2013 GCM Webinar Series Annoucement

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    2013 GCM WEBINAR SERIESPresented by Third Year Students of Ryerson Universitys School of Graphic Communications Management Program

    Please join us for 13 FREE 20-minute webinars related to the graphic arts industry

    happening on Tuesday, November 19thand Tuesday, November 26th.

    Listen in from anywhere in the world! The students within Ryerson Universitys GCM program have been hard at work researching,

    interviewing, blogging, promoting and preparing virtual presentations! Check out the amazing variety of topics below and tune in at the date

    and time listed below to listen in! (Please login to each webinar a few minutes before the scheduled time.)

    Tuesday, November 19th, 2013 (3:00 6:00 on the half hour)

    Tuesday, November 26th, 2013 (3:00 6:30 on the half hour)

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    Nov 19th

    3:00ESTLOGIN:

    connect.ryerson.ca

    /digisign

    www.facebook.com/DigisignGCM

    Twitter: @DigiSignGCMInstagram: @DigiSignGCM

    digisigngcm.wordpress.com

    DigiSign

    DigiSign is an enthusiastic team of third year students studying

    Graphic Communications Management at Ryerson University.

    We will be presenting our live webinar on Tuesday, November

    19, 2013 at 3:00pm. DigiSign is undertaking this webinar to buildawareness and stimulate interest on the growing industry of LED

    digital signage.

    LED digital signage is a relatively new and growing innovation

    that is dominating the signage industry.LED signs are digital

    displays that use LED (light emitting diode) technology to present

    content both indoors and outdoors.They have the advantage of

    giving businesses a professional image, as they increase profits,

    sales, and customer satisfaction.LED digital signs requirevirtually no maintenance, have extremely low energyconsumption, and feature attention-getting colors. In our fast-

    paced world, it is important to stay up-to-date with information.

    These signs allow advertisers to update content quickly and

    easily, through software at a secondary location.

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    Nov 19th

    3:30ESTLOGIN:

    connect.ryerson.ca

    /hayaimarketing

    hayaimarketing.wix.comwww.facebook.com/hayaimarketing

    Twitter: @hayaimarketinghayaimarketing.wordpress.com

    Hayai Marketing Virtual Shopping Wall

    Hayai, meaning fast in Japanese, is a marketing company

    founded by Ryerson University students with the vision of using

    new technology to bring consumer products to people's

    doorstep. Hayai strives to incorporate new technologicalinnovations with creative marketing strategies, to make products

    accessible.

    Currently, Hayai is introducing the Virtual Shopping wall, a

    grocery delivery service that enables consumers to shop-on-the-

    go, in Toronto. One simply goes up to the Virtual Shopping Wall,

    with their smartphone, taps on the product(s) they wish to

    purchase, and after following a few simple steps on their smart

    phone app, the groceries are on the way to the consumers

    delivery location.

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    Nov 19th

    4:00ESTLOGIN:

    connect.ryerson.ca

    /conductiveideas

    www.facebook.com/ConductiveIdeas530

    Twitter: @Conductiveideasconductiveideas.wordpress.com

    Conductive Ideas

    Conductive Ideas is a team of Ryerson University students

    exploring the possibilities of conductive inks in the packaging

    and print industry. They will be presenting a webinar on

    November 19th at 4 pm discussing how it works, how it isperforming in the industry and possibilities of future uses.

    Conductive ink is a new ink slowly being introduced into the

    commercial sector of the print industry. A few ink companies

    have begun exploring the potential of these inks, formulating

    their own brands and even commercializing it for consumers in

    the form of pens. This ink has conductive capabilities due to its

    copper and silver components. When connected to a battery, the

    ink creates a circuit able to power a load, such as a light. It can

    be used in almost anything, from a greeting card to even being a

    main component of solar panels. It has become a new creative

    avenue for designers and printers to explore as well as having

    valuable uses beyond the print world. As this technology is not

    particularly well known we aim to educate students and industry

    members about this technology and how it fits into the print and

    packaging world.

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    Nov 19th

    4:30ESTLOGIN:

    connect.ryerson.ca

    /threedepth

    www.3depth.tkwww.facebook.com/3DepthPrinting

    Twitter: @3DepthInstagram: @3Depth

    3Depth 3D Printing

    3Depth is a student-run research company based out of Ryerson

    University with a focus on 3D printing and its applications. They

    strive to present timely and accurate information about this

    relatively young and groundbreaking new printing method, whileremaining curious about its prospects. Using a variety of web-

    based mediums, these nine individuals work as a team to bring

    you the latest articles, news, research, and updates in this

    revolutionary new technological field.

    On Tuesday, November 19that 4:30 pm ET to 5:00 pm, 3Depth will

    be showcasing a webinar based on 3D printing and its

    applications in their presentation called "An In-Depth Look Into

    3D Printing". Broadcast online using Adobe Connect, 3Depth

    strives to present an informative and captivating seminar that

    aims to shed some light on this ever-growing and fast-paced

    technology to benefit your knowledge.

