2013 Retail Planning Guide - Proven Winners · support materials to become the unquestioned local...

2013 Retail Planning Guide

At left, top to bottom:SUPERTUNIA® Royal Velvet Petunia hybridSUPERTUNIA® Raspberry Blast Petunia hybridSUPERTUNIA® Bermuda Beach Petunia hybridSUPERTUNIA® Lavender Skies Petunia hybrid

Front cover:SUPERTUNIA® Bordeaux Petunia hybrid

If a Picture is Worth 1,000 WordsImagine what 100,000 Pictures Are WorthTo Proven Winners retailers, our online library of 100,000 high-quality photos is worth plenty, but it’s completely FREE.

Nothing sells plants better than being able to see how they will look full grown or in combinations. So feel free to use our images in your garden center marketing efforts to inspire your customers. You can either browse through this expansive library to find Proven Winners that match your ideas, or if you’re looking for something specific, you can search using keywords or a plant’s specific name.

We offer a low-resolution version for all viewers. If you need a high-resolution version, you just need to register for a professional account.

Learn and Earn with iGarden CertificationResearch proves that a knowledgeable staff can positively influence consumers’ buying decisions. That’s why Proven Winners has provided FREE staff training for the last 11 years and why we continue to be innovative in our approach.

What can you expect from the 2013 iGarden certification program available online or on DVD? Information on:• The newest Proven Winners annuals, perennials, and shrubs.

• Other easy-to-grow varieties that will give your customers both satisfaction and confidence – the two most important keys to return business.

• Unlocking the power of Proven Winners distinctive white containers – the industry’s most powerful P.O.P. tool, labor-saving device, and merchandising system, all rolled into one. Find out what you didn’t know about these innovative containers.

• How Proven Winners is using social media, local marketing, customized marketing materials, and the power of a national brand to give your garden center the edge.

• Five proven tips from Judy Sharpton, the industry’s leading expert on merchandising. Judy shows you how to use the Proven Winners brand and readily available support materials to become the unquestioned local expert in your area.

• Creating and selling combos – the ultimate upsell opportunity.

Feedback from owners, managers, and employees who have taken advantage of the iGarden program over the years confirms that certification training is among the most beneficial services Proven Winners offers, and it’s offered exclusively to independent garden centers.

Take advantage of these tools to build a smart staff and encourage strong sales. The 2013 iGarden certification program is our way of thanking you for partnering with Proven Winners and for making sure that you have every resource for making that partnership a success.

Get Certified NOW – Program Ends in May

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Velvet SkiesBLUSHING PRINCESS® Lobularia hybridSUPERTUNIA® Mini Silver Petunia hybridSUPERTUNIA® Royal Velvet Petunia hybrid

What iGarden Certification Means for YouWhen your staff takes the time to become iGarden Certified, there are some real benefits for your garden center. Here’s what you can expect.

Plant Expertise that SellsThe first and most obvious benefit is that you’ll have a staff that is well trained in the characteristics, growth habits, care requirements, and new varieties of Proven Winners annuals, perennials, and shrubs. Your employees will know how to take full advantage of Proven Winners’ merchandising and marketing support in ways that will not only increase sales of Proven Winners plants but can establish your garden center as the resource for local gardening expertise in your area.

Priority Listing on our WebsiteFollowing certification, your garden center will automatically receive priority listing on the Proven Winners website for those who visit our site from your local area. That results in great visibility for your garden center, since millions of customers visit our website every year.You’ll also be entitled to display the Proven Winners Certified Garden Center logo on your own website and at your garden center, so customers can easily identify your expertise with our plants. That expertise earns the trust of every customer, from the beginning gardener to the passionate enthusiast.

Use Our Resources – FREEAs a Proven Winners certified garden center, you will also have access to tools such as the Proven Winners Photo Library, newsletters, and other marketing updates. You’ll be among the first to hear about new initiatives and will have the opportunity to be an active voice in the Proven Winners network.

Free MerchandiseCustomers will want to find your certified staff members, so we’ll send you a free Proven Winners t-shirt for every certified employee. Or, if you prefer, you’ll receive a $6 credit per certified employee to be used at the Proven Winners store, redeemable for P.O.P.There’s no better way to build and maintain the excitement of the coming season than kicking it off with Proven Winners iGarden training for you and your staff!

An Easy ProcessTo start the iGarden certification process, simply go to www.provenwinners.com/professionals/igarden

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iGarden F.A.Q.sHow long does it take to complete certification?The iGarden certification video is approximately an hourand fifteen minutes long. Most people can complete the accompanying test in 30 minutes or less. Certification is complete when all of the employees registered for the training have completed and submitted their tests.

Can all of the employees certify at once?To expedite certification, companies with a location suitablefor the entire staff to view the video and immediately takethe test often opt to use the DVD version of the program,print out the exams sheets, and fax (815-895-1873) theexams to Proven Winners all at once. Employees may alsoview the training video and take the test online from home.

Regardless of the method chosen, certification is considered complete when the number of employees registered matches the number of employees who have submitted their tests.

Can I add or delete employees after the initial signup? You may add or delete as many employees as you like by simply returning to your iGarden manager’s registrationpage. You will receive T-shirts or a $6 credit per certified employee at the Proven Winners store, redeemable for P.O.P. If you’d like to certify additional employees after your garden center has become certified, please contact us at 877-895-8138.

