2012 Products Are Hard Keynote Address
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A new product ownership model Products Are Hard, San Francisco
May 1, 2012
Tuesday, October 29, 13
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Tuesday, October 29, 13
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LUXR.CO MAY 2012
Janice Fraserwww.luxr.co
@clevergirl
TWEET!
Tuesday, October 29, 13
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LUXR.CO APRIL 2012
Today’s assumptions:
Tuesday, October 29, 13
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LUXR.CO APRIL 2012
Today’s assumptions:
1. You understand Lean Startup.
Tuesday, October 29, 13
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LUXR.CO APRIL 2012
Today’s assumptions:
1. You understand Lean Startup.2. You’re already working Agile.
Tuesday, October 29, 13
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LUXR.CO APRIL 2012
Today’s assumptions:
1. You understand Lean Startup.2. You’re already working Agile. 3. It’s not always smooth.
Tuesday, October 29, 13
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LUXR.CO APRIL 2012
Agile is a beautiful thing.
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LUXR.CO MAY 2012
“The courage to speak truths, pleasant or unpleasant, fosters communication and trust.
“The courage to discard failing solutions and seek new ones encourages simplicity.
“The courage to seek real, concrete answers creates feedback.”
—Kent Beck
Tuesday, October 29, 13
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LUXR.CO MAY 2012
Dev
Dev
Dev
Dev
DevDev
Dev
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LUXR.CO MAY 2012
Dev
Dev
Dev
Dev
DevDev
Dev
Lightweight communication over written specifications
Standup
Retrospectives
Learning cultureSmall increments of working code
User Stories
Refactor
Short development cycles
Testing early & often
Product Owner
Continuous Integration
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LUXR.CO MAY 2012Tuesday, October 29, 13
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LUXR.CO APRIL 2012
“No matter what the client says the problem is,
it is always a people problem.”
—Also by Kent Beck(emphasis mine)
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LUXR.CO MAY 2012Tuesday, October 29, 13
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LUXR.CO MAY 2012
Dev
Dev
Dev
Dev
DevDev
Dev
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LUXR.CO MAY 2012
Dev
Dev
Dev
Dev
DevDev
Dev
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LUXR.CO MAY 2012
Dev
Dev
Dev
Dev
DevDev
Dev
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LUXR.CO MAY 2012
Dev
Dev
Dev
Dev
DevDev
Dev
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LUXR.CO MAY 2012
Product Owner
Dev
Dev
Dev
Dev
DevDev
Dev
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LUXR.CO MAY 2012
Product Owner
Dev
Dev
Dev
Dev
DevDev
Dev}Restof
theWorld
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LUXR.CO MAY 2012
} Dev
Dev
Dev
Dev
DevDev
Dev
BLAMERest
ofthe
World
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LUXR.CO MAY 2012
} Dev
Dev
Dev
Dev
DevDev
Dev
BURNOUTRest
ofthe
World
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LUXR.CO MAY 2012Tuesday, October 29, 13
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LUXR.CO MAY 2012Tuesday, October 29, 13
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LUXR.CO MAY 2012
} Dev
Dev
Dev
Dev
DevDev
Dev
Restof
theWorld
Tuesday, October 29, 13
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LUXR.CO MAY 2012Tuesday, October 29, 13
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LUXR.CO MAY 2012
SHARED OWNERSHIP
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LUXR.CO MAY 2012
UX
& D
esig
n
blah blahblah blah
blah blahblah blah
PRODUCT IDEAS
SHARED OWNERSHIP
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LUXR.CO MAY 2012
UX
& D
esig
n
Dev & Eng
•
blah blahblah blah
blah blahblah blah
PRODUCT IDEAS
SHARED OWNERSHIP
Tuesday, October 29, 13
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LUXR.CO MAY 2012
UX
& D
esig
n
Dev & Eng
•
blah blahblah blah
blah blahblah blah
PRODUCT IDEAS
SHARED OWNERSHIP
Tuesday, October 29, 13
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LUXR.CO MAY 2012
UX
& D
esig
n
Dev & Eng
•
blah blahblah blah
blah blahblah blah
PRODUCT IDEAS
SHARED OWNERSHIP
Biz/PM
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LUXR.CO MAY 2012
Design+ Product Management
+ Development
= 1 product team
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DESIGNEmpathizer-in-Chief
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DESIGNEmpathizer-in-Chief
Obligation to the Team
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DESIGNEmpathizer-in-Chief
Obligation to the TeamUnderstand the customer at an expert level.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DESIGNEmpathizer-in-Chief
Obligation to the TeamUnderstand the customer at an expert level.
Translate high-value needs into product.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DESIGNEmpathizer-in-Chief
Obligation to the TeamUnderstand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DESIGNEmpathizer-in-Chief
Obligation to the TeamUnderstand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
One Important Authority
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DESIGNEmpathizer-in-Chief
Obligation to the TeamUnderstand the customer at an expert level.
Translate high-value needs into product.
Hone your craft.
One Important AuthorityPrioritize customer problems.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DEVELOPMENT“Raise high the roof”
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LUXR.CO MAY 2012
DEVELOPMENT“Raise high the roof”
Obligation to the Team
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LUXR.CO MAY 2012
DEVELOPMENT“Raise high the roof”
Obligation to the TeamEnvision the best possible solutions based on available technology.
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LUXR.CO MAY 2012
DEVELOPMENT“Raise high the roof”
Obligation to the TeamEnvision the best possible solutions based on available technology.
Commit to the outcome.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DEVELOPMENT“Raise high the roof”
Obligation to the TeamEnvision the best possible solutions based on available technology.
Commit to the outcome.
One Important Authority
Tuesday, October 29, 13
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LUXR.CO MAY 2012
DEVELOPMENT“Raise high the roof”
Obligation to the TeamEnvision the best possible solutions based on available technology.
Commit to the outcome.
One Important AuthorityMeasure outcomes over time.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
PM & BUSINESSScales of Justice
Tuesday, October 29, 13
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LUXR.CO MAY 2012
PM & BUSINESSScales of Justice
Obligation to the Team
Tuesday, October 29, 13
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LUXR.CO MAY 2012
PM & BUSINESSScales of Justice
Obligation to the TeamMake fast, concrete decisions despite inadequate evidence and conflicting priorities.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
PM & BUSINESSScales of Justice
Obligation to the TeamMake fast, concrete decisions despite inadequate evidence and conflicting priorities.
Identify the business the value in customer needs.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
PM & BUSINESSScales of Justice
Obligation to the TeamMake fast, concrete decisions despite inadequate evidence and conflicting priorities.
Identify the business the value in customer needs.
One Important Authority
Tuesday, October 29, 13
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LUXR.CO MAY 2012
PM & BUSINESSScales of Justice
Obligation to the TeamMake fast, concrete decisions despite inadequate evidence and conflicting priorities.
Identify the business the value in customer needs.
One Important AuthorityDelegate decisions to the appropriate person.
Tuesday, October 29, 13
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LUXR.CO MAY 2012
securitytech ops
customer support
marketing & advertising front end
business operations
tech supportsales
Biz/PMU
X &
Des
ign
Dev & Eng
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LUXR.CO MAY 2012
When things go wrong, there’s no one to blame
but ourselves.
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LUXR.CO MAY 2012
NOT consensus.
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LUXR.CO MAY 2012
Consultative
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LUXR.CO MAY 2012
3 leaders, not 4.
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LUXR.CO MAY 2012
3 leaders, not 4.blah blah
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LUXR.CO MAY 2012Tuesday, October 29, 13