2010 Nurses Campaign PR Report

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2010 Bargaining: MNA Mainstream Media Coverage Statistics Online News Coverage: 6.5 million readers, $770,000 in publicity value. TV Coverage: 75 million viewers, $3.4 million in publicity value Newspaper Coverage: 52 million readers, $847,000 in publicity value Note: Radio statistics unavailable, but coverage included MPR, WCCO AM, MNN, NPR, MSNBC Radio and BBC Radio in London.

description

PR Report and statistics from the Minnesota Nurses Association\'s Social Media and Mainstream Media PR Campaign (March-July 2010).

Transcript of 2010 Nurses Campaign PR Report

2010 Bargaining: MNA Mainstream Media Coverage Statistics

Online News Coverage: 6.5 million readers, $770,000 in publicity value.

TV Coverage: 75 million viewers,$3.4 million in publicity value

Newspaper Coverage: 52 million readers, $847,000 in publicity value Note: Radio statistics unavailable, but

coverage included MPR, WCCO AM, MNN, NPR, MSNBC Radio and BBC Radio in London.

2010 Bargaining: MNA Social Media & Online Statistics

YouTube Channel: 96,992 views MNA Blog: 341,830 views and 2,850 comments

Facebook: 495,720 page views and 11,285 fans