2013-3e-1ab

MARKETING & PROMOTIONS PLANMustang Daily - California Polytechnic State University

In 2012, the Mustang Daily worked at creating a theme that integrated students, faculty and the greater San Luis Obispo community. The “Campus to Community” theme required us to expand our readership base, innovate ways to increase advertising revenue, and integrate involvement in community events. We also refreshed our logo and brand image to better reflect our goals and mentality of serving the campus and community as a whole. We used our 97 years of experience and connection to the Cal Poly community to demonstrate to advertisers the value of marketing their business in the Mustang Daily.

• Reinforcing student readership with “Get Caught Reading the Mustang Daily” incentive

• Promoting our special editions and giving students a morning boost with our News and Coffee Brews event.

• Supporting the community at the weekly Farmer’s Markets and attending the Chamber of Commerce Mixer.

• Helping students find a home base at the 4th annual Housing Fair

• Sponsoring sporting events with T-shirt tosses

• Launching our first ever Business Fair to introduce freshman students to local businesses

• Giving back to the local community with our Canned Food Drive

• Promoting the Mustang Daily during on campus orientation events like SOAR, Open House and WOW

Showcase

• Drove traffic to our webpage with our Green Edition, and Multimedia Election Coverage

• Rebranded our logo and Social Media Pages

• Creating new revenue opportunities with Menu Guide edition, Business Fair, Coupon Books, and a Smart Phone Mobile Application

With these and other promotions we looked to gain student involvement with the paper, and create habits with new students of picking up the Mustang Daily on a consistent basis. Over the Summer we distributed our SOAR edition at Freshman Orientation and connected with new students. During freshman move in day, we handed out free water bottles along with our WOW (Week of Welcome) edition of the paper, targeted towards incoming freshman. We connected students to local businesses at our first annual Business Fair event. We even launched a coupon book to save students money, and increase traffic for our advertisers. We also worked to keep up with technology trends by launching a smart phone mobile application which drove more students, faculty and staff to our website and to our advertiser’s businesses. We continued to look for new opportunities to increase traffic to our website like using Social Media avenues, publishing a “Green Edition” available online only, and providing comprehensive multimedia coverage of the Presidential Election.

www.mustangdaily.net | 805.756.1143 | [email protected]

MARKETING & PROMOTIONS PLAN


Promotions Calendar

Winter QuarterJanuary

• Winter Back to School Publishes• Get Caught! Publishes• Winter Job Fair Edition Publishes• Basketball T-shirt Toss•1st ever Menu Guide Publishes

February• Valentine’s Day Edition Publishes• Get Caught! Publishes• Best For Cal Poly Edition Publishes• Farmer’s Market booth

March• Hosted the 4th Annual Housing Fair• Housing Fair Edition Publishes• Get Caught! Publishes

Spring Quarter

March• Spring Back to School Publishes• Re-brand of Facebook page

April• Get Caught! Publishes• Open House Edition Publishes• Open House Weekend• Balloons on stands• Open House booth• Participated in the Poly Royal Parade• Farmer’s Market Booth• Earth Day “Green” Edition publishes• Spring Job Fair Edition Publishes

May• Alcohol Awareness Edition Publishes• SLO Chamber of Commerce Business Showcase• Farmer’s Market Booth• Readership Survey Publishes

June• Graduation Edition Publishes•1st ever Mustang Mix-Ups publishes

Summer QuarterJuly & August

• SOAR Edition publishes• Begin Promoting for the Fall Business Fair

• Rebrand of logo

Fall QuarterSeptember

• WOW Edition publishes• Balloons on stands• Back to School Publishes• Begin promoting Business Fair event• Pass out water bottles during freshman move in• Get Caught publishes• Coupon Book publishes• WOW Showcase/ Block Party• Get Caught! Promotion publishes• Farmer’s Market Booth• UU Booth• Soccer and Football game T-shirt Toss• Launched our awareness campaign with a historical timeline• Launched our Smart Phone Mobile App

October• Hosted the 1st Annual Business Fair• Soccer and Football game T-shirt Toss• Job Fair Edition Publishes• Get Caught! Publishes• Homecoming Edition publishes• Alcohol Awareness Edition publishes

