2010 the Union Rate Card Std

8/14/2019 2010 the Union Rate Card Std

http://slidepdf.com/reader/full/2010-the-union-rate-card-std 1/12

www.THEUNION.cGreat People Connecting Commu

2010

Media ResouRceGuide Your guide to marketing & advertising with The Union, theunion.com and The Union products



W elcomeVed Cmer:

Ou bui i to lp you gow your bui. I a utll

tat’ wat w a all about.

A altoug ou itoy at bac to 1864 (T Uio

wa tabli to lp Abaam Licol gt -lct

pit), w a muc mo ta, “jut a wpap,” a

om woul uggt.

W uta t to tagt you avtiig mag

vy pcically i t ag o iomatio ovloa, to tat

, w o a uit o vic, om Wb to pit to ict

mail. A toug ou vy obut ataba, w ca povi

iomatio to lp you itiy you tagt mat a op-

potuiti i a vy mauabl a cot-ctiv way.

T Uio a b pat o ti gat commuity almot

ic t bgiig. W av a ta i utaiig t

uality o li mot o u mov to joy. Tat uality,

i ou viw, bgi by uig a oli, iv, coomic

ouatio. W a a commuity o motly mall, mom-a-

pop typ bui a w ow ow icult it ca b i

a v-callgig a comptitiv lacap.

W ta ay to v you. Ou ucc p upo

you.

Bt ga,

J Acma

Publi

GrOWInG reAdershIP

■ T Uio nwpap: 44,477 aily

■ TUio.com: 9,500 avag aily

■ Combi nt rac:

75% o Wt nvaa Couty Mat

OUr MArkeTPopulatio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84,151

Fmal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42,917

Mal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41,234

Ag 0-19 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,859

Ag 20-34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,053

Ag 35-54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24,740

Ag 65+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,503

Mia ag. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.7

Avag ouol icom . . . . . . . . . . . . . . . . . . . . . $90,195

Mia icom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55,595

houol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39,426

Uio ouol . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,984Family ouol w/ cil u 18 . . . . . . . . . . . 11,906

hom owip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74%

hom t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26%

hig scool gauat . . . . . . . . . . . . . . . . . . . . . . . . 92.1%

Collg gauat . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27%

8% ig ta t atioal compaio

rtail al p ouol . . . . . . . . . . . . . . . . . . . . . $19,818

Market information Source: Nevada County Economic Resource Council,

California Department of Finance, Nevada County 2006 US Census numbers minus Truckee.

Covering zip codes: 95945, 95946,

95949,95924,95959,95960, 95975,

95977 and 95602.

Nevada couNty

ContaCt us:

adveriig se Deprme

(530) 477-4243

-mail: [email protected]

the ui

464 sutto Way, Ga Vally, CA 95945

www.tuio.com

Po: (530) 273-9561

Fa: (530) 273-1854



media landscape

The UnIOn MedIA LAndsCAPe

W wat to b you matig pat to lp you bui ucc.

I ou ot to o tat w’v couct uvy to tmi you

cut a pottial cutom aig pc. h a omo t ult accoig to a ipt aip uvy:

W utio about aip o daily nwpap:

■ 69% a T Uio

■ 28% sacamto B

■ 8% sa Facico Coicl

■ 7% Aubu Joual

■ 24% di ot a ay

Catgoy T UioItttuio.com

raio YllowPag

Foo & Goci 71% 1% 3% 1%

employmt 62% 16% 1% 3%ral tat 58% 22% 2% 1%

Law & ga uipmt 47% 15% 4% 7%

ettaimt 47% 23% 10% 2%

rtauat & iig 43% 5% 10% 18%

U ca, tuc o va

41% 25% 5% 2%

Fuitu 39% 14% 3% 9%

hom Impovmt 38% 16% 6% 9%

Ti, batti, autouppli

38% 11% 3% 19%

nw ca, tuc, o va 22% 50% 4% –Clotig 20% 23% 5% 4%

elctoic (TV, dVd, Cdplay)

20% 41% 3% 3%

Cll po a tlcom-muicatio uipmt

19% 38% 7% 3%

Baig a acial

vic

17% 43% 7% 3%

Comput uipmt 13% 51% 2% 6%

TheUnIOn.COM MedIA LAndsCAPe

I t umm o 2007 w i a ipt coultig m to couc

uvy to icov ow ou commuity u t itt. T ult w

iomativ a gatiyig. Ty uppot ou atio tat w ca povi oavti ot oly a lag auic but mo cutom. W’ ot jut

tat, t umb pa o tmlv. By t way, w a t oly av

vu tat i willig to povi ou cutom wit actual act a gu

gaig ti avtiig campaig.

