2011 Chicago Hispanic Media Guide
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Transcript of 2011 Chicago Hispanic Media Guide
2011 - Volume 1
1
“If you’re looking to reach upholders of traditional American values,
your best bet might be the Hispanic market.” With that statement,
AdAge officially declared the Hispanic market hit its tipping point.
In Chicago, Hispanics crossed over the 2 million mark in 2010,
representing more than 1 out of every 5 Chicagoans. To help you
learn more about this growing, valuable market, we introduce the
2011 Chicago Hispanic Media Guide.
With 5 television stations, 6 radio stations and multiple websites and
newspapers, Spanish is the new look of Chicago media. What you’ll
find in this book is an overview of the Chicago market with an
emphasis on Hispanic. From introducing Chicago as a world class
city to highlighting Chicago’s leading TV, radio and online
properties, this guide showcases all that Chicago’s Hispanic media
has to offer.
Whether it’s Advertising Age or the Chicago Tribune referencing the
“growing influence of the Hispanic media*,” there has never been a
better time to invest in Chicago’s Hispanic consumer. Long known
as the Windy City, you’ll hear Chicago more often called the “ciudad
de los vientos.”
*AdeAge, “Count on it: Hispanic Market hits tipping point” July 26, 2010
Chicago Tribune: “Hispanic media plays growing role in election year” October 20, 2010
Greetings
Univision Chicago – 541 N. Fairbanks Ct Suite 1100, Chicago, IL 60601 – 312-467-5100
Table of Contents
Section Page
Chicago Market 3
Chicago's Hispanics 6
Chicago Television 11
Chicago Hispanic Television 12
Univison and TeleFutura Chicago 14
Chicago Radio 26
Chicago Hispanic Radio 27
Univision Radio 29
Chicago Online 33
UnivisionChicago.com 34
Chicago Newspaper 36
Chicago Hispanic Newspaper 37
Univision Chicago Research 39
2
Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2011, Chicago DMA; TVB 2009, TNS Media Spot TV Expenditures by DMA 2009
Chicago is the…
3rd Largest
media market
Total Spot TV Revenue: $675 Million
4th Largest city GDP
in the world
Source: 2008 "Global city GDP rankings 2008-2025,” < https://www.ukmediacentre.pwc.com/imagelibrary/downloadMedia.ashx?MediaDetailsID=1562 >.
Retrieved 20 November 2009. Price Waterhouse Coopers; Additional rankings: 1. Tokyo, 2. New York City, 3. L.A.
City GDP: $574 Billion
3.5 million TV homes
3
The #1 sports town
Source: “2010 17th Annual Best Sports Cities.” The Sporting News
Chicago is …
Culturally rich
4
Chicago is…
Home to 31Fortune 500 HQ’s*
5Source: “2010 Fortune 500: Annual Ranking of America’s Largest Corporations.” Fortune Magazine; *Corporations headquartered in IL
2000 2010
Chicago is Latino
Hispanic
16%
Hispanic
21%
Black
18%Black
17%
White
60%
White
56%
Asian 5%Asian 4%
Other 2%
Other 1%
Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA
1.5M 2.0M
Hispanic Density
20.0% to 100%
8.0% to 19.9%
5.0% to 7.9%
3.0% to 4.9%
0% to 2.9%
6
out of
Adults 18-49
Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA
Driving Chicago’s growth
Chicago Hispanics are…
1 5
Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2011, Chicago DMA7
Average Age: Hispanics = 27 vs. Non-Hispanics = 40
13years younger
Source: 2011 Nielsen Universe Estimates, Average Age Persons 2+, Chicago DMA
Chicago Hispanics are…
Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA
Mexican
81%
Puerto
Rican
9%
Other
10%
8
Similar to U.S. Hispanics
Mexican
78%
Puerto
Rican
10%
Other
12%
Chicago Total U.S.
