2010 Charleston Blvd Rod Run Doo Wop - Event Analysis

8/6/2019 2010 Charleston Blvd Rod Run Doo Wop - Event Analysis

1/16

2010

Event Analysis October 6 10

Charleston Boulevard Rod Run & Doo WopStudENT Corps: Marshall University / West Virginia State University


2/16

edyoucation.wordpress.comDuane B Thomas

2 | P a g e

TABLE OF CONTENTS

Executive Summary 3

Background 5

Methodology 6

Findings 7

Appendix 15


3/16


3 | P a g e

Executive Summary

The Charleston Boulevard Rod Run and Doo Wop provided an opportunity, for me as a multipleevent attendee of a variety of automotive events east of the Mississippi, to compare and contrastwhat West Virginia has to offer. Additionally, it provided a fresh perspective from students of Marshall University and West Virginia State University that had never attended such an event,regardless of place.

This five day event, including cruise-in, has now been held for five years and appears to havebuilt a solid foundation, as evidenced in the Findings Word-of-mouth awareness accounts for alarge percentage of those in attendance, next to Advertisement and Previously Attended.

Additionally, of those that were interviewed for the Event Analysis, areas such as:Scotland, Canada, Michigan, Virginia, North Carolina, and Florida were represented.

Those that attended, planned to stay within the Charleston area, as evidenced in the Findings 26%, representing nearly 200 people for multiple nights in excess of 250 Overnight Stays, withvarious lodging price ranges that provided a multiplier effect for the local economy.

Lodging accommodations represented within the Charleston area: Holiday Inn, Days Inn,Hampton Inn, Embassy Suites, Marriott, Mardi Gras Casino Hotel, Comfort Inn, RedRoof Inn, and Recreational Vehicles, along with Friends.

Staying Overnight

Yes: Overnight

No: Overnight


4/16


4 | P a g e

Adding to the local economy, those that were interviewed had or were planning to spendapproximately $45,001 as evidenced in the Findings, which compounds the multiplier effect(using conservative estimate of $1 = $5), not to mention the Overnight Stays too.

The Charleston Boulevard Rod Run and Doo Wop, is much more than just a car show asevidenced in the Findings, when asking the attendees:

What one event at the Rod Run and Doo Wop, do you like the most?

Responses:

Burnout, Fireworks, Music and Entertainment, Magic Island Events (Truck Pull,Mud Race, etc.), Womens World, FOOD, Hydraulics, Sternwheelers , SwapMeet, and Cars (naturally).

Lastly, as mentioned in 2009:

..the challenge remains in attracting a younger demographic and capturing life -longattendees / participants.

The increase in exposure, targeting the younger demographic previouslymentioned, can be accomplished by increased usage of social media (Facebook,YouTube, etc.), which will in-turn, increase exposure to all demographics.

Money Spent

Direct

Indirect


5/16


5 | P a g e

Background

This was our (StudENT Corps) second opportunity, with the first being in 2009, to work with theCharleston Boulevard Rod Run and Doo Wop organization.

Unique to 2010 was the involvement of students in multiple classes, not only from WestVirginia State University, as in 2009, but also Marshall University.

Two schools and multiple classes within the Charleston area coming togetherfor one project.

Many conversations and experiences were had from the students, both from an academic setting

and community involvement. As in 2009, the students experienced first-hand, the importance of marketing research and all the intricacies of project management.

Based upon several conversations with Rusty Flowers Charleston Boulevard Rod Run and DooWop, along with other individuals / organizations, it was determined the following attendeeinformation would be of interest for 2010:

Overnight stays number of days Hotel Name Amount of money spent during the event for: entertainment, food, shopping, etc.

Additionally, the following information was gathered:

Demographic Promotional awareness Most liked event Likelihood of repeat attendance

Upon the conclusion of the 2010 Fall Semester, a Final Report Event Analysis would beavailable for review and discussion.

The Event Analysis will provide not only an opportunity for the Charleston Boulevard Rod Runand Doo Wop to gather additional information in the years to come, but also for the students to

be exposed to such a love affair that Americans have had with cars .


6/16


6 | P a g e

Methodology

With the Charleston Boulevard Rod Run and Doo Wop covering five days Wednesday Sunday a sample representation of each day was desired to accurately provide a snapshot of those in attendance.

The following days / times were represented:

Wednesday PM (Cruise-in) Thursday AM Thursday PM

Friday AM Friday PM Saturday AM Saturday PM Sunday AM

The cruise-in and boulevard was canvassed with each student given a goal of twenty completedinterviews. Students were typically assigned times in teams of two, to ensure complete coverageof the boulevard.

