2012 ProZ Conference Barcelona: The Art of Pitching
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Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1 The Art of Pitching ProZ Conference, Barcelona June 9th, 2012
description
The Art of Pitching Presentation. We start with getting to know your business better through the Business Model Canvas by Alex Osterwalder, and then we will explain the basics of a good elevator pitch, made to stick. If there is time available, we can make a contest to choose the best elevator pitch and/or business model.
Transcript of 2012 ProZ Conference Barcelona: The Art of Pitching
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1
The Art of Pitching
ProZ Conference, Barcelona
June 9th, 2012
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Where do you want to be?
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Get to know your business first
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And now the pitch ...
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Elevator pitch
Customer
Problem
Solution
Competition
Unique Selling Point
Magic inside
Business model
Call to action
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9 C’s
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Consistent
Customized
Conversational
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Made to stick
Simple
Unexpected
Concrete
Credible
Emotional
Stories
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
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Learning by doing
2 options
Everyone thinks about its own business
Groups to address new opportunities
Contest for best business model/elevator pitch
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Thanks!
// Diego Bartolomé, PhD
<address> C/ Les Planes 39 – 08201 Sabadell – Spain
<phone> +34 93 711 29 96
<cell> +34 670 331 225
<email> [email protected]
<www> tauyou.com
