Catalyst for 21st Century Prosperity Let’s Move CA: Fitness FeriaTM

2012 Mobilization Training

2012 Let’s Move: Fitness Feria

o Why do we need Let’s Move: Fitness Feria?o The Fitness Feria Approach: Changing Behavior o The Para Una Buena VidaTM Messageo The Feria Connect in 5™o Everyone Benefits: Developing a healthier, more fit and

better educated California

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o 1 in every 5 preschool children is overweight.

o 1 out of every 3 Latino teens is overweight or at risk of being overweight

o 1 in 4 children are getting the recommended 40 minutes of exercise each day

o 83% of children under 6 years old watch 2 hours of TV each day

o $403 Billion in cardiovascular (heart) costs every year

Sources: Pediatric Nutrition Surveillance System ~ www.aboutourkids.org ~ www.cdc.gov/obesity/defining.html ~ www.health.harvard.edu ~ www.letsmove.gov ~ www.truthaboutheartdisease.org

Why Do We NeedLet’s Move: Fitness Feria?

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All parents want the best for their children but ...

How can you teach what you don’t know?

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o Parents are the the child’s first teacher.provide opportunities for children to learn skills

o Parents are empowered.guide their children through the systemand introduce to extracurricular activities

o Success is achieved by hard work and training... and some good fortune, too

o Health and well being are achieved through an active life.

General Market Expectations of Parents in the U.S.A.

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1. Teach parents and their children basic movement skills to instill the value of practicing healthy lifestyles from cradle to adult.

2. Inspire life changing healthy behavior by introducing the families to fitness and sports programs and activities.

3. Mobilize health/fitness/sport programs to scale to serve the health needs of the rising generation in Los Angeles .

Goals of Fitness Feria

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o Research in Spring of 2010 by CommuniCard LLC with 42 families and the White House Project research findings: Play sports, do better in life. (Feb 18, 2010.)

o Understanding of social mobility through competitive sport

o Children and parents were inspired by Olympics; wanted activities they could do together as a family

o Lack of knowledge of American competitive sports and fitness systems

o Learn physical movement life skills so they are always ready to play

o Lack of understanding of “practice is what makes you good” mentality

Why Sports & Physical Activities?

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1. 2x sports and fitness outreach event in Austin specifically for the Spanish language community

2. 150+ Volunteers and Exhibitors trained for the event.

3. 50% of sports/fitness organizations had never outreached to the Hispanic community before Fitness Feria.

4. 60% of Fitness Feria Exhibitors responded that parents did not understand that fitness can mean a better future for their children.

Fitness Feria Milestones

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1. More than 5000 parents and children attended from 2010 – 2011

2. 50+ different sports, fitness and health organizations participated

3. 4000+ sporting balls given away

4. 225 volunteers – majority bilingual

Fitness Feria AUSTIN Results

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A fitness educational pathway that teaches parents the “ABC’s of Movement” from cradle to adult

Let’s Move Fitness Feria Advantage

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1. Fitness helps a family to be healthy and grow strong. To have a healthy family, a family needs to be physically active, especially infants and children.

2. Education (academics), sports and extracurricular (after- school) programs are ways to earn scholarships to go to college and learn a profession (career) that provides well for your family.

3. Keep your Spanish/Korean (native language) and learn English fluently to have more opportunities and better pay.

Para Una Buena Vida: For a Better LifeFitness Version

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CONNECT IN 5: FITNESS VERSION

1. Greet and praise the parent for caring about their family’s well-being.

2. Reinforce importance of a healthy and active lifestyle at every age, emphasizing Para Una Buena Vida

3. Describe your role at Let’s Move Fitness Feria.

4. Tell your story and mention your Let’s Move Campaign.

5. Tell the parents what to do next.

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Each family will leave the Fitness Feria understanding the basic motor development skills every child should learn as they grow up.

Infancy: tummy time | rolling over | sitting up | crawling

Tumbling: forward roll | rolling on side | cartwheel

Throwing | Catching | Kicking

Movement ABC’s

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Early Childhood groups will host activities for children ages 0-5.

Parents will learn:o importance of removing babies from

strollers & providing room to roam

o ways to play with their infants like tummy time

o natural developmental stages from crawling to walking

Movement ABC: INFANCY

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Staff & volunteers will help children learn different tumbling techniques.

Movement ABC: TUMBLING

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Parents will learn:o how to help children build balance

and flexibility

o safe ways for children to play

o importance of creating a space for children to play and learn through movement

PlayWorks: Tossing is a key motor development skills that allows children to build new movement techniques and hand-eye coordination.

Movement ABC: THROWING

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Children will learn the correct way to throw:o placing the foot opposite the

throwing arm in front

o rotating the torso forward

o following through towards the target

PlayWorks: Catching continues to build hand-eye coordination and helps children develop strong depth perception. It is one of the easiest ways to demonstrate if a

child has developed their Movement ABC’s.

