2011 facepalm digital media foundation

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2011 2011 Digital Media Foundation West West Michigan Michigan

Transcript of 2011 facepalm digital media foundation

20112011Digital Media Foundation

West West MichiganMichigan

New Year

Super Bowl

Valentines Day

March Madness

Spring Break

Easter

Lawn & Garden

Mothers Day

Football

Halloween

Thanksgiving

Holiday

Summer Vacation

4th of July

Father’s Day

Back to School

Consistent delivery

Relevant creative

Online streamingOnline display advertisingVideo pre-roll advertisingRich media / homepage takeoversPromotional portalsCustom content promotions

On

lin

e S

tream

ing

175,382175,382average streams each monthClear Channel West

Michigan

(300 X 250 companion ad)

YOURLOGOHERE

3,360

2,124

6,980

3,036

34,565

19,719

14,045

6,026

average streams (mo)

$5 $5 $4 $4

(300 X 250 companion ad)

YOURAD

HERE

:60’s

:30’s $4 $4 $3 $3

GR MUSIC

Online & MobileStreaming

On

lin

e S

tream

ing

(300 X 250 companion ad)

YOURLOGOHERE

average streams (mo)

$5 $3 $3:60’s

(300 X 250 companion ad)

YOURAD

HERE

33,105

5,586

6,356 5,248

17,132

6,608

$4 $2 $2:30’s

GR TALK175,382175,382average streams each month

Clear Channel West Michigan

Online & MobileStreaming

On

lin

e S

tream

ing

(300 X 250 companion ad)

YOURLOGOHERE

2,168

1,696

868

3,368

2,493

2,574

average streams (mo)

$4 $4 $3

(300 X 250 companion ad)

YOURAD

HERE

:60’s

:30’s $3 $3 $2

MUSKEGON

175,382175,382average streams each monthClear Channel West

Michigan

Online & MobileStreaming

3,891,4653,891,465average impressions a monthClear Channel West

Michigan

T2 websiteT2 website(T3 upgrade coming soon)D

isp

lay

Ad

vert

isin

g

Avg. Impressions (mo) 948,840 449,301 768,841 373,618

6% Share of Voice

728x90

234x60

160x600

300x250

120x90

GRAND RAPIDS MUSIC STATIONS

(Larger SOV available)

AdvertisingDisplay

$600 $450 $450 $300

T2 websiteT2 website(T3 upgrade coming soon)D

isp

lay

Ad

vert

isin

g

Avg. Impressions (mo) 878,824 89,466 28,3496% Share of Voice

728x90

234x60

160x600

300x250

120x90

GRAND RAPIDS TALK STATIONS

(Larger SOV available)

3,891,4653,891,465average impressions a monthClear Channel West

Michigan

AdvertisingDisplay

$500 $250 $70

T2 websiteT2 website(T3 upgrade coming soon)D

isp

lay

Ad

vert

isin

g

728x90

234x60

160x600

300x250

120x90

MUSKEGON STATIONS

3,891,4653,891,465average impressions a monthClear Channel West

Michigan

AdvertisingDisplay

Avg. Impressions (mo) 110,104 189,211 22,3816% Share of Voice $100 $150 $50

(Larger SOV available)

106,600106,600average video ads each monthClear Channel West

Michigan

Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products!

Pre

-Roll V

ideos

(300 X 250 companion ad)

(550 X 315 pre-roll ad)

YOURLOGOHERE

YOUR:15 VIDEO

HERE

29,528 15,424 15,614 5,046

$350 $250 $300 $200

Avg. Video Ads (month)

10% SOV

GRAND RAPIDS MUSIC STATIONS

VideosPre-roll

Pre

-Roll V

ideos

(300 X 250 companion ad)

(550 X 315 pre-roll ad)

YOURLOGOHERE

YOUR:15 VIDEO

HERE

24,377 3,285 4,514$350 $200 $100

Avg. Video Ads (month)

10% SOV

106,600106,600average video ads each monthClear Channel West

Michigan

Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products!

GRAND RAPIDS TALK STATIONS

VideosPre-roll

Pre

-Roll V

ideos

(300 X 250 companion ad)

(550 X 315 pre-roll ad)

YOURLOGOHERE

YOUR:15 VIDEO

HERE

106,600106,600average video ads each monthClear Channel West

Michigan

Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products!

MUSKEGON STATIONS

VideosPre-roll

$150 $150 $1002,756 2,689 1,921

Avg. Video Ads (month)

10% SOV

1 EXCLUSIVE 24 hour Homepage Takeover100% SOV of homepage ad space for 24 Hours

RMF ad for 24 Hours Custom Background Skin

Includes:

BackgroundSkin

BackgroundSkin

Rich MediaFloating ad

Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost.

$1,850 $1,250 $1,250 $1,000

Homepage TakeoverRich Media

(Glee homepage takeover example)

BackgroundSkin

BackgroundSkin

Rich MediaFloating ad

$1,500 $1,000 $500

1 EXCLUSIVE 24 hour Homepage Takeover100% SOV of homepage ad space for 24 Hours

RMF ad for 24 Hours Custom Background Skin

Includes:

Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost.

Homepage TakeoverRich Media

(Glee homepage takeover example)

(Glee homepage takeover example)

BackgroundSkin

BackgroundSkin

Rich MediaFloating ad

$750 $750 $350

1 EXCLUSIVE 24 hour Homepage Takeover100% SOV of homepage ad space for 24 Hours

RMF ad for 24 Hours Custom Background Skin

Includes:

Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost.

Homepage TakeoverRich Media