T ollowig iomatio i ta om uvy ult tat may b o it

pottial avti:

O t uvy paticipat:

■ 90% u t Itt aily

■ 74% viit T Uio.com mo ta 3 tim p w; 53% viit a

■ 88% av u t Itt to puca pouct o vic

■ 49% o to uvy ac pouct oli but puca LO

■ 93% a T Uio at lat oc a w

■ 71% o tuio.com a o ot ubcib to T Uio

■ 37% o paticipat a plac a Clai a i t pviou 12 m

Market Information Source: Wilkerson Study.

T ollowig tabl lit ‘Pimay Avtiig souc’ o uvy

paticipat aco y pouct a vic:

Market Information Source: Pulse Media Group.



The UnIOn reTAIL AdVerTIsInG rATes

dAILY

$ 2 , 5

0 0

$ 2 0 , 0

0 0 - $ 5 , 0

0 0

$ 6

0 , 0

0 0 - $ 3 0 , 0

0 0

op at:$26.46 p col ic


The UnIOn CLAssIFIed AdVerTIsInG rATes



$

15.50p colum ic

$

16.50p colum ic

$

10.85p colum ic

$13.80p colum ic

$14.80p colum ic

$9.65p colum ic

$10.35p colum ic

$11.50p colum ic

$12.50p colum ic

$8.05p colum ic

$8.60p colum ic

op at:$4.75 p colum ic o

$295 lat

The UnIOn COLOr rATes

Less ThAn 29” MOre ThAn 29

op at:$3.90 p colum i

$295 lat

$

11.60p colum ic

$

3.60p colum ic

$

3.00p colum ic

Full colo: $240

$3.35p colum ic

$2.75p colum ic

Full colo: $225

$3.10p colum ic

$2.55p colum ic

Full colo: $230

POLYBAG, POsT-IT nOTes & TOPPers

rout zoig a . . . . . . . . . . .$8.00

Maimum It iz. . . . . . . . .11” 12.5

Maimum Polybag siz. . . . . . .9” 23”

FreqUenCY AdVerTIsInG dIsCOUnTs

By avtiig vy ay i T Uio, you mag will ac toua opottial cutom. rpat ay iplay o commcial clai a witi icala ay a civ t ollowig icout:

ru 2 tim . . . . av 25% o 2 a

ru 3 tim . . . .av 30% o 3 aru 4 tim . . . .av 35% o 4t a

ru 5 tim . . . . av 40% o 5t a

ru 6 tim . . . . av 50% o 6t a

$ 7 5 , 0

0 0 +

t o t a l

a n n u a l

$9.90p colum ic

$10.90p colum ic

$6.90p colum ic

$7.40p colum ic

$2.60p colum ic

$2.15p colum ic

Full colo: $215

2010 Rates

sATUrdAY& Weekend

dAILY sATUrdAY& Weekend



theunion.com

theuNioN.coMtkig yr bie he Iere d beyd .

Tuio.com i nvaa Couty’ mot popula Wb

it, civig o avag 1 millio pag viw p

mot. By avtiig o tuio.com you ca ac

aitioal cutom vy ay, ov a abov you

wpap a cul. Viito tu val tim

a ay, pig a avag v miut viwig

ac pag. Ica you a mag ucy a

tgt coum awa o you pouct a

vic. WIt you itt a, w tac t atttiociv a giv you a pot tailig ow may cli

you a civ i a giv tim pio.

Real estate

T “ral etat” tab o t tuio.com

o gat iomatio to ayo looig to

t, buy o ll al tat i wt nvaa

Couty. Agt a l pol, op ou

map, a jut om o t valuabl cott

availabl o t it.

