2012.10.16 - New IBM SmartCloud Capabilities - October 2012

© 2012 IBM Corporation

New IBM SmartCloud Capabilities that can be leveraged by IBM Cloud Business Partners

October 2012

© 2012 IBM Corporation2

On today’s Smarter Planet, dominant transformations are taking place

Leverage cloud to speed time to market and improve efficiency

70% of IT budget is devoted to operations and maintenance1

Connected devices will surge to 22 billion by 20202, with digital content rocketing to 8 zettabytes by 2015 (90% unstructured)3

The average IT infrastructure is attacked nearly 60,000 times

every day4

Unlock the power of big data to deliver more actionable insight

Secure critical information to protect and reduce risk

The time is now to…The time is now to…

1 IDC, Game Changing Virtual Technology: Major Shifts and Innovations that will Forever Change your IT Business2 Forrester, BT 2020: To Thrive In The Empowered Era, You’ll Need Software, Software Everywhere, Phil Murphy, January 30, 2012.3 IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011, 4 IBM X-Force Research

1 IDC, Game Changing Virtual Technology: Major Shifts and Innovations that will Forever Change your IT Business2 Forrester, BT 2020: To Thrive In The Empowered Era, You’ll Need Software, Software Everywhere, Phil Murphy, January 30, 2012.3 IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011, 4 IBM X-Force Research


Evolve existing infrastructure

to Cloud

Accelerate adoption with

integrated systems

Immediate access to a managed

platform with flexible cost

With a focus on flexibility in delivering, integrating, and consuming Cloud capabilities

Common Cloud platform built on an open standards reference model

Private Clouds Hybrid Public Clouds

Flexible business service delivery and consumption models

Access 60+ public cloud

SaaS solutions


Cloud Services to enable growth and innovation

Reinventing the role of enterprise app development

Delivering next gen Cloud enabled storage

Advancing Cloud management across networks and endpoints

Securing the cloud with advanced analytics






New capabilities advancing our enterprise-class, open-standards based SmartCloud platform

An open, enterprise-class Cloud platform optimized to proven best practice patterns

DeployDesign

Business Process as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service

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DeployDesign





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Managed Cloud Services Managed Cloud ServicesInfrastructure and Platform as a ServiceInfrastructure and Platform as a Service

Scalable

• Virtualized

• Automated Lifecycle

• Heterogeneous Infrastructure

Cloud Enabled• Elastic

• Multi-tenant

• Integrated Lifecycle

• Standardized Infrastructure

Cloud Native

Our IaaS strategy is to satisfy both the legacy and cloud native application needs


IBM SmartCloud Enterprise+Fully managed, security rich production ready, cloud environment

Why IBM?

Decades of experience providing managed and e-business hosting services Thought leader in cloud standards, optimization and integration

Features: Designed for enterprise class performance and

availability Faster virtual machine provisioning and service

activation Complete governance, administration and

management control 70+ auditable automated tasks that go above

and beyond the provisioning of vms. Multiple security and isolation options.

Benefits: Helps reduce cost and operational risk

with a managed cloud infrastructure Facilitates differentiation for competitive

advantage with more flexible configuration options

Helps accelerate cloud adoption and improve time to value with enterprise-class capabilities and IBM expertise


SmartCloud for SAP ApplicationsEnterprise-class fully managed platform as a service to run SAP production environments

Why IBM?

Deep SAP consulting expertise, global capability, decades of

SAP partnership

Deep SAP consulting expertise, global capability, decades of

SAP partnership

Features: Reduce SAP infrastructure costs and complexity by

leveraging a fully managed enterprise cloud infrastructure.

Industry leading SLA’s up through the SAP application layer – not just at the infrastructure layer.

Global cloud deployment support leveraging IBM data centers - SmartCloud Enterprise+ infrastructure located throughout the world.

Add-on service capability including LCaaS - full lifecycle support for SAP on the SmartCloud

World class enterprise cloud security.

Benefits: Helps reduce cost and operational risk

with a managed cloud infrastructure Facilitate more rapid SAP service

delivery with on-demand provisioning of SAP systems or refreshes.

Helps improve quality using automation, standardized processes, and skilled SAP-certified staff.


IBM SmartCloud Enterprise + and ATT Virtual Private Network Deliver

• Fully managed shared private IaaS using private networks rather than the public Internet

• Fast and highly-secure shared cloud service

• Flexibility and protection of applications and data as they move between data centers and wired or wireless computing devices such as tablets, smartphones, personal computers, retail kiosks or other machine-to-machine devices..