November• Election Edition publishes• Multimedia coverage across webpage, social media, Cal Poly T.V, and KCPR (Cal Poly’s radio station)• Soccer and Football game T-shirt Toss• Publish “Best For” voting ballots• Holiday Canned Food Drive starts

December• Graduation Edition publishes• News and Coffee Brews promotion



On Campus Events & Promotions

T-Shirt Tossing at Football, Soccer, and Basketball Games.Winter and Fall 2012

Open House Booth and Parade April 2012

Back to School Block PartySeptember 2012



On Campus Events & Promotions

Rebrand of Mustang Daily Logoand Facebook PageSummer 2012

Smart Phone Mobile App PostersSummer and Fall 2012

Freshman Move In “Hydrations Stations”Fall 2012We gave out free water bottles and WOW Edition papers to Freshman moving into the dorms



Community Involvement and Outreach

Hope for the Holidays Canned Food DriveFall 2012We raised over 325 lbs of food for the SLO Food Bank!

History of the Mustang Daily Timeline Awareness CampaignSeptember 2012



Community Involvement and Outreach

Downtown San Luis Obispo Farmer’s Market Booth Spring and Fall 2012

San Luis Obispo “Disco Obispo” Chamber of Commerce Mixer Spring 2012



Increasing Readership and House Ads

News and Brews Event to Promote our Graduation Edition

December 2012



Increasing Student Involvement

Submit your captions every Tuesday on facebook.com/mustangdailyMAKE US LAUGH. WIN FREE STUFF.

Get the most likes on your submission and win a Mustang Daily prize pack!

Facebook Caption ContestFall 2012

We offered a prize to the student whose caption received the most likes

Incentive MaterialsFall and Winter 2012

Ping Pong balls, color changing cups, sunglasses and T-shirts



Increasing Traffic to our Website

Being Earth Conscious with our Green Edition, available on our website.

Spring 2012

Multimedia Election CoverageNovember 2012

We made our Green Edition available online only which drove traffic to our website and also raised awareness about enviornmentalt and sustain-ability issues.

Multimedia Election Coverage

We also took advantage of the Presidential Election and launched a huge campaign that involved Social Media, videos, photos, and commercials centered around multi-media coverage of the election. As election night progressed the newsroom was buzzing with reporters and editors constantly updat-ing our website.

Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140

Marketing/Promotion PlanNiner Times • UNC Charlotte

Seeing the need for increased readership and awareness of both the newspaper and website, the staff at Niner Times planned and participated in several promo-tional events throughout summer and fall semester. Staff members tried to include house ads in every issue of the paper and host or participate in special events each month. They hope to continue the efforts throughout the spring semester.

SOARStarting in June, representatives of Student Media participated in Student Orienta-tion and Registration (SOAR) sessions. At least two students and one professional staff member worked at the Student Media table to promote all areas of Student Media including Niner Times, Radio Free Charlotte and Nineronline.com. This was an opportunity to hand out issues of the Survival Guide to freshmen and transfer students and to inform them about the twice-weekly newspaper, and website.

WORKSHOPSIn August, Student Media Workshops were held to introduce/promote all areas of Student Media including Niner Times, Nineronline.com, Radio Free Charlotte, Sanskrit and Student Media Marketing. For two days before the start of the semester, students were introduced to each area of Student Media, trained and considered for employment. This again, was another opportunity to promote the newspaper and website.

HOUSE ADSAnother component of the marketing plan were house ads. House ads started running to promote Niner Times and Nineronline.com in August. Ads to recog-nize the Employee of the Month started in September and continue throughout the year. Other house ads were published to promote shows airing on nineronline.com, a fundraising event and info-graphics about readership.

Student Niner Media • UNC Charlotte 9201 University City Blvd. • Charlotte, NC 28223 • 704-687-7140

PIZZA AND A PAPERThe Pizza and a Paper event was held at the Student Union to promote Niner Times and was an effort to increase readership during the start of the semester. More than 300 slices of pizza were given out in about an hour and a half. Promotion before the event consisted of house ads, handbills and yard signs. A “thank you” ad was run after the event as well. During the next couple of weeks following the event, there was a 20 percent increase in pick-up rates.