Jobs

Clic o t “Job” tab o tuio.com

o you compay’ bt avu o local

a atioal viibility attactio to ualimploy. Aggivly pacag cuitig

campaig o atioal pou toug

pmi job ac Wb it, icluig

mot.com.

e editioN

Gt t pap witout t pap. T Uio

eitio i a act uplicat o ou pit it

tat i availabl oli. It atu all t aa toi i t am omat tat you o

t pit pag i a ay-to-u omat.



$

2 5 , 0

0 0

- $ 0

$ 7 5 , 0

0 0 -

$ 2 6 , 0

0 0

$ 1 5 0 , 0

0 0 -

$ 7 6 , 0 0

0

inseRts & the union’s diRect sieRRa saveR

the uNioN’s diRect sieRRa saveR

PRePRiNt iNseRt PRiciNG

op at: $55 p toua igl t;

ac 6 pag jump a $6 p touarout zoig a $8

pic p 1,000 it:

igl t . . . . . . . . . . . . . . . $36.00

standard tab price

up to 6 . . . . . . . up to 12 . . . . . $53.00

up to 12 . . . . . . up to 24 . . . . . $59.00

up to 18 . . . . . . up to 36 . . . . . $65.00

up to 24 . . . . . . up to 48 . . . . . $71.00

pic p 1,000 it:

igl t . . . . . . . . . . . . . . . $34.00

standard tab price

up to 6 . . . . . . .up to 12 . . . . . $51.00

up to 12 . . . . . .up to 24 . . . . . $57.00

up to 18 . . . . . .up to 36 . . . . . $63.00

up to 24 . . . . . .up to 48 . . . . . $69.00

pic p 1,000 it:

igl t . . . . . . . . . . . . . . . $32.00

standard tab price

up to 6 . . . . . . .up to 12 . . . . . $49.00

up to 12 . . . . . .up to 24 . . . . . $55.00

up to 18 . . . . . .up to 36 . . . . . $61.00

up to 24 . . . . . .up to 48 . . . . . $67.00

the uNioN PRePRiNt

iNseRt PRiciNG

total MaRket coveRaGeBy cmbiig the ui d the ui’ Direc sierr sver, y expd yr cverge ery f weer nevd Cy.

Pic Wigt $0 - $25,000 $26,000 - $75,000 $76,000 - $150,000

0.1 $34.00 $33.00 $32.00

0.2 $34.00 $33.00 $32.00

0.3 $48.00 $46.00 $44.00

0.4 $50.00 $48.00 $46.00

0.5 $51.00 $49.00 $47.00

0.6 $52.00 $50.00 $48.00

0.7 $53.00 $51.00 $49.00

0.8 $54.00 $52.00 $50.000.9 $55.00 $53.00 $51.00

1.0 $58.00 $56.00 $54.00

1.1 $63.00 $61.00 $59.00

1.2 $65.00 $63.00 $61.00

1.3 $67.00 $65.00 $63.00

1.4 $70.00 $67.00 $65.00

1.5 $71.00 $69.00 $67.00

1.6 $73.00 $71.00 $69.00

1.7 $75.00 $73.00 $71.00

1.8 $77.00 $75.00 $73.00

1.9 $80.00 $78.00 $76.00

2.0 $83.00 $81.00 $79.00

2.1 $86.00 $83.00 $82.00

2.2 $89.00 $87.00 $85.00

2.3 $92.00 $90.00 $88.00

2.4 $95.00 $93.00 $91.00

2.5 $98.00 $96.00 $94.00

2.6 $101.00 $99.00 $97.00

2.7 $104.00 $102.00 $100.00

2.8 $107.00 $105.00 $103.00

2.9 $111.00 $108.00 $106.00

3.0 $113.00 $111.00 $109.00

3.1 $116.00 $114.00 $112.00

3.2 $119.00 $117.00 $112.00

3.3 $122.00 $120.00 $118.00

3.4 $125.00 $123.00 $122.00

3.5 $128.00 $126.00 $124.00

3.6 $131.00 $129.00 $127.00

Ti i liv by mail to mo ta 17,600 o-ubcib ouol miw. Maimum

iz i 11”12.5.” Zip co itibutio availabl. no patial zip co itibutio pmitt



special Rates & sections

sPecial Rates

■ Fr Pge ad

3 col. 4” o 6 1” ull colo a wit guaat placmt o t ot

pag, availability limit to o a p ay. daily $425/ satuay & suay

$499. All ot pag a ui Publi appoval.

