2009 SKA Media Kit

2009MEDIA

KIT

From North Carolina to LouisianaSKA Will Sanction or Produce

50 Events in 2009and Cover Each Event in Detail

in Angler Magazine.

2009 SKATOURNAMENT TRAIL

US POSTAGE PAIDTAMPA, FL

PERMIT NO. 2397 PRESORTED STANDARD

SOUTHERN KINGFISH ASSOCIATION15 GARNETT AVEST AUGUSTINE FL 32084 Inside:

Technique | Go Deep for Gold

Gear | Radar vs. Darkness

More | Standings, Schedule, News…

Five Teams Weigh Five Teams Weigh 50-pounders in 50-pounders in Key West! Key West!

Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fishermen in the pages of Angler. Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound hi-brite newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules. Angler magazine is the official publication of the Southern Kingfish Association.

Average Size Boat: 24.5 feet

Average Age of Boat: 2.5 years

76% Own a Center Console

19% Prefer a Walk Around

Over 94% are Outboard Powered

34% Own an SUV

57% Own a Truck

47% Earn More Than $100,000/yr

Average Number of Events Fished: 8 per Year

Average Days On the Water: 41

Average Spent on Terminal Tackle: $916

Products Are Manufactured Especially for Our Market

Reach More than 40,000 hardcore fi shermen

Frequency Monthly – January through November (11 issues)

Dimensions Standard tabloid size, 10.25" x 13.25"saddle stitched

Color Four-color process (CMYK)

Rates Contact Bob Flocken at 904/819.0360or [email protected]

2009 ANGLERADVERTISING RATES

Black and White 1x 3x 6x 11x

Full Page $1,860 $1,797 $1,733 $1,627

Junior Page $1,551 $1,487 $1,428 $1,326

2/3 page $1,488 $1,426 $1,361 $1,262

1/2 page $1,174 $1,111 $1,064 $995

1/3 page $973 $934 $904 $834

1/4 page $796 $776 $743 $709

1/8 page $642 $629 $610 $545

Full Color 1x 3x 6x 11x

Full Page $3,124 $3,023 $2,883 $2,735

Junior Page $2,767 $2,668 $2,602 $2,463

2/3 page $2,456 $2,382 $2,309 $2,186

1/2 page $2,113 $2,030 $1,967 $1,862

1/3 page $1,871 $1,811 $1,759 $1,680

1/4 page $1,812 $1,741 $1,686 $1,612

Cover

Inside Front $3,545

Inside Back $3,247

Outside Back $3,861

Special position ads, when available, 10% premium.

1/2 Horizontal

1/4 Square 1/8Vertical

1/2 Vertical 1/4Vertical

1/3 Page

2/3 Page

Junior Page

2009 ANGLERPRODUCTION DATA

Angler Advertisement Specifi cations

Width in. Height in.Magazine Trim Size 10.25 13.25

Full page 9.25 12.25

Full page with bleed 10.75 13.75

2 page spread 20.5 13.25

2 page spread with bleed 21 13.75

Junior page 6.875 10

2/3 page 9.25 7

1/2 horizontal 9.25 6

1/2 vertical 4.5 12.25

1/3 page 5.75 6

1/4 square 4.5 6

1/4 vertical 2.125 12.25

1/8 vertical 2.125 6

.25 inch bleed all four sides. Keep all live matter .375” from trim edges.

Angler Advertisement Deadlines

Issue Insertion Order Due Ad Materials Due

January ’09 November 24, 2008 December 1, 2008

February ’09 January 2, 2009 January 12, 2009

March ’09 February 2, 2009 February 10, 2009

April ’09 March 2, 2009 March 10, 2009

May ’09 April 1, 2009 April 10, 2009

June ’09 May 1, 2009 May 11, 2009

July ’09 June 1, 2009 June 10, 2009

August ’09 July 1, 2009 July 10, 2009

September ’09 August 3, 2009 August 10, 2009

October ’09 September 1, 2009 September 10, 2009

November ’09 October 1, 2009 October 12, 2009

(No December Issue)

1. CD, DVD, Compact Flash Card

2. Preferred format is a distilled PDF with a color proof mailed to SKA.

3. Digital files are required.

4. Adobe CS3: InDesign, Illustrator, Photoshop or QuarkXPress 6.5 files are accepted. Please follow the guidelines below.

• Properly sized ad completed on disk, no changes necessary.

• Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output.

• All images and EPS (vector) format files used must be included on disk.

• All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not com-pile into one screen-font folder.

• Send directory of disk contents, including the application and version in which the ad was created.

• Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. PICT, JPEG, GIF, PPT, and WMF file formats are not supported.