Total Consumer spending = $280B; Hispanic spending will grow to $49B by 2014 ($330B total)
Buying power of
$35B
Source: 2009 Global Insights Hispanic Monitor, Consumer Spending, Chicago DMA
Chicago Hispanics have a…
HH income of
Total HH Income = 92K; Hispanic HH Income will grow 18% by 2014 (vs. 12% total)
$69KSource: 2009 Global Insights Hispanic Monitor, Avg HH income, Chicago DMA
9
Ranking higher than the buying power of:
Chicago $35B
Guatemala $35B
Cuba $34B
Ecuador $33B
El Salvador $22B
Uruguay $22B
Costa Rica $20B
Panama $17B
Honduras $12B
Paraguay $12B
Consumer Expendi tu re:
Ch i c ag o v s . La t in A mer i c an Countr i es
Source: 2011 Nielsen Universe Estimates, 5-tier language breaks, Adults 2+, Chicago DMA
92%
Source: 2011 Nielsen Universe Estimates, Average persons per HH, Chicago DMA
3.6 2.5
Hispanics Non-Hisp.
Larger HH’s
Chicago Hispanics live in…
Spanish speaking HH’s
Only
Spanish
13%
Mostly
Spanish
30%
Spanish &
English
32%
Mostly
English
17%
10
Station Affiliation Channel Owner
CLTV Chicagoland TV Tribune Company
CSNC Comcast SportsNet Comcast Corporation
WBBM CBS 2 CBS Corporation
WCHU Azteca 61 Venture Technologies Group, LLC
WCIU Independent 26 Weigel Broadcasting
WCPX ION 38 Ion Media Networks, Inc
WEDE Religious Ind 34 First United, Inc
WFLD FOX 32 Fox Television Stations
WGBO Univision 66 Univision Communications, Inc
WGN CW 9 Tribune Company
WJYS Independent 62 Oxford Media Group, Inc
WLS ABC 7 Disney/ABC
WMAQ NBC 5 NBC Universal
WMEU Independent 48 Weigel Broadcasting
WOCH Arirang (Korean) 41 KM Communications
WOCK Mega TV 13 Spanish Broadcasting System
WPWR My Network TV 50 Fox Television Stations
WSNS Telemundo 44 NBC Universal
WSPY America One 30 Nelson Enterprises, Inc
WTTW PBS 11 Window to the World Communications, Inc
WWME Independent 23 Weigel Broadcasting
WWTO TBN 35 Trinity Broadcasting Network, Inc
WXFT TeleFutura 60 Univision Communications, Inc
Chicago Television Stations
11
A Tu Lado
Station: Univision WGBO 66
Owner: Univision O & O
Website: www.univisionchicago.com
Signal Power: Full power
Local News: M-Su 5-5:30p, M-Su 10-10:30p
Primetime Programs: Novelas, Variety
12
(At Your Side)
Station: TeleFutura WXFT 60
Owner: Univision O & O
Website: www.univisionchicago.com
Signal Power: Full power
Local News: M-F 6-7a
Primetime Programs: Drama, Movies, Novelas
Lo Máximo(The Maximum)
Station: Azteca WCHU 61
Owner: Venture Technologies Group, LLC
Website: www.aztecaamerica.com
Signal Power: Full power
Local News: N/A
Primetime Programs: Talk, Entertainment, News, Novelas
Station: Mega TV WOCK 13
Owner: Spanish Broadcasting Systems
Website: www.megatv.com
Signal Power: Low power
Local News: N/A
Primetime Programs: News Magazine/Opinion, Talk, Paid13
Station: Telemundo WSNS 44
Owner: NBC Universal O & O
Website: www.telemundochicago.com
Signal Power: Full power
Local News: M-F 5-5:30p, M-F 10-10:30p
Primetime Programs: Novelas
Más de lo que Esperas(More than you Expect)
La Fuerza de la Televisión(The Power of Television)
M Tu W Th F Sa Su
5a Early Morning: News / Talk
11aDaytime:
9a
5p
Morning:
2p
6p
8p Novelas / Variety
10a
4p
7pPrimetime:
Late News: Local and National News
Early News: Local and National News
Morning News / Talk
10p
9p
Children's
Movies
Sports
VarietyEarly Fringe:
Variety / Current Affairs
Novelas / Talk
3p
Weekend:
6a
7a
8a
1p
12p
M Tu W Th F Sa Su
Children's
Movies
Fútbol
VarietyEarly Fringe:
Novelas
6p
8p Novelas / Movies
10a
4p
Primetime:7p
11aDaytime:
9a
5p
Morning:
2p
6a
7a
8a
1p
12p
5a Early Morning: Novelas
Late News: Sports News
Early News: Entertainment News
Local Current Affairs / Novelas
10p
9p
Novelas / Variety / Talk
3p
Weekend:
14
News
(Your Happy Breakfast)
(Uni-Chicago Local News)
(Uni-Chicago Network News)
(To the Point)
(First Impact)
(Wake Up America)
Chicago’s local news leader,
focusing on Hispanics
Trusted network news with Jorge Ramos and Maria Elena Salinas
