2012 AHP Canada Regional Conference Brochure

Save $75Register by March 23

2012AHP CanadaRegional ConferenceIn association with HCPRA

In association with

April 29–May 1Calgary, Alberta

The Westin Calgary

Make an ImpactIncrease your knowledge, strengthen your connections and multiply the impact you have on the health of your community.

Register today!www.ahp.org/canada2012

Hospital/Foundation Relations

Moves Management

Prospect Research • Grateful Patients

Donor Stewardship

Thanks to our overall conference sponsor

2

Learn from the best.Increase your knowledge… strengthen your connections… multiply your impact.

The 2012 AHP Canada Regional Conference is an

exciting three days of collaboration, learning and networking with health care fundraisers and

communicators from throughout the region. Come and

connect with colleagues in fundraising, development and

public relations advancement. You’ll learn from the best, with

education sessions featuring the fi eld’s most respected speakers, experts and practitioners.

Discover strategies for raising funds and communicating

now and into the future, and learn how to multiply the

impact you have on the health and well-being of your

community. Whether you’re a seasoned professional

or new to the fi eld—whether you’re from a small or

large shop or somewhere in between—you’ll walk

away with up-to-date information on topics chosen specifi cally to advance your philanthropy program, your profession and your career.

Developed by and for health care fundraisers and

communicators, the AHP Canada Regional Conference

in association with HCPRA is the education opportunity

created with you in mind. Join other professionals

working in the region within the challenging, rewarding

and high-impact fi eld of health care development.

2012 AHP Canada Regional Conference

in association with HCPRA

April 29–May 1, 2012The Westin Calgary

Register online today!www.ahp.org/canada2012

Why you should attend■ Two days of education sessions covering the

fi eld’s most important topics

■ Top speakers, experts and practitioners

■ Reasonable lodging and travel costs to Calgary

■ Eligible for more than 15 CFRE certifi cation points

■ Numerous networking opportunities

AHP Canada Regional Conference

Make an ImpactIncrease your knowledge… Strengthen your connections… Multiply your impact.

3

An outstanding education opportunity

What do attendees of

AHP conferences value the most? The education.

The opportunity to learn from experts and successful

development professionals.

The chance to discover how to raise funds and chart a course for hospital foundations and

other health care organizations in today’s challenging economy.

•“This is a great conference and

well worth the money.”•

“The conference quality was exceptional. I can’t comment

highly enough on the quality!”•

“This was a fabulous conference, with truly outstanding

educational opportunities. I really appreciate it.”

Earn more than 15 CFRE points by attending this conference!

Marcy Heim, CFRE Keynote session

Monday, April 30 . 8:30 am–9:45 amSponsored by McLean Budden

The Artful Ask: The Power of MindsetMarcy Heim, CFRE, and Founder of The Artful Asker, draws from over 25 years of in-the-trenches success-ful major gift work. She brings a sincere, fi rst-hand, respect for the powerful, positive impact of thought-ful philanthropy on our institutions, organizations and communities. In this inspiring presentation, Marcy will challenge you to apply the full power of your mindset to your advancement work....and your life. By recognizing the role our limiting beliefs play in our success, we can transform them into a bigger understanding of “why” we do our honorable work. Marcy was presented the CASE Crystal Apple Award for earning the highest faculty rating at ten national conferences. She coaches and in-

spires scores of advancement professionals and leadership to help them maximize the full reach of their organizations’ missions.

Marnie Spears Closing Luncheon Speaker

Tuesday, May 1 . 12:20 pm–1:30 pm

Philanthropic Trends Join KCI President and CEO Marnie Spears as she shares her insights on trends to watch in philanthropy and fundraising in Canada today. Based on her experience leading the nation’s largest and most successful fundraising consultancy, Marnie uses anec-dotal examples and qualitative research to provide development professionals with an accurate picture of the current philanthropic landscape and the trends that they should be factoring into their fundraising strategies.

April 29–May 1, 2012 . Calgary, AB

Sponsored by*

* McLean Budden Limited is the registered business name of MFS® McLean BuddenSM

4

Schedule at a GlanceTime Session Sponsor

Sunday, April 29 8:00 am–4:00 pm AHP Development Primer

8:00 am–4:00 pm Advanced Course for Healthcare Philanthropy

7:30 am–6:00 pm Registration Desk open

5:00 pm–6:00 pm Newcomer’s Reception

6:00 pm–7:30 pm Opening Reception with Exhibitors

Monday, April 30 7:00 am–4:00 pm Registration Desk open

7:30 am–8:30 am Continental Breakfast and AHP Business Meeting

8:30 am–9:45 am Keynote Session Sponsored by McLean Budden

9:45 am–10:15 am Break with Exhibitors

10:15 am–4:30 pm Executive Forum (See page 10 for details. Must pre-register)

10:15 am–11:30 am Education Sessions Fundraising Track Sponsored by Good Works Leadership Track Sponsored by Blakely & Associates Public Relations Track Relationships Track

11:30 am–1:15 pm AHP/HCPRA Awards Luncheon

1:30 pm–2:45 pm Education Sessions Fundraising Track Sponsored by Good Works Leadership Track Sponsored by Blakely & Associates Public Relations Track Relationships Track

2:45 pm–3:15 pm Break with Exhibitors



5

Time Session Sponsor

Monday, April 30 continued 3:15 pm–4:30 pm Education Sessions Fundraising Track Sponsored by Good Works Leadership Track Sponsored by Blakely & Associates Public Relations Track Relationships Track

Tuesday, May 1 8:00 am–2:00 pm Registration Desk open

8:00 am–9:00 am Roundtable Breakfast

9:00 am–10:15 am Education Sessions Fundraising Track Sponsored by Good Works Leadership Track Sponsored by Blakely & Associates Public Relations Track Relationships Track


10:45 am–12:00 pm Education Sessions Fundraising Track Sponsored by Good Works Leadership Track Sponsored by Blakely & Associates Public Relations Track Relationships Track

12:00 pm–1:30 pm Closing Luncheon with Speaker

1:45 pm–3:00 pm Education Sessions Fundraising Track Sponsored by Good Works Leadership Track Sponsored by Blakely & Associates Public Relations Track Relationships Track

3:00 pm Conference concludes


6

Conference SponsorsThe following organizations and companies have provided generous contributions in support of the 2012 AHP Canada Regional Conference. As of 2/3/2012.