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    Nov 19th

    5:00ESTLOGIN:

    connect.ryerson.ca

    /luxelook

    www.facebook.com/theluxelookTwitter: @theluxelook

    Theluxelook.wordpress.com

    The Luxe Look

    The topic we have chosen for the major project is luxury

    packaging and how a packages appearance affects theperceived quality of the product.

    In particular, the focus of the project will be on the

    pharmaceutical industry, more specifically cosmetics. Luxury

    packaging plays an important role within this category because

    of the wide variety of similar products offered by an even wider

    variety of competitors. With that being said, having

    differentiation within the market is fundamental, which can be

    achieved by the finishing techniques that are implemented withluxury packaging.

    An eye-catching appearance will attract the attention of many

    customers at the point of purchase, which will raise brand-

    awareness and will create an association with the high-quality

    merchandise. This affects the amount consumers are willing to

    pay in order to attain the product, as well as the price point atwhich the company chooses to sell the product for.

    The Luxe Look is a group comprised of 9 students at Ryerson

    University. Six of us are in there third year, each pursuing aBachelor of Technology in Graphic Communications

    Management. The rest of the group are exchange students. Two

    from Germany from Media University of Stuttgart and one from

    Denmark Danish School of Media and Journalism.

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    Nov 19th

    5:30

    ESTLOGIN:connect.ryerson.ca

    /inwiththeu

    www.facebook.com/InWithTheUTwitter: @InWithTheU (#TeamU)

    inwiththeu.wordpress.comwww.pinterest.com/inwiththeU

    Out with the Old, In with the U Ubiquitous Networks

    Out with the Old, In with the U is an exploratory webinar about u-

    commerce that will be presented by a team of third-year Graphic

    Communications Management students from Ryerson University

    on Tuesday, November 18, 2013 at 5:30pm.

    U-Commerce (ubiquitous commerce) is an emerging category of

    technology that allows commerce to be performed anywhere, at

    any time, by anyone. The goal of u-commerce is to make it easier

    and more accessible for users to shop, earn rewards, and

    receive notifications from their favourite retail stores,

    restaurants and applications. U-Commerce incorporates real-time connections with sellers and buyers, and tracks the

    preferences of the buyers. While the result of u-commerce is

    meant to enhance the consumer experience, there are privacy

    issues as this new market is not strongly regulated at this time.

    Team U will be presenting the details of how u-commerce works,

    who it affects, what the benefits are, and when it will be used by

    exploring consumer behaviours, customer security and privacy,

    and the four pillars of u-commerce - ubiquitous, uniqueness,

    universality, and unison. The next evolution of retail experiences

    will be highly affected by this technology, so make sure U join usby tuning in!

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    Nov 26th

    3:00ESTLOGIN:

    connect.ryerson.ca

    /thinktravelto

    www.facebook.com/THiNKTravelTOTwitter: @ThinkTravel TO

    thinktravelto.tumblr.com

    THiNK Travel T.O.

    THiNK Travel T.O is a webinar coming up on November 26, 2013

    at 3:00PM. The webinar will discuss Near Field Communication

    (NFC) technology in the hospitality and tourism sector of Toronto.

    THiNK Travel T.O will explore how NFC is currently being used,and the potential that it has as an imperative tool for tourists from

    all over the globe. Please join us for a presentation that will

    change the way you look at travel, and the way you use your

    smartphone.

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    Nov 26th

    3:30ESTLOGIN:

    connect.ryerson.ca

    /nanoprint

    www.facebook.com/nanographyprintingTwitter: @nano_printnanoprint.hostoi.com

    NanoPrint

    On Tuesday November 26that 3:30pm, NanoPrint will bepresenting a revolutionary topic to the printing world. That topic

    is the next generation technology that is none other than

    Nanography.

    Who is NanoPrint and what is Nanography? NanoPrint is a team

    of nine Ryerson University students, majoring in Graphic

    Communications Management who share a passion for

    Nanography. Our goal is to educate and inform individuals on this

    up and coming technology. Nanography is an incredibly versatile

    form of digital printing, capable of printing on essentially any

    substrate. How can this be possible? As the name implies, the

    nanographic process implements the idea of printing with

    incredibly small particles. The nano sized ink droplets and the

    thinner ink film allow for enhanced adhesion on various

    substrates without seeping into the substrate fibres. To put this

    into perspective one nano ink particle could be compared to that

    of a soccer ball in relation to the size of the earth. The images

    produced, as a result are extremely crisp and vivid. The

    NanoPrint team hopes you find the idea of Nanography as

    exciting as we do, and we encourage you to participate in our

    webinar to learn more.

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    Nov 26th

    4:00ESTLOGIN:

    connect.ryerson.ca

    /printicular

    www.facebook.com/Printicular2013

    printicular2013.tumblr.com

    printicular2013.wordpress.com

    Printicular

    Printicular would like to invite and welcome everyone to view our

    upcoming webinar about lenticular printing, labeled "Print in

    Motion"!