Action packed news magazine
Jorge Ramos presents the people and issues making political news headlines
Think “Meet the Press”
Think “Inside Edition” meets “Headline News”
Think “Good Morning America”
Traditional morning news wakes up America
Think “Good Morning America”
Fresh entertainment magazine with live news, the latest gossip and music
M-Su, 4-5p
M-Su, 5-5:30p/10-10:30p
M-Su, 5:30-6p/10:30-11p
Su, 9-10a
M-F, 6-9a
M-Su, 5-6a
15
Novelas
Daytime
Novelas
Primetime
NovelasProven products from the largest
production houses in the world
•Each story unfolds 5/week
Think popular romance novels as TV mini-series
•First run all year around
Favorites of the past and present, as well
as hit novelas targeting teenage viewers
16
M-Sa, 11-3p
M-F, 6-10p
Reality
(Our Latin Beauty)
(Look Who’s Dancing)
(The Big Show)
(The Great Battle Challenge)
Think “America’s Next Top Model”
Fusing the glamour of a beauty
pageant with reality TV
Think “Dancing with the Stars”
Physical challenges determine
who survives on the island
Celebrity dance competition
featuring classic and Latin routines
A life-size game board tests
participants’ mind, body and nerves
Think “Survivor” meets “Wipeout”
Think “American Gladiator” meets “Fear Factor”
17
Spring, Su, 7-9p
Fall, Su, 7-9p
Winter, Su, 7-9p
Summer, Su, 9-10a
Talk/Entertainment
(Don Francisco Presents)
(Giant Saturday)
18
(The Scoop & The Skinny)
(Here and Now)
Sa, 7-10p
The Spanish speaking world’smost popular Saturday night tradition
Think the ultimate variety show
Think “Regis & Kelly” meets “Extra”
Popular duo talk gossip on celebrities
M-F, 3-4p
Tu, 9-10p
W, 9-10p
Late night talk with the superstars
Think “The Tonight Show”
Timely, hard-hitting investigative reports and feature stories
Think “20/20”
Entertainment experts discuss the comings and goings of the stars
Think “TMZ” meets “Talk Soup”
Talk/Entertainment
(Scandalous TV)
(Final Verdict)
(A New Day)
(The Scissors)
Think “Access Hollywood” meets “Regis & Kelly”
Latest celebrity gossip, outrageous comedy skits and live performances
Courtroom drama, real judge, real justice
1 hour news magazine simulcast live on TF-Chicago and La Tremenda
Think “Mike & Mike in the Morning”
Think “Judge Judy” meets “People’s Court”
19
M-F, 6-7a
M-F, 1-2p / Su, 10a-12p
M-F, 4-5p
M-F, 5-6p
Movies
Blockbuster movies every night of the week
(All-Star Movies)
(The Movie Party)
Combination blockbuster movie nightand interactive party
Late-night movies from TeleFutura’scollection of Hollywood favorites
Weekend matinee and late-night movies
Think “TBS Movie Extra”
(Movies)
(Movies)
20
M-F, 7-9p / Sa-Su, 6-10p
M-Su, 10:30p-12:30a
Sa, 11a-6p / Su, 12:30a-2:30a
2X/month, Th, 7-9p
Sports News
#1 nightly sports news show in Spanish
Local, national and international sports updates
Latest scores and highlights as well as interviews with the biggest names in sports
Think “Fox Chicago Final Word”
Think “Sports Center”
Think “ESPN Sports Saturday”
(Sports Encounter)
(Sports Action Extra)
(Sports Republic)
21
Uni, Su,10a-12p
TF, M-Su, 10-10:30p
Uni, Su, 10:15-10:30p
Sponsorship Opportunities
Chicago’s favorite personality talks gossip, entertainment and the places to go
Promoting education and college readiness
The Mexican Consul live in the studio
Human interest and consumer affairs issues
Text-2-Vote daily questions
22
M, 5p News
F, 5p News
M-F, 10p News
M, F, & Sa, 10p News
M-F, 5p News
Club Teams:
SportsProfessional team soccer played in
national and international competitions(Think the Chicago Bears)
Mexican Soccer is Hispanic Chicago’s #1 sport
U.S. pro teams featuring the Chicago Fire
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Top MLS vs. top FLM in yearly competition
Teams compete to declare CONCACAF champ
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
23
Sports
The best teams of North and Central America