Support the vendors and consultants that support you!

Overall Conference Sponsor

Blakely & Associates

Good Works

McLean Budden

The Offord Group

Exhibitors will display their latest products and services at the conference. Plan to stop by and discuss how they might work with you to raise your development program to new levels of success.

NoteSponsorship opportunities are still available! Your organization will gain increased visibility by sponsoring a conference track or event. If you are interested in becoming a sponsor, please contact [email protected] so we may put you in touch with the regional sponsorship chair.

Your organization is also invited to exhibit at this conference. Please download an exhibitor registration form at www.ahp.org/exhibitadvertise or call 703-532-6243.



7

Special Events & Receptions

Newcomer’s Reception

Sunday, April 29: 5:00 pm–6:00 pm

Are you a newcomer to the AHP Canada Regional Con-ference or a new member of AHP or HCPRA? If so, don’t miss this casual gathering where you’ll have an opportu-nity to meet colleagues, learn about AHP and HCPRA and receive tips for getting the most out of the conference. All are welcome!

Opening Reception with Exhibitors

Sunday, April 29: 6:00 pm–7:30 pm

Kick off your conference experience at the opening reception in the Exhibit Hall. Eat, drink, mingle with colleagues, and learn about the latest products and services from exhibitors.

Greetings from Alberta Health ServicesMonday, April 30: 8:00 am

The 2012 AHP Canada Regional Conference in associa-tion with HCPRA will begin with a short address from Dr. Chris Eagle, President & Chief Executive Offi cer for Alberta Health Services. Join colleagues to hear Dr. Eagle’s remarks prior to the Keynote session.

AHP Canada & HCPRA Hygeia Awards Luncheon

Monday, April 30: 11:30 am–1:15 pm

The 2012 AHP Canada Awards and HCPRA Hygeia Awards Luncheon will honour those who have excelled in the industry. Join colleagues at lunch on Monday, April 30 and recognize the health care fund raisers and public rela-tions professionals who have excelled and inspired. More information about the awards and nominating process can be found online at www.ahp.org and www.hcpra.org. The deadline for submissions is Friday, March 9.

Roundtable Breakfast

Tuesday, May 1: 8:00 am–9:00 am

Looking for ideas and solutions? Join your colleagues for breakfast in an engaging exchange around one health care fundraising topic. Sign up at the registration desk to participate in a roundtable breakfast session that best fi ts your needs. Information will be provided on site regarding roundtable topics and discussion facilitators.

“This was my fi rst AHP conference though I have been in fundraising for 27 years. I thoroughly enjoyed it; the conference more than met my expectations.”


8

Pre-Conference WorkshopSunday, April 29

This fast-paced one day fundamental workshop focuses on the basic elements of health care philanthropy and the role of development in a health care organization. This workshop reviews major areas of health care development including: major, planned, and annual giving; capital cam-paigns; policies; fi nance; marketing; as well as many others. This workshop is highly recommended for those new to health care development with less than 3 years experience, support staff and board members that need to understand the elements of health care development. The course fee includes the all-day workshop, the AHP Primer CD with “how to” examples (a valuable reference tool for every development offi cer), and a continental breakfast and lunch

Registration FeePlease note that there is a separate registration fee for this workshop.

Early Registration Regular Registration(Postmarked by 3/23/12) (Postmarked after 3/23/12)

AHP member $265 $315Non-member $365 $415

ChairGina Eisler, MA, CFRE Vice President of Philanthropy The Scarborough Hospital Foundation Scarborough, ON

FacultyGeorgina A. Altman, CFREExecutive Director Lloydminster Region Health Foundation Lloydminster, SK

Sue Egles, CFRE Philanthropic Architect and Partner Inspire Toronto, ON

Cynda Heward, CFREChief Executive Offi cer and President St. Mary’s Hospital Foundation Montreal, QC

Come a day early for this

in-depth fundamentals workshop

on health care fundraising!

AHP Development PrimerA Workshop on the Fundamentals of Health Care Development

8:00 am–4:00 pm






9

Pre-Conference WorkshopSunday, April 29

The AHP Advanced Course is a one day intensive program that provides a quick and comprehensive overview of fun-draising principles for health care development profession-als with fi ve or more years of experience in the fi eld. The course content is organized around the CFRE exam and can assist development professionals in preparing for the CFRE or FAHP examinations. Participants review the core compe-tencies outlined in the CFRE knowledge areas. The course fee includes the workshop, workbook, and a continental breakfast and lunch.

Registration FeePlease note that there is a separate registration fee for this workshop.