What about temporary, part-time, and seasonal employees?All employees are eligible. Proven Winners encourages you to train as many employees as possible, especially those who will have face-to-face contact with your customers. However, you do not need to certify all of your employees to qualify as a certified Proven Winners garden center.

How often must we certify to retain iGarden certified status?Annual certification is required to maintain your iGarden certified status.

Where should I go for more information aboutthe iGarden certification program?Everything you need to know about iGarden certification can be found online at www.provenwinners.com/professionals/retailers/certification.

When will I receive the T-shirts or store credit?After all certification tests have been submitted, T-shirts will be shipped. If you elect to receive the credit for P.O.P., it will be applied to your manager’s account following the submission of the tests.

How long does it take for my garden center’s listing to appear on the Proven Winners website after all has been completed and all tests have been submitted?Priority listing will occur when the number of tests submitted by your company matches the number of employees registered for the test. This match triggers thepriority listing. If staff training has been completed andfewer employees than anticipated have completed the test,simply return to your manager’s registration page and makesure the number of employees registered to certify actuallymatches the number who submitted their tests. You may do this by simply deleting unused employee numbers. This reconciliation should trigger your listing. Feel free to call our office if you have trouble – 877-895-8138.

Does the certification program cover new perennials and shrubs as well as new annuals?Yes! The iGarden training program covers all categories and will provide relevant knowledge for your customers all season long.

By what date must our garden center complete certification in order to become a certified Proven Winners garden center?We strongly recommend your employees certify by May 1stin order to take full advantage of the program during thespring season. Certification tests will be accepted through May 30th.

Will my staff find the training useful?Feedback from 2012 indicates that 98% of those who took the training said they would take it again, if offered,and 98% said they would recommend the training to a co-worker.

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How We Help You Boost Sales By Validating Consumers’ Purchases

1/4 of a Billion Connections with GardenersEvery year, consumers are exposed to the Proven Winners brand through three different types of connections. We make impressions with the consumer through what we own – our products, packaging, and web presence –

through our paid marketing efforts, and through the reputation we’ve earned. That reputation continues to grow as we expand our efforts to inform, inspire, and respond to consumers.

Not only does strong advertising help sell plants, it also instills confidence in gardeners after they’ve made a purchase. The more frequent and targeted the message the more validation for the consumer.That's why you’ll see Proven Winners commercials with a five-second regional message on The Weather Channel in 50 top markets.Here’s the list of the markets we’ll be displaying a regional message to 2013:New YorkLos AngelesChicagoPhiladelphiaSan Fransico-Oakland-San JoseBoston (Manchester)Dallas-Ft. WorthWashington, DC (Hagrstwn)AtlantaDetroitHoustonSeattle-TacomaTampa-St. Pete (Sarasota)Minneapolis-St. PaulPhoenix (Prescott)Cleveland-Akron (Canton)Miami-Ft. Lauderdale

DenverSacramento-Stktn-ModestoOrlando-Daytona Bch-MelbrnSt. LouisPittsburghBaltimorePortland, ORIndianapolisSan DiegoHartford-New HavenCharlotteRaleigh-Durham (Fayetville)NashvilleKansas CityCincinnatiMilwaukeeColumbus, OH

Greenvll-Spart-Ashevll-AndSalt Lake CitySan AntonioGrand Rapids-Kalmzoo-B.CrkRochesterOmahaNorfolk-Portsmth-Newpt NwsChampaign/Springfield-DecaturMemphisBuffaloOklahoma CityGreensboro-H.Point-W.SalemHarrisburg-Lncster-Leb-YorkProvidence-New BedfordDes MoinesLouisville

The five-second message that follows Proven Winners commercials on The Weather Channel is market specific.

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Big Exposure Means Big SalesTotal Magazine Page Impressions:

54,704,961Now that’s a big number. And with that kind of targeted exposure,that number is sure to translate into customers – and sales – for retailers. Here is where your customers will see Proven Winners®

and Proven Winners® ColorChoice® print advertisements this spring:

RegionalAlabama GardenerArkansas GardenerCarolina GardenerChicagoland GardeningGeorgia GardenerIndiana GardeningIowa GardenerKansas City GardenerKentucky GardenerLouisiana GardenerMichigan GardenerMichigan GardeningMinnesota GardenerMississippi GardenerMissouri GardenerNorthern GardenerOhio GardenerOklahoma GardenerPennsylvania GardenerTennessee GardenerVirginia GardenerWisconsin Gardener

NationalBetter Homes & GardensCountry GardensCountry LivingHGTVInspirationsMartha Stewart LivingSouthern LivingSunset

CanadaAlberta GardenerBC Home & GardenCanadian GardeningCanadian LivingFleurs, Plantes et JardinsFood & DrinkFresh JuiceGarden MakingManitoba GardenerOntario Gardener

OnlineWith popular gardening publications also offering online versions and e-newsletters, ProvenWinners has created colorful, engaging, and dynamic advertising geared to reach the onlinereadership of magazines such as Horticulture, Fine Gardening, HGTV, Canadian Gardening,Canadian Living, Country Living, Sunset, Southern Living, and Birds & Blooms.

Our 2013 National Combination will be featured in advertising across a wide varietyof North American publications

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FREE Co-op Radio Program in 28 MarketsIf your garden center is in one of the 28 major markets listed below, you can take advantage of our FREE co-op radio advertising program. All you need to do is commit to ordering 3,500 Proven Winners plants in our branded containers and to carrying the varieties featured here and you’ll be eligible to be included in the program in your area at no cost. In 2013, over 3,500 radio commercials will be aired in a 16-week period in the following cities –

AtlantaBostonCharlotteChicagoColumbusDallasDetroit DenverHartfordHoustonKansas CityLos AngelesLouisvilleMinneapolisNew York Philadelphia

Phoenix Portland RaleighSalt Lake CitySan DiegoSan FranciscoSeattleTampaWashington, DCEdmonton Toronto Vancouver

“I wanted to take a moment to thank Proven Winners for your radio advertisement listing our business as a local retailer. With this struggling economy, we can't begin to express our gratitude to have some business sent our way. We have always admired your product, and it really is the number one plant brand that we carry. Looking forward to continuing our professional relationship.”

Meghan BeersMeldrum and Smith Nursery, Grosse Pointe, MI

Featured AnnualsBlue My Mind® EvolvulusSuperbells® Lemon Slice CalibrachoaSupertunia® Vista Bubblegum PetuniaSupertunia® Pretty Much Picasso® PetuniaFeatured Perennials Fruit Punch™ Dianthus series‘Maestro’ Sedum‘Pardon My Purple’ MonardaSummerific® ‘Berrylicious’ Hibiscus‘Tuscan Sun’ Heliopsis‘Wheee!’ Hosta Featured Shrubs Bloom-A-Thon™ Rhododendron seriesBloomerang® Purple SyringaHome Run® RosaIncrediball® HydrangeaLet’s Dance® Hydrangea seriesLo & Behold® ‘Blue Chip’ BuddleiaOso Easy™ Rosa

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CampaignRetailer

Market Start Date

Station Format SubmissionDeadline

Atlanta, GA March 25, 2013 98.5 WSB Adult Contemporary March 4, 2013

Boston, MA April 29, 2013 106.7 WMJX Adult Contemporary April 8, 2013

Charlotte, NC March 25, 2013 107.9 WLNK Hot Adult Contemporary March 4, 2013

Chicago, IL April 15, 2013 99.5 WUSN/720 WGN Country/News/Sports March 25, 2013

Columbus, OH April 22, 2013 To Be Determined To Be Determined April 1, 2013

Dallas, TX March 11, 2013 103.7 KVIL Adult Contemporary February 18, 2013

Detroit, MI April 22, 2013 96.3 WDVD Hot Adult Contemporary April 1, 2013

Denver, CO April 1, 2013 To Be Determined To Be Determined March 11, 2013

Hartford, CT April 29, 2013 100.5 WRCH Adult Contemporary April 8, 2013

Houston, TX March 11, 2013 99.1 KODA Adult Contemporary February 18, 2013

Kansas City, MO April 22, 2013 104 KBEQ Country April 1, 2013

Los Angeles, CA March 11, 2013 103.5 KOST Adult Contemporary February 18, 2013

Louisville, KY April 22, 2013 To Be Determined To Be Determined April 1, 2013

Minneapolis, MN April 29, 2013 94.5 KSTP Adult Contemporary April 8, 2013

New York, NY April 8, 2013 106.7 WLTW Adult Contemporary March 18, 2013

Philadelphia, PA April 1, 2013 101 WBEB Adult Contemporary March 11, 2013

Phoenix, AZ March 11, 2013 99.9 KESZ Adult Contemporary February 18, 2013

Portland, OR April 8, 2013 103.3 KKCW Adult Contemporary March 18, 2013

Raleigh, NC March 25, 2013 101.5 WRAL Adult Contemporary March 4, 2013

Salt Lake City, UT April 1, 2013 100.3 KSFI Soft Adult Contemporary March 11, 2013

San Diego, CA March 11, 2013 94.1 KMYI Adult Contemporary February 18, 2013

San Francisco, CA April 8, 2013 96.5 KOIT Soft Rock March 18, 2013

Seattle, WA April 8, 2013 101.5 KPLZ Hot Adult Contemporary March 18, 2013

Tampa, FL March 11, 2013 104.7 WRBQ Classic Hits February 18, 2013

Washington, DC April 1, 2013 97.1 WASH Adult Contemporary March 11, 2013

Edmonton, AB April 29, 2013 103.9 CISN Country April 8, 2013

Toronto, ON April 22, 2013 98.1 CHFI Adult Contemporary April 1, 2013

Vancouver, BC April 29, 2013 103.5 CHQM Soft Rock April 8, 2013

Dates, stations, and markets subject to change without notification.

Newly designed, best-selling P.O.P. for 2013New 23" x 23" and 18" x 18" square signs – 2-sided on coroplast with a grommet in each corner

NEW NEWNEW NEWNEW NEW

NEWNEW NEWNEW NEW

NEW NEW NEW NEW NEW NEW

NEW NEW NEW NEW NEW

SQL010 SQP010 SQL011 SQP011 SQL005 SQP005 SQL006 SQP006 SQL019 SQP019 SQL021 SQP021

SQL007 SQP007 SQL008 SQP008 SQL009 SQP009 SQL020 SQP020 SQL030 SQP030

New 11" x 7" benchcards – content matches the 23" x 23"/18" x 18" signs

BC0110 BC0111 BC0105 BC0106 BC0119 BC0121

BC0107 BC0108 BC0109 BC0120 BC0130

23x23" signs – $26.50 each18x18" signs – $24.50 each11x7" benchcards – $3.50 each (When ordering 23x23" signs, use the SQL number. When ordering 18x18" signs, use the SQP number.)

Dozens of additional signs and benchcards are available. Visit our online store to view them all.

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NEW NEW

NEW NEW

New banners – 2.5' x 5' (vertical or horizontal), 2-sided with 4 grommets and hemmed with 6' of roping on all 4 corners. Banners are $64.00 each

BNV005 BNV006

NEW NEW

BNV003 BNV004

BNH005 BNH006

BNH003 BNH004

NEW NEW

NEW NEW

Spring 2013 New Varieties –Set of 21 – 11x7" benchcardsSKU: BC_NV2013 $69.00 for setThis set includes a benchcard for each of the new2013 Proven Winners introductions –13 annuals and 8 perennials.

Individual benchcards can be purchased for all Proven Winners annuals, shrubs and perennials for $3.50 each.

NEW NEW

NEW NEW

NEW

Top 30 best-selling AnnualsSet of 30 benchcards – 11x7" SKU: BC_TV2012 $100.00 for set

NEW

Shipping and handling charges are extra for all P.O.P.

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Tag-shaped signsNew Tag-shaped signs available in 2 sizes: 18x45" size – $37.50 each or 12x30" size – $30.50 each (When ordering 18x45" signs, use the DCT number, when ordering 12x30" signs, use the DCS number.)To view the entire line of tag-shaped signs, visit our online store.

New Vertical banners2' X 5' Ultraflex blockout banner is printed with UV-resistant ink on two sides; 2" top and bottom rod pockets mean more options for hanging: $75.00 each

NEW NEW NEW

NEW NEW

NEW

DCT131 DCS131

VPB001

DCT133 DCS133 DCT136 DCS136 DCT134 DCS134 DCT132 DCS132 DCT135 DCS135 DCT130 DCS130 DCT137 DCS137

PWOD0002 PWOD0003

PWOD0001

VPB002 VPB003 VPB004 VPB005 VPB006

NEW NEW NEW

New “Chalkboard” signs2' x 4' which are two-sided, coroplast, with 6 grommets$104.00 each

Thriller, Filler, Spiller signs and benchcards

Thriller/Filler/Spiller 23x23" Posters (set of 3) – AS1001-23S $75.50 for set Thriller/Filler/Spiller 18x18" Posters (set of 3) – AS1001-18S $70.00 for setThriller/Filler/Spiller Benchcard Set (set of 3) – AS1001-BC $10.50 for setThese signs and benchcards for also available for purchase individually

NEW NEW NEW NEW NEW NEW NEW NEW

Benchtape – 4" x 100' roll, $25.00 each

QP2001 QP2002

QP2003 NEW


ColorWise® 11" x 7" benchcards – content matches the tag-shaped signs

Tag-shaped ColorWise® signs

P. Allen Smith Platinum Collection signs and benchcards P. Allen Smith Platinum Collection – 40 plants in the collection. These benchcards match the signs and are available for $3.50 each online

P. Allen Smith Platinum Collection – 40 plants in the collection with additional information including plant attributes. BC_PAS2013 $132.00 for set

P. Allen Smith Platinum Collection signs – 40 plants in the collection Available individually online: 18x18" – $24.50 each 23x23" – $26.50 each

18x45" size (set of 8) CWL001 $285.00 for set12x30" size (set of 8) CWS001 $233.00 for setThese signs can also be purchased individually

Set of 8 benchcards CWB001 $24.00 for set

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11x7" Proven Winners flowering shrub benchcards –

CCP0003

24x34" Proven Winners flowering shrub posters – $55.00 each

CCP0004 CCP0002 CCP0001 CCP0005

11x7" benchcards – $3.50 each, all varieties available online

SM03252

SM03344

SM26842

SM18662

New Planting Solution Posters –24x34" posters $55.00 each Additional annual, perennial and shrub Planting Solution Postersavailable online in the ‘Planting Solutions’ catalog.

PSS0001 PSS0004 PSS0005 PSA0001 PSP0001


NEW NEW NEW NEW NEW

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Great PR for Your Garden Center is As Easy As 1, 2, 3

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1 The Bloombox Kit –“Your Open House in a Box”Everything you need to organize 3 container garden workshops, customizable to your garden center, including a complete PowerPoint presentation.The Bloombox Kit also includes 100 each of 3 fold-out brochures and 100 invitations.

PWBB2012 $100.00

The We Grow Smiles™ CampaignA plant giveaway is a great opportunity to serve your community while earning goodwill and exposure for your garden center. This campaign kit includes all the marketing materials to make your event successful – all you have to do is follow the suggestions and provide the plants.