    Lenticular printing has been around for half a century, but it

    wasnt until recently that its popularity started to grow. The

    emergence of new technologies allows lenticular printing to now

    exhibit more features by expanding its range of motion and

    depth. Our webinar will briefly discuss the steps required in the

    prepress, printing, and finishing processes and how this medium

    can be applied within the graphic arts industry. Although once

    categorized as something novelty, the presentation will show

    how the illusionary effects of lenticular printing can be

    implemented among printed products as a successful marketing

    tool.

    If this peaks your interest, please attend our "Print in Motion"

    webinar on November 26, beginning at 4:00pm. Come learn more

    about lenticular printing and how you can make use of this

    technology into virtually any printed product! We will show you a

    different perspective of printing, literally!

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    Nov 26th

    4:30ESTLOGIN:

    connect.ryerson.ca

    /publishit

    www.facebook.com/epugspublishitTwitter: @epugspublishit

    epugs.wordpress.com

    [email protected]

    Publish-it

    The ePugs are pleased to announce the initiation of their

    webinar project, Publish-It. The team will present the benefits

    available in e-publishing with respect to advances in technology

    and emerging markets.

    The webinar will focus on the advancements of e-publishing

    technologies and provide an insight on publishing for e-books,

    print, tablets/smartphones, interactive documents, and more. The

    team will also share its findings on the growing markets and

    opportunities in e-publishing. Writers, publishers, and designers

    will gain valuable information on how to best create, design, and

    distribute digital documents using the latest e-publishing

    software and technology.

    Andr Valle and Asra Tunio have been selected to lead this

    event. If you are interested in printing, graphic designing, and

    digital publishing then visit our website and follow us on Twitter

    and Facebook for more information and details about the

    upcoming webinar!

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    Nov 26th

    5:00EST

    LOGIN:

    connect.ryerson.ca/letterpressd

    www.facebook.com/letterpressdTwitter: @letterpressd

    Letterpressd.tumblr.com

    Letterpressd

    Prepare to be impressed, with Letterpress'd! As a group of

    students at Ryerson University, currently enrolled in the Graphic

    Communications Management Program, we are elated to

    announce our first ever webinar that will be presented onNovember 26th at 5:00pm, titled "The Revival of Letterpress!

    The importance of letterpress and its relevance to the printing

    industry will be demonstrated during the webinar, as it is

    essential to understand the evolution of this process and the

    quality it offers. Due to the unique and obtainable high quality

    with the use of letterpress, it is a very well suited printing

    process for greeting cards, stationary, invitations and gifts. For

    those interested in entering or expanding into unique market

    niches, providing optimum quality, or if you just want to know

    more about letterpress, our webinar is perfect for you!

    The Revival of Letterpress will present details relevant to the

    past, present and future of this very sought after printing

    process. Current trends as well as the advancement of

    letterpress will also be discussed with the goal of creating

    further interest in the process press on!

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    Nov 26th

    5:30EST

    LOGIN:

    connect.ryerson.ca/maxprintacademy

    www.facebook.com/maxprintacademy

    Twitter: @MaxPrintAcademyInstagram: @MaxPrintAcademy

    maxprintacademy.uni.me

    MAX Print Academy

    Third year students in Ryersons Graphic Communications

    Management program are pleased to introduce Printing Bigger with

    Max Print Academy, a webinar that will explore changes and

    innovations in grand format printing.

    This topic is often categorized as billboards and banners,

    however the students plan to show the printing industry and

    advertisers how grand format print can be expanded into a much

    larger area that includes vehicle wraps, building signs and much

    more. Max Print will explain how super-wide format print is a

    sustainable way of advertising and how new innovations can

    contribute to marketing strategies. In addition to innovation, the

    webinar will also give information on how the printing industry is

    changing and how this will change the world of grand format.

    Please join us for the interactive webinar session being held on

    Tuesday, November 26that 5:30pm and dont forget to follow our

    social media sites for the latest webinar updates and insight into

    the world of super-wide format.

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    Nov 26th

    6:00EST

    LOGIN:

    connect.ryerson.ca/projectavc

    www.facebook.com/projectavcTwitter: @theAVCproject

    [email protected]

    Project AVC: Security Printing

    Do you ever wonder if the money and cheques you receive from

    others are genuine? How can the average person tell just by

    looking at it? No one would ever want to be scammed out of

    counterfeit products or money. Technology available in themarket today is getting better, and with better technology, it

    becomes easier for scam artists to counterfeit high-value

    documents and money, while it gets harder for us to tell the

    difference. Not only is this important for individuals in our

    everyday lives, but also for the health and survival of every

    company.

    We are excited to announce the initiation of Project AVC

    (Authenticate, Validate, and Certify), a project started by a group

    of students in the GCM program attending Ryerson

    University. The idea behind Project AVC is to explore and share

    the techniques involved in security printing, specifically, the

    prevention of counterfeit and forgery of money.

    Project AVC will present a dynamic and interactive webinar to

    industry professionals, students, professors, and other parties

    interested in our findings and research. During our webinar

    session, we will provide an overview of what security printing is,

    its importance, the different techniques used to prevent forgery,new technology in the market to help prevent counterfeiting, and

    how you can save your company from encountering these

    issues.