Early Registration Regular Registration(Postmarked by 3/23/12) (Postmarked after 3/23/12)

AHP member $290 $340Non-member $390 $440

ChairIan M. Fraser, MBA, FAHP VP & Senior Counsel The Fundraising Network Kingston, ON

SpeakerRhonda Cunningham, FAHP, CFREExecutive DirectorNorthumberland Hills Hospital FoundationCobourg, ON

AHP Advanced CourseA Workshop on Advanced Concepts in Health Care Fundraising

8:00 am–4:00 pm





10

In 2006, the AHP Journal article “In Search of a Best Practice Model for the Hospital/Foundation Relationship” was the fi rst comprehensive piece published in health care philanthropy literature to explore the unique relationship between hospitals and their foundations. Promoted by the appearance of documented cases of legal confl ict between hospitals and foundations, and drawing on wisdom and ex-perience from the fi eld, the article espoused a best practice model refl ective of a high-functioning, synergistic relation-ship between hospital and foundation in the shared mission of philanthropy.

Since 2006, the issue of the hospital/foundation relation-ship has become of even greater concern to development leaders. In 2010, a national survey of Canadian hospital foundations by KCI asked leaders to defi ne the top ten issues of concern; the number one issued identifi ed was “relationship with the hospital”. Why is the hospital/foun-dation relationship now of emerging concern for hospital foundation leaders? What are the factors present in the relationship and/or the environment that have given rise to this concern? How does the health of the relationship impact philanthropic outcomes?

This session will examine issues inherent in the hospital/foundation relationship, strategies to build (or rebuild) the relationship, elements deemed essential to a high-function-ing relationship between the two, and how best to set and manage expectations for both parties.

Registration Attendees must have 10-plus years of experience in execu-tive leadership role. You must pre-register for this forum. See the registration form on page 23.

Presenters

Michelle Campbell, FAHP, HMFIA President & CEO St. Joseph’s Health Care Foundation London, ON

William S. LittlejohnCEO and Senior Vice President Sharp HealthCare Foundation San Diego, CA

AHP Executive ForumManaging the Hospital-Foundation Relationship

10:15 am–4:30 pm

Do you want to actively participate in your learning? Would you like to join a dynamic group of professionals to discuss the hot topic issues that you are facing today? If so, plan to participate in the AHP Canada Executive Forum.

ImportantThe Executive Forum is designed for senior professionals with 10-plus years in executive/staff leadership roles. The forum will function like a workshop and run concurrently with the track session times on Monday, April 30. You must pre-register for the forum. Please check the forum option on the registration form if you plan to attend.

Executive Forum Monday, April 30



11

Relationships Track

Simple Moves Management in a Complicated World

Moves management in philan-thropy should not be complicated, however the world is. This session will focus on the simple tried and true steps of moves management that work. Discussion will include setting the appointment, listening skills, making the ask, ‘personal stewardship’ and more.

PresenterSusan J. Doliner, FAHP, CFRE Associate Vice President for Development Maine Medical Center-Development Department Portland, ME

Public Relations Track

I Was Born at St. Joseph’s: A Story-Sharing Tribute Website

The transfer of the birthing program from St. Joseph’s was an emotional transition. Learn how St. Joseph’s created an online tribute to honour the legacy of life and love from 100 years and 100,000 births. The presentation illustrates the power of public online engagement—especially during times of change.

PresenterAndrew KaszowskiWeb Producer, Communications and Public Affairs St. Joseph’s Health Care London, ON

Fundraising TrackSponsored by Good Works

Hindsight is 20/20

In this session, learn from the experiences of this panel of dynamic leaders who will share the things they wish they had known in taking on the manage-ment of their organizations and share their stories in building their careers. You will take away stories of success and avenues to avoid along with advice from col-leagues with years of experience before you take the next step in your career!

Panel Discussion

Leadership TrackSponsored by Blakely & Associates

The Design of Good Work Getting the Job Done and Developing Leadership

How many of your direct reports will become CEO’s due to the work they have done with you? This animated and engaging ses-sion will address directly the myth of talent. Rather than searching for the “silver bullet” of so-called high potentials in our workplaces, attendees will learn how success-ful succession requires the good old fashioned challenge of leader-ship—designing the kind of work that accomplishes tasks while simultaneously creating better leaders. This session will be in a moderated press-conference format, where after a short ad-dress, the audience will be invited in teams to craft important ques-tions to shape the conversation.

PresenterIan Chisholm Creative Director & Partner The Roy Group Sidney, BC

Conference ScheduleMonday, April 30

10:15 am–11:30 am

7:30 am–4:00 pm Registration Desk open 7:30 am–8:30 am Continental Breakfast and AHP Business Meeting 8:30 am–9:45 am Keynote Session Sponsored by McLean Budden9:45 am–10:15 am Break with Exhibitors10:15 am–4:30 pm Executive Forum (See page 10 for details. Must pre-register)


12

Conference ScheduleMonday, April 30 continued

11:30 am–1:15 pm AHP/HCPRA Awards Luncheon


Growing Pains: Communicating Change in an Expansion Environment

The Okanagan region of British Columbia has experienced over $800 million in hospital construc-tion since 2007. Good news for all, right? Not necessarily so. With signifi cant expansion comes sig-nifi cant change. And not everyone considers change a good thing. The award-winning Building Patient Care communications campaign provides a case study in how to engage internal and external audi-ences, and how to manage change in the face of massive upheaval to the status quo.

PresenterCam McAlpineCommunications Offi cer Interior Health Kelowna, BC

Relationships Track

Hands on Social Media

Are you thinking about enter-ing the world of social media, but aren’t sure where to start? Perhaps you’ve taken some fi rst steps, but need tips on how to grow your community? Are you wondering whether it’s all worth-while? In this session, participants will get an overview of the two most widely used social media tools (Twitter and Facebook), and see concrete examples of how non-profi ts are using them effectively. This will be a hands-on workshop, so participants will leave having used the tools they’re being taught and will gain the knowledge to enhance their online presence.