■ seci Fr

6 col. 2” ull colo a wit guaat placmt o t ctio ot,

availability limit to o p ay. $285 Cotact Cutom / $340

Op rat. sctio Fot a appa o t “spot” a “C” ctio

o T Uio.

■ Bei Brd (Pge a2)

3 col. 2” ull colo a wit guaat placmt, availability limit to

t a p ay at t bottom o ou Commuity Pag (A2). $225 W-

ay/ $240 W

■ Weher Dmir

6 col. 13” ull colo, guaat placmt, limit to o a p ay.

A appa u t wat map a iclu a “poo by” li o

TUio.com tat ict t a to a p o you a o to you Wb it.

$745 Way/ $767 W

■ Bck f Mi (a-seci)

6 col. 21.5” ull pag, ull colo a, guaat placmt, availability

limit to o a p ay. $1390 Way/ $1490 W

■ Fvr Fr Pge

6 col. 7” ull colo a, appa u a oo a wi atu toy. Avail-

ability limit to o a p Way. $635

■ Prpecr Fr Pge

5 col. 1.5” ull colo a, availability limit to o a p Tuay. $225

■ Prpecr Bck Pge

5 col. 11.25” ull colo a, availability limit to o a p Tuay. $699

■ Cmmiy seci Dmir

6 col. 13” ull colo, guaat placmt, limit to o a p ay.

$635 way/$665 w.

■ Cmmiy service Re

$13.80 p ic, way. $14.80 p ic, w. Availabl at

Publi’ ictio, oul po a 501C3 a b pimaily a volut

maag a opat ogaizatio vig t public goo. not availabl

to ay goup llig goo o vic, cpt w to goo uppot

t uaiig ot o t volut ogaizatio.

sPecial sectioNs

WeekLY

■ Prpecr

Publi vy Tuay, Popcto i nvaa Couty’ bt a

taimt gui. nvaa Couty it will p millio o ollattaimt ti ya a Popcto ac mo nvaa Couty

t ta ay ot publicatio. Gt 10% o you cotact at o

ot, ii bac o bac pag picig wit a 52-tim commitmt.

■ sdy Expre

Publi vy suay. Availabl at ov 110 locatio i Ga V

a nvaa City. quic a toi a atu to p t a’

t alog wit avtiig pcial, iig out gui a viw. G

t w tavl a local o t go! Gt 10% o you cotact

o ii ot, ii bac o bac pag picig wit a 52-tim commitm

BI-MOnThLY

■ Re Ee shwcePubli t co a out satuay o ac mot, sowca i

o local al tat litig a i t aa’ pov al tat mat

publicatio.

MOnThLY■ lke f he Pie new & a sierr

Bot publi motly a a ict mail to vy it i t

muiti.

TWO TIMes A YeAr

■ nCCa Hme Imprveme

Publi twic a ya o t nvaa Couty Cotacto’ Aociatiohom Impovmt i a coum ouc gui atuig local lic

cotacto a lpul om impovmt tip.

■ Hme & Grde shw Mgzie

Publi twic yaly, ti magazi i icat to nvaa Couty l

ig ia a ow-to’ o you om a ga. Ti i alo t

pogam o T Uio’ spig hom & Ga sow a T Uio’

hom & havt sow.

the uNioN FeatuRes

spot / Commuity / socity / Lityl .................... ............ daiBui ............................................................................Moa

halt & Fit................... ................... ................... ....... Tua

Flavo / Bui .........................................................Wa

Laig / Bui / ettaimt ................................Tua

Faio / Outoo / Bui / Wl .................. ............. Fia

hom & Ga / ral etat ...........................................satua

caNcellatioN Policy A 50% cacllatio will b cag o avtimt cacll at t a placmt ali. dat a ali o cacllatio o a aam a t ali o placig a.



events, maRketing

& pRinting seRvices

MaRketiNG seRvices

I toay’ comptitiv mia lacap, you mag to ta

out. T Uio will ma tat app. Wit mo ta 144 ya i t

commuity, t i o ot mia outlt i t aa tat ow t pul

o t Wt nvaa Couty mat mo ta T Uio. Allow T

Uio’ matig pt to cutomiz you matig toay.