5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK.

6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB.

7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof.

8. Color keys and progressive proofs are acceptable.

9. Keep live matter 3⁄8” from all trim sides.

Send advertising materials to: Southern Kingfish Association

Attn.: Magazine Director15 Garnett Ave.St. Augustine, FL 32084

If the file is sent through e-mail, fax a hard copy of the ad to 904.819.0331. Publisher will not run ad without a hard copy.

Fax insertion orders to: 904/819.0331

Interior Web offset, #40 hi-brite newsprint, gray-scale 85 line screen, color 100 line screen

Cover #80 gloss, 133 to 150 line screen

Electronic File Requirements

2009 ELECTRONICADVERTISING OPPORTUNITIES

This highly-informative Web site receives thousands of hits per day during our season. It covers our history, membership information, tournament trail schedule, points, standings, and tournament results. The site serves our anglers the latest information which helps them fish and qualify for our National Championship. Sponsor logos are listed on the site with links to their sites. Advertising is also available.

2009 ELECTRONICADVERTISING SPECIFICATIONS

Premium Banner (rotating, above the header)750 x 100 pixelsNon-Sponsor Rate: $2,000 per year or $1,100 for 6 monthsSponsor Rate: $1,500 year or $800 for 6 Months

Featured Medium Rectangle (rotating, below the header)320 x 200 pixelsSponsor Rate: $150 per month (minimum 3 months)

Inline Banner (rotating, mid page)460 x 60 pixels$125 per month (minimum 3 months)

Footer Banner (rotating, below the site map)460 x 60 pixels$110 per month (minimum 3 months)

Schedule Rectangle (premium placement by division)250 x 150 pixels$200 per calendar year (Jan. 1 – Nov. 24)

Classifi edsFree to members.Non-member and broker or dealerrates available


Schedule Rectangle ads offer a unique opportunity to advertise next to a particular tournament. When anglers check the schedule, they will see a link to your dealership, store, restaurant or hotel.

Advertising Content and FormatThe following controls apply to all advertising on SKA’s Web site:

• Nontransparent GIF or JPEG required (max 72 DPI)

• Units designed with a minimum 1-pixel border

• User must be able to use the browser’s back button to return to FishSKA.com

• Interaction with the user can only take place if the mouse is within the advertisement area

• No ads that require/install plug-ins

Web Advertisement Sizes

2009 LIVE!WEBCAST OPPORTUNITIES

1. Live Webcast at Five Yamaha Professional Kingfi sh Tour events.

2. Plus fi ve divisional events that piggyback with the Pro events. One each in these divisions: 10, 9, 8, 7, and 4.

3. Mercury Tournament Trail’s National Championship.

Guaranteed minimum fi ve spots per event. SKA has been running an average of nine per event.

• Live announcements of your sponsorship in the open and close of the event.

• Various mentions throughout the event plus your pre-recorded 30-second spots.

• Your logo will be placed on the banner displayed at the tourna-ment site proclaiming your involvement with the live webcast.

• You also receive logo placement on the SKA Web site in the an-nouncements of the pending webcast.


2009 TOURNAMENT BOOKPRODUCTION DATA

Tournament Book Ad Specifi cations

Key West, Kajun Sportsman and others

Width in. Height in.Trim Size 8.5 11

Full page 7.75 10

Full page with bleed* 8.75 11.25

1/2 horizontal 7.75 4.875

*Only cover positions can bleed.




















Interior #60 white offset, black ink only

Cover #80 gloss cover, 4-color process



Tournament Booksare distributed before tournaments. Some through direct mail as well as placement in local marine and tackle shops, restaurants, and other par-ticipating businesses. The books are also displayed on site at tournaments. Contents include the schedule of events, entry form, payouts, previous winners and more!

2009 PRO TOUR BOOKPRODUCTION DATA

Pro Book Ad Specifi cations

Width in. Height in.Trim Size 8.5 11

Full page 7.75 10

Full page with bleed 8.75 11.25

1/2 horizontal 7.75 5

1/4 page 3.75 5




















Interior #80 gloss text, 4-color process

Cover #80 gloss cover, 4-color process



2009 Yamaha Pro Tour

Offi cial Guide

Offi cial Guide of the Yamaha Professional Kingfi sh Tour

Informative articles, tips, and tactics used by the pros, and full biography information on each of the teams fi shing the tour that year. The pros are ranked in order of their fi nish last season, making it easy to see who is the best of the best. This edition is widely distributed at each of the pro tournaments as well as selected Divisional tournaments.

2009 SKA Media Kit

Documents

Transcript of 2009 SKA Media Kit