Slide 1 Welcome to MaxSUMO training session Pernilla Hyllenius and Annika Nilsson, Trivector...

Welcome to MaxSUMO training session

Pernilla Hyllenius and Annika Nilsson, Trivector Traffic, SWEDEN

EU project MAX (2006-2009)

Work Package B: Behaviour change model and Methods for Evaluation

Partners: ILS (D), CNRS (F), NU Napier (UK), Univ. of AUTH (GR), Uni Griesen, Uni Magdeburg, Trivector (S), ESTC (USA)

MaxSUMOA tool that gives guidance on how to plan, monitor and evaluate an MM-project

MaxSUMO

• Based on MOST-MET (MOST), CAF (Tapestry), SUMO• Further developed in the EU project MAX

• Has great possibilities to become a common European standardised evaluation tool ensuring…

… that evaluations are able to be done at all

… that evaluations are done in a comparable way

Mobility Management

System impact

MaxSUMO

Mobility Management

System impact

Mobility Managementservices

System impact

Outputs & activitiesA

System impactI

Permanent individual travel behaviour

HEffe

cts

Satisfaction with mobility option offered

G

Experimental individual mobility behaviour

F

Acceptance of mobility option

E

Mo

bility o

ptio

n o

ffered

Satisfaction with mobility services provided

D

Usage of mobility services

C

Awareness of mobility services

B

Services P

rovid

ed

Assessment Levels

Mobility option offered

Example: Test Traveller / Job ticket project

Mo

bility

Services

Activites: 10 posters, Intra net info, meetings, 100 E

Awareness: 48 % (480 employees)

Usage: 28 % (280 employees) particip. in info-meet.

Satisfaction: 80 % satisfied with info and test concept

Mo

bility O

ptio

n O

ffered

Acceptance: 6 % (54 people) signed a contract

Exp travel behav: (Before: 5 % PT) During: 85 % PT

Satisfaction: 90 % of TT satisfied with commuting by PT

Effects

Perm travel beh. After 12 months: 40 % PT

Decrease/year: Car traffic: 110.000 km, CO2: 20 tonnes

How to use MaxSUMO?

MonitoringCollect a basic data-set

Evaluationof the data collected

Monitoring and Evaluation

Project Start

Target Groups

Services & Option offered

Uppdragsbeskrivning& målsättningar

Mission Statement and Objectives

Targets and indicators on Assessment Levels

Monitoring and

Evaluation Plan for the

actual projectMethods

MonitoringCollect a basic data-set

Evaluationof the data collected

Monitoring and Evaluation

Project Start

Target Groups

Services & Option offered

Uppdragsbeskrivning& målsättningar

Mission Statement and Objectives

Targets and indicators on Assessment Levels

Monitoring and

Evaluation Plan

for the actual projectMethods

MaxSUMO Evaluation Plan

Template 1

Overall goals XXX

Target groups XXX

Services XXX


XXX

Level Targets Indicators Methods When

A Project outputs and activities

B Awareness of mobility services

C Usage of mobility services

Services

D Satisfaction with the mobility services

E Acceptance of the option offered

F Experimental individual behaviour

Op

tion

offered

G Satisfaction with the option offered

H Permanent individual behaviour

Targ

et effects

I System impacts


Template 2





Services




Op

tion

offered



Targ

et effects

I System impacts


Template 2

XXX

XXX

XXX XXX

XXX

XXX XXX

XXXXXX

XXX

XXX XXX

XXX

XXX XXX

XXX

XXXXXX





Services




Op

tion

offered



Targ

et effects

I System impacts


Template 2

XXX

XXX

XXX XXX

XXX

XXX XXX

XXXXXX

XXX

XXX XXX

XXX

XXX XXX

XXX

XXX

XXX

XXX





Services




Op

tion

offered



Targ

et effects

I System impacts


Template 2

XXX

XXX XXX

XXX

XXX XXX

XXX XXX

XXXXXX

XXXXXX

XXX

XXX

XXX

XXX

XXX XXX

XXX

XXX

OK, let´s practice!

• Case 1: Personalised travel planning

• Case 2: Walk and Bike to school


Template 1

Overall goals

Target groups

Services



Template 1

Overall goals To decrease the use of car and decrease the CO2 emissions.

Target groups Inhabitants living in Gros i San Sebastian.

Services - Information letter to all households (timetables, bikemaps, etc)

- An ”answering card” with possibility to:

- ask for personalised advices

- to order a free 1-week PT ticket


To travel by public transport, bike or foot instead of using the car.





Services




Op

tion

offered



Targ

et effects

I System impacts


Template 2

MaxSUMO gives you

- Help to manage and pilot

- Guidance on survey design:

- control group

- comparison group

- one group

- Practical help (examples of questions)

- Help throughout the whole process: stop and go

- Early results- Comparable results

To be aware of…

- Clear objective

- Clear conceptions of services and options offered

- Best if used already in the planning stage

- You don´t have to use all levels

- Only provides a structure – still the same requirements on the competence of the evaluator

- Seems to be easier than it is…

• Interactive database with input and output modules• Based on MaxSUMO and SARA

• Accumulates results from different projects evaluated using MaxSUMO

• Gives guidance on how to evaluate• Makes it possilible to benchmark with others

MaxEVA web-based tool

Thank you!

Pernilla Hyllenius [email protected]

Annika Nilsson [email protected]

MaxSUMO and MaxEVA: www.epomm.org

www.max-success.eu

• Why important?- To be able to measure small changes in attitudes/behaviour- To adopt the services for different target groups

• How?stage-diagnostic questions based travel mode and personal goals

Behaviour change – A process with several steps

1 Precomtemplative

2 Comtemplative Level E (Acceptance)

3 Preparation/Action Level I (Exp. behaviour)

4 Maintenance Level H (Perm. behaviour)

Slide 1 Welcome to MaxSUMO training session Pernilla Hyllenius and Annika Nilsson, Trivector...

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