia has what it takes to be the premier logistics centre in the region but it also faces weaknesses that it has

lOGiSTiCS ANd SUpplY ChAiN iN MAlAYSiA: iSSUeS and cHallengeS

to address if not it will risk losing out to other countries. He urges Malaysia to concentrate on making it the centre for halal logistics in the region as this is an area whose potential had not yet been tapped to the fullest.

Dr. Harlina Suzana Jaafar from MITRANS also gave a presentation that touched on MITRANS’s role and on the logistics industry in Malaysia. MITRANS she revealed, is currently doing research on several areas that pertain to the logistics industry. Some of these areas include the human resource issues that face the industry, the potential of halal logistics and the incidences of cargo crime and how to overcome it. She also revealed that Malaysia had long neglected the logistics industry and only in 2006 did the country awaken to the importance of this industry.

She warned that Malaysia really needs to get its act together because other countries especially Thailand have been very aggressive in promoting itself as a logistics hub for the region especially since AEC will become a reality in 2015.

The Q & A session that followed was very lively as several of those present voiced

their frustrations at the perceived lack of urgency on the part of the Government to iron out the problems that faced the industry. One issue that was brought up was the under utilisation of the country’s railway network. It was pointed out that it is ironic that Malaysia still uses the 19th century rail gauge system inherited from the British while the British themselves have discarded it!

Foldager pointed out that the Logistics and Transportation Committee constantly engages with the various Government agencies on the issues affecting the industry and continues to push for action.

Ms. Minna Saneri, the General Manager of EUMCCI, explained that getting the Government to act on recommendations takes time. “we need to constantly push for the changes. The Government recognises the importance of EUMCCI and values the recommendation put forward by the Logistics and Transportation Committee. Therefore it is important for us to constantly engage with the various Government agencies,” she said. EU

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HealtHcare coMMittee BreakFaSt talk on hEAlThCArE OUTlOOk fOr ApAC

Despite the early hour, the Prince Court Medical Centre Auditorium was packed for The Healthcare

Committee’s Breakfast Talk. The talk titled 2013 APAC Healthcare Outlook: Changing dynamics that will disrupt and transform healthcare in APAC by 2018 was given by Ms Renu Bhuller, Healthcare Asia Pacific Vice President, Frost & Sullivan. The event was held on 18th June 2013 at the Prince Court Medical Centre Auditorium.

Dr. Maxim Mamin, the head of the Healthcare Committee, in his opening remarks, told the audience that the Healthcare Committee was founded in 2012 and since its founding it has been very active. This event, he said was the third event organised by the committee thus far. He then touched on a few things that would have an impact on healthcare in Malaysia. The most significant change to affect the health industry was the implementation of the Medical Devices Act 2012. The industry has been given two years to adapt to this system and it would be fully in force by 2015. Mamin stressed that the act is beneficial for the manufacturing industry for medical equipment in the country. The act, whose objective is to enforce high quality in products, will also be a boon to the consumers, he said.

He also talked about the growing importance of medical tourism to the country. It is an area that the Healthcare Committee is looking into as well. “Malaysia has a stable and robust healthcare system,” he added. “The Government will continue to invest more in health care. It is estimated that by 2020, the budget for health care will be seven per cent of the GDP.” He ended his opening remarks by pointing out another important trend in Malaysian healthcare – that of outsourcing health care to the private sector with the private hospitals playing a bigger role as a health care provider.

Bhuller in her presentation, touched on many topics with regards to healthcare in the Asia Pacific. One such trend is the increasing number of patients who are beginning to take responsibility for their own health. “This will drive the demand for home monitoring products, devices and technologies,” she said.

She also touched on medical tourism and Malaysia’s position as a medical hub. Everyone is talking about medical tourism and how it has become important for Malaysia. Bhuller had some sobering words. “while we do get a lot of patients for medical tourism, we are not getting the big numbers. In other words, people are not spending a lot of money on medical tourism here,” she said. At present, she said, Malaysia only captures between 10 to 15 per cent of the medical tourists who head to Asia. The average patient spends below USD 1,000 in Malaysia, which is very low. Most of the medical tourists who come here come for general check-up or relatively minor operations. She compared Malaysia to South Korea and Singapore which offers specialised health services. “Korea is positioning itself as a neuro-spinal centre in Asia while Singapore has become synonymous with very high end and specialised medical treatments. In order to attract the high rollers in medical tourism, Malaysia has to offer

specialised medical treatments. we cannot be everything to everyone,” she stressed.

Another trend to look out for is the growing popularity of alternative health treatment, even among those from the west. This type of treatment is expected to grow bigger in future and Asian countries should prepare themselves to meet the demand for it, she said.