compete every 2 years for the gold
The best South American teams compete every 3
years in the longest running soccer competition
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
All friendly and qualifying matches for the men’s
Mexican National Team
All friendly and qualifying matches for the men’s
U.S. National Team
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National Teams: The Nation’s best in the highest form
of international competition(Think the U.S. “Dream Team”)
24
SpecialsTargeting Chicago’s Hispanics, Univision’s specials include a
Red Carpet Pre-show, front row seats to the Ceremony,
behind-the-scenes Post-Show, News and online
The longest-running and highest-rated Latin
awards show
Latin Music’s most prestigious award show
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Only awards show honoring idols of and chosen
by Hispanic youths
Honoring the best of Latin American TV
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
25
Station Format Owner/LMAWBBM News CBS Radio, Inc.WGN Talk Tribune BroadcastingWVAZ Urban Ac Clear Channel CommunicationsWLS Talk Citadel CommunicationsWTMX Hot Ac Bonneville / KSL BroadcastingWOJO Reg'L Mex. Univis ion/Broadcas tingWDRV Classic Hits Bonneville / KSL BroadcastingWLS-F Oldies Citadel CommunicationsWUSN Country CBS Radio, Inc.WGCI-F Urban Clear Channel CommunicationsWBBM-F Rhy. Chr CBS Radio, Inc.WLIT-F Ac Clear Channel CommunicationsWKSC-F Chr Clear Channel CommunicationsWILV Ac Bonneville / KSL BroadcastingWXRT-F Adult Altern. CBS Radio, Inc.WBEZ News/Talk The WBEZ Alliance, Inc.WKQX Modern Rock Emmis Communications CorporationWLUP-F Classic Rock Emmis Communications CorporationWVIV-F Span. Adlt/Hits Univis ion/Broadcas tingWLEY-F Reg'L Mex. Spanish Broadcasting SystemWJMK Adult Hits CBS Radio, Inc.WSCR Sports CBS Radio, Inc.WCFS-F Ac CBS Radio, Inc.WPWX Urban Crawford Broadcasting Co.WNUA Span. Hits Clear Channel CommunicationsWLFM-L Smooth Jazz WLFM, LLCWFMT Classical Chicago Educational TelevisionWMVP Sports ESPN RadioWPPN Urban Univis ion/Broadcas tingWSRB Urban Ac Crawford Broadcasting Co.WIND Talk Salem Communications Corp.WGRB Black Gospel Clear Channel CommunicationsWJKL C. Christian Educational Media FoundationWMBI-F Religious Moody Bible InstituteWZSR Ac NextMediaWERV-F Classic Hits NextMediaWXLC Hot Ac NextMediaWDCB Jazz/News College of DuPageWIIL Rock NextMediaWSSR Ac NextMediaWCCQ Country NextMediaWCPT Talk Newsweb Corp.WVON Talk Midway Broadcasting Corp.WRTO Span. Ta lk Univis ion/Broadcas tingWMIL-F Country Clear Channel CommunicationsWWYW Oldies NextMediaWLJE Country Radio One CommunicationsWONU Christ. Rock Olivet Nazarene UniversityWCPT-F Talk Newsweb Corp.WNVR Ethnic Polnet Communications, Lt.WCPQ Talk Newsweb Corp.WMYX-F Modern Ac EntercomWRXQ Classic Rock NextMediaWXSS Chr EntercomWYCA Black Gospel Crawford Broadcasting Co.WXRD Classic Rock Radio One CommunicationsWZVN Ac Radio One CommunicationsWMBI Religious Moody Bible InstituteWCFL C. Christian Illinois Bible Institute,...WTMJ News/Talk Journal Broadcast GroupWKKV-F Urban Clear Channel Communications
Chicago Radio Stations
26
Station Name: La Que Buena
Call Letters: WOJO
Frequency: 105.1 FM
Format: Mexican Regional
Website: www.quebuenachicago.com
Station Name: Recuerdo
Call Letters: WVIV / WVIX
Frequency: 103.1 FM / 93.5 FM
Format: Spanish Adult Hits
Website: www.recuerdochicago.com
Station Name: La Kalle
Call Letters: WPPN
Frequency: 106.7 FM
Format: Spanish Top 40
Website: www.lakalle1067.com
Station Name: La Tremenda
Call Letters: WRTO
Frequency: 1200 AM
Format: Full Service News / Talk
Website: www.latremendachicago.com27
Con Orgullo Mexicano
Con Toda tu Música Favorita
Nadie Toca Más Música
Tu Fuente de Información
(With Mexican pride)
(With all of your favorite music)
(Nobody plays more music)
(Your information source)
Owner: Spanish Broadcasting System, Inc.
