Social Media Marketing For The US Hispanic Market
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USING SOCIAL MEDIA MARKETING TO BUILD YOUR BRAND IN THE HISPANIC MARKET
By: Javier M. Santos Social Media Marketing Consultant
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SITUATION
• U.S. Hispanics are known to be avid consumers of
social media, but few marketers are using Spanish-
language Facebook fan pages to reach out to them.
Source: Hispanic Fact Pack 2011
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SITUATION
Source: Hispanic Fact Pack 2011
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SITUATION
• Fact: A quick sample revealed that from184 different
US brands only 34 had any kind of Spanish-
language presence on Facebook.
• Facebook Spanish-language brand fans pages: 1.96
millions.
• Facebook English-language brand fans pages:106.4
millions.
Source: AdAge Hispanic Magazine
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SITUATION
• Marketers that do try to engage Hispanics online
often make mistakes, ranging from simply
repurposing Spanish-language content from other
countries to allowing stale content to remain online
indefinitely.
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OUR PERCEPTION
• For brands willing to put up Spanish-language
Facebook pages, there's a huge payoff!
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DO’S AND DON’TS
• Use human translators that understand the culture.
• Don't do partial translation, with some links in
Spanish and some in English.
• Don't just translate content from a general market
site without changing the images, too.
• Don't put a Spanish-language site up, then neglect
to monitor it and engage with users. And avoid
orphaned social media that lacks links and easy
navigation.
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WHAT CAN WE OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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OUR OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & 3 Months Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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LANDING PAGE EXAMPLES
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OUR OFFER
• Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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KIA MOTORS FACEBOOK BUSINESS PAGE
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OUR OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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RESULTS FOCUSED APPROACH
• Fan Growth
• Promotions
• Grow Sales
• Build Your Brand
• Product Sampling
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SAMPLE OF OUR WORK
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ADVERTISING CAMPAIGN
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ADVERTISING CAMPAIGN
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CAMPAIGN RESULTS
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OUR OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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SMMD
Login
Publishing Area
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SMMD
Engagement Area
Measurement Area
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OUR OFFER
• Spanish Language Call to Action Landing Page
• Spanish Language Facebook Fan Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
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LANDING PAGE TRAFFIC REPORT
•Number of Visitors •Conversion Rate •Navigation Origin
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FACEBOOK FAN PAGE TRAFFICT REPORT
•Number of visitors •Demographic
•Gender •Age
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OPTIONAL SERVICES
Advanced QR Code Campaign Manager
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WHERE TO PLACE QR CODES
Source: Hispanic Fact Pack 2011
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ANALYTICS
Depending on the campaign set up, the following analytics data is available:
•Real time hourly scans •Scans •Goals •Time on site •Page views •Unique scans •Demographics •Media response comparison
The interactive reports are generated in real time.
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GTA’S ADDITIONAL SERVICES
• Spanish language full website development • Company Identity
o Logo o Business Cards o Letterhead o Brochure o Flyer
• Print Media Campaign • Customer Database Build Up • YouTube Channel Setup (Info-commercials) • Online Store
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IT’S YOUR CHOICE!
NO HABLO ESPAŇOL…
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IT’S YOUR CHOICE!
BUILD YOUR BRAND AMONG THE HISPANIC MARKET!
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ABOUT US
G TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4 y e a r s
e x p e r i e n c e i n t h e P u e r t o R i c o m a r k e t . O u r s t a f f i s s p e c i a l i z e d i n
m a r k e t i n g , p r o g r a m m i n g , a r t a n d t e c h n o l o g y t o p r o v i d e O n - l i n e
h i g h q u a l i t y c o n s u l t i n g s e r v i c e s i n :
– C o r p o r a t e I n t e r n e t I n t e r a c t i o n s
– E - C o m m e r c e S o l u t i o n s
– I n t e r a c t i v e D a t a A n a l y t i c s
O u r s e r v i c e s a r e d e s i g n e d a c c o r d i n g t o t h e c h a r a c t e r i s t i c s a n d
r e q u i r e m e n t s o f o u r i n d i v i d u a l C l i e n t s .
G TA I n t e r n e t M a r k e t i n g o w n s a n e s t a b l i s h e d a n d a c c e s s i b l e o f f i c e
w i t h t h e t e c h n o l o g i c a l i n f r a s t r u c t u r e r e q u i r e d t o g i v e e x c e l l e n t
s e r v i c e t o o u r C l i e n t s ( s u c h a s K i a M o t o r s , S e r r a l l é s , E l M e s o n ,
M a n a t í M e d i c a l C e n t e r , a m o n g m a n y o t h e r s ) .
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ABOUT US
G TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h e
I n t e r n e t A d v e r t i s e m e n t B u r e a u - I A B , I n t e r n e t S o c i e t y - P u e r t o
R i c o , S M E - S a l e s a n d M a r k e t i n g E x e c u t i v e s A s s o c i a t i o n , a n d L a
C á m a r a d e C o m e r c i o d e P u e r t o R i c o .
W e w i l l b e m o r e t h a n h a p p y t o a s s i s t y o u t o a c c o m p l i s h y o u r
b u s i n e s s g o a l s . F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t u s a t
w w w. g t a . m a
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THANKS
F o r m o r e i n fo r m a t i o n , p l e a s e v i s i t u s @ www.gta .ma