Movement ABC: CATCHING

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Children will learn:o how to catch by self-tossing a ball in

the air

o how to catch a ball in front of them, away from their body

o how to move to a ball and get underneath it to catch

Galaxy Soccer: Correct kicking technique is a fundamental motor skill that builds a foundation for participation in sports and games.

Movement ABC: KICKING

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Children will learn the correct way to kick:o skipping or running approach

o planting the non-kicking foot

o following through towards the target

o Color Coded Olympic Pathway – Birth to College

o Better Life Message at Every Interaction

o Conversations directly with parents in their own language – Spanish, English or Korean

o Hands-on Movement Areas

o Bilingual Mentors

o Visualization Photos

o Commitment Zone™

Let’s Move: Fitness Feria Mobilization MethodTM

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Parents and children demonstrate movement.

Victory Lap

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“...because of Fitness Feria my family is going to do a sportingactivity instead of watching a movie.”

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Families will use the Passport to navigate through Let’s Move Fitness Feria.

Passport

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Exhibitors & Volunteers will:o talk with families about booth

information or complete activity

o mark the Passport in the corresponding colored circle

o tell families what to do next

Families will turn in Passport to receive their balls.

2012 Let’s Move CA: Fitness FeriaSaturday, June 16th10:00am – 2:00pm

Robert F. Kennedy Community Schools

www.fitnessferia.com

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ADDRESS701 S. Catalina Street – Los Angeles CA 90005o Located off of Wilshire Blvd.o Cocoanut Grove on site

PARKINGo Exhibitor parking will be available on-site in the STAFF PARKING lot.o Limited space will be available for Exhibitors who arrive in the afternoon.o Additional parking is available in garages located at each corner of the venue.

VENUEo The majority of the event will take place outside except for the Movement ABC’s

[Tumbling, Catching & Throwing with PlayWorks] which will be inside the gym.

Location Robert F. Kennedy Community Schools

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REGISTRATION – Outside Entrance to Schoolo Parents sign liability waiver for children to participate in all activities.o Parents received one passport per family.o Port-a-potties will also be available in this area.

Families will then be able to choose to start on Side 1 or Side 2.

SIDE 1: COURTYARDo ARMYo Health Screeningso Health Organizationso Nutrition Organizationso Community Organizationso First Aid | Urgent Care | Lost Child Tent

Overview of Activities

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NUTRITION:o1-7 CA Dietricianso8-9 Network for Healthy

CAo 10 PHFE WICo 11 PACE Early Education

HEALTH & COMMUNITY:o12 Exceptional Children’so13 LA Co. Dept. of Healtho14 Know Your

Parkso15 First 5 LAo17 American Hearto18 St. John’s Well Childo19 MACHo20 Girl Scouts

16Amazing Spiderman

SOCCER FIELD:1. LA Galaxy2. Southern California Youth Soccer3. Fit for a Kid4. Yoga – Shinina Butler

CAMPUS GREEN: Main Stage5. Celebrity Chef Demonstrations & Samples6. Food for Families from DOLE & GOYA7. Beyond the Bell8. California Endowment Fund9. YMCA10. GROOV3

Overview of Activities: SIDE 1

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SOFTBALL FIELD:1. Dodgers2. Volleyball3. Gymnastics4. Yoga – Korean Yoga5. American Cancer Society6. Korean Dance7. Parks & Recreation

CONCRETE WALKWAYS:8. Connie Cycling Foundation9. Taekwondo

FOOTBALL FIELD:1. Play Rugby USA2. Yoga – Ingrid Cheng3. Young Champions Inc.4. Jackie Edwards5. Boxing6. Dog Town Cross Fit

COURTS7. Sparks Basketball Academy8. Hoop Masters9. USC Women’s Basketball10. Leading Edge Tennis

VISUALIZATIONChildren will take professional photos in athleticattire. Photos printed & picked up at Victory Lap.

Overview of Activities: SIDE 2

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GYMNASIUM: MOVEMENT ABCs1. CDI Head Start2. LACOE Head Start3. LAUP4. PlayWorks

POOL:5. USC Swim Program

VICTORY LAP:Families will turn in their completed Passport and pick up their Visualizationphotos. Families will walk/run a lap around the track to receive a FREE athletic ball and show their commitment to a healthy lifestyle.