After Bhuller’s presentation, Dr. Chong Su-Lin, the managing director of Prince Court gave a short speech thanking Bhuller for her excellent presentation. “There is a lot of potential for healthcare and medical tourism in the future. I agree with Bhuller that we cannot be good in everything. we need to specialise in the kind of treatments that we offer,” she said.

After the talk, everyone adjourned for breakfast. Prince Court also offered a short tour of the hospital for those present. EU

Dr. Maxim Mamin Dr. Chong Su-Lin Ms. Renu Bhuller

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actiVe liFe planning – AN ASiAN WOrkfOrCE rETirEMENT pErSpECTivE

American Malaysian Chamber of Commerce (AMCHAM), supported by EUMCCI organised the CEO

Luncheon Talk with Mr. william Ayers, Vice President and Global Business Leader of the Ayers Group. The talk was held on 24th June 2013 at Prince Hotel and Residency, KL and was attended by CEOs and other senior level management staffs and entrepreneurs.

Ayers touched on a subject very few Malaysians and Asians generally give much thought to: life after retirement. In fact, generally Asians tend to look forward to retirement. This was especially so during their grandfathers and fathers’ generation. About 50 years ago, people generally did not live long after retirement. But with a longer life span and healthier lifestyles, most people can look forward to living 20, 30 years after retirement. If they don’t plan well for retirement how will they manage their lives and finances when they retire? This was the question that Ayers put forward to the guests at the luncheon.

He gave some statistics from the United States that show how Americans are dealing with life after retirement. In the US, there are now 78 million baby boomers (those born between 1946 and 1964). A study showed that 81 per cent of the retirees in the US plan to work after retirement while 54 per cent of those 65 years and older are still working because they prefer it that way. One interesting finding in the US shows that 66 per cent of those who retire switch careers or start their own business. while Americans and other westerners are waking up to the reality of life after retirement, how is the situation in Malaysia and Asia?

“Asia has the largest ageing population in the world,” says Ayers. By 2015 there will be 490 million 60 year-olds in Asia. By 2060 that number would increase to 1.2 billion! “Is Asia ready for this?” he asks.

Malaysia, he informs, will become an ageing nation by 2020 whereby the number of people aged 60 years and above exceeds 10 per cent of the population. “It will be another seven years before issues pertaining to the

ageing population inevitably become more important in Malaysia and Asia,” he says.Ayers advises that it is important to plan for retirement “while time is still on our side.” Planning for retirement is important for wellness, personal development, financial security, health care and for building one’s legacy. If planned well, life after retirement can be one that is filled with exploring

creative options and other interests or exploring entrepreneurial dreams.

Ayers suggests that one option that employers can offer as a benefit for their workers is active life planning or retirement planning. The Ayers Group offers Active Life Planning services to cater for individual needs. EU

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CSr COMMiTTEE ATTENdS CSr BriEfiNG BY teSco

The CSR Committee was invited to a seminar by Tesco where the committee was briefed on the CSR

strategies and initiatives of Tesco. Present at the half day seminar held on 31st May 2013 were other organisations such as Universiti Teknologi MARA, Swiss Malaysian Business Association, Bureau Veritas Certification, BOSCH Malaysia and Crown Relocations to name a few.

One of the aims of the seminar was to share Tesco’s CSR strategy of ‘Using our Scale for Good’ and how it is embedded in the company’s corporate values and cultures. This strategy aims to focus on Tesco’s three big ambitions globally – improving health and through that tackle the world’s global obesity crisis, creating opportunities for youth and reducing wastage of food. Beside this global ambition, Tesco also shared with the attendees its objectives in operating as a

retailer known as The Essentials of Tesco. The Essentials are to support the local communities, trade responsibly, reduce impact on the environment and to be a good employer. Tesco’s various ongoing CSR programmes were also highlighted.

The seminar was well appreciated by those who attended it as they had a better understanding of Tesco’s CSR programmes. Guests expressed interest to collaborate on the CSR programmes with Tesco for the

BreakFaSt talk: dEAliNG WiTh iNTErNAl CONfliCTS ANd iNTErpErSONAl ThrEATS

The modern managers have to be prepared for anything, including most importantly, dealing with internal conflicts and

interpersonal threats. They can no longer bury the head in the sand like an ostrich and hope the relevant parties will solve the problems themselves. where there is conflict, there is disharmony. This affects workers’ productivity and will induce others to leave the company.