PresenterLeah Eustace, CFRE Principal & Managing Partner Good Works Ottawa, ON


The Cornerstone Campaign

The Cornerstone Campaign is the employee giving program at University Health Network. It is an integrated program reaching out to 13,000 staff at 4 hospitals, and offers a multitude of giving modalities (payroll deduction, monthly giving, major gifts, legacy giving, signature and employee-driven events, and a monthly 50/50 raffl e.) What makes it unique, however, is that our employees may individu-ally or collectively designate to the programs they care about most. This has been particularly successful when teamed with our capital campaigns. UHN employ-ees have contributed/pledged nearly $5 million over the past 3 years. Learn more about this successful campaign at this case-study session.

PresenterTom LowdenDevelopment Offi cer, Community & Annual Giving Programs Toronto General & Western Hospital FoundationToronto, ON


Governance in the New Era of Health Care: What the Research Revealed

The governance model for most hospitals across Canada has changed dramatically over the past fi fteen years as hospital boards disappear and regional or provincial boards with a broader mandate govern. Qualitative research conducted by Barbara Dunphy-Gotell, as part of her Ex-ecutive MBA, examines the roles of hospital foundations and how hospital foundations are function-ing in this new era of healthcare. The study revealed that founda-tion boards and their development directors are being forced into new roles such as advocacy and fi lling the void left by a reformed health-care structure. Learn how hospital foundations must look at their own governance model to determine if their role needs to change in this new era of health care.

PresenterBarb Dunphy-Gotell Executive Director Queen Elizabeth Hospital Foundation Charlottetown, PE

1:30 pm–2:45 pm



13

Conference ScheduleMonday, April 30 continued

2:45 pm–3:15 pm Break with Exhibitors


Confl ict, Community and Collaboration: How to Get from Angry to Answers

In the fall of 2010, staffi ng challenges at the emergency department at the Charlotte Elea-nor Englehart Hospital in Petrolia ignited a community’s passion. This session brings a real-life example of confl ict, community and collaboration. Participants will hear fi rst-hand how the community engagement process worked to ease tensions and fi nd practical and relevant solutions to a complex and emotional issue

PresenterShannon SassevilleDirector, Communications and Community Engagement Erie St. Clair Local Health Integration Network Chatham, ON

Relationships Track

Diversity: Creating a Culture of Inclusivity

Statistics Canada is estimating that by 2031, more than 30% of Canada’s population will be visible minority, and in urban cen-ters like Vancouver and Toronto, that fi gure will exceed 60%. As our country becomes progres-sively more diverse, non-profi t organizations are increasingly aware of the need to create a culture of inclusivity to refl ect the changing demographics of their constituencies. The session will explore the highlights from KCI’s research into best practices in raising funds from multicultural communities and results of a recent geodemographic research undertaken by EA into the giving patterns of different ethnicities.

PresentersNicole NakoneshnyVice President KCI (Ketchum Canada Inc.) Toronto, ONDoug Norris, Ph.D.Senior Vice PresidentEnvironics Analytics (EA)Toronto, ON


Prospect Research 101 for Small Shops

Prospect research helps you fi nd the right prospect to solicit at the right time in the right way for the right reason. It provides the bedrock on which fundraising campaigns are built; and delivers quantifi able information that will support and inform everything your organization will do. In this session participants will review a selection of free resources that can be used to conduct prospect research and learn how to inter-nally mine your donor database to uncover potential gems.

PresenterLiz Rejman, CFRE Development Researcher London Health Sciences Foundation London, ON


Factors for Success: Practical Application of Benchmarking

Sixteen organizations were recog-nized as high performers in 2010 by AHP for their high effi ciency and effectiveness. This means they raised $8.1 million or more in net production revenue and were classifi ed in the top 75th percen-tile compared to all others in the AHP Performance Benchmarking Service. In this session we will discuss the practical application of this data including the prac-tices and characteristics unique to high performing institutions including, staffi ng levels, compen-sation, professional development and program management and investment.

PresenterJory Pritchard-Kerr, FAHPExecutive Director Collingwood General & Marine Hospital Foundation Collingwood, ON

3:15 pm–4:30 pm


14


8:00 am–9:00 am Roundtable Breakfast

Conference ScheduleTuesday, May 1


The Power of Social Media: Using online tools to raise awareness, support philanthropy and change behaviours

Learn how social media can be used to engage key audiences, instill trust and confi dence and meet the needs of the growing number of people who turn to the internet for health related infor-mation. In this case study, we’ll learn how ConnexOntario imple-mented an online marketing cam-paign to boost its website traffi c and call volumes—and reposition the organization as a caring, cred-ible and helpful health services provider. Using Google, Facebook and LinkedIn ad, the organization saw a 27% increase in contacts to the Mental Health Helpline within six-weeks of launch.

PresenterLaurie Lashbrook President Lashbrook Marketing & Public Relations London, ON

Relationships Track

Prescription for Physician Engagement and Fundraising Success

Successful engagement is critical to fundraising success. Alayne Metrick, President of St. Michael’s Hospital Foundation and Dr. Bob Hyland, Medical Director, Philanthropy will discuss how the Foundation achieved a North American fundraising ‘fi rst’ that resulted in 100% particiption from its infl uential physician group, in three separate campaigns. Alayne and Bob will outline key elements of an innovative strat-egy that mobilized physicians to lead the way in giving donations, and in championing and market-ing the cause.