“AT&T and IBM are delivering a new, network-enabled cloud service that marries the security and speed of AT&T’s global network with the control and management capabilities of IBM’s enterprise cloud”Andy Geisse, CEO of AT&T Business Solutions.


IBM SmartCloud Service Delivery for electronics is a flexible, cost-effective platform that delivers a new generation of services

• Utilize a full function cloud-based service infrastructure, SmartCloud Enterprise+ to onboard and manage connected devices on a pay-per-use basis

• Launch solutions with faster time-to-market and drive new sources of revenue

• Enable the integration and seamless management of complex sets of services

• Leverage IBMs growing ecosystem of partners to extend capabilities through pre-integrated software and services


Placing service and application intelligence in the cloud -opening up paths to new revenue

1. Bundles IBM services, software, hardware, network, and 3rd party services into an integrated offering at a single per-user price

2. Helps the electronics industry establish a flexible cost-effective way to create new services

Leveraged IBM cloud to power Phillips Smart TV platforms for Internet Services.

Leveraged IBM cloud to power Phillips Smart TV platforms for Internet Services.

• Provides new insights about consumer needs and behavior• Uses BIG DATA analytics to deliver personalized

entertainment options and targeted advertisements• Enables new business model with predicable costs to

expanded services and grow user base• Transforms the way new services are offered and drives

ongoing business innovation

• Provides new insights about consumer needs and behavior• Uses BIG DATA analytics to deliver personalized

entertainment options and targeted advertisements• Enables new business model with predicable costs to

expanded services and grow user base• Transforms the way new services are offered and drives

ongoing business innovation

New Cloud Services for growth and innovation

•IBM SmartCloud Service Delivery for Electronics

•IBM SmartCloud Service Delivery for Telecom

•IBM Smarter Cities on SmartCloud

•IBM Marketing Center on Cloud

•IBM Smarter Collaboration on Cloud

New Cloud Services for growth and innovation

•IBM SmartCloud Service Delivery for Electronics

•IBM SmartCloud Service Delivery for Telecom

•IBM Smarter Cities on SmartCloud

•IBM Marketing Center on Cloud

•IBM Smarter Collaboration on Cloud














DeployDesign





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Business and IT goals are not always aligned, as organizations struggle to overcome barriers of time, cost and risk

Getting Up and Running• 2-3 months to specify and procure • 2-3 months to integrate, configure

and deploy

Development Operations• 3-6 months to go from

development to production

Ongoing Effort• 1-3 months to troubleshoot and tune• Ongoing effort and downtime to

maintain, scale and upgrade

IT Reality

Business Goals

Typical Results: • 34% of new IT projects (US) deploy late

• 55% experience application downtime for major infrastructure upgrades once deployed

• Driving business innovation• Make new markets• Respond to competitive

threats• Enhance the customer

experience

Grow top and bottom line by:

From a commissioned study conducted by Forrester Consulting on behalf of IBM


MonitoringLifecycleManagement

Application Patterns: Proven best practices and expertise learned from decades of client and partner engagements

• Pre-defined architecture of an application or Cloud service

• Captures best practices for complex tasks

• Optimized into a deployable form for private or public cloud

• Repeatable deployment with full lifecycle management

IBM enables workload optimization with Patterns of Expertise


These patterns, built on IBM SmartCloud architecture, can be delivered across flexible deployment options

Existing Infrastructure

Deploy Cloud platforms into your existing infrastructure

Accelerate deployments with expert integrated systems

Immediate accessto managed services

IBMSmartCloud Application Services


Applying deep IBM expertise to reinvent the role of enterprise application development

New Solutions for Application Development

• IBM Patterns of Expertise• IBM SmartCloud Application

Services• IBM SmartCloud for SAP

Applications• IBM SmartCloud Continuous

Delivery• IBM Mobile Innovation in the

Cloud• IBM SmartCloud App

Performance Management• IBM SmartCloud Enterprise, E+

New Solutions for Application Development

• IBM Patterns of Expertise• IBM SmartCloud Application

Services• IBM SmartCloud for SAP

Applications• IBM SmartCloud Continuous

Delivery• IBM Mobile Innovation in the

Cloud• IBM SmartCloud App

Performance Management• IBM SmartCloud Enterprise, E+

Patterns for:1. Business Process Management2. Operational Decision Management 3. SOA 4. Messaging 5. WebSphere Portal & Web Content 6. InfoSphere 7. Business Intelligence

Built a private cloud using IBM lifecycle services management software solutions, enabling self-service requests, automated provisioning, and internal chargeback capabilities

Built a private cloud using IBM lifecycle services management software solutions, enabling self-service requests, automated provisioning, and internal chargeback capabilities

• Dramatically reduced time to market• 20,000 developers more productive• Slashed server provisioning times from 45 days to less than