Managing these problems in the 21st century office requires special skills. How

does one handle such difficult situations? Participants who attended the breakfast talk on ‘Dealing with Internal Conflicts and Interpersonal Threats’ learned a few tips from Mr. Totti Karpela, the CEO of Peace of Mind Threat Management Company based in Hong Kong. He is also the CEO of another threat management company in Europe. Karpela is also one of the executive board members of the Association of European Threat Assessment Professionals.

The talk, held on 29th May 2013 at the Conference Room EUMCCI was attended by HR specialists, security professionals and business development personnel. Karpela is an expert on the subject as he has 24 years of active law enforcement work including a stint as the supervisor of a police threat management service. During his years with the police he specialised in domestic violence prevention, stalking and threats against judicial officials.

As CEO of the threat management company, Karpela travels around the world providing behavioural and security consultation to various global corporations. During his interesting presentation, he touched on unwanted approach behaviour, analysis of threats, stalking cases, workplace bullying and sexual harassment prevention. He also shared many real-life experiences from the corporate world with the participants. Most importantly, he also gave helpful tips on how to handle such cases – from low to medium and high-risk. EU

betterment of the society and the environment. The seminar ended with a lovely lunch that was much appreciated by everyone for its healthy selection of snacks and fruit. EU

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aeroSpace coMMittee engageMent witH STAkEhOldErS ON TAlENT iSSUES

Hr coMMittee dialogUe witH Mpc ON hr dEvElOpMENT iN MAlAYSiA

The Aerospace Committee held an interesting workshop on 15th May 2013 at the Conference Room

EUMCCI with key stakeholders on talent issues affecting the aerospace industry. One of the key events of the workshop was the presentation by Mr. Zainal Hasmi Hashim, the Vice President of Training, Malaysia Airlines. His presentation was titled Addressing The Manpower Issues for the Aerospace Industry in Malaysia. He pointed out that the global maintenance, repair and overhaul (MRO) and aerospace services industry is a growing industry is forecasted to be worth USD69 billion in 2021. The aerospace industry will serve as a spearhead industry towards

The HR Committee organised a dialogue with Malaysia Productivity Corporation (MPC) on 17th July 2013

at the Conference Room EUMCCI. There was an interesting presentation by the director, Knowledge Management Department, MPC, Mr Rauzah Zainal Abidin. His presentation titled HR Development in Malaysia touched on many things, among them Malaysia’s place in the global competitiveness ranking 2013 – it is ranked 15th, far behind Hong Kong (ranked third) and Singapore (fifth). Recognising the

need to improve Malaysia’s workforce and to develop a quality workforce, he outlined the many measures that the Government has put in place to match the needs of the industries. Some of these measures include re-skilling and upgrading the existing labour force and retaining and accessing global talent. Part of the retaining global talent programme is to attract skilled Malaysians overseas to return home and to build a critical mass of skilled professionals through simpler work permits and immigration procedures. EU

achieving Malaysia’s ambition to become a developed nation with high income and a high knowledge based culture. Recognising this, Malaysia has taken the steps to ensure that a structured technician and engineers development programme is in place to meet the industry’s growth and need.

This is good news for international companies like Altran Malaysia Sdn Bhd which has its presence in Malaysia. Altran is an international group and global leader in innovation and high-tech engineering consulting with a presence in over 20 countries. It has worked with some of the largest companies in Malaysia. During its

presentation, the company highlighted its work globally and the lucrative career path it offers to its employees. The presence of companies like Altran Malaysia is a testament to the huge potential that the aerospace industry has in this country. EU

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Michelin launches new tyres

dhl celebrates its 40th anniversary in Malaysia

The new Michelin Primacy 3 ST was launched amidst much fanfare at a media event in Kuala Lumpur. Ten years of studies and 18 months of designing, developing

and deploying research findings went into the making of the tyre. It has been specifically designed to meet the demands of drivers in Malaysia and the Asia Pacific region. The tyre is said to give a quieter, more comfortable and safer drive. And it’s long lasting too.

Beltran Yturriaga, managing director of Michelin Malaysia Sdn Bhd said: “The Michelin Primacy 3 ST is a strong contender in the local premium passenger car tyre segment, offering all the right attributes including comfort, peace and quiet, and greater total mileage without compromising on the quality of a high performance tyre.”

For more information visit the website www.michelin.com.my EU

Guess who turned forty? DHL Express, the company that pioneered Malaysia’s international express services has made its mark in the country ever since it first set up its

operations here in 1973. Today, DHL employs nearly 90 staff who are stationed at 81 strategic locations throughout Malaysia. To celebrate its anniversary, DHL Express offers an exciting contest where you just need to send three international parcels within three months and you’ll get a chance to win a mini iPad with 16GB wIFI. There will be two winners in the monthly lucky draw. The contest is on till December this year. For more information visit the website at www.dhl.com.my/en/express for more information.

