Budgeting for comms. Making the case for comms workshop, 22 October 2014
20 Things You Can Do As A Comms Person With Social Media
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Transcript of 20 Things You Can Do As A Comms Person With Social Media
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Things You Can Do With Social Media As A Comms Person
Dan Slee, Walsall Council, LG Comms, Cardiff, January 2012.
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How did we used to tell people?
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When I was a kid….
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“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011
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“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
- Adrian Short, web developer
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We’ve been here before...
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We’ve been here before...
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We’ve been here before...
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We’ve been here before...
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We’ve been here before...
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441 Share the sweets
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442 Social media is SOCIAL!
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442 Social media is SOCIAL!
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443 Help make sure there’s a low barrier to entry
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444 Icelandic Constitution Facebook
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445 How many? Have lots...
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446 Dudley Council Leader’s Q&A
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447 Stage a campaign
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447 Stage a campaign
#nccourday
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Routine is interesting
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xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
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Afterwards, do a highlights package...
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448 Be engaging
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448 Be engaging
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Share others content...994
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4410 Be engaging
CrisisComms
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Case study: riots
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Use Flickr (you don’t have to be a photographer!)
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114411Stage a Flickr meet
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114412Have A Photostream
379,000 in 10 months
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Take the rebuttal online
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Respect bloggers...9144
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60 a day
6,000 a day
4,000 a month1,000 Facebook
likes
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A hyperlocal case study:Fire in Selly Oak
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Five hours later...
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Four hours later...
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Wikipedia9154
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The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
Derby Museum and Art Gallery
GLAM Derby project
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Publish Open Data
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Dud
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Infographics
(and data visualisation)
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Go to unconferences
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Don’t be frightened to
Innovate!
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Creative Commons creditsSweets: http://flic.kr/p/92Ra8X
Stop sign: http://flic.kr/p/6NRMpCChains: http://flic.kr/p/9QLD1Z
Flooding: http://flic.kr/p/9abd1KSwimming: http://flic.kr/p/73c31x
Tim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg