2013PARTNERCONNECT

../10.06.18 Frokostmøte DnB/New World of Work.avi

There are 7,1 Billionpeople on the planet& 6 Billion mobile

subscriptions.

Only 4,2 Billion use a toothbrush

Think devices

2003 20102015

2020

50 billion

Source Cisco

Software is the lifeblood of modern business

Opportunity

70-80% of companies are creating internal

apps-Forbes

Applications will account for $132B in the

software market in 2013-Forrester1

Industry predicts 25% growth in the

ALM market

1 Global business and government spending on IT and services in 2013 Forrester Research, Inc., July 12, 2013.

Windows 8 Platform Strategy

Shared Windows core

Windows RT/Windows 8

Windows Server 2012

Embedded

Programming skills

Development tools

Languages, frameworks

Components

Runtimes

Business Modernization Building Blocks

Modern apps

The modern app lifecycle

The modern data center

DevOps-Commerce

Better Faster Cheaper

The Evolution of Enterprise Apps

Systems of Record Characteristics • Direct-to-Consumer

• Online B2B

• Mobile workforce

enablement

• Gamification

• Consumer and Audience

Intelligence

• Moderate-long cycle times

• Planned infrastructure scaling

• Traditional OLTP, DW, OLAP

• Macro-transactions

• Moderate to high latencies

• Moderate availability requirements

• Moderate MTTR : hours to days

Internal Users, B2B Partners, Traditional channels Consumers, Mobile Workforce, New channels

LOB Applications for recording Modern Apps for engaging

Brand Differentiation

Continuous Delivery

Enterprise Grade Internet Scalability

Core business

Longer release cycles

Enterprise Scalability

Apps that companies build

Apps for the Windows StoreInternal line of business apps

Go-to-Market Strategy

Modern Lifecycle Modern Applications

Partnership will get us there

Landscape has changedTraditional Customer

RelationshipToday’s Customer

Relationship

Identify your biggest opportunities

Engineering/design.

Retail

Assisted sales.

Retail execution.

Event management.

Digital entertainment.

Media.

Field worker. Branch banking/ insurance sales.

Access to patient data.

Mobile flexibility in a hospital.

Community care.

Clinical training and research.

Student collaboration.

Teacher in classroom.

Digital textbooks.

Classroom management.

Advisory services.

Personal AppsProductivity

Staff

Planning

Skills Center

Human

Resources

HR Apps

Time &

ExpensesCRM Sales

Sales & Marketing Apps

Scorecard Status

18%▲

Sales Customer Utilization

$80 ↑ 55% ▼

9%▲

Revenue

681 ↑

Wins

IT Help

Facilities Printing

IT Service Status

ABC App Down

App Printers working

Up time

Fault Fixes

Support AppsLOB Apps

Industry &

Process

Specific

Industry &

Process

Specific

Industry &

Process

Specific

What does your target customer’s start screen look like?

Engage with a portfolio of apps

customization.

licensing model, cloud model.

‘White label’ apps create scale in existing and new customer base

Cu

sto

mers

Next few

customers:

Scale up:

First

Customer:

2013 2014 2015

First Customer

• Develop the app as

a ‘framework.’

• Co-invest with your

customer and own the code.

Next Few

• Fine-tune and customize.

• Re-sell into existing

customer base.

• Build reference cases.

Scale Up

• Build solution offer.

• Drive demand in market.

• Re-think licensing model.

Time

Close deals with the right engagement

App hunting • Enterprise: • Each customer has an LOB plan

• Each top Application has a win plan

• Consumer• Each top Application has a win plan

• Programmatic approach for breadth

Contact your PAM Consumer Commercial

• PR & Social Media

• Co-marketing

• Store Spotlight

• Online Discounts

• App Fast Track

• Access to Devices

• Retail Education

• Student Demo Script

• App Consultants

• PR & Social Media

• Co-marketing

• App Fast Track

• Sales Demo App

• Access to Devices

• App Consultants

• PR & Social Media

• Co-marketing

• Store Spotlight

• Access to Device

• App Consultants

• Gold & Silver Partner

Business Invest

Programs

• Self-Service Go To

Market Resources

• App Consultants

Design hours up to 120hrs

+ Windows Store

merchandize

Design hours up to 80hrs /

MAAP for Selected partnersUp to $xxk per app

Azure Trial

BizSpark for Startups

• PR & Social Media

• Co-marketing

• Store Spotlight

suggestion

• App Consultants

• PR & Social Media

• Co-marketing

• App Consultants

• Sales Demo App

• PR & Social Media

• Co-marketing

• Store Spotlight

suggestion

• App Consultants

• App Consultants

Apps on Windows Offers

Win a Drone!

Exclusive Partner ContestMake your company app on Windows 8 and

Windows Phone and Win this Parrot AR.Drone

Hurry to aka.ms/winadrone

Accelerating Growth. Together.• Business Opportunity

Make your teams aware Create an Apps practice

Get Ready The market moves fast

Build Modern Apps Your customers are ready

• Application Development competency

Lifecycle Management competency

• Attend Windows 8 and Windows Azure sessions this PM

• Visit the Application Development booth @expo