2013 Beverage Alliance Overview

UC BERKELEY BEVERAGE ALLIANCE 2013 Partnership Overview

table of contents

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Signage……………………………………………………………....

Print Media………………………………………………………...

Merchandise……………………………………………………….

Experiential………………………………………………………...

Digital Media……………………………………………………...

Concessions…………………………………………………………

Vending & Convenience Stores……………………………..

Sustainability...…………………………………………………....

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signage

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CAL ATHLETICS Event: Signage and Branding in Haas Pavilion Type: Branding on doors, windows and entryways

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CAL ATHLETICS Event: Signage and Branding in Haas Pavilion Type: Men’s and Women’s coaches highlighted in ticket office windows with Pepsi branding

CAL ATHLETICS Event: Football Season 2013 Type: Large scale & digital signage Reach: 50,000+ attendees per game

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CAL REC SPORTS Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation Type: Large scale signage Reach: 30,000+ attendees

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CAL REC SPORTS Event: Caltopia 2013 Type: Large scale signage Reach: 30,000+ attendees

Copyrights to artwork and other image content arethe sole property of the creator. No items on thispage shall be reproduced without prior consent, verbaland/or written. All other items contained herein arethe sole property of GM Nameplate and/or its subsidiaries.©2011 GM Nameplate/SuperGraphics all rights reserved.

2201 Fifteenth Avenue West Seattle, Washington 98119Phone: 206.284.2201Toll Free: 800.695.4185Fax: 206.284.8510www.supergraphics.com

Sales: M. Gencarelle

AM: J. Carl

Design: H. Baarslag

Proof Filename

2323_P01_UCB_Mural_prf_R2

Client/Description

UCB - Cal Rec. Sports

Specifications/Scale

1/10

DUE DATE Output Scale: 1/10

File Path:Production/ 2323_P01 / output /

Notes:

09.04.12

Sign and date:

Sign

2323_P01_UCB_History_Mural.pdfBleed Size: 506”w x 50”hFinal Size: 504”w x 48”hQty: 1

PROOF APPROVEDBY CUSTOMER AND AM

AM TO QC

PRODUCTION TO QC

COLOR MATCH

MULTIPLE PROOFS

PAGE: OF

OVERLAP

SIZE

COLOR

LAYOUT ELEMENTS

QC CHECKLIST

504.0"

48.0"

CAL REC SPORTS Event: Rec Sports Facility (RSF) Type: Banners fixed in the RSF communal areas (gym, hallways, atrium) Reach: 1 Million+ visitors each year

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AM: J. Carl

Design: H. Baarslag

Proof Filename

1870_P01_UCB_Mural_prf

Client/Description

UCB - Cal Rec


1/10


File Path:Production/XXXX/output/

Notes:

08.02.12

Sign and date:

Sign

UCB_Bridge_MuralBleed Size: 242”w x 50”hFinal Size: 240”w x 48”hQty: 1

UCB_WeightRoom_MuralBleed Size: 542”w x 50”hFinal Size: 540”w x 48”hQty: 1

UCB_Hallway_MuralBleed Size: 506”w x 50”hFinal Size: 504”w x 48”hQty: 1


AM TO QC

PRODUCTION TO QC

COLOR MATCH

MULTIPLE PROOFS

PAGE: OF

OVERLAP

SIZE

COLOR

LAYOUT ELEMENTS

QC CHECKLIST




AM: J. Carl

Design: H. Baarslag

Proof Filename

1870_P01_UCB_Mural_prf

Client/Description

UCB - Cal Rec


1/10


File Path:Production/XXXX/output/

Notes:

08.02.12

Sign and date:

Sign

UCB_Bridge_MuralBleed Size: 242”w x 50”hFinal Size: 240”w x 48”hQty: 1

UCB_WeightRoom_MuralBleed Size: 542”w x 50”hFinal Size: 540”w x 48”hQty: 1

UCB_Hallway_MuralBleed Size: 506”w x 50”hFinal Size: 504”w x 48”hQty: 1


AM TO QC

PRODUCTION TO QC

COLOR MATCH

MULTIPLE PROOFS

PAGE: OF

OVERLAP

SIZE

COLOR

LAYOUT ELEMENTS

QC CHECKLIST

CAL REC SPORTS Event: Rec Sports Facility (RSF) Type: Banners fixed in the RSF communal areas (gym, hallways, atrium) Reach: 1 Million+ visitors each year

