2010 Predictions
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• FUTURE STUDIES / FUTUROLOGY• Futures studies are often described as the "science of
scenarios". Futures studies do not say what the future will be but what it could be or what we would like it to be.
• FORECASTING• The study or forecasting of trends or developments in
science, technology, political or social structure, etc.
BBC News, Thursday 29th April 2010
CAUSES OF MIGRATION TO CITIES
• Poverty• Employment• Education• Business • Opportunities• Standard of Living• Economic or Industrial Policies
2010 PredictionsForecasts on Trends bytrendwatching.com
Dual life:RealityVirtual-Reality
Impromptu Meet Upsand Pop Ups
Took off well
Always a comeback.
Growing numbers of brands/companies TRYING.(Honda)
Pressure from NGO and Government.
A growth in companies/brands ‘talking’ to consumers directly
example:
BT-DONT-CARE
Excellent Choice Architecture
Emotional + Rational
Consumer + Brand
DONE all the timeie: BodyShop
TQ