2012 Appletree Answers Brand Guidelines
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Transcript of 2012 Appletree Answers Brand Guidelines
Great Call!ppletreeTM
Appletree Answers Brand Guidelines
#A31C37
#9ACA3C #167DB8
24, 100, 76, 18
45, 0, 100, 0 84, 44, 7, 0
163, 28, 55
154, 202, 60 22, 125, 184
Primary Corporate Colors
1
This document was created to
maintain a consistent brand
identity across multiple marketing
vehicles for Appletree Answers.
This guide covers basic color,
font and logo guidelines to be
followed in all print and web
materials associated with
Appletree Answers.
Brand Image
Corporatered
#3C4044
72, 62, 56, 45
60, 64,68
Accent Corporate Colors
AccentGreen
Accent Blue
Accent Gray
Corporategreen
90, 40, 82, 37
0, 87, 61
#00573D
CMYK
RGB
HEX
CMYK
RGB
HEX
Brand Essence All call centers provide similar services,
but the personalities behind our calls are
what make the experience with Appletree
Answers different that our competitors.
We are branding the personalities of
Appletree’s Customer Experience
Experts.
Appletree Answers’ brand is focused
around the feeling of comfort associated
with having a 24-7 support team with the
following personality traits.
The following traits describe an Appletree Customer Experience Expert:
• Friendly
• Playful
• Spunky
• Happy
These are the personality traits that will shine through in images and copy
of new Appletree marketing materials. We are not selling services to our
customers but we are selling the personalities and talent of each
individual Appletree Answers expert. Along with the overall customer
service experience created due to these personality traits of our experts.
Copy-Writing Guidecustomer experience expert - commonly known as an ‘agent’ at other call
centers and answering service
expert - abbreviated term for customer experience expert
Appletree Answers - Always use full name when referencing the
company
Dream On Program - Always capitalize Dream On Program when
referencing this program
2
• Helpful
• Knowledgeable
• Supportive
• Loyal
Logo Variations
2
Two-color logo
Solid white logo
TM
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Solid black logo
Web 2.0 logo
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Please allow room around the logo
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Appletree Corporate Call Center
1521 Concord Pike, Suite 202
Wilmington, DE 19803
Phone: 1-800-914-9666
Fax: 302-656-0670
Great Call!ppletreeTM