PresentersDr. Bob HylandMedical Director, PhilanthropySt. Michael’s Hospital FoundationToronto, ON Alayne Metrick, FAHPPresidentSt. Michael’s Hospital FoundationToronto, ON


Grateful Patient Program Honours Health Care Heroes

This session will introduce you to a new program launched by a me-dium sized hospital in New Bruns-wick as an alternative to patient mailings. New Brunswick is one of several provinces across Canada that do not have access to patient names. This program provides an opportunity for patients and their families to show appreciation for the outstanding care that they or a loved one has received during their hospital visit, by making a donation in their health care hero’s honour. Those recognized are informed by the foundation of the gift that was made in their honour and pre-sented with a special “HERO” pin and certifi cate which has not only boosted donations but staff morale as well! This program works for hospitals of all sizes. This session will provide details of how to get a similar program started at your health care facility.

PresenterMarianne Mepham- Newton, CFRESenior Development Offi cerHorizon Health NetworkMoncton, NB


What Keeps You Up at Night?

This session explores the more diffi cult issues confronting the intersection of healthcare reform, policy and philanthropy. Explor-ing issues from project planning to privacy, public affairs and community relations, participants will look at some of the sticky issues that have the potential to completely disrupt effective fundraising programs.

PresenterNicholas Offord President The Offord Group Toronto, ON

9:00 am–10:15 am



15


Conference ScheduleTuesday, May 1 continued


Cross Country Check-Up

Now it’s your turn—to share updates on what’s happening in health care communications in your neck of the woods. Get ‘the inside scoop’ on everything from political changes to new approaches to stakeholder rela-tions and apply the ideas to your everyday world.

Panel led byJudy Brown HCPRA National President and Director of Communications & Patient Relations Queensway Carleton Hospital Ottawa, ON

Relationships Track

Donor Stewardship—Going the Extra Mile

Effective donor stewardship and recognition can lead to increased donations and major gifts. As it is important to be accountable to donors and to listen to them, this session will focus on thanking donors in ways that go beyond the standard recognition policy.

PresenterMyrna Fyfe, CFREAssistant Director,Fund Raising CounselUniversity Hospital FoundationEdmonton, AB


Secrets of the Pyramid: How to Help Your Annual Donors Transform their Support from Small to Signifi cant

The secret to boosting long-term donor value and securing multiple fi ve- and six-fi gure bequests each year is to run a robust annual program. Learn how the team at Edmonton’s University Hospital Foundation, working with Harvey McKinnon Associates, is moving their donors up the donor pyramid. This session will discuss why a robust annual program leads to a strong bequest program and dis-cover why today’s $25 direct mail donor is your best prospect for a $25,000 bequest in the future. Learn how to increase the lifetime value of your annual donors by moving them up the pyramid.

PresentersChristy Holtby, CFRE Director, Fund Development University Hospital Foundation Edmonton, AB Alan Sharpe, CFRESenior StrategistHarvey McKinnon AssociatesToronto, ON


The Journey to Policy Governance

This session through presentation and stories tells the tale of one Foundation’s journey over two years from an operational over-sight board to one of policy gov-ernance. It chronicles the journey from the initial years of discussion to the actual decision and then onto the sometimes exhilarating and sometimes rough road that has culminated in a stronger, more focused organization.

PresentersMaeve O’ByrnePresident Nanaimo & District Hospital Foundation Nanaimo, BC Carol Humphries, MEd, CAE PrincipalIdeal ConsultingStony Plain, AB

10:45 am–12:00 pm


16

12:00 pm–1:30 pm Closing Luncheon with Speaker

Conference ScheduleTuesday, May 1 continued

3:00 pm Conference concludes


Forget Health Care—Time for Something Completely Different

Believe it or not, it’s not all about work. In this session, we’ll hear from colleagues who are striving to fi nd the balance between work and play. Be inspired to go back to your desk with a new outlook and a new approach to handling the frantic pace of health care.

Panel led byMark KarjaluotoDirector of Communications Grand River Hospital Kitchener, ON

Relationships Track

Please visit www.ahp.org/canada2012for a description of this session.


Event Auctions: Don’t Leave Money on the Table

Benefi t auctions, on their own or as part of another special event, raise millions of dollars each year, yet often money is left on the table. This session will offer an overview of best practices for live and silent auctions as revenue generating portions of galas, golf tournaments and other events. We will look at ways to create and maintain excitement, move away from the bargain hunter bidder and dramatically increase the auc-tion portion of your event revenue stream. Learn what necessary tools are required for successful auctions and how to expand your offerings beyond products—bid for donations. There might even be a little bit of bid calling during the presentation!

PresenterR. Scott Fortnum, MA, ACFRECDO Saint Elizabeth Health Care FoundationMarkham, ON


Dancing with Uncertainty: How to be Strategic in an Ever Changing, Ever Uncertain World

The good, the bad and the ugly of strategic planning. Come explore what is required of us to become masterful strategic planners in today’s world. Together we’ll learn a few tricks and discover some key beliefs, practices, tools, and processes that can help us master this ‘must do’ of not for profi t leadership.

PresenterAmy Lister Principal Coach & Consultant ALL Intuit Calgary, AB

1:45 pm–3:00 pm



17

Welcome to Calgary!

Nestled in the foothills of the Canadian Rocky Moun-tains Calgary is a destination where uncommon energy transforms dreams into reality. This young, vibrant city offers one of a kind cosmopolitan fl air with genuine hospitality. Revitalize your spirit with the world-class arts and culture, thrill-seeking outdoor adventures and delectable cuisine. You will fi nd it all in Calgary, the heart of the “New West”.

Look beneath Calgary’s Wild West exterior and you’ll fi nd a vibrant arts and cultural scene. Calgary’s active theatre community and fi ne art offerings will take you on journey of the imagination far beyond the confi nes of “Cowtown.”