■ Cmmerci Pri

quality cout. Wit ou ow pitig plat o t pmi a log-ta-

ig latioip wit ta p, w a uipp to povi top-otc

pitig o you pic wit uic tu-aou.

■ Deig & ly

Fom pit avtimt a fi to oli ba. W ou a ully-

ta cativ vic patmt o uali a poioal ig-

wo will ully lit to wat you wat.

■ Direc Mi

Gt you mag ictly to you auic, witout t timtabl

cat by ot mia. T Uio will ig, liv a mau t

ctiv o you tagt mag.

■ li

Lt u o t a wo o you. Fom pucaig commcial ata to

accig ou obut i-ou ataba, w ca lp you pa you

cutom ataba o lp you captu cutom ata to buil, maitai

a mat to you cutom ataba.

PRiNtiNG seRvices

T Uio’ PWo o comptitiv picig o you pitig .

W ca o igl a oubl-i fi, a wll a,

multipl-pag catalog, wltt a mo.

eveNts

■ the ui’ 25h a sprig Hme & Grde shw Apil 24 & 25, 2010, at T nvaa Couty Faigou

■ the ui’ 8h a F Hme & Hrve shwOctob 9 & 10, 2010, at T nvaa Couty Faigou

■ Pi he tw Pik: a Wme’ Exp Ceebrig BreCcer awree d he Wme f nevd CyOctob 28, 2010, at T nvaa Couty Faigou



teRms & policiesGenerAL POLICYCotact avti a guaat ti at o t tm o t cotact. Cotact

avti wo ail to ulll ti cotact agmt a ubjct to a at ajut-

mt cag ba o actual pitu plu palty i cay. Publi -

v t igt to it, jct o cacl ay avtimt at ay tim. Cotact a

ot availabl o pio cig o ya. Avti mut b i compliac wit

t tm o t cotact a av balac cut to maitai t guaat at.

a) dat a ali o cacllatio o a a t am a t ali o

placig a.

b) evy ot will b ma to mt aoabl poitio ut. Failu to mt

t ut will ot cotitut cau o ajutmt, u o u.

c) Cit o o will ot b giv at t t itio o multipl itio.

Claim o ajutmt mut b ma witi v ay o publicatio.

TeAr sheeTsTa t a availabl to all avti i PdF om o tuio.com by clicig

o -eitio. Ta t a availabl o ut i avac o you a’ publica-

tio o all avtimt lag ta 30 colum ic. Ta t ut at

publicatio o o a mall ta 30 colum ic a ubjct to a $5.00 cagac, w availabl.

desIGn serVICesW will b appy to ma o poo o ac a availabl, i ut, w you

o i plac. Gapic ig vic a iclu i t pic o you avti-

mt up to o ou p avtimt. Aitioal ig vic a availabl at

$50 p ou.

PhOTOsPoto ubmitt to T Uio i ay om t bcom popty o T Uio a

to w ca’t b l liabl o lo o amag o poto. T Uio’ cut

poto ata ba i ubjct to t limitatio o lctoic ata toag a o wa-

aty i ma to p poto o l.

Potogapy vic o t t ou at o cag. Aitioal potogapy vic

will b bill at $50.00 p ou.

ral etat poto ubmitt to T Uio i ay om t bcom popty o

T Uio a to w will ot b l liabl o lo o amag o poto. T

Uio’ cut poto ataba i ubjct to t limitatio o lctoic ata toag

a o waaty i ma to p al tat poto o l.

It i ui by T Uio tat ac poto big ubmitt mut av t avti

am, agt’ am, a o poto (tt umb a tt am), a po

umb o t agt.

It i ui by T Uio tat i a poto i ubmitt to plac a itig poto

i ou ytm it mut b iicat a mut b ubmitt by a copy ali. I

multipl viw o poto it T Uio will ot b poibl byo publiig apoto wit t coct a.

