2013 INTRODUCING STRATEGIC MANAGEMENT...
Transcript of 2013 INTRODUCING STRATEGIC MANAGEMENT...
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STRATEGIC MODELS AND MANAGEMENT (5)
MSc Project Management November 2013
ORGANIZATIONAL GRAMMAR
PROFESSOR ROBIN MATTHEWS
[ID]
[P] [OD] 2 robindcmatthews.com 11/12/2013
[P]
[P] [OD]
ORGRAMMAR
orgrammar determines which nodes we focus on and how they are connected
Organizations are networks [ID] that are connected to other networks of [OD] and create payoffs[P]
+ and -
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ASSETS (CAPITAL)
• TANGIBLE • Physical capital • Financial capital • People- human
capital • Working capital • Systems • Structures • Architectures
• INTANGIBLE • Social capital • Cultural capital • Reputation • Brands • Relationships • Trust • Learning • Creativity • Mind sets
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Information Knowledge technology
Part of grammar of organizations
McKinsey view of internal organizational grammar
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DISCUSSION Give examples from your knowledge and experience to illustrate all the categories in the diagram below
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Personal [P]
Social [S]
Conscious [C]
Unconscious [U]
External [X]
Internal [M] Explicit [E]
Formal [F]
Informal [I]
Tacit [T]
Concept [T]
Artefacts [A]
GRAMMAR INCLUDES ALL THE ELEMENTS IN THE DIAGRAM
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ORANIZATIONAL GRAMMAR
• Orgrammar
• describes the rules that operate in societies/organizations/institutions
• includes explicit, and implicit laws, regulations, traditions, cultures and mind sets external and internal to an organization.
• enables us to make sense of organizations • introduces order (organization) • is reflected in artefacts
Introduces structure/organization
Establish meaning/sense making
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DISCUSSION Give examples from your knowledge and experience to illustrate all the
categories of grammar in the data below
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Small Worlds 6 degrees of separation Paul Milgrom
DISCUSSION APPLY THE DIAGRAMS BELOW TO GRAMMAR ESPECIALLY IN RELATION TO MARKETING
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Nodes (vertices)
Connectors
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A
B C
D
E
F
Small world
Random network