@Deluxejobs @sjvconsult

MISSION POSSIBLECreating Inclusive Community Through Emerging

Media Branding & Marketing Campaigns

Case Study

(mis)Perception

Why Deluxe?

The New Deluxe

Deluxe is Transforming

Deluxe’s Most in-Demand Positions 2010-2013

Interactive Designer

Marketing Database Analyst

Technology Solutions Analyst

Experience Strategist

E-marketing Delivery SpecialistSearch Marketing Manager

Director of Analytics and Insight

Web Campaign Product Manager

Ecommerce DirectorVirtual Desktop Technology Engineer

Manager Technology Solutions and Support

Shifting Talent Needs

Why Deluxe?

SEO/SEM Sales

Recognized for Excellence 5

Awards Recognize Deluxe’s Commitment to:

Innovation

Candidate Experience

Marketing / Brand

Talent Board 2011 Candidate Experience Award

Social Media Innovation Award

• Candidate Engagement / Emotional Marketing

• Innovation

• People are the Brand

building diverse

talent pools

Recruitment & Retention of Faculty

• The study found that the major reasons for accepting faculty job offers include the:• presence of colleagues in one’s area of research• ranking/reputation of the department• geography• quality of graduate students

Using Social Media for Employment

Technology Transformation

PRE WEB WEB 1.0 WEB 2.0

Recruiting Transformation

Web 3.0

Semantic Web

Attention EconomyMobilityDigital Lifestream

Recommendations

Engagement

Web Squared

Web 4.0

…The Next Transformation

A brand needs to provide content

that is RELEVANTIn order for a consumer to give

ATTENTION to the brand.

mE-CONOMY

Deluxe Talent Community

• Change in the type of talent

• Shift to market-driven economy

• Generational shift (Millennial and Gen C)

• Rapid pace of innovation

• Employer brand management in the digital age

• Gain credibility with the talent we are trying to attract

• Your customers expect it!

Why Transform your Recruiting Model?

Result: A Significant Online Footprint

Blog

Facebook

Our social video

http://www.youtube.com/watch?v=svvr29izGaA&list=UUp-jG8f-lTIjbQ7ZzQHM3JQ&index=22

The active-to-passive Shift is Accelerating

• According to a massive joint study conducted by LinkedIn last year, only 18% of the fully-employed pool of prospects were looking for new jobs using traditional techniques.

• 82% are passive but open to hearing about new job opportunities

Those 82% need to be engaged with in a totally different manner they:

• take longer to decide• won’t apply • don’t have resumes • are in higher demand • are far more choosey

The active-to-passive Shift is Accelerating

Pinterest Platform Boards

The Search for Web Analytics

If these issues are due to changes you have made on your side that cause the rules Tim created on the site to need changing, then this is billable work If these issues are due to changes you have made on your side that cause the rules Tim created on the site to need changing, then this is billable work

How To: Sample Web Campaign

The search for Product Marketing Managers

Social Media Recruiting

Each position is provided with a “treatment” below based on the complexity of the position being recruited.Bronze Campaign (All positions get at least the Bronze campaign)

• Jobs.deluxe.com / CareerBuilder.com / Indeed.com Postings• LinkedIn • Email marketing• PPC

Silver Campaign– Bronze +– Basic Talent Marketing Campaign– Market Analysis Report/Talent

Landscape

Gold Campaign– Bronze +– Deluxe Talent Marketing Campaign– Market Analysis Report/Talent

Landscape – Hiring Manager/Employee Video– Direct Sourcing/Cold Sourcing – http://www.youtube.com/watch?

v=Sg1CEOl_cc8

Web Campaign

Microsite/Videos

Our Strategy

NET PROMOTERS Fred Reichheld  Bain & Company

Innovative Thinking

METRICS

The power to define and control a brand is shifting from corporations and institutions

to individuals and communities

Differentiate Your Brand

• Nonsense. Absolute nonsense. 'Tis a shocking disgrace. If Google Ireland can have it, we should all have it. Where's my Paddy's day Google Doodle? You have let me down big G. Off I go to Bing.

• I think it's crap.  First off let me make this clear, I am not Irish -  BUT I love St. Patrick's Day, I look forward to it every year, so to not see the doodle this morning made me a bit disconcerted to say the least.

Adopt A New Strategy: Recruiting is Social

Requires a Strategic Approach – Dedicate Resources

Execute & Measure

It (social media) is not a fad

You do not control your brand

Patience

Not just another ‘push’ channel – done right, social media has the ability to revolutionize your business

• Candidate Engagement / Emotional Marketing• Move from push/broadcast to interaction

• Behind the scenes video• Special attention to those who engage with us • Tips/advice on their resume … interview skills• Video of hiring managers and employees

• Innovation• Fresh thinking that creates value

• Wordle; QR codes; Video• Bring in Revenue – sell biz cards; send coupons for products• Call everyone on one req a quarter

• People are the Brand• HR/Marketing Mashup

• Educate, engage, influence customers – consideration space• Foster culture and encourage employees to participate

Human Customer Marketing Department

• Showcase inclusion on your website• Create a diversity-positive brand• Utilize diversity boards• Multiple job marketing strategies