20 minutes• Increased server capacity 12x

• Dramatically reduced time to market• 20,000 developers more productive• Slashed server provisioning times from 45 days to less than

20 minutes• Increased server capacity 12x














DeployDesign





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Least efficient data centersUse of new technology:43% first and fast technology adoption

1% move virtual machines to meet desired outcomes

21% use storage virtualization

3% use a storage service catalog (tiered storage)

Results

Maintaining existing infrastructure

Most efficient data centersUse of new technology:86% first and fast technology adoption

58% move virtual machines to meet desired outcomes

93% use storage virtualization

87% use a storage service catalog (tiered storage)

Results

New projectsMaintaining existing infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study

The world’s most efficient data centers use advanced technology

65%35%

53%47%New projects


A highly available cloud starts with flexible, dynamic storage infrastructure

1. Consolidate and virtualize hardware

• Integrated server, storage, network and virtualization management

2. Extend storage virtualization to existing infrastructure

• Dramatically improve utilization • Deliver tier-1 service regardless of

hardware choice• Balance workload, improve datacenter

performance• Optimize your people

3. IBM Cloud Storage offers flexibility in both Private and Public implementations

• Either way, you get same functionality, efficiency, data protection, instant recovery, availability

1. Consolidate and virtualize hardware

• Integrated server, storage, network and virtualization management

2. Extend storage virtualization to existing infrastructure

• Dramatically improve utilization • Deliver tier-1 service regardless of

hardware choice• Balance workload, improve datacenter

performance• Optimize your people

3. IBM Cloud Storage offers flexibility in both Private and Public implementations

• Either way, you get same functionality, efficiency, data protection, instant recovery, availability


Delivering the next generation of cloud enabled storage for the Enterprise

New Solutions for Cloud Enabled Storage

• IBM SmartCloud Virtual Storage Center

• IBM Storage Manager for Virtual Environments

• IBM Storwize V7000• IBM XIV Storage System Gen 3

New Solutions for Cloud Enabled Storage

• IBM SmartCloud Virtual Storage Center

• IBM Storage Manager for Virtual Environments

• IBM Storwize V7000• IBM XIV Storage System Gen 3

•Reduce the unit cost of storage up to 50% with storage analytics

•Increase capacity utilization by up to 30%

•Analytics to drive mobility for datacenter-wide performance & tier optimization

•Storage services catalog, automated provisioning, pay-per-use

Provided efficient, cost-effective storage for the data center, enabling better management

of the storage environment and a reduced hardware footprint.














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As organizations invest in cloud infrastructure and management -- processes need to evolve


Reduce software and server costs as virtualization grows 10x Reduce upfront server and software costs by running on open source to reduce costs by 25%

Prevent network outages with device configuration management, compliance checking, and pro-active alerting & resolutionNetwork outages at Amazon, RIM, and GoDaddy attributed to device configuration failures causing multi-million dollars revenue loss and negative press could have been avoided! IBM Ranked #1 in Network OSS!

Visibility with monitoring across physical and virtual environments from storage and networking up through applications

Lower TCO Improve capacity by over 75% with capacity planning and analytics

Optimize your Virtualized InvestmentOptimization can be in one or more entry points based on need

Agility to quickly deploy new, scalable, optimized applications in minutes across heterogeneous hardware and hypervisorsReduce application deployment time by 99% with dynamic and optimized applications

Improve compliance and reduce permutations of hundreds of heterogeneous VMsImproved Compliance: Discover and analyze images for security breaches to patch endpoints the first time around for over 98.5% compliance

NetworkManagement

Available with 30 day

FastPath


IBM SmartCloud Management Offering help:

“IBM enhancements to its SmartCloud suite of products show that while many others talk about the Software Defined Datacenter, IBM is executing on 2 core aspects beyond this lofty vision:

1.) It’s all about the application 2.) Resource Optimization“

• Provide over 98.5% first pass patch compliance for both Online & Offline VM’s

• Reduce standardized application deployments by 99%• Reduce Image to Admin ratios by 40% - 80% (1 admin: 1700 images)

• Control budgets with new preview and up-to-date showback reports


Building an enterprise-class SmartCloud platform with advanced cloud management capabilities

• Achieved a significant reduction in labor costs, while increasing patch management compliance and visibility for more accurate performance, monitoring and reporting.

