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Tuth2012

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The nationwide 2012 Mary Kay Truth About Abuse Surveyrepresents more than staggering

numbers it signies lives in the balance. On average, three women a day are murdered at the

hands o someone who claims to love them. Domestic violence shelters across the country can

mean the dierence between lie and death, yet the economy continues to plague shelters and

the women and children they serve.

Though many sectors and areas o lie are recovering rom the economic downturn that

began our years ago, domestic violence survivors still have a long way to go.

The 2012 Mary Kay Truth About Abuse Surveycontinues to illustrate that the vast majority

o shelters across the United States consistently report startling increases in the demand or

their services and decreases in unding. In short, demand is up, while unding, services andprevention programs are down.

Nearly nine out o 10 domestic violence shelters predict their situations will be the same or

worse in the next year. Even still, survivors continue to receive services when they make the

dicult decision to reach out or help.

Domestic violence aects millions o individuals every year whether physical, verbal, emotional

or nancial abuse. We all know someone who is, was or will be a victim. This crime impacts

everyone our mothers, daughters, sisters, riends, neighbors and colleagues and we all must

be part o the solution, especially during this economically dicult time. You can do your part by:

Making a contribution to anti-domestic violence organizations and womens shelters.

Volunteering your time.

Speaking out against domestic violence in a public setting or in individual conversations.

Donating household goods or ood items to a shelter.

Urging public ofcials to support legislation that serves survivors and holds perpetrators

accountable. One way is to sign the online petition atenddatingviolence.com that

encourages lawmakers to help end teen dating violence.Domestic violence is one o the nations most insidious, pervasive crimes. No one deserves

to be abused. The abuse is never the victims ault, and survivors are not alone. Resources are

available to help.

Thank you or taking the time to read the 2012 Mary Kay Truth About Abuse Surveyndings

and trends, considering how you can help and joining us at Mary Kay in this vital community issue

that aects us all. Thank you in advance or your concern regarding this wide-reaching issue and

your eorts to help prevent and end domestic violence in our country, once and or all!

Best regards,

Anne Crews

Mary Kay Inc. Vice President and The Mary Kay Foundation Board Member

dear friends

I you know someone who is being abused or i you are being abused,

call the National Domestic Violence Hotline to learn about local resources.

The hotline is open 24 hours a day and seven days a week. It is anonymous

and confdential. 1-800-799-7233or TTY 1-800-787-3224orthehotline.org.

Note that there is always a computer record o activity and an abuser may

know how to access it without a survivor knowing. Learn more technology

saety tips atnnedv.org/internetsafety.html.

http://www.enddatingviolence.com/http://www.thehotline.org/http://www.nnedv.org/internetsafety.htmlhttp://www.nnedv.org/internetsafety.htmlhttp://www.thehotline.org/http://www.enddatingviolence.com/

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executive summary

The 2012 Mary Kay Truth About AbuseSurvey

reveals a vivid story about the staggering national trends

o how the economy continues to aect survivors o

domestic violence since September 2008, a major turning

point in the economy. For the ourth year in a row, it

paints an extremely troubling picture o victims in the

United States who continue to be negatively aected

by the realities o todays economic uncertainties.

Shelters reported that nearly three out o our survivors

nationwide stayed with an abusive partner longer

because o nancial issues(See Graphic 4 on pg. 3). More

than hal o the shelters indicated that the abuse has

become more violent since the economic downturn.

Victim advocates rom more than 700 domestic violence

shelters across the United States participated in the

latest nationwide survey and described the experiences

o the women and children they serve.

Though a weak economy does not create abusersor cause domestic violence, actors in an economic

downturn can increase the severity and requency

o abuse.

Women and their children need to stay in domestic

violence shelters or longer durations o time because

o the lack o sae, aordable housing. The majority o

victims cannot fnd a job (See Graphic 5 on pg. 5),

which creates a tremendous barrier to living a nancially

independent lie and escaping a lie o abuse.