HAWKING PAPERSHaley Twist, editor-in-chief, passed out newspapers on every publication date in the student union during the month of November. This was a way for her to meet the current readers and possibly garner new readers.

RACK POSTERSPosters were placed in newspaper racks around campus to promote the different areas of Student Media, especially Niner Times and Nineronline.com. These stayed up during the entire fall semester.

SUN CONFERENCEIn late September, UNC Charlotte’s Student Niner Media hosted the annual Southern University Newspapers Conference. More than 50 students and advis-ers from universities across the southeast U.S. attended the conference to hear from speakers in the industry and compete in a live sales competition. UNC Charlotte students received the Southern University Newspaper of the Year award at the conference.

STUDENT MEDIA RETREAT In early October, 16 students attended the Student Media Retreat in Spruce Pines, NC. They gathered to brainstorm ideas for welcoming football to the university in Fall 2013. They organized and planned strategies for increasing readership and online traffic. Students came back refreshed and energized for the semester.

Best Newspaper Marketing/Promotion Plan

For 2012, The Daily Athenaeum started its Marketing/Promotional campaign geared toward creating awareness and

brand recognition while simultaneously giving back to university and local community.

1.) Giving back to the students:

a. iPad Raffle w/Sunglass Giveaway ‐ In order to give back to the students, we began by having a free

raffle for an iPad at the beginning of the semester. We had booths setup where you register for the

iPad and get a pair of free Daily Athenaeum Sunglasses; the sunglasses were packaged with a card

promoting our Facebook, MIX (Mountaineer Information Xpress; where students check e‐mail,

manage course schedule, find campus services, and read personalized announcements), and Twitter

accounts. Locations of booths to sign up were located in the freshman dorms as well as our student

union. Daily Athenaeum staff had the opportunity to meet and converse with new students about

the paper and encouraged them to take one with them and to pick one up daily.

b. Free Coffee ‐ The Sales Staff handed out free coffee cards in front of our student union; these cards

were packaged in a calling card design promoting our DA‐Deals advertising Twitter, and MIX.

c. Scranton Handouts “DA’s Got Your Back” ‐ The staff again set up a booth in the student union on

finals week. This time we passed out scantrons and #2 pencils to students passing by wishing them

good luck on their finals. We also promoted this event via our social media outlets.

2.) Creating Brand Awareness:

a. For this segment of our promotional campaign we began by creating a Twitter account specifically

for the advertising sales department. This Twitter account, @DA‐Deals, serves to promote businesses

already running in our paper and retweet frequent advertisers to add value. In addition to creating a

new Twitter account for our sales department, we ran a series of house ads in conjunction. These

house ads feature a picture of downtown Morgantown and said @DA‐Deals.

b. Each year during Homecoming the University has a Homecoming Parade this year The Daily

Athenaeum participated in the parade with our distribution vans and staff handing out candy to the

kids throughout the parade route.

c. On November 2nd The Daily Athenaeum celebrated its 125th Anniversary. We celebrated by having an

Open House. During our Open House we had refreshments, displays of old Daily Athenaeum’s, and

gave tours of our facility. We ran invitations in our paper, sent out invitations to alumni and our

advertisers.

3.) Giving Back to the Community/Advertisers:

a. The DA began this segment of our campaign by sponsoring our building’s street through our city’s

adopt a street program. This involved cleaning the street four times in order to obtain a street sign

signifying our sponsorship.

b. Each semester we host our Business Leaders Breakfast, the sales staff invite their advertisers to

come join the sales staff for breakfast. We put on a program highlighting what The Daily Athenaeum

has to offer and what is new for the semester, we also have a chance to listen to what the

advertisers like about The Daily Athenaeum and what they would like to see in the future to could

better service them.

c. Secondly, for the holiday season, the Daily Athenaeum staff sponsored two local children from the

Salvation Army angel tree. We collected donations throughout the month of December in order to

purchase gifts for these needy local children.

