Concerns Facing Practice - CDA

• Results combine members and non-members

1) 73% - Keeping your practice profitable2) 70% - Third party payer issues affecting

bottom line3) 69% - Rising overhead costs4) 66% - Maintaining and growing patient base5) 58% - Finding/training staff6) 55% - Managing staffing related issues (Combination of “One of the biggest concerns”

and “Concerns you a great deal”)

Satisfaction with Career - CDA

94% of Dentists are “Satisfied with Career”

Their level of anxiety diminishes and satisfaction increases over time

Subgroup % Very Satisfied

Income

< $100k 49%

$100-250k 61%

> $250k 71%

Workdays

5 or more 55%

4 or less 64%

Age

Under 40 50%

40-64 62%

65+ 77%

Gender

Female 55%

Male 63%

Drivers to Dentistry - CDA

• Results combine member and non-member

1) 61% - Offers a lot of independence2) 55% - Ability to work with your hands3) 47% - Interested in the health field very

early in life4) 47% - Have a flexible work schedule5) 45% - Earn a good living6) 41% - Help people have a healthy smile(Level “A Great Deal”)

Generational Differences - CDA

New dentists are much more likely to cite a flexible schedule and ability to earn a living than more

established dentists citing independence and working with one’s hands.

0% 20% 40% 60% 80%

Independence/ be boss

Work with hands

Earn good living

Flexible work schedule

Motivations for Entering Dentistry

65+

40-64

under 40

Selling Across Generationsby Marilyn Moats Kennedy 2005

Pre-BoomerAge 63+

BoomerAge 49-62

CusperAge 40-48

BusterAge 30-39

NetsterAge 20-29

Just the facts Who else has bought it?

Who else bought it? Why?

Facts and peer referrals

Facts and “cool kid” referrals

I am an excellent judge of quality

Prove it is the best

What is quality?

Does quality meet my expectations?

Quality lasts

More is excess

More is better

Too much means too complicated

Less is more Just enough

Logical explanations

Tell me quick and true

How do I know it’s true

Tell me every detail

Detail me, too

Good price / reasonable

Variable price

Take the lowest bidder

Cost plus Cheap, cheap, cheap

Take a chance on a newcomer

Marquee names only

Don’t care who has what

Don’t pay for prestige

Buy used

Generation - Early

“In their late 20’s to early 30’s, most dentists are learning the business

side of dentistry, setting up practice,and grappling with all of the anxieties

that go along with that.”

Generation - Middle

“In their mid 30’s to early 40’s,they become focused on growing

the business and making a good living.”

Generation – Late Middle

“Forty five (45) seems to be themagic age when dentists finally

come out of the trenches, begin to focus on running

(rather than growing)the business.”

Agenda

Dentists – Yesterday and Today They Come in All Shapes and Sizes

Are There Enough Dentists? Dentists and Debt$ Netsters to Pre-Boomers and Everyone

In Between Cutting to Bleeding Edge Dentistry Tomorrow’s Dentists

Dentistry NowDentistry Now

……Cutting EdgeCutting Edge

Implants

……Cutting EdgeCutting Edge

Dentistry NowDentistry Now

Microscopes and Digital Radiography

Dentistry NowDentistry Now

……Cutting EdgeCutting Edge

CAD/CAM

Dentistry NowDentistry Now

……Cutting EdgeCutting Edge

CAries Management By RiskAssessment (CAMBRA)

represents a paradigm shift in the management of3 dental decay. It treats

dental caries as an infectious disease that iscurable and preventable.

Tooth Alignment and Caries Control

A Dental Visit in the Future

Agenda

Dentists – Yesterday and Today They Come in All Shapes and Sizes

Are There Enough Dentists? Dentists and Debt$ Netsters to Pre-Boomers and Everyone

In Between Cutting to Bleeding Edge Dentistry Tomorrow’s Dentists

YouTube.com

A Vision of Students Today

by Michael Wesch, asst. professor

Kansas State University

YouTube.com

Academia 2.0By

Mark Hanson, seniorAnthropology major

Kansas State University

“We can’t solve problems by using the same kind of

thinking we used when we created them.”

Hope for the Future

The future has several names.For the weak it is impossible,For the fainthearted it is unknown,For the thoughtful and valiant it is ideal,The challenge is urgent, the task is large.The time is now.

Victor Hugo

Thank You!

Panelists

Ashley Perez ‘08 – Graduates in June from the University of the Pacific Arthur A. Dugoni School of Dentistry

Alison ’01 and Bill Wight ’01 – Married, practice in Laguna Hills and Lake Forest, California

Opening Comments - Panel

1) Why did you go into dentistry?2) Type of practice3) How you run your practice4) Internet usage5) Buying habits, practice and

personal