The highlight of the company’s anniversary celebration was the 40th Anniversary Gala Dinner held at the Majestic Hotel, Kuala Lumpur. Attended by 650 guests which included DHL employees, partners and customers, the dinner also saw the company pay tribute to 70 of its long serving employees. One such employee is Mr. Gabriel Moses, Kuala Lumpur Gateway Manager, DHL Express Malaysia, who clocked over 30 years of service with the company! In his short speech, Moses said that the company gave him plenty of opportunities to grow and learn. EU

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Culinary excellence

The Kuala Lumpur Convention Centre’s Culinary Team continues to win applause and recognition from guests and the world. The Culinary Team continues to set new standards with its variety of gastronomic food and beverage offerings.

Culinaria provides the centre stage to showcase the talents of the Centre’s culinary team, in particular the chefs’ flexibility in crafting enticing dishes that meet a range of taste and dietary needs. The most recent Chaîne des Rôtisseurs dinner themed Culinaria Theatre Experience - The Gourmand Chef and Seven wonders of the Chefs had food and wine connoisseurs pampered by the team showing off their exciting and creative culinary flair in a full theatre setting.

The Culinary Team has been responsible for the Kuala Lumpur Convention Centre winning several culinary honours among them the ‘Dato Lau Foo Sun Excellence in Dining Award’ from the Chaîne des Rôtisseurs Malaysia Chapter and a Silver at the 23rd IKA world Culinary Olympics 2012. Executive Chef Richmond Lim’s The Stainless Steel Kitchen holds the Gourmand world Cookbook Awards 2012’s ‘Best Book in the world for Food Professionals’ title. EU

A polish designer visits kuala lumpur

The name Sylwia Korycinska might not be familiar to KLites but she is a name to be reckoned with in the fashion scene in Poland. The 24 year-olds designs are noted for the attention

to detail, high quality workmanship, innovative sewing methods and clothes with classic designs that look and feel good on the body.

Korycinska visited Kuala Lumpur during the Kuala Lumpur Fashion week 2013. The visit was part of her whirlwind tour of Southeast Asia that also took her to Indonesia and Thailand. During her visit to the region, she met up with many local designers and got a first hand view of the fashion trends in this part of the world. Korycinska who has her fashion house in Poland, intends to spread her wings to this part of the world. Perhaps it won’t be long before her designs are worn by the fashionistas in this region. EU

T he Economist, the highly regarded business magazine, has given its approval to the Nottingham University Business School’s executive MBA programme by ranking it 40th

in the world and the sixth in the United Kingdom in its inaugural ranking. The ranking measured business schools on the personal development and education experience and career development opportunities offered by their executive programmes.

Nottingham University Business School had another reason to celebrate as well. It was recently re-accredited by the globally-respected European Quality Improvement System — EQUIS — an accreditation scheme for leading providers of business education run by the European Foundation for Management Development in Brussels. The EQUIS accreditation is very prestigious. Only 142 business schools in 39 countries have achieved EQUIS accreditation and Nottingham is the only one to be awarded accreditation for its business schools in three locations — its campuses in the UK, Malaysia and China. EU

Nottingham University Business School executive MBA programme gets the thumbs up from The Economist

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Grand Hyatt first anniversary celebration specials

G rand Hyatt Kuala Lumpur celebrated its first anniversary on 24th August. In less than a year since its opening, the luxury

hotel has quickly made a name for itself as the place to stay in Kuala Lumpur. It was named the Top 3 Best Business Hotel in Kuala Lumpur by 2012 Business Traveller Award and listed as the Top 30 Best New Hotel in Asia Pacific Region by 2012 DestinAsian, the Luxe List.

To celebrate this exciting first anniversary, Grand Hyatt Kuala Lumpur has created a special weekend stay package for all guests who also celebrate a birthday or anniversary in August or September this year. Package details can be found at www.grandhyattkualalumpur.com. For enquiries or reservations, please call +603 2182 1234 or email kualalumpur.grand@hyatt.com EU

Siemens Malaysia conferred The Brandlaureate president’s Award

Siemens Malaysia earned another recognition for its years of excellent service in the country. The company

has been conferred the prestigious The BrandLaureate President’s Award in the BrandLaureate Best Brands Awards.