2 versions available:WGS2012B – Kit with blank cards: $50.00WGS2012C – Kit with custom cards: $70.00

Host a Pink DayNearly 250 retailers have already reaped the benefits of hosting a Pink Day celebration, and you can join them. Just plan your event around promotion of Invincibelle® Spirit Hydrangea to bring interest to your garden center and to the cause of breast cancer research. Make a slow sales period into an opportunity to raise awareness about your business and about this good cause.

Request a Free Planning GuidePink Day Kit: PW0326 $39.00Kit includes: 5 T-shirts, 15 Pink Balloons, 10 Buttons, and a set of Notecards

Looking for a way to reach new customers, generate publicity, and excite your staff? Proven Winners has the ideasand the materials to help you host and execute a great marketing campaign, or two or three, customized for your garden center. A Smiles plant giveaway in early spring earns exposure for your garden center. A Bloombox containerworkshop later in the season brings customers in and allows your staff to show their expertise. And a Pink Day celebration gives you a chance to support a good cause while generating excitement and fun in your store. These kits are just another way Proven Winners helps retailers increase business.

Don’t Have Time to Create Your Own Brochure?Take advantage of our Gardener’s Idea Book giveaway.

Each spring, hundreds of thousands of gardeners across North America anticipate the arrival of our Gardener’s IdeaBook and the inspiration, photos, and combination recipes that it brings. Make sure it reaches customers in your areain 2013 by taking advantage of our customized mailing offer.

We’ll pay for the books, address them to your customers, and even include a customized promotional message for your garden center. All you have to do is provide an Excel file with a mailing list and pay the postage costs. To take advantage of this customized offer, a minimum of 500 customer addresses is required. To ensure delivery by your desired date, please provide address information six weeks in advance.

For more details on postage fees, custom printing costs, and quantity requirements, see the order form on page 19. And for a list of annuals, perennials, and shrubs that will be featured in the 2013 Gardener’s Idea Book, visit our website, so you can place your 2013 order with these popular varieties in mind.

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More Ways to Ensure Your Gardeners’ Success and Your Sales

WaterWise® KitGardeners are always looking for an easy, efficient solution for the labor-intensive task of watering. WaterWise is thatsolution. This special kit contains everything a gardenerneeds to water up to 10 potted plants from a singlefaucet. Plus, the system allows the user to combine up to 3 kits in a single direction to run up to 90 feet and water 30 containers.

Proven Winners Premium Potting SoilConsumers trust the Proven Winners name, and offering premium potting soil that matches the brandgives them a choice they can feel confident about. Our product is grower-grade peat moss, composted bark, perlite, Dolomite Lime to buffer soil pH, and a professional wetting agent.

Proven Winners Plant FoodsOur premium plant food formulations provide the additional nitrogen Proven Winners varieties need to maximize their rates of growth and flower production. You can recommend them with confidence to your customers.

Proven Winners Gardener’s GoodsOur line of all-natural skin care products is designed with the gardener in mind. Lotion, soaps, and healingbalms in subtle scents will attract consumers and create a great complementary sales opportunity.

WaterWise® Tan Tubing 100' roll; case of 4 – $83.00

WaterWise® White Tubing 100' roll; case of 4 – $83.00

Please select the electronic communications you would like to receive:

What’s In Store Retailers Newsletter

Winners Circle Newsletter (Home Gardener)

Proven Beauty – Online Magazine (Home Gardener)Go to www.provenwinners.com/professionals/marketing-tools/proven-beauty-magazine-1 to learn how you can add this online magazine to your own website.

Monthly News for Growers Newsletter

Would you like to receive a Proven Winners catalog andinformation on other Proven Winners Programs? Yes No

Will you be creating a Proven Winners Store-Within-A-Store this yearusing Proven Winners for P.O.P.? Yes No

In which months is your garden center open?January May SeptemberFebruary June OctoberMarch July NovemberApril August December

Which months do you generally carry Proven Winners products?January May SeptemberFebruary June OctoberMarch July NovemberApril August December

First Name __________________________________________ Last Name ________________________________________________

Title _______________________________________________ Company ___________________________________________________

Store Location Address __________________________________________________ Address 2 __________________________________

City ____________________________________________ State/Province _______________________ Zip/Postal Code _______________

Shipping/Mailing Address ________________________________________________ Address 2 __________________________________

City ____________________________________________ State/Province _______________________ Zip/Postal Code _______________

Phone Number ___________________________ Alternate Phone Number _______________________ Fax Number ___________________

Company Email _______________________________________________________ Company Website_____________________________(for consumers)

Even if you currently do not use the site, please provide your user name and password to gain future access to www.provenwinners.com.

User name ___________________________________________________ Password _________________________________________

Password should be 6-20 characters, letters and numbers only. No spaces please. Your user name and password ARE case sensitive.Keep this information for your records.

Get Listed as a RetailerPlease fax this form to 815-895-1873.You can also complete the form online at www.provenwinners.com.

Which Proven Winners plant products do you carry?Proven Winners Proven Winners PerennialsProven Selections Proven Winners ColorChoice

Flowering Shrubs

Which Proven Winners products do you use or carry?Proven Winners and/or Proven Selections branded logo potsProven Winners Premium Potting SoilProven Winners Premium Time Release Plant FoodProven Winners Premium Soluble Plant FoodProven Winners WaterWise® Kits

Would you like to be listed on www.provenwinners.com as a retailer of Proven Winners products? Yes No

Number of employees you want to certify,including yourself.