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PRINT MEDIA

ASUC AUXILIARY & ASUC Event: Caltopia 2013 Collateral: Game Cards Reach: 3,000+ cards distributed at ASUC tables

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CAL ATHLETICS Event: Football Season 2013 Collateral: Quarterly Magazine Reach: 10,000+ magazines distributed

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CAL ATHLETICS Event: Basketball Season 2013/2014 Collateral: Pocket Schedules Reach: 70,000+ distributed

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CAL REC SPORTS Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation Collateral: Printed and online event guides Reach: 5,000+ printed guides distributed

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CAL REC SPORTS Event: Caltopia 2013 Collateral: Caltopia Event Guide – Pepsi Ads Reach: 5,000+ printed guides distributed

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CAL REC SPORTS Event: Caltopia 2013 Collateral: Caltopia Event Guide – Pepsi Ads Reach: 5,000+ printed guides distributed

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MERCHANDISE

ASUC AUXILIARY & ASUC CELL PHONE DOTSEvent: CaltopiaQuantity: 1,000 buttons were handed out at our tablesASUC AUXILIARY Event: Caltopia 2013 Product: Website cards and cell phone buttons Quantity: 1,000+ cards and buttons distributed at ASUC tables

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GA TOTE BAGSEvent: Welcome WeekQuantity: 1,300 bags were handed outASUC AUXILIARY

Event: Welcome Week 2013 Collateral: Tote bags Reach: 1,300+ bags distributed

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LEAD CENTER PENSEvent: CalapaloozaQuantity: 1,600 pens were handed out

ASUC AUXILIARY Event: Calapalooza 2013 Product: Branded pens Quantity: 1,600 pens distributed

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ASUC AUXILIARY Event: Cal Day 2013 Product: Game cards, water bottles, bubbles, cell phone stands, Post-it notes and lunch bags Quantity: 2,000+ game cards, 7,500+ swag items

CAL ATHLETICS Event: Branding in Haas Pavilion Product: Wall clocks, white boards, mini fridges Quantity: 12

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CAL ATHLETICS & CAL DINING Event: Football Season 2013 Product: Gameday T-Shirt Quantity: 8,000 Gameday T-shirts distributed to student section with ticket purchase.

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!" #"$%&'()*GOOD

CAL REC SPORTS Event: Caltopia 2013 Product: Do Something Good T-Shirts Quantity: 1,000 T-shirts distributed in exchange for pledge to contribute service in the community

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AT ARTS HERE

BerkeleyApt.com

CAL REC SPORTS Event: Caltopia 2013 Product: Annual event T-shirts Quantity: 4,000 T-shirts distributed

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CAL REC SPORTS Event: Fitwell Week 2013 Product: Inspire, Engage, Connect, Transform, Reflect, Discover T-shirts Quantity: 1,000 T-shirts distributed

CAL REC SPORTS Event: Caltopia 2013 Product: Keep Calm and Stay Golden tank tops Quantity: 1,000 tank tops distributed via onsite social media contest

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CAL REC SPORTS Event: Caltopia 2013 Product: Sunglasses Quantity: 1,000+ sunglasses distributed at Cal Rec Sports exhibitor booths

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CAL REC SPORTS Event: Caltopia 2013 Product: Drawstring backpacks Quantity: 1,000 bags distributed at Cal Rec Sports exhibitor booths

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CAL REC SPORTS Event: Bear Hugs @ The Comfort Zone 2013 Product: Teddy bears Quantity: 200 bears signed by the Cal community & distributed to the Children’s Hospital of Oakland

And I would like to give you a

Bear Hug!

My name isI’m from

HAPPY HOLIDAYS & GO BEARS!