The BrandLaureate President’s Award is a special and selective category for brands that have achieved sterling brand performances. These brands have dynamic brand leadership and supreme brand positioning. They have a strong culture of innovation and creativity that has helped them to withstand the test of time. Siemens was awarded in the category of Best Technologically Driven Brand at an award ceremony held at the Majestic Hotel in Kuala Lumpur. President and CEO of Siemens Malaysia, Prakash Chandran, received the award on behalf of all Siemens employees. “we are a trusted technology leader with a global footprint and a track record of reliability, responsibility and innovation, hence, we are pleased that we have been recognized with such great honour by a very reputable organisation. I dedicate this award to all the wonderful people at Siemens,” said Chandran upon receiving the award. EU

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NEW appointMentSNew managing director for philip Morris internationalPhilip Morris International (PMI) has a new Managing Director and for the first time in many years she’s a Malaysian! Goh Shea Lih, was appointed Managing Director for Malaysia and Singapore. Goh started her career with the company in Malaysia but has been based overseas for many years having served in Indonesia, China and Taiwan. Her appointment is also part of PMI’s effort to heed the Malaysian Government’s aspirations to encourage talented Malaysians abroad to return in key sectors in order to drive the national economic transformation agenda. EU

Trowers & Hamlins first regional manager in MalaysiaTrowers & Hamlins, the famous English law firm which also has had a presence in the Middle East for the last 50 years, has opened a representative regional office in Kuala Lumpur. The KL office is headed by Nick white, who is named the Regional Manager. white’s appointment is historic as it marks the first time that a foreign law firm is able to open an office in Malaysia. white has spent 20 years with the firm in its Middle East offices and has also served at the firm’s headquarters in London. EU

Neapoli’s new associate directorLuka Oreskovic has been named the new Associate Director of Neapoli. He will lead the company’s Building Physics Department. Oreskovic has five years of experience in managing low carbon design projects in the European and Malaysian construction industry. He has managed a wide range of projects from residential to small and large scale commercial projects, spanning from six star hospitality to affordable and low-carbon design projects. Oreskovic holds two Masters degrees, in Architecture and Urban Design (University of Zagreb) and in Environmental Design and Engineering from the Bartlett School of Architecture, University College London, where he studied Sustainable Design with focus on thermal comfort in hot-humid climates. EU

New country director for Thales MalaysiaNicolas de Fougeroux has been appointed as Country Director for Thales Malaysia Sdn Bhd. He brings with him over 12 years of experience in the area of Defense, Aeronautic, Oil & Energy as well as international sales of turnkey projects. Thales is a global technology leader for Defence & Security and the Aerospace & Transportation markets with unique capabilities to design, develop & deploy equipment, systems and services to meet most complex security and telecommunications requirements. EU

NEwaPPOINTMENTS

40 EUMCCI REVIEW

Holiday Villa is another example of the can do spirit of Malaysians. Founded in 1987 in Malaysia, Holiday Villa

has grown from its home base in Malaysia and has spread its wings overseas. Today it is a registered trademark in the United Kingdom, Malaysia and PR China with a presence in 12 countries worldwide including Indonesia, Cambodia, Vietnam, P R China, France, Switzerland, Qatar, Saudi Arabia and Bahrain.

Holiday Villa is today recognised as an international leisure and business class hotel/resort, offering affordable accommodation from modern hotel rooms and suites to deluxe luxurious boutique hotels, chalets and apartment suites. what sets Holiday Villa apart from competitors – is that it offers the unique brand of Malaysian hospitality while upkeeping international trends and standards. At present, Holiday Villa has 27 properties in strategic locations and four more are slated to open within two years. Its vision is to be a premier international hotel group with total commitment to deliver quality and ethical services to its customers, clients and partners at all times.

The reason for Holiday Villa’s success locally and overseas is its excellent leadership. The brand is led by two of Malaysia’s most respectable hoteliers, Tan Sri Dato’ Azman Shah Dato’ Seri Haron, the company chairman and Puan Sri Datin Mavis Masri Azman, the Managing Director/CEO, supported by a team of well trained professionals focussed on talent development, enhancement of capital, utilisation of the latest technology and the provision of a full range of quality services through its unique ‘Manja’ hospitality services.

Holiday Villa has its own reservation system, www.holidayvillahotels.com that facilitates instant confirmation of room reservations by business and leisure travellers to any Holiday Villa property worldwide.

As consultant, owner and manager of renowned and profitable hospitality establishments and projects, Holiday Villa provides unique, comprehensive and professional services

Holiday Villa is a home grown, award winning international hotel chain with a presence in 12 countries.

hOME GrOWN international Hotel cHain

through direct management services contracts or, joint ventures. It also operates hotels and resorts under a franchised property arrangement and provides, club and spa management as well as food and beverage outlets managements.

