2011 trends pubcon 2010 summary
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Transcript of 2011 trends pubcon 2010 summary
MCCORMACK & MORRISON
SOCIAL MEDIA, SEARCH & AFFILIATESPUBCON 2010
Friday, 21 January 2011
TRENDS FOR 20117 of them
Friday, 21 January 2011
Mobile1
Friday, 21 January 2011
amazon became the first group to turnover more than $1bn solely
through mobile channels
Friday, 21 January 2011
morgan stanley predicts that by 2014 mobile internet users will exceed desktop users.
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500
1000
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2007 2008 2009 2010 2011 2012 2013 2014 2015
Mobile Desktop
Friday, 21 January 2011
they also predict that by 2012 smartphone sales will exceed that of PCs
Friday, 21 January 2011
MOBILE IS NOT THE FUTURE
Friday, 21 January 2011
MOBILE IS NOT THE FUTURE
MOBILE IS NOW
Friday, 21 January 2011
Localisation2
Friday, 21 January 2011
of all searches on are related to a location20%
Friday, 21 January 2011
search engines social deals directories
Friday, 21 January 2011
Friday, 21 January 2011
all business must have an understanding of seo
with google forget the top 10, focus on the top 3
customers care about distance, brand and reviews
Friday, 21 January 2011
Platform Independent Design
3
Friday, 21 January 2011
device sales 2011
Tablets51.3m
Smartphone342m
Desktop375m
Internet TV50m
Friday, 21 January 2011
design for the experience, not the device
Friday, 21 January 2011
Optimisation4
Friday, 21 January 2011
optimiseconversion
Friday, 21 January 2011
optimisereal estate
Friday, 21 January 2011
PUT THE USER AT THE CENTRE
Friday, 21 January 2011
PUT THE USER AT THE CENTRE
first impressions matter
Friday, 21 January 2011
PUT THE USER AT THE CENTRE
first impressions mattercreate trust
Friday, 21 January 2011
PUT THE USER AT THE CENTRE
first impressions mattercreate trust
let analytics drive design
Friday, 21 January 2011
Speed5
Friday, 21 January 2011
shopzilla increased page load speed by 6 seconds and saw a
7-12% increase in conversion rate
Friday, 21 January 2011
google’s focus on product speed
google suggest google instant google preview
Friday, 21 January 2011
more google products which focus on speed
caffeine new architecture for 50% fresher results
real time up to date social updates
gmail priority inbox
page speed open source project to speed up the web
Friday, 21 January 2011
OPTIMISE FOR SPEED
Friday, 21 January 2011
OPTIMISE FOR SPEED
avoid unnecessary flash
Friday, 21 January 2011
OPTIMISE FOR SPEED
avoid unnecessary flashoptimise code
Friday, 21 January 2011
OPTIMISE FOR SPEED
avoid unnecessary flashoptimise code
invest in your hosting
Friday, 21 January 2011
Search6
Friday, 21 January 2011
93% of all internet traffic is generated from internet search engines
Friday, 21 January 2011
desktop v mobile search
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Mobile Desktop
Friday, 21 January 2011
97% of searchers never look beyond the top three results
Friday, 21 January 2011
IMPORTANCE OF SEARCH
Friday, 21 January 2011
IMPORTANCE OF SEARCH
search integrated into all campaigns
Friday, 21 January 2011
IMPORTANCE OF SEARCH
search integrated into all campaignssite speed effects results
Friday, 21 January 2011
IMPORTANCE OF SEARCH
search integrated into all campaignssite speed effects results
google has a separate mobile index
Friday, 21 January 2011
Social7
Friday, 21 January 2011
by the end of 2009, dell had generated $6.5 million in sales from twitter alone
Friday, 21 January 2011
Friday, 21 January 2011
500,000,000 active users
Friday, 21 January 2011
500,000,000 active users
45,000,000,000 pieces of content
Friday, 21 January 2011
500,000,000 active users
45,000,000,000 pieces of content
1,500,000 local business pages
Friday, 21 January 2011
500,000,000 active users
45,000,000,000 pieces of content
1,500,000 local business pages
with 5,300,000,000 fans
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Friday, 21 January 2011
21,000,000 fans
Friday, 21 January 2011
21,000,000 fans
19,000,000 fans
Friday, 21 January 2011
21,000,000 fans
19,000,000 fans
14,000,000 fans
Friday, 21 January 2011
21,000,000 fans
19,000,000 fans
14,000,000 fans
16,000,000 fans
Friday, 21 January 2011
Friday, 21 January 2011
156,000,000 registered users
Friday, 21 January 2011
156,000,000 registered users
5,400,000,000 updates per month
Friday, 21 January 2011
156,000,000 registered users
5,400,000,000 updates per month
31% of users follow a brand
Friday, 21 January 2011
156,000,000 registered users
5,400,000,000 updates per month
31% of users follow a brand
7,800,000 brand recommendations per month
Friday, 21 January 2011
Friday, 21 January 2011
1,600,000 followers
Friday, 21 January 2011
1,600,000 followers
1,500,000 followers
Friday, 21 January 2011
1,600,000 followers
1,500,000 followers
1,200,000 followers
Friday, 21 January 2011
1,600,000 followers
1,500,000 followers
1,200,000 followers
1,000,000 followers
Friday, 21 January 2011
Friday, 21 January 2011
144,000,000 viewers
Friday, 21 January 2011
144,000,000 viewers
2,000,000,000 videos watched every day
Friday, 21 January 2011
144,000,000 viewers
2,000,000,000 videos watched every day
24 hours of video uploaded every minute
Friday, 21 January 2011
144,000,000 viewers
2,000,000,000 videos watched every day
24 hours of video uploaded every minute
15 minutes watched per person every day
Friday, 21 January 2011
with social media do not build your real estate, own
the conversation
Friday, 21 January 2011
Thanks from all at McCormack & Morrison
Friday, 21 January 2011