2011 WoK_Marketing Doc

8/6/2019 2011 WoK_Marketing Doc

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kireka

www.womenofkireka.com


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AbotWomen of Kireka


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kireka

Women o Kireka (WoK) is a women's cooperative jewelry business based in Kampala, Uganda.By providing business skills training, added capital and a resilient peer group, WoK is helping its14 members gain economic independence.

History

Siena Anstis was introduced to WoK in 2008 by Beatrice Achiro Okeny o NUWECHI, anon-governmental organization based in Northern Uganda. Originally, Miss Anstis helped thewomen raise unding to start a chicken rearing / tailoring cooperative through social mediainitiatives. However, with the support and guidance o Project Diaspora (PD), the ocus o theproject switched rom charity to a or-prot business. Since mid-2008, in an efort to help WoKachieve its goal o becoming a successul business, PD has contributed expertise and trainingin international business, quality control, jewelry-making techniques, business skills training,organizational management and strategic planning, among other activities.

StrategyIn order to help WoK become an independent business, PD is assisting with the ollowingprograms:

Quality control training1.Customer Service training2.Training in business development, organizational structure and management3.English language training4.Condence-building workshops designed to help members discover and5.reach personal goalsLocal and international marketing o WoK products6.Temporary school ee sponsorship7. (discontinued after October 2010)Promotion o WoK as a model or bottom-up approaches8.to inclusive poverty reduction initiatives.

Why work with Women of Kireka?We are not a charity or traditional NGO. While Project Diaspora does contribute its timeto assisting WoK, collectively we are all working towards lasting solutions to poverty anddevelopment through a or-prot business approach. Our principles are creating a growingnetwork o opportunities or the women involved in Women o Kireka in Uganda as well as

their children and the community around them.

Our JewelryHANDMADE:Each WoK paper bead is individually made by-hand and completely unique bringing an originalpiece o jewelry to each customer. Variations in the colors and widths o beads adds to thecharm and beauty o our products.

EXCELLENT QUALITY:WoK pieces go through a rigorous quality-control process. Each piece is varnished with high-quality lacquer to protect rom wear and tear. Each individual piece o jewelry is inspectedbeore shipment. Pieces deemed substandard are returned to WoK and re-made beore beingshipped.

Marketing for youFor each order over 50 pieces, WoK includes a complimentary set o tags. Each tag includes apicture o a member o Women o Kireka and their unique story. We recommend tying these tagsaround sets o WoK jewelry and packaging the products in WoKs unique bags. Your customerwill not only appreciate the joy o gaining a beautiul, unique piece o jewelry, but will also learnmore about each woman's story and ambitions.

Order TimelineEach order takes about 6-8 weeks to process. We do not hold stock or bulk orders so each piece

needs to be made by hand beore being shipped.

Phone:

Canada: +1 514 306 8434

USA: +1 214 562 6732

Email:

[email protected]

[email protected]

Website:

www.womenofkireka.com


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AKECH SANTA

Santa is a born leader. She is a key member

of Women of Kireka and encourages the

women to work together. In 1994, she

ed to Kampala from Northern Uganda.

As she suffers crippling back pains, she

hopes to stop working on the quarry

and continue assisting the expansion ofWomen of Kireka.

ABONYO SARAH

Fleeing the Lords Resistance Army in

Northern Uganda, Sarah and her family

came to Kampala. She works with her

husband on the Kireka quarry. She hopes

Women of Kireka will eventually help

her open her own tailoring business

where the work will be less strenuous

and more fullling than on the Kireka

quarry.

LAYET SABINA

Sabina is one of the oldest members in

Women of Kireka. She has ve children,

but only two of them are currently liv-

ing with her. She relies on them to get

around as she is conned to a wheel-

chair. Sabina is already a skilled tailor and

would like to open her own tailoring

store one day.

the

LAMUNO GRACE

Grace used to work as a farmer in

Northern Uganda, but ed during the

war to Kampala . After her husbands

abduction by the Lords Resistance Army,

she started working on the quarry. Bad

health stopped her from continuing

other business ventures such as selling

sugarcane. Although she is an incredibly

active member of WoK she nds it hardto be optimistic and worries her life

might stay like this forever.

ANYEK HELLEN

Hellen has two children in high school

and works hard to pay their school fees.

