8/11/2019 2010 Mechanics of 11th IMCC

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Philippine Association of National Advertisers (PANA)Unit 2D, Torre de Salcedo Building#184 Salcedo Street, Legazpi Village, Makati CitTel! "o! 8$4 %%12 to 1& ' 8$4 %4() *a+ 8$4 1)1), 8$4 %4(2-e.ite ///!pana!co0!p 0ail e0ail3pana!co0!p

11th PANA Foundation Integrated Marketing Communications Student Competition(Inter-School Integrated Marketing Communications Competition)

!A"IN! #F !N$%I!S& August ' '* +& p,m,

#.!C$I/!

To conceptualize, deign and preent a 0arketing trateg5 plan tat /ill igligt te role o67ntegrated Marketing Co00unication 7MC5 in te topic gien in te 0arketing cae!

M!C0ANICS

Te co0petition i open to all .ona6ide tudent o6 Buine

9d0initration'Co00unication 9rt'Marketing'9dertiing 6ro0 te di66erentCollege'Unieritie and State Unieritie nation/ide!

ac cool /ill .e allo/ed to enter onl1 one teamco0poed o6 not more than five)5

tudent! :articipating tudent ould .e currentl enrolled 6orS; 2%1%

8/11/2019 2010 Mechanics of 11th IMCC

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Philippine Association of National Advertisers (PANA)Unit 2D, Torre de Salcedo Building#184 Salcedo Street, Legazpi Village, Makati CitTel! "o! 8$4 %%12 to 1& ' 8$4 %4() *a+ 8$4 1)1), 8$4 %4(2-e.ite ///!pana!co0!p 0ail e0ail3pana!co0!p

9 tea0 0a ae a 6acult adier /o can train and guide te group and intitute ?ualit

tandard! @o/eer, te adier cannot0ake te actual integrated 0arketing plan!

"o identi6ing 0ark or 0.ol repreenting teir College'Unieritie ould .e ii.leon te u.0itted 0aterial! Te uggeted outline i a 6ollo/ Situation 9nali

S-=T 9nali

=.>ectie

7MC Strategie and Tactic

Creatie Strateg

7MC Media 9pplication

Ti0eta.le

Budget Utilization

State0ent o6 aluation

Te docu0entation 0ut not 3e more than ' pages, ort .ond paper 8!) + 115, and

6ont ize 12, tped in dou.le pace /it 1 inc 0argin on all ide! 9ll oter pagecontaining creatie 0aterial i!e! a0ple 6ler, print ad laout, etc!5 and ta.le' cartould .e placed a appendice!

9n !5ecutive Summar1pl! ee attaced te0plate5 0ut .e u.0itted togeter /it te

entrie! 7t ould .e .rie6, concie and ould 0atc our cae tud u.0iion!Ma+i0u0 o6 2 page, ort .ond paper, 6ont ize 1%! Bullet point are accepta.le!

Te criteria are a 6ollo/

Strategy 30%- Ability to create targeted, insightful, relevant and superior

means of achieving marketing objectives- Use of relevant research in strategy development

IMC Application/Integration 25%

- Ability to come up with holistic and synergistic IMC plan based on strategy

Creativity 15%

- Capacity to effectively clearly e!ecute copy, visuals other communication materials based on the strategy

Marketing Metrics 15%

- Ability to consider cost vis-"-vis benefits

- Ability to come up with workable#deliverable plan Documentation/Content/resentation 15%

- $rgani%ation clarity of presentation materials- &inals ' Ability to defend AAAAA

$#$A" *6

8/11/2019 2010 Mechanics of 11th IMCC

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Philippine Association of National Advertisers (PANA)Unit 2D, Torre de Salcedo Building#184 Salcedo Street, Legazpi Village, Makati CitTel! "o! 8$4 %%12 to 1& ' 8$4 %4() *a+ 8$4 1)1), 8$4 %4(2-e.ite ///!pana!co0!p 0ail e0ail3pana!co0!p

P%!-.78IN8

Te entrie /ill .e creened . a panel o6 >udge co0poed o6 :9"9 0e0.er, repreentatie6ro0 adertiing agencie and :9"9* Trutee!

Te 0arketing trateg preented /ill .e dee0ed a original idea o6 te participant! 9llin6or0ation'data gatered ould .e properl docu0ented! :lagiari0, i6 proed, /ould 0eanauto0atic di?uali6ication!

=n te 6irt creening, te panel /ill creen all entrie cooing te top 6i6teen 1)5 a e0iudge /ill creen te 6i6teen 1)5 entrie to cooe te top 6ie )56inalit! *inalit /ill .e in6or0ed . pone and . a 6or0al letter not later tan Septem3er '''*!

$0! FINA"S

Te 6inal /ill .e eld on Novem3er *9 ': at te Unila. Baanian Center, :ioneer St!!,Mandaluong Cit! 9 pre

8/11/2019 2010 Mechanics of 11th IMCC

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Philippine Association of National Advertisers (PANA)Unit 2D, Torre de Salcedo Building#184 Salcedo Street, Legazpi Village, Makati CitTel! "o! 8$4 %%12 to 1& ' 8$4 %4() *a+ 8$4 1)1), 8$4 %4(2-e.ite ///!pana!co0!p 0ail e0ail3pana!co0!p

IMP#%$AN$ Costume, props and other audio visual effects/gimmicks during the actualpresentation will have no bearing on the scores/ratings.

P%I;!S&

9ll participating cool /ill receie indiidual certi6icate 6or te tudent and coac and apla?ue 6or te cool!

Te /inner /ill receie te 6ollo/ing

Grand Winner

9 trop

7ndiidual 0edal 6or te tudent and adier

:(),%%% ca 6or te group

:1%,%%% ca 6or te group 6acult adier

1stRunner Up

9 trop

7ndiidual 0edal 6or te tudent and adier

:4%,%%% ca 6or te group

:(,%%% ca 6or te group 6acult adier

2ndRunner Up

9 trop

7ndiidual 0edal 6or te tudent and adier

:&%,%%% ca 6or te group :,%%% 6or te group 6acult adier

4thand 5thPlacers

9/ard o6 Merit pla?ue5

7ndiidual 0edal 6or te tudent and adier

:1%,%%% ca 6or te group

:),%%% ca 6or te group 6acult adier

Eudge deciion are 6inal!

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Philippine Association of National Advertisers (PANA)Unit 2D, Torre de Salcedo Building#184 Salcedo Street, Legazpi Village, Makati CitTel! "o! 8$4 %%12 to 1& ' 8$4 %4() *a+ 8$4 1)1), 8$4 %4(2-e.ite ///!pana!co0!p 0ail e0ail3pana!co0!p

C # N F # % M !

9ll entrie all .e te propert o6 te :9"9 *oundation and 0a .e ued in an 0anneru.>ect to teir dicretion! Tere6ore, te participant ould con6or0 to ti rule and are notallo/ed to engage /it an entit /itout couring it troug te organizer!

Scool AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

Scool FepreentatieAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

Deignation AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

Signature AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

Date AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

Note&:leae 6a+ acco0plied 6or0 to te :9"9* Secretariat at 8$4%4(2 or 8$41)1)! Tankou!