2011 facepalm digital media foundation talk
Transcript of 2011 facepalm digital media foundation talk
20112011Digital Media Foundation
West West MichiganMichigan
New Year
Super Bowl
Valentines Day
March Madness
Spring Break
Easter
Lawn & Garden
Mothers Day
Football
Halloween
Thanksgiving
Holiday
Summer Vacation
4th of July
Father’s Day
Back to School
Consistent delivery
Relevant creative
Online streamingOnline display advertisingVideo pre-roll advertisingRich media / homepage takeoversPromotional portalsCustom content promotions
On
lin
e S
tream
ing
(300 X 250 companion ad)
YOURLOGOHERE
average streams (mo)
$5 $3 $3:60’s
(300 X 250 companion ad)
YOURAD
HERE
33,105
5,586
6,356 5,248
17,132
6,608
$4 $2 $2:30’s
GR TALK175,382175,382average streams each month
Clear Channel West Michigan
Online & MobileStreaming
T2 websiteT2 website(T3 upgrade coming soon)D
isp
lay
Ad
vert
isin
g
Avg. Impressions (mo) 878,824 89,466 28,3496% Share of Voice
728x90
234x60
160x600
300x250
120x90
GRAND RAPIDS TALK STATIONS
(Larger SOV available)
3,891,4653,891,465average impressions a monthClear Channel West
Michigan
AdvertisingDisplay
$500 $250 $70
Pre
-Roll V
ideos
(300 X 250 companion ad)
(550 X 315 pre-roll ad)
YOURLOGOHERE
YOUR:15 VIDEO
HERE
24,377 3,285 4,514$350 $200 $100
Avg. Video Ads (month)
10% SOV
106,600106,600average video ads each monthClear Channel West
Michigan
Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products!
GRAND RAPIDS TALK STATIONS
VideosPre-roll
BackgroundSkin
BackgroundSkin
Rich MediaFloating ad
$1,500 $1,000 $500
1 EXCLUSIVE 24 hour Homepage Takeover100% SOV of homepage ad space for 24 Hours
RMF ad for 24 Hours Custom Background Skin
Includes:
Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost.
Homepage TakeoverRich Media
(Glee homepage takeover example)