In essence, the following was conducted:

Quantitative Research Descriptive:

Questions - limited probingo Questionnaires read / responses gathered at the cruise-in and on boulevard, i.e. in-

person intercept Sample size large

o Random respondent selection / day time dependent upon student availability Three hundred twenty-four (324) questionnaires were completed

Amount of information from each respondent variedo Questionnaire design consisted of nine (9) questions

Type of analysis statistical, summationo Software Statistical Package for the Social Sciences


7/16


7 | P a g e

Findings

Wednesday PM (Questionnaire reformatted and/or modified due to space limitation )Questionnaires Completed 10

1. Do you have an automobile in the Rod Run & Doo Wop? Yes No50% 50%

2. Are you staying overnight? ( If Yes, ask a. b. and c.; if not, then 3 ) Yes No10% 90%

a. If Yes, how many nights 1 2 3 40% 0% 0% 100%

b. If yes, how many people? 1(self) 2-3 4-5 5+0% 100% 0% 0%

c. Name of Hotel

(See listing in Executive Summary)

3. How many total days have you / will you be attending? 1 2 3 430% 10% 20% 40%

4. How much money have you spent / anticipate on spending during the event for:Entertainment, Food, Shopping, and Other: $1,323 (Total)

5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State100%

6. What is your age?Under 18 18-24 25-34 35-49 50-64 65+0% 10% 10% 20% 40% 20%

7. How or where did you hear about the Rod Run & Doo Wop?Residence 0%Advertisement (Radio, Television/Newspaper, Internet) 30%Passing by/ Drive by/Billboard 10%Attended last year or previously 30%Word-Of-Mouth/Friend 30%

Different car show 0%

8. What one event do you like the most?(See listing in Executive Summary)

9. Do you plan to attend next year? Yes No Maybe100% 0% 0%


8/16


8 | P a g e

Thursday AM (Questionnaire reformatted and/or modified due to space limitation )

Questionnaires Completed 44

1. Do you have an automobile in the Rod Run & Doo Wop? Yes No

36% 64%2. Are you staying overnight? ( If Yes, ask a. b. and c.; if not, then 3 ) Yes No

25% 75%a. If Yes, how many nights 1 2 3 4

9% 36.5% 18% 36.5%b. If yes, how many people? 1(self) 2-3 4-5 5+

27% 73% 0% 0%c. Name of Hotel




5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State93% 7%

6. What is your age?

Under 18 18-24 25-34 35-49 50-64 65+5% 7% 14% 37% 25% 12%

7. How or where did you hear about the Rod Run & Doo Wop?Residence 12%Advertisement (Radio, Television/Newspaper, Internet) 12%Passing by/ Drive by/Billboard 7%Attended last year or previously 21%Word-Of-Mouth/Friend 36%Different car show 12%




9/16


9 | P a g e

Thursday PM (Questionnaire reformatted and/or modified due to space limitation )





0% 29% 50% 21%b. If yes, how many people? 1(self) 2-3 4-5 5+







Under 18 18-24 25-34 35-49 50-64 65+0% 14% 16% 20% 35% 15%





10/16


10 | P a g e

Friday AM (Questionnaire reformatted and/or modified due to space limitation )












Under 18 18-24 25-34 35-49 50-64 65+0% 10% 5% 10% 50% 25%





11/16


11 | P a g e

Friday PM (Questionnaire reformatted and/or modified due to space limitation )












Under 18 18-24 25-34 35-49 50-64 65+5% 16% 14% 26% 32% 7%





12/16


12 | P a g e

Saturday AM (Questionnaire reformatted and/or modified due to space limitation )









4. How much money have you spent / anticipate on spending during the event for:Entertainment, Food, Shopping, and Other: $850 (Total)



Under 18 18-24 25-34 35-49 50-64 65+0% 25% 20% 30% 15% 10%





13/16


13 | P a g e

Saturday PM (Questionnaire reformatted and/or modified due to space limitation )












Under 18 18-24 25-34 35-49 50-64 65+0% 23% 25% 12% 38% 2%





14/16


14 | P a g e

Sunday AM ( Questionnaire reformatted and/or modified due to space limitation )






27% 36% 10% 27%c. Name of Hotel






Under 18 18-24 25-34 35-49 50-64 65+2% 2% 8% 30% 33% 25%





15/16


15 | P a g e

Appendix

Questionnaire


16/16

5 th Annual Charleston Boulevard Rod Run & Doo WopStudENT Corps: Marshall University & West Virginia State University

Please introduce yourself : name and organizations (above); prior to reading the introduction and eachquestion carefully while circling the appropriate answer and notating responses for opened endedquestions.

IntroductionOur success over the past four years could not have been achieved without you, the classic cars lovers.This year, as word of this special event spreads on TV networks, through newspapers, and other venues,we expect even more car owners and spectators to come to Charleston from throughout the United Statesand Canada. With that being said, we would like to gather some information about you. Rest assured allresponses will be reported in statistical form.


2. Are you staying overnight? ( If Yes, ask a. b. and c.; if No, skip to 3 ) Yes Noa. How many nights 1 2 3 4

b. How many people 1(self) 2-3 4-5 5+c. Name of hotel

3. How many total days have you attended / will be attending? 1 2 3 4

4. How much money have you spent / anticipate on spending during the event for:Entertainment Food Shopping Other

5. Where do you currently reside (live)?a. Countryb. State

c. Town6. What is your age?

Under 18 18-24 25-34 35-49 50-64 65 or older

7. How or where did you hear about the Rod Run & Doo Wop?

8. What one event at the Rod Run & Doo Wop, do you like the most?

9. Do you plan to attend next year? Yes No

Thank you for your time and information!Enjoy the show!!

Interviewer Name Date Time

2010 Charleston Blvd Rod Run Doo Wop - Event Analysis

Documents

Transcript of 2010 Charleston Blvd Rod Run Doo Wop - Event Analysis