Delivering the largest qualified audience of private trucking professionals in north america

2013 MeDia kit

an association celebrating More than 35 Yearsa Magazine celebrating a re-launchbruce richards,

president pMtc

I am pleased to announce that the Private Motor Truck Council of Canada (PMTC) has contracted Publisher Jack Meli and Editor John G. Smith to spearhead the launch of Private Motor Carrier, the magazine for operators of North America's private truck fleets. We are pleased to be working with Jack and John through Business Information Group, publishers of Truck News, Motortruck Fleet Executive, Canadian Transportation and Logistics, and Materials Management and Distribution magazines. You've known PMTC's magazine as The Counsellor and/or Corporate Trucking. But this new identity - Private Motor Carrier magazine - reflects a key step in the publication's evolution. We are joining forces with a team of publishing professionals who have deep roots in the trucking industry. Jack and John have collectively served trucking publications for more than 25 years, and they will deliver a high-quality editorial package that meets the unique information needs of North America's private fleet operators. The changes are far deeper than the name alone. For example, our circulation has increased by more than 875%, reaching 16,116 private trucking professionals, including members of the PMTC and prospective members including fleet personnel in a broad range of sectors from manufacturers, to food and beverage suppliers, petroleum and chemical haulers, truck leasing companies and logistics providers, to name a few. These decision makers are vital to your business. Private fleets continue to make up the largest sector of the trucking industry, and according to the American Society of Transportation and Logistics, they account for:

• 75% of Class 4 - 8 trucks on the road; • 66% of Class 8 trucks; • 50% of all new Class 8 truck sales.

As well, Private Motor Carrier magazine's frequency will increase to a quarterly schedule. The re-launch also includes a digital edition of the magazine complete with online features including dynamic links and embedded video. With an experienced and knowledgeable publishing and editorial team, increased reach and frequency, and enhanced digital advertising opportunities, there has never been a better time to include Private Motor Carrier magazine in your advertising, marketing and communications plans. Jack will contact you about these opportunities very soon. But if you would like to reach him directly, you can call him at 647-823-2300, or email jmeli@bizinfogroup.ca Please join me in welcoming Jack, John, and Business Information Group to our publishing team. And on behalf of our association's members, we thank you for your advertising support. Regards, Bruce Richards, President, Private Motor Truck Council of Canada

 

John g. smith, editor

Our publication has an increased frequency of four editions per year, a wider circulation, and a new identity as Private Motor Carrier magazine. The Private Motor Truck Council of Canada is pleased to announce John G. Smith as its new editor. “John G.” has been writing about the trucking industry since 1995, and regularly contributes to trucking magazines across North America. His work has been honoured by groups including the Truck Writers of North America and the Canadian Business Press (Kenneth R Wilson Awards).

“Our team is committed to delivering editorial that reflects the unique needs and opinions of the private trucking community, and we will offer valuable insight that fleet managers can apply to their business operations every day.” – John G. Smith, Editor

Jack Meli, publisher

Private Motor Carrier magazine is also delighted to announce Jack Meli as Publisher. With more than 12 years of professional truck magazine publishing knowledge and experience, Jack has taken the helm as publisher of the Private Motor Carrier magazine. Jack is determined to drive the growth of this magazine.

“A stronger Private Motor Carrier magazine will support more content which in turn will strengthen the relationship readers have with the magazine and help the magazine grow. It’s a self-fulfilling publishing cycle. Never before have equipment manufacturers and service providers been able to reach this important private fleet audience, in a publication that is dedicated to meeting their unique information needs.” – Jack Meli, Publisher

Jack is looking forward to reconnecting with the suppliers, marketing teams and advertising agencies that he has served for so many years.

Reach MORE Private Fleets Than Ever Before!

875% Circulation Increase for 2013.

Circulation Now 16,116!

Private Motor Carrier magazine reaches North America’s private fleet market – including the PMTC members as well as thousands of other private trucking professionals. Readers of Private Motor Carrier magazine come from many well-known companies:

• WalMart• frito-laY• Maple leaf fooDs• tiM hortons• labatts• Molson coors• anDerson WinDoWs• costco• Del Monte• general Mills• John Deere• kellogg coMpanY• pepsi• staples• sonY electronics• sYsco sYsteMs• feDeX• hoMe harDWare

Direct your marketing and communications message to the private trucking community that represents 75% of the medium and heavy-duty trucks on the road.

Delivering the largest qualified audience ofPRIVATE TRUCKING PROFESSIONALS in North America!

Never before has such a qualified and highly targeted circulation list of PRIVATE TRUCK FLEET PROFESSIONALS been compiled. Private Motor Carrier recipients include purchasers, decision makers and influencers at companies that operate their own truck fleets. Our audience includes fleet and transportation executives, managers and specialists, along with logistics and distribution managers, and other operations personnel who specify, select or approve the purchase of:

Digital editionsEach digital issue of Private Motor Carrier magazine offers multiple, rich media opportunities such as live URL links and embedded audio or video within advertising pages. The digital editions will provide readers the ability to access complete issues anywhere – at the office, home, or on a mobile device. Plus, a ‘send to a friend’ feature extends the reach of your advertising message.

• trucks and tractors• trailers• powertrain components (engines, transmissions, axles)• vehicle systems (brakes, lighting, cooling, electrical)• vehicle appearance (graphics, images)• tires and wheels (new or replacement)

• replacement components/parts (filters, electrical, lighting, brakes, engine parts, suspension, exhaust, engines, transmissions, axles)• oils, additives and lubricants• operations software and technology• fleet management services• financial services and insurance

Private Motor Carrier reaches deeper into North America’s private truck fleet market than any other trucking publication.