• Pushed 96 MS patches to 10,000 endpoints within 24 hours

New Solutions for Advanced Cloud Management

• IBM Endpoint Management Solutions

• IBM SmartCloud Cost Management

• IBM NetCool Network Management

• IBM SmartCloud Enterprise +• IBM SmartCloud Entry

• IBM SmartCloud Provisioning• IBM Service Delivery Manager


• IBM Endpoint Management Solutions

• IBM SmartCloud Cost Management

• IBM NetCool Network Management

• IBM SmartCloud Enterprise +• IBM SmartCloud Entry

• IBM SmartCloud Provisioning• IBM Service Delivery Manager

•Patch online and offline virtual machines to improve security

•Improve server automation with 1000’s of out-of-the box automation scripts

•Desktop virtualization enables users to work anytime, anywhere quickly and easily regardless of location or device














DeployDesign





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The #1 hurdle for cloud adoption remains Security

IDG Enterprise, 2012

Concerns about Cloud Security 30% more pressing than closest challenge or barrier to implementation.

Concerns about Cloud Security 30% more pressing than closest challenge or barrier to implementation.


Build Clouds securely –lBM’s industry leading security solutions and professional services enable an integrated set of capabilities to build secure clouds, whether for private clouds or cloud delivery platforms for cloud service providers

Deliver Cloud services securely – IBM SmartCloud Services leverage IBMs extensive experience of designing and delivering multi-tenant environments. IBMs robust security governance tools and audit processes are layered into the entire fabric of the service to reduce risk and enable business value

Deliver Security-as-a-Service (SaaS) from the cloud – lower TCO with complete set of security solutions priced on one simple monthly subscription fee. All in one solution – rapid deployment, with ongoing pre-emptive security management and support

Security for Private Clouds Secure IBM SmartCloud11 22 33 Security-as-a-Service

Cloud Enablement Technologies

Enables private / hybrid cloud service delivery and management

Cloud Computing as a Service

Cloud platform and/or infrastructure as a service

Software as a Service Business Solutions

Pre-built Cloud SaaS business applications and solutions

IBM SmartCloud Security solutions deliver valueBest Cloud

Computing Security


For Example:

Security for Private Clouds11

Cloud Enablement Technologies

Enables private / hybrid cloud service delivery and management


Advancing enterprise-class Cloud security solutions with the world’s most secure platform

• Reduced costs, improved security and disaster recovery through unified server management.

• Offering cloud-based services to customers with confidence.


• IBM SmartCloud Security• IBM SmartCloud for Patch

Management• IBM Security Access Manager

for Cloud and Mobile• IBM Security zSecure

• QRadar Security Intelligence Platform

• IBM Security Privileged Identity Manager

• IBM Security Identity Manager


• IBM SmartCloud Security• IBM SmartCloud for Patch

Management• IBM Security Access Manager

for Cloud and Mobile• IBM Security zSecure

• QRadar Security Intelligence Platform

• IBM Security Privileged Identity Manager

• IBM Security Identity Manager

• Cross portfolio security offering integration

• Extended protection against common cloud risks

• Flexible, layered security solutions for public, provide and hybrid clouds












New capabilities advancing enterprise-class, open-standards based SmartCloud platform


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Progressive implementation roadmaps using Cloud enablement components

Evolve existing infrastructure

to Cloud

Pre-integrated, simple to deploy Cloud platforms with built-in expertise

Accelerate adoption with

integrated systems

60%Externally hosted Cloud services platform with enterprise QoS

Immediate access to a managed platform with flexible cost

Requires flexibility in delivering, integrating, and consuming Cloud capabilities, enabled by open standards

Common Cloud platform built on an open standards reference model

Flexible business service delivery and consumption models


A Smarter Approach to Standards DevelopmentHow IBM Ensures Our Clients Obtain Value from Standards

InnovativeOpen standards for cloud:

Invention? Reinvention?

Cloud computing is changing the economics of IT and requires a rethinking

of how we all engage in standards development

Practical

Business success is not theoretical. Practical cloud computing is grass roots plain and simple: it involves leveraging real world implementations of standards & open source

User-drivenThe members of the Cloud

Standards Customer Council create a cross-industry view

into market-leading Cloud use cases and best

practices

ArchitecturalStandards allow enterprises to manage change across market evolution cycles extending the value of customers’ services based architectures and investments


IBM in actionIBM in action

• Provided guidance on the formation of the Foundation and legal support for drafting bylaws

• Contributed improvements to code stability and quality, participates in community sprint days

• Builds on the IBM commitment to interoperable Cloud infrastructure and open standards (LinkedData, CCRA, TOSCA, etc.)

• Supports a sustained vibrant, innovative, and diverse ecosystem to grow OpenStack

• Provided guidance on the formation of the Foundation and legal support for drafting bylaws

• Contributed improvements to code stability and quality, participates in community sprint days

• Builds on the IBM commitment to interoperable Cloud infrastructure and open standards (LinkedData, CCRA, TOSCA, etc.)