Holiday Villa’s outstanding achievements – from a local home grown brand to one with a global presence – have not gone unnoticed. It has won several prestigious awards among them ASEAN Business Award 2013 by ASEAN Retails Chains & Franchise Federation (AFES), The Industry Excellence Award 2005 – Export (Services) by Ministry of International Trade & Industry (MITI), The National HE Excellence Award

Diwangkara Holiday Villa Sanur Bali

Holiday Villa Arosa

Holiday Villa Cherating

Holiday Villa Arosa

Holiday Villa Langkawi

2004, Special Award for Quality Management Excellence 1997 and Merit Certificate for The Prime Minister’s Quality Award 1996.

Holiday Villa Hotels and Resorts was placed 145th position amongst 325 top hotels chains in the world ranking as published in a Special Report in July 2012 issue of HOTELS magazine.

For more information please contact the Kuala Lumpur Corporate Sales Office at tel +603-2162 2922; fax: +603-2162 2937. Email: corpmktg@holidayvilla.com.my. website: www.holidayvillahotels.com EU

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indra Technology Solutions Malaysia Sdn Bhd Indra is a global consulting, technology, innovation and talent company. It is on the cutting edge of high value-added solutions and services for the Transport, Traffic, Energy and Industry, Public Administration and Healthcare, Financial Services, Security and Defence and Telecom and Media sectors. The Company operates in more than 128 countries and has more than 42,000 employees worldwide, focusing on developing innovative solutions that meet the needs of the most demanding clients. Indra ranks second in Europe by R&D spend, investing close to €550m during the last three years. Person in Charge: Ms Marta Camiñas Mora, Commercial Director, Address: Level 3A, IKHLAS Point Tower 11, Avenue 5 Bangsar South, No.8, Jalan Kerinchi, 59200 Kuala Lumpur. Tel: +603-2240 9360 Fax: +603-2242 1283 Email: mcaminas@indracompany.com Website: www.indracompany.com

downtown Supplies Enterprise Design & Printing Services for individual and corporate clients.

Person in Charge: Mr Jimmy Lee Address: 73, Jalan BK5/8B, Bandar Kinrara, Puchong, 47180 Selangor Tel: +603-8070 7030 Fax: +603-8070 7010 Email: downtownlks@gmail.com

Epsom College in Malaysia Day and Boarding School for boys and girls aged 3-18 years established as the first overseas branch of Epsom College, Surrey, England. Housed on a 50 acre campus near KLIA, with British staff and superb facilities, ECiM will offer outstanding opportunities across the curriculum up to A’ Level.

Person in Charge: Mrs Jane Smith Address: Marketing Office: Epsom College Malaysia Sdn Bhd, D4-G4-3A, Block 04, Solaris Dutamas, No.1, Jalan Dutamas 1, 50480 Kuala Lumpur Tel: +603-6211 4488 Fax: +603-6206 3243 Email: jane.smith@epsomcollege.edu.my Website: www.epsomcollege.edu.my

fairs and Events Management Sdn Bhd Fairs & Events Management Sdn Bhd is the leading exhibition manager and organizer in Malaysia, with a proven track record of organizing the biggest exhibitions on furniture, machine tools, Pet & Aquatic, Food, Advanced Composite Material, Rubber, Health Product, Training, Defence, Oil & Gas, wood working, Agriculture, Ornamental Fish and many more.

Person in Charge: Mr Jonathan Kan Thai Kimn, Chief Executive Officer Address: 27-2 Jalan USJ, 10/1F Subang Jaya, 47620 Selangor Tel: +603-5636 1788 Fax: +603-5637 2788 Email: enquiries@femsb.com Website: www.femsb.com

NEw cORPORaTEPaRTNERS

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Reinhausen Asia Pacific Sdn Bhd A 100% subsidiary of Maschinenfabrik Reinhausen GmbH - “MR” A world leading manufacturer of Tap-Changer equipment and accessories for power transformers. From our regional office in Malaysia we are able to offer our local customers fast and reliable Asset Management solution for their power transformers in the ASEAN region.

