42 Digital Predictions for 2010-to-2019
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42 Digital Predictions for 2010 – 2019
By Freddie McMahon
This is a collection of digital
predictions covering the next ten
years. The threads of all these
predictions are already underway.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Mobile devices will become the
dominant touchpoint for
personalised intelligence services
impacting everything.
1.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Mobile point-of-presence will
become a major orchestrator for
personalised services and
contextual in-flight ads.
2.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Infomercials make a come back
when applied to the new ad
inventory generated by mobile
point-of-presence applications
such as mapping.
3.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Business processes will be
extended into the mobile as
mobility productivity comes to the
fore.
4.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Mobile point-of-presence and
Digital Dialogue moves the Minority
Report vision mainstream, with the
exception of iris recognition.
5.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Consumer robots will be found in
every digital home, with each type
designed to perform a needed
function. Digital dialogue with the
‘pet named’ robot via mobile phone
will enable tasks to be undertaken
remotely.
6.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Consumer robots will be common
place for health, household chores
security patrols, looking after the
pets and taking in parcels from
Amazon.
7.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Web 4.0 Artificial Intelligence
Complementing Humans will
become mainstream with Web 5.0
Artificial Intelligence Surpassing
Humans gaining traction within
niche markets.
8.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Web 4.0 and Web 5.0 will be
driven by a blend of black-box
solutions where the algorithms are
hidden and white-box solutions
where the algorithms are
transparent.
9.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Consumer Robots will be
connected to mobile cloud services
so that their intelligence continually
evolves.
10.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Human Powered Artificial
Intelligence (white-box) will create
interactive knowledge on a large
scale for access at all digital
touchpoints, including consumer
robots, leading to the acceleration
of learning at the edge.
11.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
The Wisdom of Elders will power
Human Powered Artificial
Intelligence to create large scale
Knowledge Assets.
12.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Knowledge Assets will be
monetised as working collateral.
13.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Avatars will be used everywhere as
personal assistants using digital
dialogue for interactive instructions,
including being the preferred
approach for conducting search
and organising meetings.
14.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Search engine banner advertising
revenues tariffs will considerably
be lower as new types of ad
inventory become more dominant.
15.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Empathy linked with traditional key
performance indicators will become
the way to measure customer
experience and economic
prosperity.
16.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Empathy will become a must have
intangible measurement reported
within annual reports for use by
institutions and credit rating
agencies.
17.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Return-on-Marketing will become a
mainstream science covering all
touchpoints, interactions,
transactions, value and empathy.
18.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Return-on-Marketing will become a
must have intangible measurement
reported within annual reports for
use by institutions and credit rating
agencies.
19.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Marketing will fundamentally move
from monologue to dialogue
enabling customised solutions that
will change sectors such as
pharmaceuticals.
20.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Most Financial Services will have a
Chief Marketing Officer and a Head
of Research & Development in line
with other industries to keep pace
with demand-driven change.
21.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Optimising interactions across all
touchpoints for socioeconomic
value creation will become
mainstream to determine Return
on Capital Employed.
22.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Personalised design of physical
products, especially clothing, will
enable a shift towards mass
customisation.
23.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Personalised design of financial
products will create a shift towards
re-intermediation away from
comparison sites.
24.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Personal branding of ‘Me Inc’ will
become dominant influencers
within social networks; these ‘stars’
will attract agents to represent the
socioeconomic interests.
25.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
‘Consumer’ cooperatives will
emerge through self-forming
networks of consumers as powerful
demand-side influencers within the
market.
26.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Digital dialogue in the form of voice
or text will become the dominant
form of content as interactions
become streamlined and simplified
for a time poor society.
27.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Influencer marketing will become
main stream using ‘Me Inc’ and
‘Consumer’ networks.
28.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
‘Consumer’ cooperatives will use
the power of their aggregated
personal data to unlock new value
with big brands.
29.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Intelligence driven design will
change the human experience as
personalised decision journeys
become mainstream.
30.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Customer decision pathway flows,
patterns and outcomes across all
touchpoints will provide
transparency of emergent nano
market segments.
31.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Visualisation will become the
preferred way to interact with multi-
dimensional behavioural flows,
patterns and outcomes across all
touchpoints to understand nano
market segmentation.
32.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Networked-centric organisations
will become mainstream to keep
pace with demand-driven change
covering every touchpoint.
33.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Sense-Understand-Respond will
become the mantra for network-
centric organisations using
visualisation more in keeping with
Military Central Command or
Trading Systems.
34.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Virtual team work around shared
spaces for parallel working will
become mainstream.
35.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Simulate to innovate using ‘shared
spaces’ will become mainstream
for adaptive organisations to
dramatically reduce the time to
value, whilst increasing higher
levels of certainty.
36.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
3D Internet fails to reach
mainstream but instead becomes a
niche market for specialised
applications especially in
education.
37.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Cloud Computing becomes
mainstream as build your own
applications through pick and mix
of different software components
and pay-as-you use charging
changes the fundamentals of
software economics.
38.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
All major software investments will
be approved through data driven
simulations tested with the targeted
customer to ensure return on
investment.
39.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
The ‘Power of Many’ is used to
create new capabilities in areas
ranging from unknown risks to co-
innovation.
40.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Mobile will set the pace for
innovation as the internet falls into
second place for innovation.
41.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Each year between 2010 and 2019
will be considerably faster than the
previous year meaning that
artificial intelligence needs to
complement ‘time poor’ human
pressures.
42.
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Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
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