Women with children are seeking sae reuge in greater

numbers. At the same time, o the shelters that have

been orced to cut services, nearly hal o them had

to reduce child care services. The result is that one in

our children do not receive the services they need

which can lead to long-term negative eects including

psychological problems and dangerous behavior such

as bullying and substance abuse. Almost all shelters

that serve children observed widespread negative

behavioral, emotional, social and physical eects

(See Graphic 6 on pg. 5).

key survey findings

at a glance

Demand is up. Funding, services and prevention

eorts are down.

8 out o 10 domestic violence shelters nationwide

reported an increase in women seeking help.

74% o women stayed with an abuser longer or

economic reasons.

58% o shelters reported that the abuse is more

violent now than beore the economic downturn.

62% o survivors could not nd jobs due to

the economy.

43% o shelters had to decrease services oered.

86% o shelters witnessed children with negative

social eects such as bullying or withdrawal.

87% o shelters predict their situations will be the

same or worse next year.

Domestic violence shelters nationwide

reported an increase in women seeking help

Graphic 1

Graphic 2

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Society has come a long way in the past few decades,

creating more comprehensive services and ultimately reducing

the rates of domestic violence, said Sue Else, president o

the National Network to End Domestic Violence. But clearly,

theMary Kay Truth About Abuse Surveyshows that much

more work needs to be done.

Marylouise KelleyDirector, Family Violence Prevention Division,U.S. Dept. of Health and Human Services

Women Seeking Help Nationwide

StayedLonger

Stayed sameamountof time

StayedShorter

Percentage o women whostayed with an abuser because

o economic uncertainties

78%Increase

5%Decrease

17%No Change

1%Dont Know

Young women (age 12-24) are requesting help

in greater numbers too. Six out o 10 shelters saw

an increase in the number o these women and

girls searching or saety. I had nowhere to go.

Until I learned about the shelter, I had to choose

between living on the streets or living with

violence, said a 19-year-old survivor in Missouri.

These overwhelming U.S. trends are also remarkably

similar in each region Northeast, Midwest, South

and West (See Graphic 8 on pg. 8).Survivors are

suering in every corner o the country. Nearly

nine out o 10 domestic violence shelters predict

their situation will be the same or worse in the

next year (See Graphic 7 on pg. 6). Despite signs

o economic recovery, the survey nds that critical

needs remain in order to keep battered women and

their children sae.

Graphic 3

Graphic 4

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78 percent o domestic

violence shelters saw an

increase in victims requestinghelp in the past year

(See Graphic 3 on pg. 3).

Nearly three-ourths o

domestic violence shelters

reported that survivors stayedlonger in their relationships

beore seeking saety because

o the economy (See Graphic

4 on pg. 3).

58 percent o shelters said

that abuse has become more

violent now than beore theeconomic diculties began.

Survivors need to stay longer

than guidelines allow in 95

percent o shelters surveyed.

survey findings

Katie Ray-Jones,

President, National Domestic Violence Hotline

Kalyn Risker is a survivor o horricdomestic abuse in Detroit. She wasbeaten so severely that her eye socketrequired reconstructive surgery. With littlemoney and only a part-time job, she andher our-year-old daughter escaped andbegan to rebuild their lives. She earned herbachelors degree and began working ulltime as a human resources proessional.

Understanding rsthand the importance

o nancial independence or victims odomestic violence, she went on to oundSisters Acquiring Financial Empowerment(SAFE), which helps battered womenregain their nancial ooting throughtraining and education. My experienceas a survivor o domestic violence and asa human resources executive led to theidea or SAFE. Although I show no readilyvisible signs o scarring, I use my personalvictory over circumstances to help inspireothers into action, she said.

While there are encouraging indicators o economic recovery, domesticviolence survivors are still eeling the eects o the economic downturnacross the country.