4.) Schedule of Promotional Events: iPad Give‐Away/Sunglasses Promotion August 27, Twitter account launch

started September 21, Homecoming Parade September 28, Free Coffee Cards September 26, Business

Leaders Breakfast October 2, 125th Anniversary Celebration November 2, and Scantorn “DA’s Got Your Back”

December 10.

THE DAILY ATHENAEUMFollow us on

Twitter for great deals, events and Give-A-Ways

@da_deals

NOW available on MIX

THE DAILY ATHENAEUM FRIDAY NOVEMBER 2, 201216 | SPORTS

BE A PART OF IT!

Open House

CELEBRATING

YEARS

THE DAILY ATHENAEUM

NOV. 2, 1-4 pm

284 Prospect Street • 304-293-4141 • www.thedaonline.com

REFRESHMENTSGIVEAWAYSTOURS

WVU© Student Newspaper

SWIMMING WRESTLING

West Virginia travels to Cincinnati for dual meet

BY AUSTIN SEIDELSPORTS WRITER

Th e West Virginia men’s and women’s swimming and diving teams travel to Cincinnati today to take on the Bearcats in a dual-meet showdown that may help several WVU swimmers qualify for the NCAA cham-pionships in March, 2013.

“I’m really hoping to see a lot of our swimmers use the meet against Cincinnati and the Pitt Invitational to their advantage,” said West Vir-ginia head coach Vic Riggs. “Th ey are continuing to get better on the men’s and women’s sides of things, and that’s what I expect from them.”

In last weekend’s dou-ble dual meet against Vil-lanova and James Madison, the Mountaineers proved too strong to tame as the men’s and women’s swim-mers and divers totaled 19 first-place finishes and a strong number of top three fi nishes.

Against Cincinnati, West Virginia will rely on senior leadership to help continue the success seen by the re-lay squads in recent events as they hope to add sev-eral more swimmers to the NCAA championships this spring.

“It’s not just Rachel (Bur-nette) that has senior lead-ership,” Riggs said. “Man-die (Nugent) and our junior Danielle (Smith) – anyone who has seen competition at the college level – they all have the ability to step up and help these men and women adjust to the college level and just college life in general.”

Th e Mountaineers are 3-1 on the season and have yet to lose in a diving event as WVU diving coach Michael Grapner enters the meet against Cincinnati with the same high expectations he’s held since his arrival at West Virginia.

“They all know what is

expected of them,” Grapner said. “We just had Christian (Parker) qualify for Zones and it was a major step for him this season, but we are not done yet.”

Grapner’s divers have dominated thus far in the season and will try to con-tinue that dominance Friday as junior Richard Pokorny hopes to extend his first-place streak with another victory against the Bearcats.

In addition to Parker’s success on the boards, fresh-man Lindsay Schmidt saw her own successes come to life against JMU and Villa-nova with a third-place fi n-ish in the 3-meter board behind sophomore Haily VandePoel. VandePoel also recorded a second-place fi nish in the 1-meter board, breaking Ashley Malik’s pre-vious WVU record.

The Mountaineer men have defeated the Bearcats in its past three meetings, and the women hold a 2-1 record in the same span.

“Our men did a good job of stacking events against

Villanova,” Riggs said. “I be-lieve they can build off that performance and do the same against Cincinnati. After Cincinnati and the Pitt Invitational we have a long period of time to work out and work on things in the pool to prepare for the re-mainder of the season.”

Burnette will be expected to continue her stretch of victorious performances for the Mountaineers after re-cording her 70th individual fi rst-place fi nish.

Burnette has also done well to establish herself among the elite swim-mers in the NCAA, as she looks to improve on her fi nish in last year’s NCAA championships.

“Burnette is definitely elite at this level,” Riggs said. “She is easily a top 20 swimmer, maybe even a top 15. She comes in every day ready to go and is always looking to improve.”

Th e event is scheduled to begin at 5:30 p.m. Friday.

[email protected]

Mountaineers open 2012 season on road

BY AMIT BATRASPORTS WRITER

In its fi rst season as a member of the Big 12 Con-ference, the West Virginia wrestling team will look to make an immediate im-pact against No. 15 Mary-land and Johns Hopkins in College Park, Md., Sunday at the Terrapin Duels.