She is not sure what her passion is, but

she knows that she wants to operate a

small business one day. She hopes that

working with the Women of Kireka will

help her develop the skills and capital to

do so. She ed Northern Uganda after

her husband was abducted by the LordsResistance Army.

ACHAN GLORIA

When Gloria is not working at the quarry,

she sells sugarcane in her community to

support her ve children. Demonstrating

determination and ingenuity, she is

excited to leave the quarry behind and

open a small restaurant or start working

in tailoring. She says she is alwayshappy when she sees Women of Kireka

together and is so grateful to have all

these wonderful people in her life.

ACHEN JASINTA

Jasinta moved to the quarry in 1998

to provide for her 10 children and her

husband, who is mentally impaired. She

desperately needs another source of

income to make ends meet and hopes

Women of Kireka will help her develop

new business skills.


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ABEE MARGRET

Margret moved to the quarry in 2000

and nds the work very difcult. She

would love to return to her village one

day and believes she could do this with

some training in tailoring. She would

also like to help her village members

learn new skills in tailoring.

AJOK ALICE

Alice joined the Women of Kireka in

2010. She hopes that the Women of

Kireka will inspire her to do something

she loves and assist her in leaving the

quarry permanently. While she is one

of the few women with a husband who

survived the war, she struggles alone toprovide for her children as he suffers

from post-conict stress disorder.

AUMA MILLY

Milly has three children and recently

gave birth to a fourth child, named after

Project Diasporas Teddy! Milly loves the

idea of investing in something like coal

or selling food items and hopes that

through Women of Kireka she will earn

enough capital to do so.

AYAT JENNIFER

Jennifer, a single mother of ve children,

speaks uent English and works tire-

lessly as Women of Kirekas translator.

She works long hours on the quarry and

also sells small items like sugarcane and

bananas. Compared to her other busi-

ness ventures, she believes she is best at

crushing rocks. However, she would like

to start a tailoring business. She alreadyknows how to sew quite well and makes

beautiful sweaters and pullovers.

ABO GETRUDE

Getrude, mother of two, has been living in

Kampala since 1978 and has many different

side businesses aside from working at the

quarry. At night she sells french fries at a local

eatery and, on weekends, she sells second

hand clothing. Getrude strongly believes that

now is the right time for her to leave the

quarry forever. She dreams of keeping poultry

or of operating a daycare one day as children

bring her the greatest joy.

ALOOBO BEATRICE

Beatrice is Women of Kirekas youngest

member. She spends most of her savings

from the quarry on her children, but is

diligent about saving money to invest in

her charcoal business. Through Women

of Kireka, she hopes to invest more in

her business or transition into tailoring.Beatrice is most grateful to be a mother

and would do anything for her children.

ACHIRO ELDER

Elder ed to Kampala from Northern

Uganda in 2000. She works with her

husband on the stone quarry to support

her three children. She hopes to nd

a new livelihood soon as she nds the

work at the quarry physically demanding.

She would love to be trained in tailoring,

something she believes she could excel

in, and dreams of opening a bakery.


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the

jewelry

Loose beads availableNow you can incorporate Women o Kireka loose paper beads in your

own designs. Contact us or more inormation and how to order.

$19.00 /kg


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Women of Kireka sells to individuals, small and large scale distributors/stores both locally and internationally. If you are interested in placing

an order, you can purchase individual pieces from our website at

http://womenofkireka.com/ through our shopping cart.

Bulk Ordering:

For bulk ordering, please contact us via our website contact form and

select bulk order or call us at +1 214 989 4316.

Minimum order of any 50 pieces is required

Where applicable, customers pay shipping & handling

Bulk Orders may take 6-8 weeks to produce, package and deliverto your destination

Free marketing materials available upon request

PLEASE Note:

Because the jewelry is created from recycled materials and each

bead is individually rolled by hand, we can not guarantee color

selections

Each design is replicated with the utmost attention to consistency

in bead-count, length and attention to color combinations that will

coordinate wellPartial payment required before production begins

Shipping and handling are extra on all orders

Lengths measurements are

approximate

Extra Short:

9 inches

23 mm

Short:

12 inches

31 mm

Medium:

17 inches

44 mm

Long:

22 inches

55 mm

orderingInformation


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ALICE A unky, urban design, this necklace is a mixo colors and shapes including at and wide

button beads o diferent sizes and widths.

Available in short, medium and long or as a

bracelet.

