The BillboardThe Billboard““You’re driving the freeway at 75 mph You’re driving the freeway at 75 mph

and and

you see a tagline is on a you see a tagline is on a billboard.billboard.Can you read it & remember it?”Can you read it & remember it?”

BUILDING YOUR BUILDING YOUR BRANDBRAND

Brand development for CCSBrand development for CCS

Community Care Community Care ServicesServices

Tagline for COTS by Diane Martin enterprises

“Revitalizing the Community, Rebuilding Lives”

A A BrandBrand is built on core frameworks which help express is built on core frameworks which help express the uniqueness of your organization to the world.the uniqueness of your organization to the world.

Visual FrameworkVisual Framework

> Logo> Logo> Color Palette> Color Palette> Fonts> Fonts> Photography> Photography> Design Elements> Design Elements

Verbal FrameworkVerbal Framework> Key Messages> Key Messages> Tagline> Tagline> Positioning Statement> Positioning Statement> Tone> Tone

The Right Event The Right Event can:can:

Engage SupportersEngage SupportersBuild Your BrandBuild Your BrandGain Media AttentionGain Media Attention

The Right Event The Right Event should:should:Involve Media from the Involve Media from the StartStart

Media Participation:Media Participation:FOX2FOX2

WWJ News Radio 950WWJ News Radio 950Time MagazineTime MagazineHour MagazineHour Magazine

Ambassador MagazineAmbassador Magazine

60 days - concept to conclusion60 days - concept to conclusion

DETROIT’S100100LEADINGLADIES

COTSCOTS

DETROIT’S100100LEADINGLADIES

DETROIT’S100100LEADINGLADIES

DETROIT’S100100LEADINGLADIES

100 Leading Ladies100 Leading Ladies was created by DMe as a was created by DMe as a ““media ready” event. By bringing together media ready” event. By bringing together

all of all of the right elements, not only did we garner the right elements, not only did we garner pre-event media, but synergies continued pre-event media, but synergies continued

thereafter.thereafter.

DETROIT’S100100LEADINGLADIES

April 2012 - DCC Run For April 2012 - DCC Run For LiteracyLiteracy

Detroit LionsDetroit LionsFOX2FOX2

Lem BarneyLem BarneyWeight WatchersWeight Watchers

Motor City StridersMotor City StridersDetroit Derby GirlsDetroit Derby GirlsDetroit RiverWalkDetroit RiverWalk

Media for Media for Through The Eyes of a Child Through The Eyes of a Child included Channel 50, FOX2, Time Magazine included Channel 50, FOX2, Time Magazine and The Detroit Newsand The Detroit NewsWWJ RadioWWJ Radio

DPSF Cass Tech Brick CampaignDPSF Cass Tech Brick Campaign DMe Secured 3 minutes of airtime @ DMe Secured 3 minutes of airtime @

WDIVWDIVJuly 2011July 2011

DPSF on DPSF on WXYZ Channel 7WXYZ Channel 7

““SPOTLIGHT ON THE NEWS”SPOTLIGHT ON THE NEWS”

Viral Growth Through Social Media Viral Growth Through Social Media

CHAMPIONS CLUBCHAMPIONS CLUBa DMe initiative for a DMe initiative for

the Detroit Public Schools the Detroit Public Schools FoundationFoundation

Terri McMillanTerri McMillanMichigan AuthorMichigan Author

Ed WelburnEd Welburn

GM Global Design GM Global Design ChiefChief

DPSF ChampionDPSF Champion

Ralph GillesRalph GillesChrysler Global Design Chrysler Global Design ChiefChiefDPSF ChampionDPSF Champion

Detroiter, Actress, VocalistDetroiter, Actress, Vocalist

Freda PayneFreda Payne

When Ambassador Magazine requestedparticipants for a roundtable discussion about

domestic violence DMe brought them Turning Point

When Detroit Central City Community Mental HealthWhen Detroit Central City Community Mental Healthrestored this 1945 gas station on their property,restored this 1945 gas station on their property,

DMe saw an opportunity. We applied for theDMe saw an opportunity. We applied for the2012 MHPN Building Award ... AND WON!2012 MHPN Building Award ... AND WON!

www.dianemartinenterprises.com248 . 473 . 2012248 . 473 . 2012