Call Letters: WLEY
Frequency: 107.9 FM
Format: Mexican Regional
Website: www.laley1079.com
Owner: Clear Channel Communications, Inc.
Call Letters: WNUA
Frequency: 95.5 FM
Format: Spanish Contemporary
Website: www.wnua.com
En Chicago Manda
Todos los exitos
28
(Ruling Chicago)
(All the hits)
La BotanaLive and local, La Botana brings their energetic personality, hilarious
voices, and crowd-pleasing talent to La Que Buena.
6a-12p Piolin por la Manana
12p-3p Valeria "La Chiquita" Morfin y Luchy Luchy
3p-7p La Botana
7p-12a Liliana Mendoza
Piolín por la Mañana“Piolin” is the top ranking morning show in the nation, regardless of
language, featuring entertainging drivetime banter.
Valeria “La Chiquita” Morfin y Luchy LuchyValeria “La Chiquita” Morfin, y Luchy Luchy keep listeners going
throughout their mid-day with the best music and listener interaction.
Liliana MendozaFive full hours of the best hits of Durangense, Norteñas and Tierra
Caliente, with plenty of listener interaction and prize giveaways.
Chicago’s Leading
Regional Mexican Station
29
6a-10a Buenos Días Recuerdo con Ricardo
10a-3p Amalia Gonzalez
3p-7p Cesar Osmar
7p-12a Buenas Noches Recuerdo con David Raul
Best hits ever made during
the 70’s, 80’s and 90’s.
Buenas Noches Recuerdo con David RaulDavid Raul brings his success and experience to Buenas Noches Recuerdo.
Buenos Días Recuerdo con RicardoThe winning programming philosophy is quite simple: Heavy on music, light on talk, along with the best music, news, and humor.
Amalia GonzalezAmalia provides the best selection of hits from the 70’s, 80’s, and 90’s,
interviews with listeners’ favorite artists, and her famous tips and advice.
Cesar OsmarCesar entertain and informs commuters on their ride home with listener requests, the latest traffic and weather, and humorous segments.
30
Chicago’s only
SL News/Talk Station
5a-9a Javier Salas con Un Nuevo Día
11a-12p Julie Stav
12p-2p Doctora Isabel
2p-3p Vita Source hosted by Jose Fernandez
6p-7p Locura Deportiva
7p-8p Silvatazo
7p-9p Paid Programming
9p-10p El Colmillo
Javier Salas con Un Nuevo DíaJavier Salas keeps listeners informed during their morning commute with a mixture of local,
national, and international news, weather and entertainment.
Vita Source hosted by Jose FernandezJose Fernandez, nutritionist and trainer, offers advice on proper nutrition and the latest
exercises.
Doctora IsabelLa Dra. Isabel, a licensed psychologist, takes over 8,000 calls daily seeking advice on parenting,
marital relations, and other interpersonal issues.
Julie StavJulie Stav answers listeners financial questions and offers advice on personal finances,
mortgages, and small business issues.
SilvatazoChicago’s very own Goyo Villanueva keeps listeners up-to-date with the latest sports news and
scores.