To name a few:

Glenbow Museum: Western Canada’s largest museum, hous-ing both a museum and art gallery means visitors can enjoy world-renowned art and fascinating historical exhibitions all under one roof.

Military Museum: Discover the victories, tragedies and sacri-fi ces of the Canadian Forces. Interactive displays and artifacts offer a glimpse of our military past and present. Experience life at the helm in a Second World War wheelhouse, walk through a First World War trench and witness a bomber squadron’s mission over enemy territory.

Philharmonic Orchestra: Led by internationally renowned Music Director Roberto Minczuk, the Calgary Philharmonic Orchestra has been a cornerstone of Calgary’s multi-faceted arts community since 1955 and is one of North America’s fi n-est and most versatile live music ensembles.

Art Central: A hub of visual art and culture, featuring more than 50 shops, galleries and artist studios together under one roof. This downtown venue serves double duty as a vibrant artistic gathering place and a one-of-a-kind shopping destination.

Art Gallery of Calgary: Engage your inner artist with a visit to the Art Gallery of Calgary. This public gallery celebrates contemporary art in all its glory, offering cycles of innovative and cutting-edge exhibitions each year.

Calgary Opera: One of Canada’s most innovative professional opera companies, presenting three main stage productions ev-ery year. Each season, Calgary Opera presents three full-scale operas, from traditional masterpieces to world premieres.

ShoppingCalgary has a number of indoor shopping malls that qualify as destinations unto themselves. Find everything on your shopping list in the hundreds of name-brand stores at Chinook Centre, Market Mall or the new CrossIron Mills. Try one of Cal-gary’s farmers markets or independent shops for unique gifts.

Night LifeCalgary’s nightlife heats up after sundown. Clubs, lounges and great restaurants of all sorts are dotted around the Downtown, Beltline and Uptown 17 Avenue districts.

Family FunLooking for fun activities for mom, dad and the kids? Calgary has one of the youngest populations in the country, and where there are kids, there are things for kids to do. Fun things. Stalk life-sized dinosaurs at the Calgary Zoo or see the Rockies upside down aboard Calaway Park’s Vortex roller coaster—these and other family bonding experiences are Calgary’s bread and butter.

“My fi rst AHP conference. I loved it!”


18

Hotel & Travel Information

The Westin CalgaryThe conference hotel is the Westin Calgary, conveniently located in downtown Calgary, the hotel offers access to the major business centers, extraordinary outdoor activities, fi rst-class dining, arts and more. The Westin Calgary has just completed a four-year, $35 million renovation. The new lobby will elevate your mood and their redesigned guest rooms will leave you feeling refreshed. The hotel is located at 320 4th Avenue SW, Calgary, AB T2P 2S6. Additional information is available online at www.westincalgary.com.

Hotel ReservationsThe Westin Calgary is offering AHP conference attendees a special rate of $199 for single/double occupancy, plus tax. Call the hotel at 1-800-937-8461 to make your room res-ervations and be sure to identify yourself as an Association for Healthcare Philanthropy (AHP) conference attendee.

The hotel rate cut-off date is Tuesday, March 20, 2012. Reservations made after this date will be on a space-and-rate available basis. Please remember that there are limited rooms available at the discounted rate. Make your reserva-tion early to avoid disappointment. AHP cannot guarantee

that rooms will be available once the reserved block of rooms is taken.

The hotel check-in time is 3:00 pm and check-out is 12:00 noon.

Conference AttireThe conference attire is business casual. Consider bringing a jacket or light sweater since temperatures can fl uctuate in the air-conditioned meeting rooms.

Calgary WeatherThe average day temperature in May is 14°C and in theevenings is 2°C.

Airport InformationThe closest airport is the Calgary International Airport (YYC) which is 18 kilometers from the Westin Calgary. The taxi fare is approximately $30 one way. For more informa-tion about travel options and getting around Calgary can be found at www.westincalgary.com

Hotel ParkingParking at the Westin Calgary is available for $28 per day for self-parking and $38 per day for valet parking.

Driving Directions From East

■ Follow 16th Avenue West (Highway 1 West) to Centre Street.

■ Turn left (south) on Centre Street.■ Turn right (west) on 4th Avenue.■ Follow 4th Avenue for 2 blocks, and the hotel is on the

right-hand side.

“A great conference. I got tons out of the sessions.”



19

AHP Canada Awards and HCPRA Hygeia Awards

The 2012 AHP Canada Awards and HCPRA Hygeia

Awards will honor those who have demonstrated

excellence in the industry. Consider making a nomi-

nation to recognize the health care fundraisers and

public relations professionals who have excelled

and inspired. More information about the awards

and nominating process can be found online at

www.ahp.org and www.hcpra.org. The winners will

be honored at the awards luncheon on Monday,

April 30 at the conference.

_______

Submission deadlineMarch 9, 2012

www.ahp.org/canada2012www.hcpra.org

“What a great conference! I am new to the fundraising arena and I found this conference very important.”

From Calgary International Airport■ Follow Deerfoot Trail South (Highway 2 South) to

Memorial Drive West Exit.■ Keep right and take the 4th Avenue Exit.■ Follow 4th Avenue for 6 blocks.■ The hotel will be on the right

From West ■ Follow the 16th Avenue East (Highway 1) to

Centre Street. ■ Turn right onto Centre Street and continue to

4th Avenue. ■ Turn right and follow for 2 blocks. ■ The hotel is located on the right.

From South ■ Follow Deerfoot Trail North (Highway 2 North) to

Memorial Drive West. ■ Keep right and take the 4th Avenue Exit. ■ Follow 4th Avenue for 6 blocks to the hotel is located

on the right.


