10 Facts about why and how consumers "Like" and susbcribe (Quickstarter) -Dic11

8/2/2019 10 Facts about why and how consumers "Like" and susbcribe (Quickstarter) -Dic11

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3/29/12Copyright 2011

How ConsumersLike and

SubscribeFrom the December 2011 Chadwick Martin BaileyConsumer Pulse


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rimary device used to access email

1. Despite the widespread use of mobile devices, most peoplestill primarily access email from their computers

Did you know?66% of people under 30 use

their smartphones or cellphones to access their email

Base: All Respondents Q30: From what devices do you access your email account? (% selected)Base: Those who have an email account Q31: What is the primary way you access your email account?


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2. While 30% of consumers access Facebook from a mobiledevice some of the time, most still prefer their computers

Primary device used to access Facebook

Did you know?Over half (54%) of

people under 30 use

their smartphones orcell phones to access

Facebook

Base: All Respondents Q41: From what devices do you access your Facebook account? (% selected) Base:Those who have a Facebook account Q42: What is the primary way you access your Facebook account?


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3. Relationships with an organization and a strong subjectline are key to getting emails opened

0 2 4 6 8 10 12

Reasons for opening emails frombusinesses or non-profits

Base: All Respondents Q34: What makes you decide to open an email from a business or nonprofit?(% selected)


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4. Marketers need to take advantage of best practices likenot sending too much to cut through the clutter of emails

0 2 4 6 8 10 12

r deciding not to open emails from businesses or n

Base: All Respondents Q35: What makes you decide to not open an email from a business ornonprofit? (% selected)


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5. People sign up for email lists to deepen their relationships with youand to get discounts, promotions, and exclusive content

0 2 4 6 8 10 12

ns for subscribing to emails from businesses or n

Base: Those who have an email account Q36: In general, what causes you to subscribe to a businessor nonprofits email list? (% selected)


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6. Consumers primarily Like pages for discounts andpromotions

0 2 4 6 8 10 12

op reasons for liking a business or non-profit on Facebook

Base: Those who have a Facebook account Q43: What are the reasons that cause you to like abusiness/nonprofit Facebook page? (% selected)


8/133/29/12Copyright 2011

7. People opt-in to Email and Facebook for similar reasons

easons for subscribing to an email list/liking a Facebook pag

Base: Those who have an email account Q36: In general, what causes you to subscribe to a business ornonprofits email list? (% selected) Base: Those who have a Facebook account Q43: What are thereasons that cause you to like a business/nonprofit Facebook page? (% selected)


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8. Over-emailing and irrelevant content are the top reasonspeople unsubscribe from mailing lists

0 2 4 6 8 10 12

sons for unsubscribing to a business or non-profits email

Base: Those who have subscribed to an email list Q37: Which of the following could make you want tounsubscribe from a business or nonprofits email list? (% selected)


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9. Producing content that is no longer relevant to your audience andover-communicating drives both Unlikes and email un-subscribes

Top Reasons Consumersunlike a Page

The information is nolonger relevant to me 42%

Too manynotifications from

business/nonprofit

42%

I had a badexperience with thebusiness/nonprofit

32%

I no longer like thebusiness/nonprofit

29%

I no longer want tosupport

business/nonprofit

27%

The promotions ordiscounts are over

26%

I am no longer acustomer of thebusiness/nonprofit

25%

I heard negative

comments about thebusiness/nonprofit 15%

Top Reasons ConsumersUnsubscribe to an Email

List

Too many emailsfrom thebusiness/nonprofit

69%

The content is no

longer relevant (e.g.purchase, event,occasion has passed)

56%

The content wasntwhat I expected

51%

I am no longer acustomer/supporterof the

business/nonprofit

48%

I had a badexperience with thebusiness/nonprofit

42%

I needed to cut backon emails I received

34%

I heard negative

comments about thebusiness/nonprofit 19%

Base: Those who have "liked" a business/nonprofit Facebook page Q44: What triggers you to unlike a

business/nonprofit Facebook page? (% selected) Base: Those who have subscribed to an email list Q37:Which of the following could make you want to unsubscribe from a business or nonprofits email list? (%selected)


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10. About a quarter of consumers prefer to opt-in to localbusinesses over national businesses via email andFacebook

od to subscribe to national or loca l business or non-profit em

d to like a national or local business or non-profit on Faceb

Base: Those who have subscribed to an email list Q40: Are you more likely to subscribe to an email list fora national or a local business? Base: Those who have "liked" a business/nonprofit Facebook page Q45:Are you more likely to like a Facebook page for a national or a local business?


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Learn More

Download more free consumer pulse reports atwww.cmbinfo.com/downloads

Learn how to use social media marketing to grow

your business at www.socialquickstarter.com

For more information contact:

Kristen Garvey at Chadwick Martin Bailey

Dave Gerhardt at Constant Contact
http://www.cmbinfo.com/downloadshttp://www.socialquickstarter.com/mailto:%[email protected]:[email protected]:[email protected]:%[email protected]://www.socialquickstarter.com/http://www.cmbinfo.com/downloads

10 Facts about why and how consumers "Like" and susbcribe (Quickstarter) -Dic11

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