2012 Sponsorship Opportunities

TSN & HOCKEY CANADA

• In December/January 2011/12 the Men’s World Junior Hockey Championship returns to Canada and will be hosted by 2 great Alberta cities, Edmonton & Calgary.

• TSN is the exclusive broadcaster of all Hockey Canada events in Canada and will cover the World Junior event within our comprehensive coverage of both National and International Hockey Canada tournaments.

• Team Canada will attempt to capture the gold medal after a 2 year drought and TSN will be there from the opening puck drop on day one to the Gold Medal game early in January 2012.

Full “Category Exclusive” PackageSponsorship Elements

• 6 x :30s in all World Jr. Championship games• Open/Close BBs and one Feature in all games• 3 x :30s and O/C BBs in Preview Show• Full Broadcast Category Exclusivity in all events• Sponsorship in the Hockey Canada elements of

TSN.ca and the TSN Video Player• Protected and incumbent categories are:

Carbonated Beverages, Energy Drinks, Auto, Financial, Oil/Gas, Telecommunications and Athletic/Hockey apparel

2012 World Junior ExclusiveSponsorship Costs

TSN $1,475,000

AD 25-54 Imps 96,763,000

AD 25-54 CPM $15.24

TSN.ca/Broadband $150,000

Interactive CPMs $25 tsn.ca

$40 broadband

Total Investment $1,625,000 Gross

Non-Exclusive PackageSponsorship Elements

• 4 x :30s in all World Jr. Championship games• 3 x :30s in Preview Show• 1 Feature in all games• Participation in the Hockey Canada elements of

TSN.ca and the TSN Video Player• Protected and incumbent categories are:

Carbonated Beverages, Energy Drinks, Auto, Financial, Oil/Gas, Telecommunications and Athletic/Hockey apparel

2012 World Junior Non-ExclusiveSponsorship Cost

TSN $950,000

AD 25-54 Imps 53,819,000

AD 25-54 CPM $17.65

TSN.ca/Broadband $75,000

Interactive CPMs $25 tsn.ca

$40 broadband

Total Investment $1,025,000 Gross