20 Facts You Need to Know About Teen Consumers
25
20 Facts you need to know about teen consumers
-
Upload
readypulsemarketing -
Category
Marketing
-
view
162 -
download
1
description
You probably think you know your teen consumer. But how many specifics do you know? Do you know the percentage of teen girls vs. teen boys shopping online, or the average amount teens have to spend each month? In this presentation, you'll learn important facts about marketing to teens. For more, listen to our webinar with Brenton Reger of Oink and Mike Giordano of BTO Sports, "How to Target Your Teen Consumer: Responsible Digital Marketing Tips": bit.ly/1rweiYa
Transcript of 20 Facts You Need to Know About Teen Consumers
20 Facts you need to know about
teen consumers
35.6 Million U.S. teens represent over
$200 Billion of annual spending Power. They spend their time online on mobile devices, sharing interest with friends, and have their own unique spending and saving habits.
The Purchase Power of Teenage Consumers
* Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts!
u.s. e-commerce sales
* Forrester Research!
E-commerce sales trajectory
According to Forrester Inc., Online consumers will increase
their spending 62% by 2016
U.s. m-commerce sales
B
B B
B
B
B
* eMarketer!
Tablet user growth by age
* Monetate!
Your teen consumer online
95% of teens are online * Pew Research!
Your teen consumer online
75% of teens access the internet from
mobile devices * Pew Research!
Your teen consumer online
8-18 year olds spend 10 hours and 45 minutes
everyday online * Edudemic!
Your teen consumer online
25% of teens log into
social media 10+ times everyday
* Edudemic!
What social networks are hot with teen
consumers?
*The Atlantic 6/19/14!*The Atlantic 6/19/14!
*The Atlantic 6/19/14!
where do teen consumers shop?
Your teen consumer on e-commerce
79% of females &
76% of males shop online * Statista!
Your teen consumer on e-commerce
70% of teens prefer to shop at their favorite
stores online * Piper Jaffray Companies!
Your teen consumer on e-commerce
50% of youth prefer to shop exclusively online
* Piper Jaffray Companies!
how do teen consumers spend?
Your teen consumer spending
Average allowance yearly is $780
* The American Institute of CPAs!
Your teen consumer spending
78% of teens have more
than $50 in monthly purchasing power
* Piper Jaffray Companies!
41% of girls ages
13 – 18 bought 10+ items of clothing in the past
6 months *Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
57% of teens said they are saving for apparel
*Marketingvox, Rand Youth Poll, Seventeen, Packaged Facts !
$11.8 B was reported in friendly
fraud, 1 in 4 merchants experience friendly fraud
* 2013 Lexis Nexis “True Cost of Fraud” Study & Stores Magazine September 2013 “Dealing with Friendly Fraud!
Only 50% of parents have installed
parental controls For their kids online
interactions, but 72% worry that their kids
will reveal too much online. * Edudemic!