Kutztown was sched-uled to participate against West Virginia, but due to the recent Hurricane Sandy, WVU will only face a rarely seen opponent in Johns Hopkins and the Terps.

After a 9-4 mark (4-2 EWL) last season, the Mountaineers will try to fi nd success this season in the Big 12 against power-houses such as Oklahoma State.

Returning wrestlers for West Virginia will be senior Shane Young (125), sopho-mores Brutus Scheff el (149), Dominic Prezzia (157) and juniors Nathan Pennesi (141), Lance Bryson (184) and Michael Morales.

Three WVU wrestlers earned a preseason ranking in the InterMat preseason individual wrestling rank-ings earlier this week.

Bryson, Pennesi and ju-nior Colin Johnston (133) are all ranked in the top 20. Johnston, who missed the last two seasons due to a shoulder injury, comes in at No. 17 for the Mountaineers this season.

Pennesi earned a No. 19 ranking following a second consecutive NCAA cham-pionship appearance last season.

Bryson will be going into the season 10 pounds heavier from last year with a new weight of 184. He made his fi rst trip to the NCAA Championships last season, and he looks to continue the success with a preseason No. 20 ranking.

Head coach Craig Turn-bull will be the leader of the

Mountaineers for the 35th season. He is the seventh winningest active coach in the NCAA. Turnbull led members of the program to all-American status, EWL championships and NCAA championship appearances in the past.

However, this season a new test waits in the Big 12 Conference. Th ere are some new faces on this year’s squad, while the returning bunch have had match ex-perience and some have been EWL Champions or have made trips to the NCAA championships.

“We have a lot of work to do,” Turnbull said. “We don’t see Johns Hopkins here much, so we don’t know much about them. Mary-land has won the ACC Tour-nament the last two years. It’s very early; we have a lot of work to do. We have a nice blend (of guys).”

With the Big 12, West Vir-ginia will only see some the teams that have a wrestling program in the country. For Turnbull, it’s important to have that base of Big 12 matches and also against the yearly opponents.

With the move, WVU gets the usual Penn State, Pitts-burgh and Edinboro type

of opponents, but the move also allows the Mountain-eers to face some national powerhouses in the Big 12.

“To me, we have the best of both worlds,” he said. “For us, we get to keep many of our regional rivalries when we’re recruiting our main high school talent in Penn-sylvania and Ohio. It (Big 12) should really present a great recruiting opportunity for us.”

In fact, the four schools that sponsor Big 12 wrestling have combined for 49 team national titles, 271 individual national titles and 1,038 all-Americans. Two of the most storied wrestling programs in Oklahoma and Oklahoma State are amongst the best in the nation this year.

Probable starters for West Virginia include the follow-ing: Young (125), Johnston (133), Pennesi (141), Schef-fel (149), Prezzia (157), Ross Renzi (165), Bubba Schef-fel (174), Bryson (184), A.J. Vizcarrondo (197) and Phil Mandzik/Dink Purnell (HWT).

West Virginia begins Sun-day with Johns Hopkins at 11 a.m. before facing Maryland later in the day.

[email protected]

FILE PHOTOThe West Virginia swimming and diving teams will take on Cincinnati today.

PATRICK GORRELL/THE DAILY ATHENAEUMWest Virginia junior wrestler Lance Bryson, left, takes down an opponent.

THE DAILY ATHENAEUM THURSDAY DECEMBER 6, 201210 | SPORTS

DA’s Got Your Back

@DA_Deals

December 10th & 11th

Booth in the Mountainlair

9:00 AM - 10:30 PM

BE THERE.

Belcher’s mom says she loves son, slain girlfriend KANSAS CITY, Mo. (AP)

— The days since Jovan Belcher killed his girlfriend then shot himself in the head have been very diffi -cult for his mother, who said Wednesday that the slayings have not diminished her love for the couple.

Belcher’s mother, Cheryl Shepherd, had been living with the Kansas City Chiefs linebacker and 22-year-old Kasandra Perkins to help care for their 3-month-old daughter, Zoey, and was at the couple’s home Saturday morning when Perkins was shot.

