2010-04-09

MaxSumo and MaxEva

An overview

Disposition

1. MaxSumo

2. Example of MaxSumo

3. MaxEva

4. Questions

MaxSumo

A tool that gives guidance on how to plan, monitor and evaluate a MM-project

With focus on assessment of:

The effort of the project

The change in attitudes towards a mobility shift

The change in mobility behaviour

The uniqueness is that MaxSumo provides step-by-step guidance, where behavioural change can be followed up at different levels

How to use MaxSumo

Mission Statement and Objectives

Target Groups

Services & Option offered

Targets and Indicators on

Assessment Levels

Methods

Monitoring collect a basic data-

set

Evaluation of the data collected

MEP: Monitoring

and Evaluation Plan for the

actual project

Project Start

Monitoring and Evaluation

How to use MaxSumo

Mobility Management

Mobility Management

services

New mobility options

System impacts System impacts

Assessment Levels

A

Project activities and outputs

B Awareness of mobility services provided

C Usage of mobility services provided

Asse

ssmen

t of service

s p

rov

ided

D Satisfaction with mobility services provided

E Acceptance of mobility option offered

F Take up of mobility option offered

Asse

ssmen

t of m

ob

ility o

ptio

ns o

ffered

G Satisfaction with the mobility option offered

H Long-term attitudes and behaviour

Overa

ll effec

ts I System impacts

How to use MaxSumo

Mission Statement and Objectives

Target Groups

Services & Option offered

Targets and Indicators on

Assessment Levels

Methods

Monitoring collect a basic data-

set

Evaluation of the data collected

MEP: Monitoring

and Evaluation Plan for the

actual project

Project Start

Monitoring and Evaluation

Data collection methods

Several methods available (surveys, counts, interviews)

Control for external factors

Evaluation design Control group design

Comparison group design

One group design

How to use MaxSumo

Mission Statement and Objectives

Target Groups

Services & Option offered

Targets and Indicators on

Assessment Levels

Methods

Monitoring collect a basic data-

set

Evaluation of the data collected

MEP: Monitoring

and Evaluation Plan for the

actual project

Project Start

Monitoring and Evaluation

Example: Individual markering at Skurubron

MaxSumo Monitoring and Evaluation Plan

Template 1Overall goals To reduce traffic with 560 cars during/hours during peak

hour over the bridge.

Target groups Frequent commuters (3 times a week or more)

Identified through filming

Mobility services provided

Individual marketing (tailored information)

Free public transport cards

Mobility option(s) offered

Example of a Test Traveller project

Example: Test Traveller / Job ticket projectFramework conditions

Person-rel. factors Travel behaviour before: 5 % PT, 95 % car

As

se

ss

me

nt o

f se

rvic

es

p

rov

ide

d

A MM project details: 10 posters, Intra net info, 4 meetings, 1000 E

B Awareness: 48 % (480 employees)

C Usage: 28 % (280 employees) particip. in info-meet.

D Satisfaction: 80 % satisfied with info and test concept

Mo

bility

op

tion

offe

red

E Acceptance: 6 % (54 people) signed a contract

F Take up: During test month: 85 % PT, 15 % car

G Satisfaction: 90 % of TT satisfied with commuting by PT

Effe

cts

H Long-term att & beh: After 12 months: 40 % PT, 60 % car

I System impacts: Car traffic: 110.000 km, CO2: 20 tonnes

Summary MaxSumo

MaxSumo gives you

- Help to manage and pilot

- Guidance on survey design:- control group

- comparison group

- one group

- Practical help: Examples of questions

- Help throughout the whole process: stop and go

- Early results

- Comparable results

To be aware of…

- Clear objective

- Clear conceptions of services and options offered

- Best if used already in the planning stage

- You don´t have to use all levels

- Only provides a structure – still the same requirements on the competence of the evaluator

- Important to also measure modal shift

MaxEva web-based database

Interactive database with input and output modules

Based on MaxSumo and SARA

Repository for results from MM projects using MaxSumo

MaxEva input

Measure

Measure description (goal, target group, services and option offered)

Measure settings (where, type of PT/bicycle supply etc)

Data on: External factors

Stage position

Travel behaviour

MaxSumo level A: Performed activities

MaxSumo level B-H: Awareness, Usage, Satisfaction, Acceptance, Take up

MaxEva output

MaxEva gives you

Overview of needed data for an evaluation

Easy and quick overview of your obtained results

Help to calculate the environmental effects (CO2)

Overview of results from other projects

Possibility to benchmark your results with other´s