Person in Charge: Mr Tim Farrell, Managing Director Address: Level 11, Chulan Tower, No. 3 Jalan Conlay, 50450 Kuala Lumpur Tel: +603-2142 6481 Fax: +603-2142 6422 Email: mr_rap@my.reinhausen.com Website: www.reinhausen.com

volkswagen Group Malaysia Sdn Bhd Volkswagen is a German automobile manufacturer headquartered in wolfsburg, Lower Saxony, Germany. Volkswagen is the original and top-selling marque of the Volkswagen Group, the biggest German automaker and the third largest automaker in the world

Person in Charge: Dr Zeno Kerschbaumer, Managing Director Address: wisma Volkswagen, No.7, Lorong Maarof, Bangsar, 59100 Kuala Lumpur Tel: +603-2295 9999 Fax: +603-2295 9809 Email: Vannie.ang@volkswagen.com.my Website: www.volkswagen.com.my

Trowers & hamlins international limited In July 2012, English law firm Trowers & Hamlins opened a representative Regional Office in Kuala Lumpur following approval by the Malaysian Investment and Development Authority ( MIDA ). The firm has an extensive track record of acting for Malaysian and ASEAN clients on a wide range of activities, including power and water projects, construction projects, disputes, real estate, Islamic finance, oil and gas, corporate and commercial transactions, and also in relation to inbound investment to the UK - both as to real estate and corporate ventures. Person in Charge: Mr Nick White, Regional Manager Address: Suite 15 & 16, CEO Suites, Level 36, Menara Maxis, Kuala Lumpur City Centre, 50088 Kuala Lumpur Tel: +603-2615 0185 / 603-2615 0186 Fax: +603-2615 0188 Email: nwhite@trowers.com Website: www.trowers.com

kerjaya Sukses Sdn Bhd Kerjaya Sukses is a Malaysian leader in providing innovative Human Capital Management Consulting and workforce Solutions. we provide full suite client-driven solutions for large or small corporations, government and, government-linked companies across industries to maintain efficiency, productivity, and management solutions based on our client’s mission and culture, allowing them to discover the full potential of their business functions.

Person in Charge: Ms Roslinda Idrus, Consulting Director Address: Lot 26.1, Menara Standard Chartered, 30 Jalan Sultan Ismail, 50250 Kuala Lumpur Tel: +603-2119 6998 Fax: +603-2142 8550 Email: info@kerjayasukses.com.my Website: www.kerjayasukses.com.my

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Exclusive Corporate Partner Benefits

Network:with over 30 events each year, the Chamber enables members to meet leaders in business and political spheres.

Communicate:The EUMCCI Quarterly Review reaches over 3000 companies, associations and stakeholders in hard copy and online. The EUMCCI e-bulletin is sent to over 6000 business leaders bi-monthly.

Exposure:The Chamber is online at www.eumcci.com, on Facebook and Linked In. Advertise with us on our website and in our publications.

Member perks:Attractive discounts from our member companies and vetted partners.

Influence:Raise issues via Committees and dialogues.

Online listing:All members are entitled to a listing in our online directory with a weblink direct to their own website.

To become a Corporate Partner contact us: member@eumcci.com; +603 2162 6298 or visit www.eumcci.com to sign up online.

Qatar Airways –EUMCCI Platinum Partner

Qatar Airways privileges for EUMCCI Corporate Partners include: year around discounted prices to select destinations.

EUMCCI Member – Get – Member Campaign 2013 Reach Out. Connect. Refer. Every time you refer a new member, you strengthen EUMCCI. A vital and growing EUMCCI membership means greater recognition of our collective VOICE. why not reach out and share the same valuable opportunities with your colleagues? we know that you understand the value of your EUMCCI membership and now is the perfect time to reach out to your professional contacts and invite them to join EUMCCI. And, when you refer a new member, we want to reward you for every successful sign-up. What’s In It for You?You are the greatest testimony to the benefits of being an EUMCCI member. By referring others, you will:• Expand your network of industry peers• Strengthen EUMCCI—A vital and growing membership means

greater recognition of the Chamber and OUR collective VOICE• Receive recognition for your recruitment efforts• Receive an exclusive complimentary invitation to our VIP event for

every successful sign-up.

Please fill in the information below and email to member@eumcci.com / marylopez@eumcci.com or fax: 603-2162 6198

A: Referrer’s Information:

Name

Designation

Company

Email Address

Tel

B: I’m referring:

Name

Designation

Company

Email Address

Tel

THANK YOU

:_________________________________________

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:_________________________________________

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EXcLuSIvE cORP PaRTNER BENEFIT

45EUMCCI REVIEW

EUMCCI Review is a magazine that is the voice of a business community that is vibrant, dynamic and is expected to grow by leaps and bounds. Generally, analysts believe that the EU-Malaysia trade relations is set to see tremendous growth.

EUMCCI Review is distributed on a quarterly basis to EUMCCI members, all Embassies, industry associations and government officials with whom the Chamber has dealings as well as to European Chambers worldwide. It is also sold to the public in all the leading bookshops in Malaysia. EUMCCI Review is an excellent medium to showcase your company, products or services. Rest assured that your products and services will reach a very niche market that you are targeting.

