2011 facepalm digital media foundation talk

6
2011 2011 Digital Media Foundation West West Michigan Michigan

Transcript of 2011 facepalm digital media foundation talk

Page 1: 2011 facepalm digital media foundation   talk

20112011Digital Media Foundation

West West MichiganMichigan

Page 2: 2011 facepalm digital media foundation   talk

New Year

Super Bowl

Valentines Day

March Madness

Spring Break

Easter

Lawn & Garden

Mothers Day

Football

Halloween

Thanksgiving

Holiday

Summer Vacation

4th of July

Father’s Day

Back to School

Consistent delivery

Relevant creative

Online streamingOnline display advertisingVideo pre-roll advertisingRich media / homepage takeoversPromotional portalsCustom content promotions

Page 3: 2011 facepalm digital media foundation   talk

On

lin

e S

tream

ing

(300 X 250 companion ad)

YOURLOGOHERE

average streams (mo)

$5 $3 $3:60’s

(300 X 250 companion ad)

YOURAD

HERE

33,105

5,586

6,356 5,248

17,132

6,608

$4 $2 $2:30’s

GR TALK175,382175,382average streams each month

Clear Channel West Michigan

Online & MobileStreaming

Page 4: 2011 facepalm digital media foundation   talk

T2 websiteT2 website(T3 upgrade coming soon)D

isp

lay

Ad

vert

isin

g

Avg. Impressions (mo) 878,824 89,466 28,3496% Share of Voice

728x90

234x60

160x600

300x250

120x90

GRAND RAPIDS TALK STATIONS

(Larger SOV available)

3,891,4653,891,465average impressions a monthClear Channel West

Michigan

AdvertisingDisplay

$500 $250 $70

Page 5: 2011 facepalm digital media foundation   talk

Pre

-Roll V

ideos

(300 X 250 companion ad)

(550 X 315 pre-roll ad)

YOURLOGOHERE

YOUR:15 VIDEO

HERE

24,377 3,285 4,514$350 $200 $100

Avg. Video Ads (month)

10% SOV

106,600106,600average video ads each monthClear Channel West

Michigan

Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products!

GRAND RAPIDS TALK STATIONS

VideosPre-roll

Page 6: 2011 facepalm digital media foundation   talk

BackgroundSkin

BackgroundSkin

Rich MediaFloating ad

$1,500 $1,000 $500

1 EXCLUSIVE 24 hour Homepage Takeover100% SOV of homepage ad space for 24 Hours

RMF ad for 24 Hours Custom Background Skin

Includes:

Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost.

Homepage TakeoverRich Media

(Glee homepage takeover example)