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According to shelters, women said that actors in

their abuse included nancial issues (70 percent),

job loss (45 percent), loss o a home or vehicle (36

percent), stress (59 percent), substance abuse (74

percent) and relationship challenges (64 percent).

62 percent o the survivors could not nd a job

due to the economic downturn.

The vast majority o victims will try to secure a

job (60 percent) or seek governmental or other

nancial assistance (80 percent) in the year

ollowing their shelter stay.

Karen Tronsgard-Scott,Executive Director,

Vermont Network Against Domestic and Sexual Violence

Domestic violence is affecting children and young women in staggering numbers.

62 percent o shelters saw an increase inyoung women (age 12-24) seeking saety.

Though the economy does not cause domestic violence, fnancial straincan increase the severity and requency o abuse.

Of shelters

noted seeingproblematicbehavioraleffects likeacting outor being

aggressive

95%

Of shelters

witnessedchildren withnegative

socialeffectssuch as

bullying orwithdrawal

86%

Of shelters

reportedobservingchildren with

physicalconsequences

like troublesleeping or

eating

78%

Of sheltersreported

observingchildren

experiencingnegative

emotionaleffects such

as fear, stressor anger

96%

Graphic 6

Graphic 5

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Domestic violence service providers throughoutthe United States have experienced cuts inunding rom all sources.

79 percent received decreased unding rom governmental organizations.

64 percent had ewer contributions rom individual donors.

57 percent had less support rom oundations.

49 percent saw a reduction in corporate unding.

Nearly hal o shelters have been orced to reducetheir services as a result o unding reductions.

43 percent o shelters had to decrease services oered.O shelters orced to reduce services, victims saw decreases in:

Decreases in shelter services have had a negative impact on survivorsand shelter sta.

92 percent o shelters had to end or scale back specic programs andservices.

Nearly 40 percent were orced to cancel some education andprevention eorts.

Nearly hal (48 percent) had to cut sta salaries or work hours.

Sixty-three percent were orced to eliminate sta positions.

Anne Menard,Director, National

Resource Center on Domestic Violence

17% Emergency Shelter

40% Transitional Housing

40%Individualized support or advocacywith outside organizations, such as lawenforcement, health care providers,courts or schools

47% Child Care

34% Legal Representation

52% Transportation

31% Therapy or Counseling

15% Translation Services

35% Job Training/Employment Assistance

Graphic 7

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Survivor Advocate

Domestic violence survivors arereceiving potentially liesavingassistance despite shelters havingbeen orced to reduce services.

The overwhelming majority (90 percent) o

shelters never considered closing because o

nancial hardship. Doing more with less, 17 percent o shelters

increased the number o services provided.

57 percent increased or maintained prevention

and education eorts in their communities.

41 percent oered the same services.

At her grown

daughters urging,

Linda Schmidt let her

abusive husband or the

last time and moved

into the Womens Crisis

Center in Maysville,

Kentucky in 2009.

She had no car, no job, and her nancial standing was

destroyed, a casualty o the economic abuse she endured

at the hands o her abuser. Linda ocused on turning her

lie around, and by March 2010, she was working ull-time

at the Eastern Kentucky Power Plant and saving in the

Kentucky Domestic Violence Associations Car Individual

Development Account program. Linda purchased a

2002 Chevy Monte Carlo.

Thanks to the fexibility o having reliable transportation,

she was able to move into her own apartment and beganlooking or opportunities to help other survivors get back

on their eet. Linda began her one-year term serving as an

AmeriCorps member at the Maysville domestic violence

program. Now Linda teaches nancial education classes

and works one-on-one with survivors. I am nally living a

happy, healthy, and productive lie, she said. I hope other

survivors see that they can, too.