Total number of employees in company.

iGarden Certification Training Program is a free program that consists of watching an online video or DVD and taking a test. In the program you will learn about the new and hot plantsand what is available to help you sell Proven Winners plants.

We have registered in the past. Pleaseupdate our record and the number of employees we want to certify.

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Billing Address

Company Name _____________________________________________________ Phone _______________________________________

Contact Name __________________________________________________________ Email ___________________________________

Street _____________________________________ City _____________________ State/Province ______ Zip/Postal Code _____________

Shipping Address same as billing address

Company Name _____________________________________________________ Phone _______________________________________

Contact Name _________________________________________________________ Email ____________________________________

Street ____________________________________ City _____________________ State/Province ______ Zip/Postal Code ______________

Payment Method Credit Card Key Points ___________________

Name on card ____________________________________________ Credit Card # __________________________________________

Expiration ______________________ CCV _________________

Point of Purchase Order Form Brand Champion ID __________________

Qty SKU Description Price Total

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

______ ______________________ ________________________________________________ _________ __________

Subtotal __________

** You will be contacted with Shipping Total __________

Order Total __________

Please fax completed form to 815.895.1873 or email to [email protected]

This one beautiful package contains everything you need tohost a container design workshop at your garden center.n Marketing materials, including: 100 preprinted and customizable postcards, customizable poster artwork (not preprinted), and balloons

n Complete PowerPoint presentation and workshop outlinen 2 Ideas in Bloom t-shirtsn 100 Container Design Guidesn 100 Outdoor Living Design Guidesn 100 Combination Idea Guides

Cost of Bloom Box kit – $10000 USDBuy a Bloom Box now.To order a Bloom Box kit, please fill out the order form below and fax it to Proven Winners at 815.895.1873. Or you can order online by going to www.provenwinners.com.

Company Name _______________________________________________ Contact Name ______________________________

Street Address _______________________________________________________ City ____________________________

State/Province _________________ Zip/Postal Code ___________________ Phone Number _____________________________

Postage payment: Visa MasterCard

Card # ________________________________________ CVV (3 digit number from back side of card): __ ______ Exp. Date _____________

_____ Number of kits needed at $100.00 each. Total _________

Two unisex t-shirts will be included with each Bloom Box kit ordered. Please specify sizes needed: medium large x-large

Order additional brochures, t-shirts and balloons (shipping included):

Send me ____ additional pack(s) of 100 Container Design Guides at $30.00 each. Total _________

Send me ____ additional pack(s) of 100 Combination Idea Guides at $30.00 each. Total _________

Send me ____ additional pack(s) of 100 Outdoor Living Design Guides at $30.00 each. Total _________

Send me ____ Ideas in Bloom T-shirt(s) at $12.00 per shirt. Quantity needed: medium large x-large Total _________

Send me ____ additional pack(s) of 12 balloons at $5.00 per pack. Total _________

Send me ____ additional pack(s) of 100 postcards at $10.00 per pack. Total _________

Grand Total _________Proven Winners would like to help promote your event on our website, as well as with social media platforms such as Facebook and Twitter™. Please indicate your event’s details:

Date _______________ Time ____________________

Location: same address as above different location _____________________________________________

Bloom Box order formPlease fax this form to 815-895-1873.You can also complete the form online at www.provenwinners.com.

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SKU Description Unit price Quantity Total33705 Invincibelle® Spirit Hydrangea Benchtape – 4”x100’ roll $25.00 _______ _________SM33704 Invincibelle® Spirit Hydrangea POP Kit $38.00 _______ _________PW0326 Pink Day Kit $39.00 _______ _________CCP0005 Pink Day Promotional Poster $28.00 _______ _________SM00009 Pink Day T Shirts – Pkg of 5 $38.00 _______ _________203-017 Hot Pink Curling Ribbon – 100 Yards $2.28 _______ _________118-204 11" Pink Balloons – Pkg of 12 $2.28 _______ _________093-121 9" Pink Dots Plates – Pkg of 8 $2.98 _______ _________096-001 Breast Cancer Wash Cloth $2.98 _______ _________146-1539 Deluxe Pink Ribbon Canvas Tote Bag $14.89 _______ _________086-107 Hot Pink Feather Boa $6.88 _______ _________203-288 Paper Pastel Pink Cups – Pkg of 14 $2.28 _______ _________014-50804P Pink Balloon Weight $1.13 _______ _________163-870 Pink Bandana $1.83 _______ _________163-1015 Pink Costume Wig $9.14 _______ _________SM00010 Pink Day Buttons – Pkg of 20 $11.00 _______ _________427-037 Pink Double Raffle Ticket Roll – 2,000 double tickets $9.14 _______ _________163-658 Pink Feather Boa $6.88 _______ _________148-193 Pink Poly Lei $0.32 _______ _________439-052 Pink Ribbon Buttermints – Pkg of 50 $4.58 _______ _________014-66146 Pink Ribbon Caution Tape – 3"x100' roll $7.46 _______ _________146-1116 Pink Ribbon Drink Koozie $1.13 _______ _________096-006 Pink Ribbon Flip Flops $4.54 _______ _________070-079 Pink Ribbon Garland – 12' $2.28 _______ _________146-1159 Pink Ribbon Notebook Pen Set $2.28 _______ _________096-002 Pink Ribbon Reusable Bag $3.39 _______ _________146-1415 Pink Ribbon Tattoos – Pkg of 12 $4.54 _______ _________367-094 Pink Ribbon Terrycloth Wristband – Pkg of 12 $14.89 _______ _________146-1536 Pink Ribbon Traffic Cones – Pkg of 12 $14.89 _______ _________014-55612P Pink Tissue Ball $2.63 _______ _________086-119 Pink White Flower Lei $1.13 _______ _________