Size MSRP (US $) Bulk (US$) Minimum

M $10.00 $4.50 50

L $15.00 $5.50 50

XL $20.00 $8.00 50

Bracelet $5.00 $2.50 50

BEATRICE This model is made with chunky circularbeads. Each bead is separated by two small

spacing beads.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

HELEN A delicate multi-strand necklace made withour smallest beads. Available in short, medium

and long with 2, 3 or more strands. Matching

bracelets available.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $9.00 50

Bracelet $5.00 $2.50 50

ELDER The Elder model is a beautiully cratedcascading multiple strand model.

Available in medium only.


S N/A N/A N/A

M $30.00 $10 50

L N/A N/A N/A


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ANGELLA This style is made with medium or largeround paper beads with small, narrow spac-

ing beads.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

SANTA A very popular necklace made o chunkybeads. A stand alone piece, it goes well with

simple dresses and t-shirts. Available in short,

medium and long or as a bracelet.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

Bracelet $5.00 $2.50 50

SIENA This necklace is made o even-sized buttonbeads.


XS $10.00 $4.50 50

S $15.00 $5.50 50

M $20.00 $6.50 50

MARGRET A delicate model made with small androunded beads. Available in short, medium

and long.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50


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HADIJAH A particularly beautiul and innovative neck-lace, the Hadijah style combines medium-size

button beads with small, round spacer beads.


XS $10.00 $4.50 50

S $15.00 $5.50 50

M $20.00 $6.50 50

JENNIFER A simple and stylish model, these medium-sizedbeads go well with a simple dress or shirt.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

JANE This necklace is made rom chunky largebeads. Each large bead is separated by one

smaller spacing bead.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

GETRUDE This is a very simple, beautiul necklace withsmall, narrow paper beads.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50


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SARAH Similar to the Angella model, this necklacecombines at button beads with small, nar-

row spacing beads.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

TEDDY This necklace is made o gradually enlargingmedium sized button beads with a larger cen-

terpiece bead.


XS $10.00 $4.50 50

S $15.00 $5.50 50

M $20.00 $6.50 50

SCOVIA This model is made o heavy, dramatic roundbeads.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

IDA This original piece is made out o both woodand paper beads. Colors may vary. Size MSRP (US $) Bulk (US$) Minimum

M $10.00 $4.50 50

L $15.00 $5.50 50

XL $20.00 $8.00 50


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If you had this Bohemian look to you and youwanted some jewelry to match you would go withthis jewelry right here. I love the jewelry!

- Ms. Hickman


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JASINTA This original necklace is made o gradually en-larging small circular beads with a large but-

ton center bead.


S $20.00 $4.50 50

M $30.00 $5.50 50

L $35.00 $6.50 50

GRACE A simple necklace great with a business suitor collared shirt.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

SABINA This model includes an original and unkycenterpiece made rom a round paper bead

combined with two long ones.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50

GLORIA A more intricate model, the Gloria necklacecombines medium width circular beads with

double long and narrow separating beads.


S $10.00 $4.50 50

M $15.00 $5.50 50

L $20.00 $6.50 50


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TMS RUGE

Cofounder: Project Diaspora

TMS Ruge oversees productdevelopment, quality control, andall client negotiations. He plansproduct development, marketing,trainings, conducts fund-raisingfor the WoKs childrens health andeducation needs as well as supportsthe womens efforts to work

towards economic independence.

TRACY PELL

Cofounder: Project Diaspora

Tracy Pell was born in La Ceiba,Honduras and grew up in CentralAmerica and the United States. Thisearly exposure to the limitationscreated by lack of opportunity ledto a passion for social entrepenuer-ship. Ms. Pell believes great thingsare accomplished by nurturing the

innate potential within individualsand communities.

SIENA ANSTIS

Founder/Advisor: Women of Kireka

Siena Anstis is a Swedish-Canadianlaw student (BCL/LLB McGill Uni-versity 2013), freelance journalistand development communicationsconsultant currently based in Mon-treal, Canada and Kampala, Uganda.She is also a Project Diaspora teammember.

THE SUPER INTERNS

Women of Kireka benefits from thecontributions of our hard-workinginterns. Every few months, new in-terns arrive to take over where thelast ones left off. In every instance,the business has benefitted fromtheir dedication, out-of-the-boxthinking and generous enthusiasm.

the

staff

2011 WoK_Marketing Doc

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