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Increaseinwomen

seekingassistance

78.8%

79.9%

82%

70.9%

AR

LA

MS

AL

GA

FL

SCTN

NC

KY

WV VA

DC

MDDE

TX

OK

PANJ

NY

ME

NHVT

MA

CT RI

ND

SD

NE

KS

MN

IA

MO

IL

WI

IN

OH

MI

WA MT

WYID

OR

CA

NV UTCO

NM

AZ

AK

HI

NORTH

EAST

MIDWEST

WEST

SOUTH

Increasein

youngwo

men

andgirls(a

ge12-24)

seekinghe

lp

59.8%

60.9%

63.9%

63%

AR

LA

MS

AL

GA

FL

SCTN

NCKY

WV VA

DC

MDDE

TX

OK

PANJ

NY

ME

NHVT

MA

CT RI

ND

SD

NE

KS

MN

IA

MO

IL

WI

IN

OH

MI

WA MT

WYID

OR

CA

NV UTCO

NM

AZ

AK

HI

NORTHE

AST

MIDWEST

WEST

SOUTH

Abuseismore

violent

nowthanbefore

the

economicdownturn

57.7%

58.6%

64.9%

50.3%

AR

LA

MS

AL

GA

FL

SCTN

NCKY

WV VA

DC

MDDE

TX

OK

PA NJ

NY

ME

NHVT

MA

CT RI

ND

SD

NE

KS

MN

IA

MO

IL

WI

IN

OH

MIWA

MT

WY

IDOR

CA

NVUT CO

NMAZ

AK

HI

NORTHE

AST

MIDWEST

WEST

SOUTH

Victimswhost

ayed

inabusiverela

tionship

longerbecaus

eof

theeconomy

73.5%

75.9%

77.6%

70.3%

Sheltersthatcanceledallorsomeeducationandpreventionefforts

41.3%51.2%

35.1%

43%

The results of the survey were roughly the same regardless of ashelters location Northeast, Midwest, South or West.

For more regional information, visit:marykay.com/2012regionalsurvey

Graphic 8

http://www.marykay.com/2012regionalsurveyhttp://www.marykay.com/2012regionalsurveyhttp://www.marykay.com/2012regionalsurveyhttp://www.marykay.com/2012regionalsurvey

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Joyce Grover, Executive Director,

Kansas Coalition Against Sexual & Domestic Violence

methodology

The ourth Mary Kay Truth About Abuse

Surveypolled 733 domestic violence

shelters across the United States about

domestic violence and the economy since

Sept. 2008, a major turning point in the

U.S. economy.

23 percent were rom the Northeast

26 percent rom the Midwest

28 percent rom the South

24 percent rom the West

The study was conducted online between

February 7-17, 2012.

Mary Kay conducted its rst nationwide

survey o shelters in 2009.

Since 2008, survey results have varied only slightly, which indicatesthat women and children suering rom abuse have been at a greaterdisadvantage since the start o the economic downturn.

74%

77%

80%

78%

Increase in women seeking assistance rom shelters:

Increase in women seeking assistance due to fnancial issues:

Shelters predict their situations will be the same or worse inthe next 12 months:

2009

73%2009

2010

75%2010

88%2010

2011

73%2011

89%2011

2012

87%2012

70%2012

Graphic 9

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mary kays domestic violence awareness

Mary Kay Inc. and The Mary Kay FoundationSM have continually been leaders in creating and supporting domestic

violence awareness and prevention programs. In response to these alarming survey ndings, Mary Kay Inc. and The

Mary Kay FoundationSM have been responding with the ollowing programs in the United States:

You can join Mary Kay in its worldwide eorts to change the lives

o women and children around the world through your purchase olimited-edition* Beauty That Counts Mary Kay NouriShine Plus

Lip Gloss. In the United States, rom Sept. 16 through Dec. 15, 2012,

$1 will be donated rom each sale o Beauty That Counts Mary Kay

NouriShine Plus Lip Gloss in Inspiring and Possibilitiesshades.