31
WRTO is home for Spanish language play-by-play broadcasts for
Chicago White Sox, Chicago Cubs, Chicago Bulls, and Chicago Fire
Chicago’s only
Top 40 Spanish station
6a-10a Mauricio Mejia
10a-2p Al Sanchez
2p-7p Latino Omarcillo
7p-12a Chuy Gonzalez
Al SanchezHe keeps listeners jamming thru their work day and adds an extra spice to
their lunch hour with the “Chile Caliente Mix!”
Latino Omarcillo“Latino Omarcillo” injects listeners’ PM commute with the latest news,
weather, and traffic and Omarcillo’s 5 o’clock mix.
Chuy GonzalezChuy Gonzales keeps listeners entertained throughout the evening with special
features such as “Top 7 songs at 7” and the “Pijama mix” at 9pm.
Mauricio MejiaHilarious segments, artist interviews, listener interaction and local news, with
entertainment news from correspondents in Miami.
32
Website Owner
ABC7Chicago.com Disney/ABC
CBS2Chicago.com CBS Corporation
Chicago.Metromix.com Gannet Co, Inc/Tribune Company
Chicago.Timeout.com Time Out Group, LTD
Chicago-Scene.com Ted Widen
ChicagoTribune.com Tribune Company
CLTV.com Tribune Company
DailyHerald.com Paddock Publications
MeTVChicago.com Weigel Broadcasting
MyFoxChicago.com Fox Television Stations
Post-Trib.com Sun Times Media Group
RedEyeChicago.com Tribune Company
SouthtownStar.com Sun Times Media Group
Suburban/ChicagoNews.com Sun Times Media Group
SunTimes.com Sun Times Media Group
TelemundoChicago.com NBC Universal
UnivisionChicago.com Univision Communications, Inc
ViveloHoy.com Tribune Company
Chicago Websites
33
UnivisionChicago.com
News (Videos/Slideshow/Articles)
News Stories
Polls
News Segments
Photos
Weather
Special Pages
34
Sponsorship Opportunities
Rotating Ad
Banners
Video Streaming
Polls
Splash Pages
35
Newspaper Owner
Aurora Beacon News Sun Times Media Group
Chicago Reader Creative Loafing, Inc
Chicago Sun Times Sun Times Media Group
Chicago Tribune Tribune Company
Daily Herald Paddock Publications
Elgin Courier News Sun Times Media Group
Hoy Tribune Company
Joliet Herald News Sun Times Media Group
La Raza ImpreMedia
Lake County News-Sun Sun Times Media Group
Lawndale Lawndale Press, Inc
Naperville Sun Sun Times Media Group
Northwest Herald Shaw Suburban Media
Nuevo Siglo The New Century
Post-Tribune Sun Times Media Group
RedEye Tribune Company
Reflejos Reflejos Publications, LLC
Southtown Star Sun Times Media Group
Chicago Newspapers
36
Hoy
Owner: Tribune Company
Type: Daily
Language: Spanish
Website: www.vivelohoy.com
La Raza
Owner: ImpreMedia
Type: Weekly
Language: Spanish
Website: www.impre.com/laraza
Lawndale
Owner: Lawndale Press, Inc
Type: Weekly
Language: Bi-Lingual
Website: www.lawndalenews.com
37
Reflejos
Owner: Reflejos Publications, LLC
Type: Weekly
Language: Bi-Lingual
Website: www.reflejos.com
Nuevo Siglo
Owner: Latino Print Network
Type: Weekly
Language: Spanish
Website: www.nuevosiglonews.com
38
Research Description
NielsenRatings, Universe Estimates, Reach/Frequency
reports, and other studies
Scarborough Qualitative consumer survey data
SimmonsQualitative consumer survey specializing in
packaged goods
Kantar Media Intelligence Advertiser spending estimates
Global Insights Population, Income, category spending estimates
GeoscapeDemographic/mapping software with current-year
population estimates
Polk Data for auto registrations, Hispanic by surname
Yankelovich Consumer lifestyle statements
Mintel Oxygen Consumer reports focusing on consumer trends
Univision Chicago Research Resources
39
This book was created by Univision Chicago Research. The
resources sited on this page were used throughout. Please contact
your Univision representative for help with your research needs.