2012 edcon pinterest4realtors
59
Using Pinterest to Expand Your Brand & Shape Your Digital Footprint WA Realtors CE EdCON) Brett Allen – www.eProBrett.com NAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend Consulting
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Transcript of 2012 edcon pinterest4realtors
Using Pinterest to Expand Your Brand
& Shape Your Digital FootprintWA Realtors CE EdCON)
Brett Allen – www.eProBrett.com NAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend
Consulting
What is ? Create online Pin
BoardsPin Images &
VideosShape your
DIGITAL PERSONACONNECTIONS
by way of THINGS
for Realtors
Almost 25 Million Uniques
Tumblr is a microblogging platform and social networking website that allows users to post multimedia.
for Realtors
via Repinly.com
for Realtors
via Repinly.com
for Realtors
via Repinly.com
for Realtors
via Repinly.com
for Realtors
http://blog.buzzreferrals.com/2012/06/whats-interest-with-pinterest.html
www.buzzreferrals.com - Infogram
for Realtors
for Realtors
for Realtors
for Realtors
for Realtorsbuzzreferrals.com
Using Pinterest to Expand Your Brand
& Shape Your Digital FootprintWA Realtors CE (3.5 Hr
Course)
Brett Allen – www.eProBrett.com NAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend
Consulting
Basics BOARDSCreateGroup Boards
PINSWebsite/Apps: Pin &
RePinPin It ButtonUpload Pins
Basics BOARDSCreateGroup Boards
PINSWebsite/Apps: Pin &
RePinPin It ButtonUpload Pins
PRO-GRADE TIPS
iPad /iPhone “Pin it” Button A little trick for adding “Pin it” button to iPad or iPhone.
Not available for Android … yet!
www.ecomprehend.com
Pinterest Buttons [About > Goodies]Adding Pinterest “Pin it” button to your blog postsWebsite short
code. WP Plugins.
Integrating Pinterest: FacebookAdd Pinterest Activity to Your Facebook Timeline
Integrating Pinterest: FacebookSelect Username > Settings
Pinterest App1. Official Pinterest App 2. Available for Apple3. Available for Android4. Getting better every day
Realtor Strategies & TacticseComprehend
Goals1. Expand Reach2. Foster Trust3. Derive Referrals
1. Complete Profile 100%
Strategies & Tactics
Getting StartedCreating Your
Profile1. Image 2. Brief Bio3. Links4. Pins Sources5. Boards
2. Pin toCentral Theme
Strategies & Tactics
3. Biz-Per Pin Descriptions
Strategies & Tactics
4. Follow &Comment on Local Pin Mavens
Strategies & Tactics
5. Integratewith FacebookPage & Twitter!
Strategies & Tactics
6. Use#hashtags
Strategies & Tactics
7. “Like” Pins From Prospects& Client
Strategies & Tactics
8. Create Boards that Serve as FAQs
Strategies & Tactics
9. Use Pins to Push toYour Blog!
Strategies & Tactics
10. PinYour “HD”Listing Images
Strategies & Tactics
11. Invite Clients toAdd their own Pins
Strategies & Tactics
12. Invite Business Partners toSHARE Boards
Strategies & Tactics
13. Create & Pin to at Least 8 Boards
Strategies & Tactics
14. Use @usernameto target friends14b. Set your username to
match your Twitter nameStrategies & Tactics
15. Have FunStrategies & Tactics
A few examples …
Case Study: Retailer
Case Study: Small Biz
Coupon Lady
Case Study: Personal
Public Figures
Case Study: Personal
Author & Blogger
Case Study: Businesses
Service Businesses
Case Study: Real Estate
RealtorsBrokeragesListings
Case Study: Real Estate
Brokerage
Case Study: Real Estate
Brokerage
-- FAIL --
Case Study: Real Estate
Specific Listing
Case Study: Real EstateClicks through to listing onto Realtor’s blog or website.
Case Study: Real Estate
Listings
Case Study: Real Estate
Listings
Case Study: Real Estate
Listings
Case Study: Real Estate
Click through to Listings