TerMs/PrOMPT-PAY dIsCOUnTBtt ta moy i t ba! Paymt i u a payabl o t 10t o t motollowig t mot i wic taactio occu. T Uio o a 4% ca icouti ull paymt i civ by ti at, povi o pio balac it a cit iappov (cluig it). Util cit i appov, paymt i u w a o copy iplac. A vic cag o 1.5% p mot (18% p aum) will b a to accout30 ay pat u. Ti icout o ot apply to commcial pitig o. Agcyicout o ot apply to tail at. All picig uot i t. T ollowig o ot ualiyo pompt paymt icout: natioal avtiig,clai avtiig, it, ittavtiig, political avtiig, commuity, opot a oat at, pcial autoa Bui Buil at, pcial publicatio, icluig but ot limit to, hom &

Ga Magazi, Viito’ Gui & Camb dictoy, boot o vo o pvt, w-pit & liv a aitioal pitig cag.

errOrs And OMIssIOnsT Publi’ liability, i ay, o o all ot c t pac occupi bo. I t avti i povi wit a poo a o a ot claly mat avti o coctio, t Publi wil l av o poibility. T Pub

will ot b liabl o ay omiio o a avtimt o potio o a avtio to b publi. I o ca will t Publi b poibl o ay gpcial o coutial amag.

dePTh reqUIreMenTs■ Ou ull pag rOP pt i 21.5”

■ Avtimt mauig mo ta 19” ig will b cag t ull ptt pag.

■ Tabloi iz i 5 tail colum by 11.25”

CAnCeLLATIOn A 50% cacllatio will b cag o avtimt cacll at t placmt ali. dat a ali o cacllatio o a a t am

t ali o placig a.

AdVerTIsInG deAdLInesPUBLICATIOn dATe: deAdLInMoay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuay, 5 p.Tuay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fiay, 5 p.

Way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fiay, 5 p.Tuay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Moay, 5 p.

Fiay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuay, 5 p.satuay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Way, 5 p.

Wl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuay, 5 p.sowca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Moay, 5 p.m., 5 ay pPopcto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fiay, 5 p.m., 6 ay p

T Uio’ dict sia sav . . . . . . . . . . . . . . .Tuay, 5 p.m., 6 ay p

POsITIOn reqUesTs

Altoug ay pag i ot guaat, t wpap will ma vy ot to ut. W a pcial pag i a coitio o t o a ta cag o 20will b ma. Ti placmt i o pag oly, o poitio o a paticula pag

b guaat. T miimum guaat a iz i 30 colum iplay ic.i commcial avtimt will b goup a cloly a poibl to claicatio, ubjct to mcaical uimt. All pag ut a o a

com, t v bai.

diplay colum iz a:1 colum . . . . . . . . . . . . . . . . . . . . . 10p5 . . . . . . . . . . . . . . . . . . . . . . 1.7362 colum. . . . . . . . . . . . . . . . . . . . . 21p10 . . . . . . . . . . . . . . . . . . . . . 3.6393 colum. . . . . . . . . . . . . . . . . . . . . 33p3 . . . . . . . . . . . . . . . . . . . . . . 5.5424 colum. . . . . . . . . . . . . . . . . . . . . 44p8 . . . . . . . . . . . . . . . . . . . . . . 7.444

5 colum. . . . . . . . . . . . . . . . . . . . . 56p1 . . . . . . . . . . . . . . . . . . . . . . 9.3476 colum. . . . . . . . . . . . . . . . . . . . . 67p6 . . . . . . . . . . . . . . . . . . . . . . 11.25

Clai colum iz a:1 colum . . . . . . . . . . . . . . . . . . . . . 6p10. . . . . . . . . . . . . . . . . . . . . . 1.1392 colum. . . . . . . . . . . . . . . . . . . . . 14p5 . . . . . . . . . . . . . . . . . . . . . . 2.4033 colum. . . . . . . . . . . . . . . . . . . . . 22p . . . . . . . . . . . . . . . . . . . . . . . 3.6674 colum. . . . . . . . . . . . . . . . . . . . . 29p7 . . . . . . . . . . . . . . . . . . . . . . 4.9315 colum. . . . . . . . . . . . . . . . . . . . . 37p2 . . . . . . . . . . . . . . . . . . . . . . 6.1946 colum. . . . . . . . . . . . . . . . . . . . . 44p9 . . . . . . . . . . . . . . . . . . . . . . 7.4587 colum. . . . . . . . . . . . . . . . . . . . . 52p4 . . . . . . . . . . . . . . . . . . . . . . 8.7228 colum. . . . . . . . . . . . . . . . . . . . . 59p11 . . . . . . . . . . . . . . . . . . . . . 9.9869 colum. . . . . . . . . . . . . . . . . . . . . 67p6 . . . . . . . . . . . . . . . . . . . . . . 11.25