• Supports a sustained vibrant, innovative, and diverse ecosystem to grow OpenStack

Cloud Computing Reference Architecture

(CCRA)

Cloud StandardsCustomer Council

(CSCC)

LinkedData, OSLC

TOSCA

IBM’s Ecosystem approach to standards

OpenStackOpen Source

Reference

IBM is Working to Accelerate OpenStack Foundation Success

An open interoperable Cloud is critical for flexible cloud deployment and customer success


Built on common open standards to offer a complete set of capabilities for every stage of cloud adoption

Common Open Standards Technology and Industry Ecosystem

DeployDesign





Consume

Enables private/hybrid cloud service delivery and management

Cloud Enablement

TechnologiesSecure and scalable cloud managed

services platform

Managed Cloud

ServicesPre-built Cloud SaaS business

applications and solutions

Cloud Business

Solutions


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The Economics of Computing are ChangingThe Economics of Computing are Changing

Rethink IT

Reinvent Business

• React with Agility

• Speed innovation

• Improve economics

• React with Agility

• Speed innovation

• Improve economics

Organizations are creating new business-IT partnerships to apply technology in new, innovative ways


IBM SmartCloud Launch Themes and Announcements Enablement on IBM PartnerWorld

IBM SmartCloud – Enabling a new era of computingRethink IT. Reinvent business.

Cloud services to enable business growth and innovation

Reinvent the role of enterprise application development

Delivers next generation cloud enabled storage

Smarter Cities

Smarter Commerce

Ecosystems of Industry Innovation

Software patterns

Interoperability across environments

DevOps transformation

New technologies for storage access

Enterprise class data protection

Integrated storage management

IBM Smarter Cities on SmartCloud (3 Solutions)

IBM Marketing Center on Cloud

IBM Smarter Collaboration on Cloud (Engage)

IBM SmartCloud Service Delivery for Electronics

IBM SmartCloud Solutions for Service Providers

PureSystems (App, Sparta) & patterns (6 new ptrns)

IBM SmartCloud Application Services

IBM SmartCloud for SAP Applications

IBM SmartCloud Continuous Delivery

IBM Mobile Innovation in the Cloud

IBM SmartCloud App Performance Management

IBM SmartCloud Virtual Storage Center

IBM Storwize (V7000 Advanced)

IBM Storage Manager for Virtual Environments

Advancing Cloud management across networks and endpoints - Securing the cloud with advanced analytics

IBM SmartCloud SecurityIBM SmartCloud for Patch ManagementIBM Security Access Manager for Cloud and MobileIBM Security zSecureQRadar Security Intelligence PlatformIBM Security Privileged Identity ManagerIBM Security Identity Manager

IBM SmartCloud Cost ManagementIBM Endpoint Manager SolutionIBM NetCool Network ManagementIBM SmartCloud Enterprise + IBM SmartCloud Entry


Business Partner Enablement

Showcase your Cloud success with the IBM Beacon Awards

• Cloud Application Provider - enabled an application solution in the cloud utilizing IBM technologies.

• Cloud Builder - enabled a solution in the cloud utilizing IBM technologies to build, enable, and operate the cloud

• Cloud Services Solution Provider - sell Global Technology Services (GTS) Cloud (IBM public cloud) service offerings and included complementary services from your firm

Nominate your firm for the 2013 Awards

Showcase your Cloud success with the IBM Beacon Awards

• Cloud Application Provider - enabled an application solution in the cloud utilizing IBM technologies.

• Cloud Builder - enabled a solution in the cloud utilizing IBM technologies to build, enable, and operate the cloud

• Cloud Services Solution Provider - sell Global Technology Services (GTS) Cloud (IBM public cloud) service offerings and included complementary services from your firm

Nominate your firm for the 2013 Awards

1. IBM SmartCloud and Business Partner support• Visit PartnerWorld Cloud & IBM Cloud

websites

2. Cloud opportunities for Business Partners• Cloud builders and infrastructure providers• Deliver IBM Cloud services• Provide cloud-enabled applications

3. Build your entry cloud skills• Move from virtualization to entry cloud:

Learn as you earn!• Develop education plans to address gaps• Attend SmartCloud Entry and SmartCloud

Provisioning implementation classes

4. Technology demos at Innovation Centers around the world• Innovation Center Locations

5. Join the IBM Cloud Computing Specialty• To get started, visit Cloud Specialty

2012.10.16 - New IBM SmartCloud Capabilities - October 2012

Technology

Transcript of 2012.10.16 - New IBM SmartCloud Capabilities - October 2012