“Th at’s my son, and I love him,” Shepherd said in a brief telephone conversa-tion Wednesday. “She’s my daughter-in-law, just like my daughter.”

Shepherd declined to say anything more about her son.

Belcher shot Perkins at their Kansas City home then drove with a handgun to Arrowhead Stadium, where he thanked Chiefs general manager Scott Pi-oli and coach Romeo Cren-nel for all they had done for him. The men tried to persuade Belcher to put the gun down, but when police arrived, Belcher moved behind a vehicle in the practice facility’s park-ing lot, knelt down and shot himself in the head, police said.

Shepherd, 54, said she was not happy about the release Wednesday of re-cordings of the emergency phone call she made Satur-day after Perkins was shot.

“I just got a phone call that they did that, and I

don’t appreciate it,” she said. “Right now I don’t want to talk about it.”

In the emergency call, Shepherd begs Perkins to “stay with me” while fran-tically asking for an am-bulance. She tells the dis-patcher that Perkins is “still breathing but please hurry. ... Th ey were arguing, please hurry.”

Shepherd also told dis-patchers that Perkins was bleeding, “just barely” awake and that it looked as though she was wounded in the back. She said Perkins moved when she spoke to her.

When a police dispatcher asked about Belcher, Shep-herd says only: “He left.”

Police arrived at the home about 7:50 a.m. Th ey said in an incident report that they found Perkins’ body on the floor of the master bathroom. She had been shot multiple times.

Shepherd, who has tem-porary custody of the cou-ple’s baby, said she and Per-kins were very close.

“She was a lovely, beau-tiful young woman. And we had a beautiful relation-ship,” Shepherd said.

The estate or guardian of Belcher’s 3-month-old daughter will receive more than $1 million under terms of the NFL’s collective-bar-gaining agreement.

Th e child stands to re-ceive $108,000 annually over the next four years, $48,000 in the fi fth year and then $52,000 each year un-til age 18. She’ll continue to receive that amount until age 23 if she attends college.

The beneficiary of Belcher, who was in his fourth season, also will re-ceive $600,000 in life in-surance, plus $200,000 for each credited season. Th ere is also $100,000 in a retire-ment account that will go to his benefi ciary or estate.

Players’ benefi ciaries are kept confi dential.

Shepherd said family members have been help-ing her a great deal since the shootings, but that she had trouble eating and sleeping while working on her son’s funeral arrangements.

Mourners, including sev-eral Chiefs players, attended an hourlong private memo-rial service for Belcher on Wednesday in Kansas City. Retired Chiefs Hall of Famer Bobby Bell said afterward that Pioli and Belcher’s un-cle spoke during the ser-

vice. He said it was “rough” on Pioli.

“Th is is a sad situation,” Bell said. “You never want to be put under those situ-ations. Never. It’s not good. You don’t want to see things like that. I don’t know how they got through it.”

APKansas City Chiefs head coach Romeno Crennel pauses while talking about the murder-suicide committed by linebacker Jovan Belcher during an NFL football news conference Monday at the team’s practice facility in Kansas City.

Kansas State’s Collin Klein voted Associate Press Big 12 player of year (AP) — Th ere were times

when Collin Klein’s mother couldn’t help but worry, when she would watch her son take a snap from center, dodge a couple of defenders and then take off at a gallop.

The play would usually end up with Kansas State’s quarterback taking a big hit, the kind that caused Kelly Klein to gasp. Th e kid would invariably drag him-self off the turf, blood usually seeping from his elbows. He would adjust his facemask, hike back his shoulder pads and trundle back to the hud-dle and do it all again.

“I get emotional because I do worry,” Kelly Klein ad-mitted this week. “But he does what he loves to do, so you have to be grateful that he has the physical ability to do it.”

Klein’s prodigious phys-ical ability, along with his even demeanor, unwaver-ing faith and singular focus on getting better bit by bit

all contributed to one of the fi nest careers in Kansas State history. On Wednesday, he was voted the AP Big 12 of-

fensive player of the year.“I’m just honored with

this opportunity that the Lord has provided me here

at K-State,” said Klein, who made the All-Big 12 first team as a quarterback and was honorable mention as

an all-purpose player. “I’m just happy to represent Kan-sas State, our team and what we’ve been able to accom-plish this season.”