TABLESo Each Exhibitor who requested tables will be given 6 foot tables with chairs.

o TABLECLOTHS & TENTS: Exhibitors are welcome to bring their own branded tablecloths & 10x10 tent for shade. If you need a tablecloth, please contact christin@advancingamericafoundation.org ASAP. No additional tents will be provided.

o Exhibitors may use any available floor space around their booth for additional displays and signage. Please be considerate of your fellow Exhibitors’ displays.

o Unless previously discussed, Exhibitors who are outside (not in the Gym) will not have access to electricity or Internet. Any requests made during registrations have been discussed and fulfilled.

FIELDSo No tents, tables and signage can be staked into the ground on any of the fields. Any

unauthorized set up will be removed before the event begins.

o Tables will be placed strategically around fields for use without damaging the surface.

Booth & Activity Placements

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7am – 9am Exhibitor Set Up & Check IN High School CafeteriaOne representative from each Exhibitor must Check IN to confirm location and receive lunch tickets. All Exhibitors must be completely set up by 9am.

9am Volunteer Check IN High School CafeteriaVolunteers will receive assignments & lunch tickets at Check IN.

9:45am Ribbon Cutting Main Gates: Side 1

10:00am Doors Open to Public

12:00pm Let’s Move California Launch Main StageGROUP 1: Lunch High School Cafeteria

12:30pm GROUP 2: Lunch

2pm Doors Close to Public

2:30pm Exhibitor & Volunteer Check OutRepresentatives are responsible for clearing their own space and removing all trash.

Schedule: Saturday, June 16

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SET UP

o There is no access to the RFK Community Schools on Friday, June 15.o All set up must be completed Saturday morning before families arrive.o Exhibitors can pull up as close as possible from 7am – 8am.o All cars must be in an authorized parking spot by 8am.

TEAR DOWN

o Exhibitors should not close their booths or activities before 2pm. o All families should have the opportunity to complete the full experience by 2pm.o Please wait until you are released by event staff.o Exhibitors are responsible for taking all of their equipment and materials with them at the end of the day,

and removing their own trash from their area.

o Fitness Feria organizers are not responsible for any equipment left behind at the end of the event.

Set Up & Tear Down

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PREPARATION

o Exhibitors should plan to have at least 2 Spanish-speaking representatives at their booth at all times.o Volunteer translators can be assigned if requested in advance.o Attire: Exhibitors & Volunteers should wear comfortable clothing & athletic shoes.

* VOLUNTEERS will receive a Let’s Move CA t-shirt at Check IN to wear on Saturday.o Printed Materials: Any printed materials should be distributed in 2nd grade level Spanish and include a

phone number for your organization.o Exhibitors are responsible for bringing all of their own materials – pens, papers, extension cords, power

strips, batteries, tape, etc.

INTERACTION

o Candy and food cannot be given away at the booths.o Exhibitors are not allowed to sell items or collect money from booths.o Exhibitors should not conduct their own raffles or surveys.o Representatives should interact directly with the parents and should not rely on the children to translate

or simply pass out printed materials.

Exhibitor Guidelines

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Stage Support: Assist with presenter preparation and support stage manager throughout day.

Visualization: Assist photographers by managing lines, helping children choose costumes, giving photo pick up directions to families and transporting photos to Victory Lap area.

Victory Lap: Families will turn in completed Passport, walk or run a lap around the track, pick up their Visualization photo and receive 1 athletic ball per family.

VIP Support: Greet VIP guests as they enter the Catalina Lot and direct to VIP check in points. Guide VIP presenters to stage in preparation for their time slot.

Volunteer Assignments

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Assistants: Help alongside organizations to manage lines, distribute materials, & present activities. Includes: Chef Sample Distribution Health Screenings Physical Activities Community Organizations

Greeters & Guides: Welcome parents as they exit the parking garages, guide to Registration area & navigate through activities. Volunteers will be responsible for the first impression with the families.

Registration: Welcome families, help parents complete Liability Waivers and distribute the Passport – family navigation tools.

Volunteer Assignments

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Fitness Feria will be a new introduction to many activities that families may have never tried before. With an extensive layout and the potential for thousands of children, we need everyone to have safety on their mind.

ACTIVITIESPlease consider children of all ages when planning your activities. Your space should be safe for very young

children as well older students.

LOOK OUT FOR:o unsafe or reckless behavior – Many activities will use equipment so be aware of children who may have

wandering into a space without supervision.

o suspicious behavior – Media photographers should have clear credentials or wear Fitness Feria badges; report any suspicious behavior to a Fitness Feria staff member or security guard immediately.

o unsupervised children – All of the activities are intended for parents to do with their children.

LOST CHILDRENAny child who has separated from their parents should be brought to the First Aid/Urgent Care tent in the

Courtyard on Side 1. Parents can be directed to this area as well to find their children.

Safety

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Christin Alvaradochristin@fitnessferia.com | Day of Event: 512.705.4215

Carissa Ara carissa.fitnessferia@gmail.com | Day of Event: 281.813.4213

Questions?