Grand Total _________

Pink Day order formPile on the pink! Increase sales of Invincibelle® Spirit Hydrangea and promote your Pink Day fundraiserwith these items that show your commitment to the cause. From eye-catching POP to fun gear to get your staff in the Pink Day spirit, we’ve got just the thing to decorate your garden center in style.



State/Province _________________ Zip/Postal Code ___________________ Phone Number ____________________________


Card # _____________________________________ CVV (3 digit number from back side of card): __ ______ Exp. Date _____________

Prices and specifications are subject to change without notice. All prices are in US dollars. Prices do not include shipping.

Please fax this form to 815-895-1873.

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Smiles Campaign order formPlease fax this form to 815-895-1873.You can also complete the form online at www.provenwinners.com.

Contents include:• 100 cards (customized cards - $20)• 100 bands and seals• 100 “We Grow Smiles” tags• 100 floral picks• 2 t-shirts (one large, one x-large)• 48" x 11" bannerOrders will ship immediately. Customized kits will ship 2-3 weeks after order is placed

Only

$50A $150 value



State/Province _________________ Zip/Postal Code ___________________ Phone Number _____________________________


Card # ______________________________________ CVV (3 digit number from back side of card): __ ______ Exp. Date _______________

Please send a “We Grow Smiles” kit with blank cards ($50.00) – WGS2012B

Please send a “We Grow Smiles” kit with custom cards ($70.00) – WGS2012C

We agree to use Proven Winners® branded containers

We will promote your event online in addition to using Facebook & Twitter

Event location _______________________________________________________________________

Custom imprint copy* __________________________________________________________________

____________________________________________________________________________________

Please fax your order to 815.895.1873 or order online at www.provenwinners.com(if you will be having a large event, please call Sandy Wentworth at 877.895.8138)

* Please limit imprint copy to 40 words or less; if you would like your logo included on custom cards, please email the logo file to [email protected].

Please note that Proven Winners® branded containers MUST be used, so please check the box below. Thank you.

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Gardener’s Idea Book order formGet the 2013Gardener’s Idea Book for Your Customers – NOW.We’ll provide the books, you just pay the postage.

Last year more than 600,000 gardeners found ideas, inspiration, and exceptional plants in the Proven Winners Gardener’s Idea Book. Be sure the 2013 edition gets in your customers’ hands by taking advantage of our customized mailing offer. We’ll pay for the books, address them to your customers, and even include a customized promotional message for your garden center. All you have to do is provide an Excel file with a mailing list and pay the postage costs. To take advantage of this customized offer, a minimum of 500 customer addresses is required. To ensure delivery by your desireddate, please provide address information six weeks in advance.

Sign Up Now –To join our program, please fill out the order form below and fax it to Proven Winners at 815.895.1873.

Company Name ______________________________________________ Contact Name _______________________________



Marketing message (45 characters or less including spaces) _________________________________________________________

_____________________________________________________________________________________________________

Quantity ofGardener‘s Idea Books Needed (500 minimum) ___________________ Desired Delivery Date ______________________


Card # ________________________________________ CVV (3 digit number from back side of card): __ ______ Exp. Date _____________

Please email an Excel file with your customers’ addresses (with a separate column for each field) to [email protected]. To ensure delivery by your desired delivery date, please provide address information six weeks in advance.

Standard Back Cover with personalized line:Add personalized line of type to the back cover.Delivery within the continental US: $50.00 per 100 addressesDelivery in Canada: $175.00 per 100 addresses

A marketing message can be added (limited to 45 characters including spaces). Sorry – no logos.

Your customers’ mailing address will appear here in up to 4 lines.

A minimum of 500 customer addresses is required. All orders for Option 1 must be placed by March 1, 2013.

Compliments of XYZ Garden Center

Ima Gardener1000 Country LaneAnytown, USA 00000-0000

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Company Name ____________________________________________________ Phone _______________________________

Contact Name _______________________________________________________ Email ____________________________

Street _________________________________ City _____________________State/Province ______ Zip/Postal Code ________

What market are you interested in being included in? ____________________________________________________________

Please confirm: We will have at least 3,500 Proven Winners® plants in the branded white container.

We verify that we are carrying the varieties featured below in our market.