dIsPLAY Ad sIZes

CLAssIFIed Ad sIZes



Viito tut oli avtiig

56% MOreOutpomig local TV tatio, potal a oli yllow pag.

mo w iplay o local wpap wb it,

*Oli Publi Aociatio rac (www.oli-publi.og)

All a pogam iclu t catio oo taa cativ lmt p mot.

Aitioal taa catio a $50.Fla aimat a cativ i $75

sac spooBuil ba awa a civa 100% impio guaat wit a

ac pooip pc

$500 p mot

ecluiv

Laboaiz: 728 90 pil

Bt om ig impact a poitio-

ig a buil poitiv ba awa

wit tuio.com

hom Pag: $310 p mot20,000 impio

ru o sit: $275 p mot

20,000 impio

Mium-rctagliz: 300 250 pil

T mot amilia a iz o coum-

, ti pac boat pmium poi-

tioig a hali a Top stoihom Pag: $275 p mot

20,000 impio

ru o sit: $225 p mot

20,000 impio

hal Pagiz: 300 600 pil

T wt a lagt a iz, t al

pag o lag imio to liv

tog mag viibility wit latig

impact

hom Pag: $275 p mot20,000 impio

ru o sit: $225 p mot20,000 impio

theunion.com

dId YOU knOW? AUdIenCetheunion.comisthearea’sleadinglocal

newssite.Withover270,000visitsand

morethan1,000,000pageviewsmonthly,

you’llhaveadifculttimefndingmore

localattentiononline.Reachmorepotential

customersontheunion.comthanallotherlocalmediasitescombined.Readerso

onlinenewssitestendtobehigherincome

individualswithmorepurchasingpower.

TArGeTInGWedelivertheaudienceyouneedatthe

timeyouneedit.Ourrobustadservercan

targetyouradtocertaintypesocontent

onoursiteanddeliveryourmessageata

timethatmattersthemosttoyourbottom

line.Weoerauniqueaudience,giving

youaccesstoreadersatworkandathome

duringyourbusinesshours.

VALUeEveryadontheunion.comisonapagethat

readersinviteontotheircomputerscreens.

Weoerourlocaladvertiserspremium

positioningonthepageataveryaordable

rate.

TrUsTTheOnlinePublishersAssociationfndsthat

localnewspapersitesleadthepackwhen

itcomestotrustingonlineadvertising.A

majority(56%)respondedthattheyfnd

advertisingtrustworthyonlocalnewspapersites.Tieyourmessagetoourreputation.

Also,recentresearchbyGoogleshowsthis

trustata42%to48%increaseiareaderis

exposedtoyouradvertisingmessagebothin

printandonline.

PerFOrMAnCe BOOsTIyouadvertiseinTheUnion,consider

addingtheunion.com.Recentresearchby

Googleshowsthatadsseenbothonthe

Webandintheprintnewspaperarebetween

47%and52%moreeective.Everyone

knowsmultipleadvertisingmediumsare

yourbestbet,butprintandonlinenewsare

likelytobeyourmosteectivepairing.

FLexIBILITYFromadvertisingoproducts,branding

eorts,onlinecoupons,ourpowerulad

servercanhandleanyneed.Letourcreative

teamdevelopanonlineimageadoryou,

orletushostavideoad.Ouradserverwill

evenletyousendmultiplemessagestoour

audience,inarandomorsequentialpattern.

*



Advertising Sales Departmen

(530) 477-4204 or (530) 477-424

e-mail: [email protected]

The Union464 Sutton Wa

Grass Valley, CA 95945

Phone: (530) 273-956

Fax: (530) 273-185

www.theunion.com

2010 the Union Rate Card Std

Documents

Transcript of 2010 the Union Rate Card Std