20

,,

Education ConferencesJoin experts and colleagues at the 2012 AHP conferences, the only conferences designed specifi cally for health care development professionals.

March 11–13AHP New England/NEAHP Regional Conference Meredith, NH

April 29–May 1AHP Canada Regional Conferencee Calgary, Alberta Early bird deadline: March 23

May 6–8AHP Midwest Regional Conference Cincinnati, OH Early bird deadline: March 30

May 17–19AHP Mid-Atlantic Regional Conference Alexandria, VA Early bird deadline: April 6

June 3–5AHP Southeast and AHP Rockies &Southwest Joint Regional Conference San Antonio, TX Early bird deadline: April 27

June 10–12AHP Pacifi c Regional Conference La Jolla, CA Early bird deadline: May 4

July 14–19AHP Madison Institute (AHP Institute for Health Care Philanthropy) Madison, WI Early bird deadline: March 30

October 24–2746th AHP Annual International Conference Atlanta, GA

Find out morewww.ahp.org/conferences2012

Please contact [email protected] for information about attending or presenting at an AHP conference, as well as rate and deadline information for exhibiting, sponsoring or advertising.

Get Ready for an Assortment of Great Ideas!Take advantage of upcoming educational opportunities from AHP

21

Conference Committee2012 AHP Canada Regional Conference in association with HCPRAThank you to the generous members of AHP and HCPRA who dedicated their time and expertise to this event.

Conference Co-ChairsGeorgina A. Altman, CFREExecutive Director Lloydminster Region Health Foundation Lloydminster, SK

Joyce Mallman Law, CFRE President University Hospital Foundation Edmonton, AB

AHP Regional DirectorJory Pritchard-Kerr, FAHP Executive Director Collingwood General & Marine Hospital Foundation Collingwood, ON

HCPRA PresidentJudy Brown Director of Communications & Patient Relations Queensway Carleton Hospital Ottawa, ON

Fundraising Co-Track DeanChristy Holtby, CFRE Director, Fund Development University Hospital Foundation Edmonton, AB

Julie Thebeau, CFRE Senior Development Offi cer Horizon Health Network—Moncton Zone Moncton, NB

Leadership Track DeanMaeve O’Byrne President Nanaimo & Dist Hospital Foundation Nanaimo, BC

Public Relations & Marketing Track Dean Jane Petricic National Coordinator HCPRA Ottawa, ON

Relationships Track DeanAndrea Page, FAHP, CFRETrack Dean Executive Director Stratford General Hospital Foundation Stratford, ON

AHP Primer Chair Gina Eisler, MA, CFRE Vice President of Philanthropy The Scarborough Hospital Foundation Toronto, ON

AHP Advanced Course Chair Ian M. Fraser, MBA, FAHPVP & Senior Counsel The Fundraising Network Kingston, ON

Sponsorship Chair Tracey Lamb, CFREDirector of Annual Giving Hamilton Health Sciences Foundation Hamilton, ON

AHP Awards ChairRhonda Cunningham, FAHP, CFREExecutive DirectorNorthumberland Hills Hospital FoundationCobourg, ON

HCPRA Hygeia Awards ChairWendy WaltersDirector of Public RelationsAnnapolis Valley HealthKentville, NS



22

All vendors and consultants who represent fi rms providing services to health care development professionals must register as either an exhibitor or sponsor when attending an AHP conference.

Registration Fees■ Development Professional Registration–The lowest

registration fees are available to development professionals who are actively working for a hospital, hospice, foundation or other health care development organization. These fees are not available to consultants.

■ Sponsorship/Exhibitor Registration–If you are a consultant or vendor please consider exhibiting or sponsoring at the conference. Organizations do not need to submit the attached registration form. To sponsor/exhibit at this conference, please download the AHP Canada Sponsor/Exhibit prospectus at www.ahp.org or call 703-532-6243.

CancellationsRegistration cancellations will not be accepted by phone. All registra-tion cancellation requests must be submitted in writing to ICS at [email protected] and received by Thursday, April 5, 2012. AHP will refund registration Fees, less a $100 administration fee for full registration and less a $50 fee for the AHP Primer and other Pre-conference Sessions and Single Day registrations including, the Executive Forum. Refunds will not be issued until after the confer-ence. Cancellations after Friday, April 20, 2012 are 100% nonrefund-able. Partial or full fees that have been forfeited cannot be applied to subsequent conferences.

Confi rmation InformationYou will receive a confi rmation letter and other helpful information after we receive your registration payment. You will also receive an email one week before the conference starts with reminder informa-tion. An exhibitor and room location guide will be available on-site.

HandoutsAny handouts submitted by conference speakers will be available for downloading from the AHP website beginning April 27.

Guest TicketsMeal tickets are available if you would like to bring a guest to the open-ing reception or to a scheduled breakfast or luncheon. Please see the registration form to purchase extra tickets before the conference.

Registration InformationThank you for your interest in attending the 2012 AHP Canada Regional Conference in association with HCPRA. Information about the registration process is below. The most up-to-date conference information is online at www.ahp.org/canada2012.

Please see pages 18–19 for information about hotel and travel.

Full or Single-Day RegistrationsGet the most out of this educational opportunity with a full confer-ence registration. If you can only make it for one day, a single-day registration option is also available.

■ Full conference registration–includes all educational sessions, the opening reception, continental breakfast and luncheon on Monday, and continental breakfast on Tuesday.

■ Single-day registration–includes the educational sessions and scheduled meals for the selected day only. Tickets for meals on other days may be purchased separately.