Th e Heisman Trophy fi -nalist set a slew of records while helping the seventh-ranked Wildcats to an 11-win season, the third con-ference title in school history and a berth opposite Oregon in the Fiesta Bowl.

Klein is the first player from Kansas State to be voted the Big 12’s top off en-sive player. He received 14 of the 18 votes from mem-bers of the media who regu-larly cover the Big 12, while West Virginia’s Tavon Austin got three votes and Terrance Williams of Baylor received the other one.

“It’s an amazing thing and it’s a huge honor, but the re-ward, you know, is just see-ing him do his thing, and do what he loves to do,” said Klein’s father, Doug Klein. “Truly, whether it’s rec-ognized or not, that’s the reward.”

Klein’s coach, Bill Sny-der, was voted Big 12 coach of the year for the third time on Tuesday.

“He deserves all the com-pliments he can have,” Sny-der said. “He’s awfully good at what he does, and he’s awfully good as a leader and he’s awfully good as a fi eld manager, and he’s awfully good in all the physical as-pects of the game – and he’s a tremendous person.”

Defensive end Devonte Fields of Big 12 newcomer TCU was voted AP’s de-fensive player of the year. He received seven votes to beat out Kansas State’s Ar-thur Brown (four), Horned Frogs teammate Jason Ver-rett (three), Iowa State’s A.J. Klein (two), and Aaron Col-vin and Tony Jefferson of Oklahoma (one each).

Fields was also the run-away winner of defensive newcomer of the year, while

Baylor running back Lache Seastrunk was voted the conference’s top newcomer on off ense.

Klein has already won the Johnny Unitas Golden Arm Award, and is up for several other national awards this week. He’s one of three fi nal-ists for the Heisman, along with Texas A&M quarterback Johnny Manziel and Notre Dame linebacker Manti Te’o, which will be handed out Saturday night in New York.

The senior from Love-land, Colo., was recruited to Kansas State under former coach Ron Prince, played for a while at wide receiver, and then transitioned back to quarterback. But he never approached the position in the way most do: He was just as comfortable bulldoz-ing for yards as he was air-ing it out.

Klein threw for 2,490 yards and 15 touchdowns this sea-son while running for 890 yards and 22 more touch-downs. He’s the fi rst player in the BCS era to have con-secutive seasons with at least 10 touchdown passes and 20 touchdown runs, and the other three to even accom-plish the feat once all won the Heisman: Auburn’s Cam Newton in 2010, Florida’s Tim Tebow in 2007 and Eric Crouch of Nebraska in 2000.

“Some crazy things have happened to lead our team and myself to this point,” Klein said. “Th ere are a lot of reasons for that. Th ere’s a lot of hard work, a lot of prep-aration that have been put in on so many people’s part, and so many people have in-vested in me when I was go-ing through a hard time or struggling.”

Kansas State led the league with six first-team All-Big 12 selections: Klein, Brown, offensive lineman B.J. Finney, tight end Travis Tannahill, defensive line-man Meshak Williams and defensive back Ty Zimmer-man. Th e Wildcats also had five second-team selec-tions and eight honorable mentions.

Oklahoma State had the second-most fi rst-team se-lections with fi ve: running back Joseph Randle, wide receiver Josh Stewart, of-fensive lineman Lane Taylor and Quinn Sharp, who made it as both a punter and kicker.

Fields was joined on the fi rst team by Verrett and TCU teammate Kenny Cain.

Oklahoma’s Jefferson and Colvin were joined by Gabe Ikard on the fi rst team. Baylor’s Williams and Cyril Richardson, Texas Tech’s LaAdrian Waddle and Kerry Hyder, West Virginia’s Aus-tin and Stedman Bailey, Iowa State linebackers Klein and Jake Knott and Texas’ Alex Okafor also made the fi rst team.

APKansas State quarterback Collin Klein throws during the fi rst half of its football game against Texas Dec. 1 in Manhattan, Kan.

2013-3e-1ab

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