BY INDUSTRY

Total Circulation 16,116

CIRCULATION

MAy SEPTEMbER DECEMbER ANNUAL DIRECTORy

BrandedUse your private fleet to enhance your corporate brand. (And we’re not only talking about vehicle graphics.)

Reefer Madness?It’s been a decade since the Canadian Human Rights Tribunal approved drug and alcohol tests for cross-border drivers. What have we learned?

Management Matters Exploring the business decisions that shape Canada’s private fleets

Topic of Conversation An evocative look at issues affecting the world of private trucking

On the MoveTips and techniques tokeep private fleets on the move

Inside the Numbers Report

Talk to the BossJustify the value of your private fleet at budget time

Private Fleets...for Hire?Factors to consider before chasing someone else’s freight

Dear Minister Bureaucratic barriers to trucking, and how private fleet executives would fix them

Leasing LessonsQuestions to ask before signing your next vehicle lease

Published in January, this valuable resource is referred to again and again by members. Don’t miss being a part of this important annual directory

...the latest new products, informative columns, provocative opinions, maintenance management strategies, industry data and insight unique to private fleets.

... columns from the president of the private Motor truck council of canada, and the chairman of the private Motor truck council of canada.

The Power of Attraction PMTC’s Hall of Famers offer tips for attracting, and keeping, the best drivers

Accurate industry data in every issue to help plan fleet operations, identify opportunities, introduce efficiencies and manage costs.

Dream Team How to identify the drivers you want, and avoid the rest

The Long(er) HaulMaking the case for Long Combination Vehicles

Plus...

Annual ConferenceComplete PMTC conference coverage

2013 editorial schedule

print advertising specifications

Full page – bleed:........................ 8-3/8” x 11-1/8”

Full page – trim:.......................... 8-1/8” x 10-7/8”

Full page – live Area:................. 7” x 10”

2/3 vertical:.................................. 4-1/2” x 10”

1/2 horizontal:.............................. 7” x 4-7/8”

1/2 island:..................................... 4-1/2” x 7-1/2”

1/2 vertical:.................................. 3-3/8” x 10”

1/3 vertical:.................................. 2-1/8” x 10”

1/3 horizontal:.............................. 7” x 3-1/4”

1/3 square:.................................... 4-1/2” x 4-7/8”

1/4 horizontal:.............................. 7” x 2-1/4”

1/4 square:.................................... 3-3/8” x 4-7/8”

InsertsInsert your promotional material!Rates available on requestSend your promotional/marketing material by simply providing us with your pre-printed flyer, brochure or postcards, and we will insert it with an upcoming issue of the magazine. (Demographic and geographic circulation splits are available.)

Deadlines:• Advertising Space - 1st of the month prior to issue• Advertising Material - 15th of the month prior to issue

Double pagetrim: 8.125” x 10.875”bleed: 8.375” x 11.125”live: 7” x 10”

2/3 page Vertical4.5” x 10”

1/2 page Horizontal7” x 4.875”

1/4 page Vertical3.375” x 4.875”

1/3 page Square4.5” x 4.875”

Full pagetrim: 8.125” x 10.875”bleed: 8.375” x 11.125”live: 7” x 10”

1/2 page Vertical3.375” x 10”

1/3 page Vertical2.125” x 10”

1/4 page Horizontal7” x 2.375”

print advertising rates (4-color)Ad Format 1X 2X 4XPage $2,895 $2,695 $2,3952/3 $1,995 $1,795 $1,5951/2 island $1,795 $1,595 $1,3951/2 $1,295 $1,395 $1,1951/3 $1,195 $1,045 $8951/4 $995 $895 $7951/8 $695 $595 $495 All rates are net and include URL links on digital edition

Cover positions, add 15% for IFC and OBC and 10% for IBC Add your video to full-page advertisements in the digital edition at no additional cost

2013 Frequency - Three issues, plus annual directory

2014 Frequency - Four issues, plus annual directory

Advertising Sizes WIDTH DEPTHDouble Page Spread Bleed 11-3/4” 8-3/4”Double Page Spread 10-3/4” 7-1/2”Full Page Bleed 6” 8-3/4”Full Page 5” 7-1/2”1/2 Horizontal 5” 3-5/8”1/3 Horizontal 5” 2-5/16”

Directory specifications

rates

Business Information Group 80 Valleybrook Drive, Toronto, Ontario M3B 2S9www.businessinformationgroup.ca

Private fleet operators know they can confidently select the quality products and services featured in the official association publication.

Thank you to Our Advertisers!

• 3M• Brossard• ClearTech SCR Systems• Eaton Corporation• Forster Instruments• Fort Garry Industries• Good Year Tires• Great Dane• Grote• GTA Trailer Rentals• Hallmark Insurance• Harper Detroit Diesel• Howes Lubricator Products• Huron Services Group• Idealease• Krown• Mack Trucks• Michelin Tires• Natural Resources Canada• Navistar• Peoplenet• Peterbilt• Pixelera• Trailer Wizards• SAF Holland• Shaw Tracking• Traction-UAP• TransCore• Truck-Lite• Twin City Graphics• VerXDirect• Volvo• Vulcan On-Board Scales• Webasto/Indel B• Western Star• XATA• Zurich Insurance

contact inforMation

advertising sales: Jack Meli publisher 647-823-2300 jmeli@bizinfogroup.ca

editorial: John g. smith editor 905-686-4851 info@wordsmithmedia.ca

Thank you for your support!