• Fourfuncommunity-orientedPortlandcyclingevents

• YearroundexposurefromNovemberthroughSeptember

• 8,500sophisticated,educated,active,andloyalparticipants

• 7millionimpressionsgenerated

• ThousandsraisedfortheCommunityCyclingCenter,Bicycle

TransportationAllianceandDoveLewis.

• Aturnkeyapproach–fromplacementtomanagementtofulfillment

ToprovideagrassrootsmarketingpartnershiptofurtherincreasetheassociationbetweenyourcompanyandPortland’scyclinglifestyle.

Good Sport Promotion

2009 Lifestyle Sponsorship Proposal

Making Connections with Portland’s Cycling Lifestyle

THEMISSION[[

THEIMPACT[ [

DEMOGRAPHICS+MARKETING[ [ GoodSportPromotion.com

47%Female53%Male

39-AverageAge92%-25yrsorolder80%-25-55

Gender

Age

Where They Live65%Portlandresidents29%fromPortlandsuburbs(includingSWWashington)4%fromelsewhereinOregon1%fromelsewhereinWashington1%fromoutsideORandWA

Income22%-Above$120,00022%-$90,000-$120,00028%-$60,000-$90,00026%-$30,000-$60,0002%-Under$30,000

Purchases57%RecreationalEquipment51%Bicycle48%Vacation19%Car9%HouseEducation

89%College-educated:44%-Master’sDegreeorPhD11%-SomeGraduateSchool30%-4-YearCollegeDegree10%-Associate’sDegree5%-HighSchool

Loyalty94%ofriderssay,“IammorelikelytosupportacompanyifIknowthattheyaresupporters/sponsorsofthisevent”.

92%ofriderssay,““Itisimportantthatmyhealthinsuranceprovider,bank,supermarketand/orinsurancecompanybeinvolvedinsupportinglocalcommunity events.”

7 MILLION IMPRESSIONS

Event Collateral80,000fullcoloreventbrochures2,000fullcolorposters16promotionala-frames8,500rideguides/coursemaps5,000riderbibs3,500t-shirts

PrintAdsinfourneighborhoodnewspapers:∙HollywoodStar∙SEExaminer∙NWExaminer∙St.JohnsSentinel

On-Site Presence

Online

Coordinated Promotion∙Brandedgive-awaysingoodiebagsandday-of∙Discountedin-storeregistration∙Attractiveoversizeeventpostersproducedforyourlocations

Extensive Publicity∙ TV–KGW,KOIN,KGTV,KATU∙ RADIO–KINK-fm∙ PRINT –WillametteWeekOutdoorspicks,MercuryGetOutGuiderecommendations,OregonianA&Epicks∙ ONLINE–dozensofprominentcommunitycalendarsand blogs

∙Titlesponsorshipofmajoreventelements∙Highlyvisibleon-sitecompanydisplay∙PAannouncements∙Attractiveoversizeposteroneaselthankingsponsors∙Companybannersprominentlydisplayedonstarttowersandmainvenueareas

∙CompanymentioninORbike.come-newslettersto90,000+cyclists∙BikePortland.orgbannerad∙16evente-newsletters-companymentioninourridere-newslettersperevent∙Eventwebsites–logo,hotlinkandcompanypromotext

8,500 RIDERS

WorstDayRide.com | February 153000 Participants

“Itisgreattobeoutonbikeswiththatmanypeople-seeingpeoplewithallkindsofbikes-novicesandthoseinspandex.

It’sagreatvibe.”-Carolyn,Portland

GoodSportPromotion.com

FOUREVENTS[ [

∙Abeloved,nationally-knownPortlandtradition∙Drumcorpsstart∙Costumecontest∙Allyoucaneatchili,soupandcornbread∙Threetummy-warmingreststopsalongtwocourses(18&40-mile)∙Rain,sleet,hailorshine(butforsixyears,ithasalwaysbeenshining)∙BenefitstheCommunityCyclingCenter

LuckyLabrador915SEHawthorne,Portland

TheNightRide.com | July 112000 Participants

∙Portland’sonlysupportednighttimeride∙Funreststops–bike-inmovies,discodanceparty,Candyland∙Easy,scenic,15-mileN.Portlandroute∙Firejugglers,marimbas,bagpipes.∙Costumecontest∙Drum-corpsstartandall-you-can-eatmidnightdonutfeast∙BenefitstheBicycleTransportationAlliance

PortlandTrainStation800NW6thAve,Portland

HottestDayRide.com | August 21500 Participants

∙Attemptatthe“world’slargestsquirtgunfight”(waterpistolsprovided)∙Funreststops-hugeadultSlipn’Slide,watermeloneatingcontest∙TwoNorthPortlandroutes(18&40-mile)∙Mistedfinishline,applebobbing,waterballoontoss,otherwatergames∙Make-your-ownicecreamsundaebar∙BenefitstheCommunityCyclingCenter

LuckyLabrador1945NWQuimby,Portland

TourDeLab.com | September 132000 Participants

∙Dogthemes:ridersearndoggearalongtheride(ears,tag,collar)∙VisitsthreeLuckyLablocationsalongtwoscenic∙SWPortlandroutes(18&30miles)∙All-you-can-eathotdogbaratfinish;pizzaandsmoothiesatreststops∙Freeetchedpaw-printpintglassforallriders∙BenefitsDoveLewisanimalhospital

LuckyLabrador1945NWQuimby,Portland

“Greatorganizationofevent;lotsoffun:performers,music,films,reststops;veryfestive

atmosphere;wonderfulvolunteers;afantasticPortland

event!Greatjob!!”-2008participant

Thefoodwasfantastic!Youguyswentallout.Iwasso

impressedandreallyenjoyedmyself.Iloved"turning

intoadog"bytheendwithobtainingthetail,ears,and

nose.Somuchfun!”-2008participant

97% of2008participantssaid,"Iwouldrideagain!"

9 averagescoregivento2008eventsbasedonascaleof1-10

GoodSportPromotion.com

HEIGHTENEDCOMMUNICATION•PortlandisthebestcyclingcityintheUSfor6yearsaccordingto“BicyclingMagazine”•BicyclingisthequintessenceoftheactivePortlandlifestyle•Yourmessageiswovenrightintotheaction,reachingpeoplewhilethey’reengaged•Consistent,ongoing(NovemberthruSeptember)grassrootsmessagingandpresence

BOTTOMLINEIMPACT•Sophisticated,educated,affluent,activeandcommunity-mindedaudience•Averageparticipantapprovalratingof97%•Sponsorloyalty-94%ofpolledparticipantsreportpositivelyinfluencedbuyingdecision

COMMUNITYOUTREACH•Eventsaccessibleandattractivetopeopleofallagesandathleticability•Sharein,andbeassociatedwith,communitysupport•Supportlocalnon-profitorganizations

COUNTONGOODSPORTPROMOTIONTOPROVIDE•Expertimplementation•Aturnkeyapproachfromplacementtomanagementtofulfillment•MaximumcreativeincorporationofYourcompanyinthefabricofalloftheevents•Friendly,professionalandknowledgeablecommunication•Photo-documentationofalllogoplacementsandeventexposurewithcomplete marketingimpressionssummaries

4events8,500participants

7millionimpressions1partnership

OPPORTUNITYSUMMARY[ [GoodSportPromotion|TomKnipe|Tom@GoodSportPromotion.com|503.349.6055