EXPERIENTIAL

ASUC AUXILIARY Event: Caltopia 2013 Activation: Photo booth Reach: 562 photos taken and distributed to students

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REC SPORTS & ASUC AUXILIARY CO-BRANDED WALL OF GRATITUDEEvent: CaltopiaQuantity: 4 double-sided walls

CAL REC SPORTS AND ASUC AUXILIARY Event: Caltopia 2013 Activation: Co-branded Gratitude Wall (4-double-sided walls) Reach: 3,000+ signatures

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CAL REC SPORTS Event: Caltopia 2013 Activation: Tabling, sampling, giveaways Reach: 100,000+ Pepsi samples distributed

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CAL REC SPORTS Event: Caltopia 2013 Activation: Tabling, sampling, giveaways Reach: 40,000+ Naked Juice samples distributed

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CAL REC SPORTS Event: Partners Lunch 2013 Activation: B2B networking Reach: 85+ partners in attendance

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CAL REC SPORTS Event: Cal Day 2013 Activation: 7,000+ samples distributed Reach: 5,000+ current and prospective students, families and alumni

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CAL REC SPORTS Event: Fitwell Week 2013 Activation: 2,000+ samples distributed Reach: 10,000+ student and non-student members

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CAL REC SPORTS Event: 3-on-3 Basketball Tournament 2013 Activation: 200+ samples distributed, team T-shirts Reach: 48 student teams (150+ students)

DIGITAL MEDIA

CAL ATHLETICS Channel: Cal Football E-Newsletter Audience: Student and non-student subscribers

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CAL ATHLETICS Channel: Cal Athletics Facebook Page URL: facebook.com/CalAthletics Audience: Students and non-students

CAL ATHLETICS Channel: Cal Athletics Facebook Page URL: facebook.com/CalAthletics Audience: Students and non-students

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CAL ATHLETICS Channel: Cal Athletics Website URL: calbears.com Audience: Students and non-students

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CAL REC SPORTS Channel: Bi-Annual Cal Bears Auction Website URL: calbearsauction.berkeley.edu Audience: Non-students

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CAL REC SPORTS Channel: Cal Rec Sports Website URL: recsports.berkeley.edu Audience: Students and non-students

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CAL REC SPORTS Channel: Caltopia Website URL: caltopia.berkeley.edu Audience: Students and non-students

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CONCESSIONS

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CAL ATHLETICS AND CAL DINING Venue: Memorial Stadium Audience: Students, and Cal community

VENDING & CONVIENENCE STORES

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CAL REC SPORTS Venue: Rec Sports Facility Audience: Students and non-students

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CAL REC SPORTS AND CAL DINING Venue: Rec Sports Facility Pro Shop Audience: Students and non-students

SUSTAINABILITY

BEVERAGE ALLIANCE & PEPSI Project: UC Berkeley Zero Waste Co-branded: 13 Max-R waste & recycling units placed strategically throughout the UC Berkeley campus Reach: Students and non-students

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COLOR OF PRODUCT C- SAND WITH A, F, B & F- GREEN, BLUE, BLACK & BLUE SPLIT TOP

ITEM OXFORD 22 GAL QUAD ENGRAVED / DECAL BOTH SPECIAL INSTRUCTIONS:ORDER QUANTITY 1 DECAL SIZE SEE BELOW WHITE, NAVY, CHROME YELLOW, MED BROWN AND

MED GREEN MATERIAL THICKNESS 5/8" RESIN POURED (*Y/N) YES

LOGO (Y/N) YES RESIN COLORS SEE SPECIAL

CUSTOMER NAME: UNIVERSITY OF CALIFORNIA BERKELEYSALES ORDER # 60785 ORDER DATE: 12/19/11SALES EXECUTIVE: JASON PROMISE SHIP DATE: NONEDRAWN BY: SARAH PROOF DATE: 1/5/11

LANDFILLCOMPOST BOTTLES& CANSMIXED PAPER


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2013 Beverage Alliance Overview

Education

Transcript of 2013 Beverage Alliance Overview