Contact Signature _______________________________________________________________________________________

2013 Radio Campaign Retailer Submission

Featured Annuals MarketsBlue My Mind® Evolvulus AllSuperbells® Lemon Slice Calibrachoa AllSupertunia® Vista Bubblegum Petunia AllSupertunia® Pretty Much Picasso® Petunia All

Featured Perennials MarketsFruit Punch™ Dianthus series CT, DC, IL,KY, MA, MI,

MN, MO, NY, OH, PA‘Maestro’ Sedum CO, OR, UT, WA;

AB, BC, ON‘Pardon My Purple’ Monarda CT, DC, IL, KY, MA, MI,

MN, MO, NY, OH, PASummerific® ‘Berrylicious’ Hibiscus AZ, CA, FL, GA, NC, TX‘Tuscan Sun’ Heliopsis AZ, CA, FL, GA, NC, TX

‘Wheee!’ Hosta CO, OR, UT, WA; AB, BC, ON

Featured Shrubs MarketsBloom-A-Thon™ Rhododendron series CA, FL, GA, TXBloomerang® Purple Syringa CO, CT, MA, MI,

NY, OH; ABHome Run® Rosa CA, DC, MO, PAIncrediball® Hydrangea CO, CT, IL, MI, MA, MN,

NY, OH, UT, WA; AB, ONLet’s Dance® Hydrangea series CA, DC, FL, GA, KY, MO,

NC, PA, TX; BCLo & Behold® ‘Blue Chip’ Buddleia AZ, KY, NC, OR; BC

Oso Easy™ Rosa AZ, IL, MN, OH, OR, UT, WA; ON

Please fax completed form to 815.895.1873 or email [email protected]

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SKU Description Unit price Quantity Total

PWSoilCR-15CF Proven Winners Premium All Purpose Potting Soil with $447.75 _______ _________Continuous Release Plant Food – 1.5 cu. ft. bag,75 bags per pallet

PWSoil-16Qt Proven Winners Premium All Purpose Potting Soil – $411.60 _______ _________16 qt., 120 bags per pallet

PWCRPF Proven Winners Premium Continuous Release Plant Food – $101.04 _______ _________2.5 lbs., 12 per case

PWCRPF Proven Winners Premium Continuous Release Plant Food – $262.00 _______ _________2 oz., 200 per case

PWWSPF Proven Winners Premium Water Soluble Plant Food – $72.48 _______ _________2.5 lbs. buckets, 12 per case

PW0313 WaterWise® Container Watering Kit – Case 12 $270.00 _______ _________

PW0330 WaterWise® White Tubing – 100' Roll; Case 4 $83.00 _______ _________

PW0317 WaterWise® Tan Tubing – 100' Roll; Case 4 $83.00 _______ _________

PW0044 All-Natural Gardener Goods® Muscle Rub – case of 8 $75.00 _______ _________

PW0048 All-Natural Gardener Goods® Poppy Pumice Soap – $65.00 _______ _________ case of 12

PW0087 All-Natural Gardener Goods® Rosemary Mint Liquid Soap – $100.00 _______ _________ case of 8

PW0046 All-Natural Gardener Goods® Rosemary Mint Skin $105.00 _______ _________ Healing Balm – case of 12

PW0042 All-Natural Gardener Goods® Sandalwood Citrus Lotion – $125.00 _______ _________ case of 8

PW0050 All-Natural Gardener Goods® Tea Tree Lavender Lip Balm – $45.00 _______ _________ case of 12

Grand Total _________Please fax this form to 815-895-1873.

Order form for Proven Winners Soil, Plant Foods, WaterWise® and Gardener’s Goods®





Card # _____________________________________ CVV (3 digit number from back side of card): __ ______ Exp. Date _____________

When Jamie Durie talks, a new generation of gardeners listens.®

“These Supertunias are not your grandmother’s Petunias. Designed to suit time-poor Gen X’ers who want a lot of impact in their outdoor room without too much effort and to create a beautiful, colorful space to make the most of their downtime. No deadheading required and will grow at least three feet long and wide in one season. Stay tuned as I plant these beauties in my LA garden.”

111 East Elm Street, Suite DSycamore, Illinois 60178Toll-free: 877.895.8138Fax: 815.895.1873www.provenwinners.com/professionals/retailers

© 2013 Proven Winners® All rights reserved.

A new partnership with Jamie Durie, the HGTV personality and international award-winning landscape designer, will provide exceptional media exposure for the Proven Winners line of Supertunia. It will also inspire a new generation of gardeners to see these strong performers in a new light.

For retailers, that means new customers looking for old favorites. So you’ll want to be sure to increase your Supertunia order in 2013 to capture the sales opportunities associated with what will surely be an expanded interest in these best-selling varieties.

Here’s how Jamie will be promoting the Proven Winners brand and,specifically, the Supertunia line of plants:• Personal appearances on national and local television• Presence on social media, including Facebook, Twitter, and Pintrest• Information on his website, jamiedurie.com• Planting Supertunia in his Hollywood home garden• Coverage in his videos and his articles in national magazines

With his international reputation for gardening innovation and his appeal with a contemporary gardening audience, Jamie is sure to add to the excitement about Proven Winners and Supertunia. And with three new Supertunia varieties, Picasso in Pink, Pink Charm, and Watermelon Charm there’s a lot for gardeners to be excited about.

Proven Winners is proud to receive Jamie Durie’s endoresement of the Supertunia series, and we are pleased to be part of his vision for the next generation of avid gardeners.

SUPERBELLS® PICASSO IN PINK™Petunia hybrid

And in 2013 he’ll be talking a lot about Supertunia.

2013 Retail Planning Guide - Proven Winners · support materials to become the unquestioned local...

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