2012 Email Evolution Sneak Peak Webinar: Part 1
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Transcript of 2012 Email Evolution Sneak Peak Webinar: Part 1
2012 Email Evolution Conference Teaser
Webinar
#eec12
The webinar will start momentarily. Please stand by.(PSSTT, While you’re waiting, register for EEC 2012!)
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Sponsored by:
Welcome: EEC 2012 Kickoff Webinar
Loren McDonald
SilverpopAli Swerdlow
EECRyan PhelanBlueHornet
Dennis DaymanEloqua
Jordan CohenPontiflex
Seth BermanBabyCenter.com
The Details
February 22-24Hollywood, FloridaWestin Diplomat Resort and Spa
Registration open now and tickets are almost gone
Agenda• Ali Swerdlow: Vivasteam• Loren McDonald: How SmartPak Equine Uses
Lifecycle Emails to Engage its Customers Every Step of the Way
• Seth Berman: The State of Email in an Interactive World
• Dennis Dayman: Deliverability & Compliance Roundtable
• Jordan Cohen: Integrated Lifecycle Marketing Pre-Conference Training
• Ryan Phelan: Email Marketing Trends for 2012
HOW SMARTPAK EQUINE USES LIFECYCLE EMAILS TO ENGAGE ITS CUSTOMERS EVERY STEP OF THE WAY
EEC 2012: Loren McDonald, Thursday Feb 23 at 2 pm
Triggered/Lifecycle Emails Rock!
…but they can seem so overwhelming…
…so avoid this feeling and…
Copy
Copy
Join Carey Marston, SmartPakLoren McDonald, Silverpop
Attend for some “trigger” horse sense
SmartPak Email Program
Today, 40 unique transactional and
lifecycle emails per day, and 10+
promotional emails per month
Post-Purchase Review
Subject Line: “Please rate & review your recent SmartPak purchase”
• Use Bazaarvoice (launched January 2009) to handle customer reviews
• Launched product review tool in early 2006– Gathered 5,000 customer reviews
• Sent generic broadcast email to customers to review products they have purchased
• Launched a daily triggered email to review first time ordered products 21 days post-purchase
– Currently have over 50,000 product reviews
“Customer input gives shoppers the confidence to buy, increasing sales,
conversion, average order value, and more.” Source: Bazaarvoice
S-A-M-P-L-E
Takeaways
Attend this session…
Copy
…and you’ll be able to leave the office earlier!
How SmartPak Equine Uses Lifecycle Emails
to Engage its Customers Every Step
of the Way
Thursday Feb 23 at 2 pm pm