As part o this initiative in the United States, Mary Kay Inc. is proud

to support The Mary Kay FoundationSM in its eorts to end domestic

violence. Since 2008, Mary Kay has donated millions o dollars rom

the worldwide sales o Beauty that Counts products to causes that

change the lives o women and children worldwide.

*Available while supplies last

Page 10

Since the 1980s, Mary Kay Inc. and members of its independent sales force have been Lobbying

for Good. Congress and state legislatures have been lobbied on issues including insurance

coverage of mammograms for women, the Violence Against Women Act and most recently, teen

dating violence awareness and prevention. Mary Kay and members of the Mary Kay independent

sales force have been lobbying state lawmakers in California, Georgia, Texas, Massachusetts,

Tennessee and Pennsylvania, as well as members of Congress in Washington, D.C.

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Mary Kay Inc. and The

Mary Kay FoundationSM

partner with the Arbor

Day Foundation to

construct Nature Explore

Classrooms at domestic

violence shelters across

the country the frsto their kind to be built

at womens shelters.

The classrooms are

outdoor learning spaces

designed to allow the

powers o nature to help

children learn, play and

heal rom abuse.

By the end o 2012,

Mary Kay will have

unded 17 classrooms.

Through the support o Mary Kay Inc., The Mary Kay FoundationSMwill have awarded more than $31 million to domestic violence

prevention programs and womens shelters in all 50 states by theend o 2012. The Mary Kay FoundationSM annually awards $3 millionin shelter grants to 150 domestic violence shelters nationwide. Eachshelter receives a $20,000 grant to help combat domestic violence,educate local communities and provide much needed shelter andrehabilitation services.

and PrevenTion Programs

Page 1

One in three teens are victimso physical, sexual, verbal oremotional abuse in a datingrelationship. Mary Kay Inc.partnered with nonproftorganization Break the Cycleto sponsor their interactiveEnding ViolenceDVD. Thispreventative education

curriculum teaches teensabout healthy relationships.Please join Mary Kay andBreak the Cycle in the onlinepetition aimed at encouraginglawmakers to help endteen dating violence atenddatingviolence.com.

http://www.enddatingviolence.com/http://www.enddatingviolence.com/

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you can help

We all know someone who is, was or will be a domestic violence survivor. This crime impacts

everyone our mothers, daughters, sisters, riends, neighbors and colleagues and we all must be

part o the solution, especially during this economically difcult time.

You can do your part by:

Making a contribution to anti-domestic violence organizations and womens shelters.

Volunteering your time.

Speaking out against domestic violence in a public setting or in individual conversations.

Donating household goods or ood items to a shelter.

Urging public ofcials to support legislation that serves survivors and holds perpetrators

accountable. One way is to sign the online petition atenddatingviolence.com that encourages

lawmakers to help end teen dating violence.

Survivor in California

I lost my job, and felt like I hadnowhere to turn. If it werent foradvocates in my community myangels I dont know if I wouldbe alive today. They helped me

get back on my feet and live freefrom abuse. They assured me Iwasnt alone, and they gave mereal hope for a better future.

Page 12

http://www.enddatingviolence.com/http://www.enddatingviolence.com/

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I you know someone who is being abused or i you are being abused,

call the National Domestic Violence Hotline to learn about local resources.

The hotline is open 24 hours a day and seven days a week. It is anonymous

and confdential. 1-800-799-7233 or TTY 1-800-787-3224 or thehotline.org.

Note that there is always a computer record o activity and an abuser mayknow how to access it without a survivor knowing. Learn more technology

saety tips at nnedv.org/internetsaety.html.

Mary Kay Inc.

16251 Dallas Parkway

Dallas, Texas 75001

marykay.com/domesticviolence

http://www.thehotline.org/http://www.nnedv.org/internetsafety.htmlhttp://www.marykay.com/content/company/enddomesticviolence.aspxhttp://www.marykay.com/content/company/enddomesticviolence.aspxhttp://www.nnedv.org/internetsafety.htmlhttp://www.thehotline.org/