Advertise with EUMCCI Review and grow from strength to strength. 2013 is a special year for EUMCCI Review as it celebrates its 10th year. Be a part of the celebration and advertise with EUMCCI Review.

Target MarketBusiness community with a vested interest in the growth of trade and investment between EU and Malaysia.

Distribution• all EU Bilateral Business Councils / Chambers• all Embassies• all EU diplomats• Business information counters at KLIA & MIDA• EU Delegations & EuroChambers in SEA • Chambers of Commerce in Europe, Government agencies & organisations

in Malaysia• European Business Organisation Network and EU-ASEAN Business Council• Hotels executive loungesMagazine

DetailsFrequency: QuarterlyIssue: • Mar• Jun• Sep• Dec

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Position Casual Rates 2 Times 4 TimesInside Front Cover RM8 000 RM7 000 RM6 000Inside Back Cover RM6 000 RM5 000 RM4 000

Outside Back Cover RM10 000 RM9 000 RM8 000Full Page – Rob RM3 500 RM3 325 RM3 150

Half Page RM2 500 RM2 375 RM2 250Quarter Page RM1 500 RM1 425 RM1 350

MPH Group Magazine (M) Sdn Bhd (771396-H) Lot 1, 1st Floor, Bangunan TH, No. 5 Jalan Bersatu, Seksyen 13/4, 46200 Petaling Jaya, Selangor DE, Malaysia Tel: +603-7960 7334 Fax: +603-7960 3278 E-mail: ganesan@mph.com.my

Advertising Rates (Full Colour)

For enquiries please call: Ganesan @ 012 3739422

46 EUMCCI REVIEW

caLENDaR OF EvENTS

Here is the lineup of recent and upcoming events organised or supported by EUMCCI:

Recent Events: Public Private Partnership (PPP) Healthcare Infrastructure, Design & Construction Conference & Exhibition 2013 Date: 25 to 26 June 2013 Time: 4.00pm to 6.00pm Venue: Hilton Kuala Lumpur

International Supernetworking Evening Date: 29 August 2013 Time: 7.00pm to 9.00pm Venue: Poolside, Renaissance Hotel, Kuala Lumpur

EUMCCI CSR Committee & Sime Darby Date: 30 August 2013 Time: 9.00am to 1.00pm Venue: Sime Darby Idea House, Denai Alam Sales Gallery, Shah Alam

Managing Your Intellectual Property in Malaysia: An event for EU SMEs Date: 6 September 2013 Time: 9.00am to 11.00am Venue: Royale Chulan, Kuala Lumpur

Workshop on Benchmarking for Best Practices in Employee Productivity Community Date: 12 September 2013 Time: 9.00am to 1.00pm Venue: Malaysian Productivity Corporation (MPC), Petaling Jaya

ASEAN Logistics & Transport Show 2013 Date: 25 to 27 September 2013 Venue: Mines International Exhibition Centre, Seri Kembangan, Selangor

ASEAN Logistics & Transport Summit 2013 Date: 25 & 26 September 2013 Venue: Mines International Exhibition Centre, Seri Kembangan, Selangor

World Marketing Summit 2013 Date: 28 to 30 September 2013 Venue: Putrajaya International Convention Centre, Putrajaya

Upcoming Events: IGEM 2013 Date: 10 to 13 October 2013 Time: 10.00am to 6.00pm Venue: Kuala Lumpur Convention Centre Host: Ministry of Energy, Green Technology & water and Malaysian Green Technology Corporation

Southeast Asia Green IT Conference Date: 11 October 2013 Time: 8.30am to 7.00pm Venue: Mandarin Oriental Hotel, Kuala Lumpur

EUMCCI Golf Challenge 2013 Date: 19 October 2013 Venue: Staffield Country Resort, Mantin, N. Sembilan

An Insight into Europe: Your Next Big Leap Date: 22 October 2013 Time: 8.30am to 12.15pm Venue: Menara Matrade, Kuala Lumpur

An Insight into Europe: Turning Crisis Into Opportunities Date: 22 October 2013 Time: 4.30pm to 6.30pm Venue: PWC office, 1 Sentral

Sounds of Europe: EUMCCI 10th Anniversary Night Date: 7 November 2013 Time: 7.00pm to 11.00pm Venue: KL Pac

Note: All events are correct at the time of printing. The events might be subject to change due to unforeseen circumstances. Please check EUMCCI website at www.eumcci.com for the latest updates on events or direct inquiries to events@eumcci.com or eumcci@eumcci.com or call +603 - 2162 6298