2009 Physician Media Kit:Layout 1

2009San Diego Physician

“ P H Y S I C I A N S U N I T E D F O R A H E A LT H Y S A N D I E G O ”

OFFICIAL PUBLICATION OF THE SAN DIEGO COUNTY MEDICAL SOCIETY SEPTEMBER 2008


2008 MAGGIE AWARD WINNER2008 MAGGIE AWARD WINNER

“Physician,INFORM THYSELF”SDCMS BRINGS YOU APRIMER ON THE ISSUES.

Dari Pebdani • Publications Sales Director • E: [email protected] • P: 858.231.1231 • F: 858.876.1839

San Diego Physician is the official publication of the San DiegoCounty Medical Society (SDCMS). SDCMS is a nonprofit organiza-tion founded in 1870, chartered by the California Medical Associa-tion (CMA), and affiliated with the American Medical Association(AMA). San Diego Physician has been in continuous publicationsince 1915 with an annual pictorial membership directory publishedeach fall.

San Diego Physician is an essential resource for the medical com-munity. This four-color magazine is produced 12 times a year andmailed to 8,000 physicians in San Diego and Imperial counties. It isalso distributed to area hospitals, libraries, legislators, allied health-care professionals, retired physicians, community health organiza-tions, healthcare stakeholders and local media. San DiegoPhysician is your best bet to influence the purchasing decisions ofthis influential audience, both professional and personal.

Physicians turn to this resource for information that impacts their pro-fessional success. From updates on legislation to practice man-agement strategies to member news and benefits, each month SanDiego Physician contains information that matters on a daily basis.

Aligning your company with San Diego Physician is a sound businessdecision, since the publication is well respected and accepted bythe community. It is the only publication in San Diego that reachesall physicians in the county.

OUR READERS INCOME:Average compensation: $220,00060% of physicians make more than $200,000 per year

WHAT IT’S ALL ABOUT







AREYOUIN IT?






EDITORIAL CALENDAR

FEATURE

Scope of Practice

Healthcare Coverage for Children

Physician Volunteerism

Health Information Technology (HIT)

National Healthcare

Infectious Diseases

Ethics in Medicine

Medical Office Manager Advocacy

SDCMS-CMA Member Benefits

Clinical Research in San Diego County

SALES CLOSE MATERIALS

12/5

1/9

2/9

3/9

4/6

5/6

6/8

7/6

8/3

9/7

12/10

1/14

2/13

3/13

4/10

5/8

6/12

7/10

8/7

9/11

January

February

March

April

May

June

July

August

September

October

November

December

Physician Legislative Advocacy

The Joy of Being a Doctor

10/5

11/2

10/9

11/6

SDCMS members may place classified ads free of charge.* Contact Kyle Lewis at 858-300-2784 or at [email protected].*Does not include “Services Offered” ads.


RATE CARD

Outside Back Cover $2,725

$2,550

$2,550

$2,220

N/A

N/A

N/A

N/A

MONTHLY

FOUR-COLOR PREMIUM POSITIONS

12X INSERTIONS 6X INSERTIONS 1X INSERTIONS

Inside Front Cover

Inside Back Cover

Opposite Table of Contents

FOUR-COLOR DISPLAY RATES

$2,475

$2,300

$2,300

$2,025

Full Page

1/2 Page

1/4 Page

1/8 Page

$1,675

$1,250

$1,025

$775

$1,825

$1,400

$1,125

$850

$2,050

$1,525

$1,225

$950

BLACK & WHITE DISPLAY RATES

1/4 Page

1/8 Page

$650

$525

$725

$575

$800

$625

AREYOUIN IT?

DIGITAL MEDIAInclude Quark or InDesign document, all supportfiles, printer and screen fonts, and a high-resolutionPDF file. Submit on Macintosh-compatible CD.Email ads to: [email protected] if 5 megabytesor less. Please use "You Send It" for files over5MB. This free service allows you to send files upto 100 MB. www.yousendit.com (select the LiteVersion).

FILE FORMATSFiles must be native Macintosh. QuarkXPress 7or lower; InDesign CS3 or lower; Illustrator CS3 orlower; or Photoshop CS3 or lower.

RESOLUTIONAll images and logos must have a resolutionof 300 dpi at 100% print size.

COLORAll colors must be CMYK. Total ink density shouldnot exceed 300%. Additional Pantone colorscan be purchased at additional costs.

For more information contact:Jennifer Rohr at 858-437-3476or email: [email protected]

TRIM SIZE 8 3⁄16” x 10 3⁄4”

BLEEDBleed size 8 7⁄16” x 11” trimmed at 8 3⁄16” x 10 3⁄4”.Text and logos must not extend beyond 5⁄16” ofan inch from the trim size to avoid live mattertrimming off.

AD SIZES

AD DESIGN FEESAdvertisements can be built at an additionalfee of $200 per design (includes two proofs).Each additional proof will be produced at acharge of $75. Advertiser will need to submit high-resolution logo, images and text.

w x h

Full Page Non-bleed 7 1⁄4” x 9 7⁄8”Full Page Bleed 8 7⁄16” x 11”

1/2 Page Horizontal Non-bleed 7 1⁄4” x 4 7⁄8”1/2 Page Vertical Non-bleed 4 3⁄8” x 7 3⁄8”

1/4 Page Non-bleed 3 3⁄8” x 4 7⁄8”

1/8 Page Horizontal Non-bleed 3 3⁄8” x 2 3⁄8”

MECHANICAL SPECS







SDCMS endorsed vendors receive 15% off advertising rates. SDCMS member physicians receive 25% off advertising rates.

2009 Physician Media Kit:Layout 1

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