Pre-Conference WorkshopsYou may also choose to attend an all-day pre-conference workshop called the “AHP Development Primer,” an intensive workshop for newcomers to health care philanthropy. Note: The pre-conference workshop requires a separate registration fee, which is not included in the full conference registration fee.

Early Registration DiscountSave $75 when you register for this conference by the early registration deadline! Your registration and payment must be postmarked or received online by Friday, March 23, 2012. Mailed or faxed registrations can not be processed without payment.

Executive DiscountTo encourage hospital executives and board members to attend AHP conferences with their development staff, AHP offers an executive discount. The CEO, president or executive director of a hospital (not foundation), or a hospital trustee or volunteer, may attend this confer-ence with an AHP member from the same organization at the AHP member rate. Note: This offer is not available to development staff.

Please fax or mail the registration form to receive the executive discount.



Registration Form2012 AHP Canada Regional Conferencein association with HCPRA

✁

Registrant Information

Name

Name on badge, badge will include fi rst and last name.

Title

Organization

Address

City Prov/State Postal Code/Zip

Phone Email •

* Required. Email addresses will be used for communication with AHP only. Email are required and will not be published or distributed.

Important Check here if you are a fi rst-time conference attendee or newcomer

to AHP or HCPRA. Please check here if you require special assistance of have special dietary

needs. Please email [email protected] with your needs.

Please check any that apply to you: FAHP Speaker Board Member/Trustee CFRE Exhibitor AHP Member HCPRA Member Sponsor

Payment Method1. Pre-conference Registration Fees $ ___________ CAD2. Conference Registration Fee $ ___________ CAD

3. Conference Special Events Fees $ ___________ CAD

Total Fees Due (Add sections 1, 2,& 3) $ ___________ CAD

Please charge my: VISA MasterCard Amex

Credit card number

Expiration date CVC security code

Name as it appears on credit card

Signature

Please note: Charges on your credit card will appear as “International Converence Services” and will be converted to your currency.

Bank Draft/Money Order ChequePayable to: International Conference Services Ltd./AHP2012

April 29–May 1, 2012

Register online! www.ahp.org/canada2012Register by mail (with payment to ICS/AHP 2012):B2012 AHP Canada Conference in association with HCPRA c/o International Conference Services Ltd., #2101-1177 West Hastings St., Vancouver, BC V6E 2K3. HST Included Reg. #102510609 RT0001. Or, fax to 604-681-1049.

Registration forms will not be processed without payment. All cancellation requests must be submitted in writing to [email protected] by April 5, 2012.

Registration FeesPre-Conference WorkshopsAHP Development Primer . Sunday, April 29

Early Registration Regular Registration Postmarked by 3/23/12 Postmarked after 3/23/12

AHP/HCPRA member $265 $315Non-member $365 $415AHP Advanced Course . Sunday, April 29


AHP/HCPRA member $290 $340Non-member $390 $440These fees apply to both development professionals and consultants (exhibiting andnon-exhibiting), and are not included in the conference registration fee.

Development Professional RegistrationFull Conference


AHP/HCPRA member $410 $485Non-member $510 $585

Single DayCheck Day: Monday, April 30 Tuesday, May 1


AHP/HCPRA member $240 $315Non-member $340 $415 The prices above are for development professionals who are actively working for a hospital, hospice, foundation or other health care development organization—these fees are not available to consultants. The fee does not include registration for the pre-conference workshops. See preceding page for details.

Optional Executive Forum

Check if you are attending: Monday, April 30The forum runs concurrently with the track session times, but it functions like a workshop. It is designed for senior professionals with 10-plus years in executive/staff leadership roles. You must pre-register for the forum.

Special Events Additional Tickets

Sunday, April 29 Open Reception with Exhibitors $50

Monday, April 30 Continental Breakfast $40

Monday, April 30 AHP Canada/HCPRA Hygeia Awards Luncheon $60

Tuesday, May 1 Continental Breakfast $40

Tuesday, May 1 Closing Lunch with Guest Speaker $60

Note: meals are included in your registration. This is if you have a guest attending.

Bank Drafts, Money Orders & Cheques must be in CAD funds and drawn on a Canadian Bank. Please ensure that your name and the words “ICS/AHP 2012” appear on your Cheque, Bank Draft or Money Order. Bank Transfers To: Benefi ciary Client Name: International Conference Services Ltd./AHP 2012. Benefi ciary Address: Suite 2101-1177 West Hastings Street, Vancouver, BC V6E 2K3 Canada. Benefi ciary Client Account Number:270247475028. Benefi ciary Financial Institution: HSBC Bank Canada Swift Code: HKBC CATT, Institution #016, Transit #10270. Bank Address: HSBC Canada, 885 West Georgia St., Vancouver, BC V6C 3G1 CanadaPlease note, Registration Forms will not be processed without payments: Once payment is received, a confi rmation letter will be sent to you. Post-dated cheques will not be accepted. Registrations received after April 20, 2012 may be processed at the conference.

Association for Healthcare Philanthropy313 Park Avenue, Suite 400Falls Church, VA 22046

www.ahp.org

InternationalFirst ClassUS Postage

PA I DPermit #519Dulles, VA

Save $75 Register by March 23

2012

Register today to attend the signature conference developed by and for health care fundraisers in your region.

AHP Canada Regional Conference In association with HCPRA

AHP members raise more than $9 billion each year for health care services. Connect with your fellow fundraising colleagues at the AHP Canada Regional Conference!

April 29–May 1Calgary, Alberta

The Westin Calgary

Register today! www.ahp.org/canada2012

2012 AHP Canada Regional Conference Brochure

Documents

Transcript of 2012 AHP Canada Regional Conference Brochure